Ni Luh Nyoman Kebayantini
Study Program Of Sociology, Faculty Of Social And Political Sciences, Udayana University

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Journal : SOSIOLOGI NUSANTARA

Eksistensi Ayu Windy Tenun Ikat Dalam Peningkatan Perekonomian Melalui Komodifikasi Kain Endek: Eksistensi Ayu Windy Tenun Ikat Dalam Peningkatan Perekonomian Melalui Komodifikasi Kain Endek Ni Luh Nyoman Kebayantini; I Gusti Agung Alit Suryawati
Jurnal Sosiologi Nusantara Vol 10 No 1 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jsn.10.1.124-151

Abstract

This research examines the creative industry in the field of endek, namely Ayu Windy Tenun Ikat which developed as one of the fashion businesses as an effort to preserve Balinese culture, namely endek. Creative industries are increasingly intensified for the development of skills, creativity, and talents possessed by individuals in creating welfare and employment. Developments regarding the development of tourism-based industries are carried out to improve the regional economy without neglecting socio-cultural aspects. This research uses qualitative methods with a case study approach to meet the need for a detailed, complete and comprehensive understanding of problems with varied and abundant data acquisition. Based on the results of the research, it was found that aAyu Windy Tenun Ikat is a fashion creative industry using cultural heritage that always implements creativity in every innovation. Ayu Windy Tenun Ikat is able to become an innovative actor, an actor who guards cultural heritage with concrete steps that are able to reverse the dominant discourse, as well as being able to take part in improving the economy and supporting the development of Bali tourism. The spirit of preservation is executed by the social practice of commodification of endek fabrics into various fashion products with a modern touch such as bandos, polo T-Shirts, tablecloths, pillowcases, sandals, and so on. The social practice of commodification of endek cloth in MSMEs Ayu Windy Tenun Ikat starts from the establishment of a woman's social values, the desire to have a business, economic expansion supported by the accumulation of various kinds of capital (social, capital, cultural and symbolic) available in her environment. At the same time, the use of physical and non-physical domains is very important to be carried out in order to expand business names and product sales.
Co-Authors -, Annisa AA PT Candra Kartika Pratiwi Adhitya Wiguna, Anak Agung Gede Adirusman Faran, Gabriel Ari Wiadnyana, Sang Putu Agus Ari Wirati, Ni Made Ariesta Krisna, I Gst. Made Bagus Arizona, Vransiska Fami Arni Darmayanti, Arni Ayu Gatriyani, Ni Komang Baiwu, Fredrik Lepa Candra Kartika Pratiwi, Anak Agung Putu Candra Kusuma, Kadek Mayuki Dwi Cupu Tyasningrum, I Gst. Ayu Agung Darmayoga Kantina, I Komang Agus Dewi Kartika, Dewa Ayu Eden, Antonius Setiarja Emiliana Mariyah Felanza, Merdi Gede Kamajaya Gede Kamajaya, Gede Gusti Bagus Agung Swandhita, Gusti Bagus Agung Halima, Yuliana Sulastri Hartati Dwijayanti, Ni Kadek Wira I Dewa Made Satya Parama, I Dewa Made I Gde Semadi Astra I Gst. Pt. Bagus Suka Arjawa I Gusti Agung Alit Suryawati I Gusti Ngurah Agung Krisna Aditya I Made Suastika I Nengah Punia I Nengah Simpen I Nyoman Suarka I Nyoman Sumerta Miwada I Putu Suadityawan, I Putu I Wayan Ardika I Wayan Cika Ida Bagus Wicaksana Herlambang, Ida Bagus Ikma Citra Ranteallo Industri Ginting Suka Karno, Ody Putra Karno, Ody Putra Ketut Sudhana Astika, Ketut Sudhana Krisnayadi, Made Chandra Kristina Dewi, Ni Kadek Putri Lilik Rita Lindayani M. Suki Dato, Sisilia A. Maliudin, Maliudin Mia Dian Triska, Ni Luh Gde Mirah Diantari, Gusti Ayu Kade Naibaho, Leander F. Nazrina Zuryani Ni Made Anggita Sastri Mahadewi Ni Made Dewi Wahyuni, Ni Made Nyoman Ayu Sukma Pramestisari Pakarti, Dian Pandhito, Selo Pradhananta, Rizki Fajri Pradnyani Pratiwi, Ni Made Fina Primayuli Mahayani, Ni Wayan Ayu Putra, Ansor Putra, Bayu Sandika Putra, Nararya Prasetya Putu Fania Pebriani, Putu Fania Putu Setia Aprillia Dewi, Putu Setia Ratna Dewi, Ni Luh Putu Ropida Ropida, Ropida Safitri, Leni Sagala, Citra Ayu Samsul Samsul Santika Dewi, Luh Ayu Ari Sasi, Ingga Amara Setiawan, Chelsea Rosaline Sharon Khatlean, Bawiling Mawar Sumiyati Sumiyati Surya Wijaya, A.A. Gede Suryawan, Irfa' Ade Trisna Sugiarti, Ni Kadek Vanny, Putriana Septy Wahyu Budi Nugroho Wahyu, Faisal Wahyuwidowati, Nifita Sistin Wirata, I Gede Dharma Wisnu Hidayat, Tri Bagoes Wolu Ate, Elton Laiya Yulia, Elisa Linda Yuliani, Desak Made Yuliarmini, Ni Made Zannah, Yulfa Miftahul