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<![CDATA[PENGETAHUAN KENDARAAN HIBRIDA DAN KEPERDULIAN LINGKUNGAN MEMPENGARUHI NIAT PEMBELIAN TERHADAP KENDARAAN HIBRIDA ]]>
<![CDATA[Sylvia Samuel]]>;
<![CDATA[Daniel Widjaja]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Kendaraan hibrida merupakan salah satu solusi untuk mengurangi ancaman degradasi lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh kepedulian lingkungan dan pengetahuan kendaraan hibrida terhadap niat beli kendaraan hibrida di Indonesia. Sampel sebanyak 396 pemilik mobil di Indonesia telah dikumpulkan untuk memprediksi niat membeli kendaraan hibrida dengan menggunakan Theory Planned Behavior. Hasil empiris menunjukkan bahwa kepedulian lingkungan dan pengetahuan kendaraan hibrida secara langsung mempengaruhi niat beli yang dimediasi oleh sikap, dan persepsi kontrol perilaku.]]>
<![CDATA[KARAKTERISTIK SISWA SISWI SMA YANG MENENTUKAN PEMILIHAN PERGURUAN TINGGI SWASTA DI INDONESIA DENGAN MENGGUNAKAN LOGISTIK REGRESI ]]>
<![CDATA[Hendra Achmadi]]>;
<![CDATA[Indah Fatmawati]]>;
<![CDATA[Sylvia Samuel]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Jumlah Calon mahasiswa yang masuk pada perguruan tinggi khususnya perguruan tinggi swasta adalah merupakan masalah serius. Dan jumlah penurunan calon mahasiswa yang terjadi dalam masa pendemic covid-19 antara tahun 2018-2019 dan berlanjut sampai tahun 2022 adalah merupakan masalah serius bagi perguruan tigggi Swasta di Indonesia. Karena itu dalam penelitian ini menfokuskan pada mencari karakteristik utama dari siswa siswa SMA dalam melakukan pemilihan perguruan tinggi swasta di Jakarta dan Sekitarnya. Metode penelitian yang dipakai adalah data mining, dan data yang dipakai adalah berasal dari data primer yang didapat dari kuestioner yang dibagikan kepada siswa-siswi SMA kelas 11 dan 12 di Jakarta dan sekitarnya, dan didapat 438 responden dan setelah dilakukan data cleansing didapat 295 responden. Dengan menggunakan metode Logistic Regression dan Supervisor Learning akan didapat model dari keputusan siswa siswa SMA dalam memilih perguruan tinggi swasta. Hasil dari penelitian ini adalah Dari hasil didapat bahwa keputusan pemilihan Universitas , yang dianalisa dari nilai Beta yang positif dari Logistik Regression . Dari hasil didapat bahwa karakteristik pertama adalah TIPESKS atau Tipe sekolah ( Swasta atau Negeri) dan memang yang banyak masuk dalam Universitas Swasta dari sekolah swasta. Karakteristik kedua adalah UANGSAKU, disini menggambarkan akan taraf hidup dari keluarga, dalam penelitian ini UANGSAKU yang paling banyak adalah diantara < 1 juta sebanyak 237 responden, Berikut nya adalah banyaknya presentasi dari pihak universitas ke sekolah juga sangat berpengaruh terhadap siswa siswa di SMA, kemudian karakteristik selanjutnya adalah SEX yang didominasi oleh PRIA sebanyak 151 orang dari 295 responden. Dilanjutkan dengan DOMISILI yang didominasi oleh daerah Tangerang, Banten, Bekasi dan Bogor sebanyak 144 respoden, dan yang terakhir adalah TRANSPORT yang dinominasi oleh antar jemput orang tua dan grab.]]>
<![CDATA[DOES CO-BRANDING, SOCIAL MEDIA MARKETING, AND KEY OPINION LEADERS INFLUENCE PURCHASE DECISIONS IN GREATER JAKARTA AREA ]]>
<![CDATA[Samuel, Sylvia]]>
<![CDATA[ SEEIJ (Social Economics and Ecology International Journal) Vol. 8 No. 1 (2024): March ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/seeij.v8i1.11369
<![CDATA[Kopi Janji Jiwa is currently one of Indonesia's largest-selling coffee shops. Kopi Janji Jiwa will continue increasing sales to influence many people to purchase. The researcher is also interested in researching the Kopi Janji Jiwa, which is in great demand by the Indonesian people. This study aims to find promotional methods that increase purchasing decisions for Kopi Janji Jiwa in DKI Jakarta. The chosen method is co-branding, social media marketing, and key opinion leaders. First, researchers chose co-branding because co-branding is one of the well-known promotional methods of collaboration between brands. Social media marketing is one of the most effective promotional methods in the modern era, using social networks to reach consumers' interest in a particular product. Finally, a key opinion leader is also one of the most effective methods in the modern era. It is a way