Ni Ketut Ratna Erawati
Fakultas Ilmu Budaya, Unud Jln. Pulau Nias Mo. 13 Denpasar

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Journal : e-Journal of Linguistics

Linguistic Landscapes In Desa Kuta I Wayan Mulyawan; Ni Ketut Ratna Erawati
e-Journal of Linguistics Vol. 13 No. 2 (2019): July
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2019.v13.i02.p12

Abstract

This research aimed to identify the presence of Linguistic Landscapes (LL) in DesaKuta. LL is sociolinguistic study of language used in outdoor signage that firstly introduce byLandry and Bourhis (1997). Desa Kuta as one of tourist destination in Bali experiences a greatdevelopment due to globalization effect. This great development can be seen clearly through thepresence of outdoor signs along the main roads of Desa Kuta. The research was conducted fromFebruary to March 2019. The finding showed there are 2.549 signs along the main roads of DesaKuta. The language used mostly in English with 1.332 signs (52%). As for the types, there are1.603 signs of commercial signs (65%). In term of the function, 2.320 signs (93%) areinformative.