to attract buyers or consumers to a brand by using someone's popularity to influence their followers to buy the brand or product. The results obtained from processing 354 data samples show that co-branding, social media marketing, and key opinion leaders significantly influence the purchasing decision of the Kopi Janji Jiwa in DKI Jakarta. The technique used in this research is non-probability sampling with the purposive sampling method, using a total sample of 200 data. The research that has been conducted has concluded that co-branding and social media marketing have a significant effect on purchasing decisions. However, key opinion leaders do not affect buying decisions for Kopi Janji Jiwa in DKI Jakarta.]]>
<![CDATA[Moment of Truth: Hotel Operation in The New Normal Time Towards Customer Loyalty Mediated by Customer Satisfaction ]]>
<![CDATA[Mbulu, Yustisia Pasfatima]]>;
<![CDATA[Widjaja, Daniel]]>;
<![CDATA[Samuel, Sylvia]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v7i1.781
<![CDATA[The purpose of this study is to analyze the effect of Zero Moment of Truth on the satisfaction of prospective hotel guests, analyze the First Moment of Truth's influence on the satisfaction of prospective hotel guests, analyze the Second Moment of Truth that affects the satisfaction of hotel guests, analyze the Ultimate Moment of Truth that affect the satisfaction of hotel guests and analyze the effect of satisfaction on loyalty. This study uses a quantitative approach with SEM analysis methods and uses the Smart PLS 3.2.9 program. The sample was selected using a purposive sampling technique with 150 respondents, specifically for hotel guests in Jakarta who stay in the new normal period. The results of the study stated that the First Moment of Truth has a positive influence on the satisfaction of prospective hotel guests, the Ultimate Moment of Truth has a positive influence on the satisfaction of hotel guests, and the satisfaction of hotel guests has a positive influence on loyalty. Meanwhile, Zero moment of truth does not positively influence the satisfaction of prospective hotel guests, and the Second moment of truth does not positively influence hotel guest satisfaction.]]>
<![CDATA[Does Co-Branding, Social Media Marketing, and Key Opinion Leaders Influence Purchase Decisions in Greater Jakarta Area? ]]>
<![CDATA[Samuel, Sylvia]]>;
<![CDATA[Widjaja, Daniel]]>;
<![CDATA[Yovo, Vanessa]]>
<![CDATA[ Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt) ]]>
Publisher : <![CDATA[Universitas Pelita Harapan ]]>
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<![CDATA[Kopi Janji Jiwa is currently one of Indonesia's largest-selling coffee shops. Kopi Janji Jiwa will continue increasing sales to influence many people to purchase. The researcher is also interested in researching the Kopi Janji Jiwa, which is in great demand by the Indonesian people. This study aims to find promotional methods that increase purchasing decisions for Kopi Janji Jiwa in DKI Jakarta. The chosen method is co-branding, social media marketing, and key opinion leaders. First, researchers chose co-branding because co-branding is one of the well-known promotional methods of collaboration between brands. Social media marketing is one of the most effective promotional methods in the modern era, using social networks to reach consumers' interest in a particular product. Finally, a key opinion leader is also one of the most effective methods in the modern era. It is a way to attract buyers or consumers to a brand by using someone's popularity to influence their followers to buy the brand or product. The results obtained from processing 354 data samples show that co-branding, social media marketing, and key opinion leaders significantly influence the purchasing decision of the Kopi Janji Jiwa in DKI Jakarta. The technique used in this research is non-probability sampling with the purposive sampling method, using a total sample of 200 data. The research that has been conducted has concluded that co-branding and social media marketing have a significant effect on purchasing decisions. However, key opinion leaders do not affect purchasing decisions for Kopi Janji Jiwa in DKI Jakarta.]]>
<![CDATA[PENGARUH ASOSIASI MEREK, KONTEN MARKETING, DAN PACKAGING SCARLETT WHITENING TERHADAP NIAT PEMBELIAN KEMBALI DI JABODEBEK YANG DIMODERASI OLEH GENDER ]]>
<![CDATA[Samuel, Sylvia]]>;
<![CDATA[Widjaja, Daniel]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Abstrak - Industri kecantikan di Indonesia terus berkembang pesat, terutama di kalangan milenial. Hal tersebut didukung oleh meningkatnya kesadaran masyarakat akan pentingnya merawat diri. Salah satu brand kecantikan lokal yang populer di kalangan masyarakat adalah Scarlett Whitening yang merupakan brand yang meluncurkan produk kecantikan wajah sampai dengan produk perawatan tubuh dan rambut. Penelitian ini bertujuan untuk menguji pengaruh Asosiasi Merek, Konten Marketing, dan Packaging terhadap Repurchase baik yang sering membeli dan sudah pernah membeli pada masyarakat yang berada di Jabodebek. Metode dalam Penelitian ini memakai metode Penelitian kuantitatif dengan metode purposive sampling. Jumlah sampel yang di dapat sebanyak 378 responden dan diolah menggunakan software SmartPLS 4.0. Berdasarkan data yang telah di olah, telah di temukan bahwa Asosiasi Merek, KontenMarketing, dan Packaging terhadap serta Gender sebagai variabel moderasi tidak berpengaruh signifikan terhadap Repurchase produk Scarlett Whitening pada masyarakat di Jabodebek.]]>
<![CDATA[CUSTOMERS USING DIGITAL WALLET PLATFORMS AS A METHOD OF PAYMENT IN WEST JAKARTA ]]>
<![CDATA[Samuel, Sylvia]]>;
<![CDATA[Widjaja, Daniel]]>
<![CDATA[ Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt) ]]>
Publisher : <![CDATA[Universitas Pelita Harapan ]]>
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<![CDATA[One form of electronic payment is the e-wallet. In Indonesia, many e-wallet products are available from both the public and private sectors. DANA is an e-wallet program that has previously received authorization from the Bank of Indonesia as a supplier of an e-wallet platform and as a digital financial institution. In 2018, DANA was introduced, and in its first four months, it attracted a million members. This study aimed to identify the variables that influence West Jakarta's adoption of DANA as an alternative payment method. Data were collected via a Google form online survey. Social networking sites like Instagram, Line, and internet discussion boards shared the link. DANA subscribers who reside in West Jakarta made up the respondents. In roughly two months, the data were gathered. This study included 187 respondents using SPSS as a tool for data filtering and multiple regression analysis. The findings suggested that perceived usefulness, perceived credibility, and subjective norm are the main factors influencing whether or not DANA will be accepted. All of these criteria significantly influenced users' decisions to utilize DANA.]]>
<![CDATA[Does Co-Branding, Social Media Marketing, and Key Opinion Leaders Influence Purchase Decisions in Greater Jakarta Area? ]]>
<![CDATA[Samuel, Sylvia]]>;
<![CDATA[Widjaja, Daniel]]>;
<![CDATA[Yovo, Vanessa]]>
<![CDATA[ Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt) ]]>
Publisher : <![CDATA[Universitas Pelita Harapan ]]>
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<![CDATA[Kopi Janji Jiwa is currently one of Indonesia's largest-selling coffee shops. Kopi Janji Jiwa will continue increasing sales to influence many people to purchase. The researcher is also interested in researching the Kopi Janji Jiwa, which is in great demand by the Indonesian people. This study aims to find promotional methods that increase purchasing decisions for Kopi Janji Jiwa in DKI Jakarta. The chosen method is co-branding, social media marketing, and key opinion leaders. First, researchers chose co-branding because co-branding is one of the well-known promotional methods of collaboration between brands. Social media marketing is one of the most effective promotional methods in the modern era, using social networks to reach consumers' interest in a particular product. Finally, a key opinion leader is also one of the most effective methods in the modern era. It is a way to attract buyers or consumers to a brand by using someone's popularity to influence their followers to buy the brand or product. The results obtained from processing 354 data samples show that co-branding, social media marketing, and key opinion leaders significantly influence the purchasing decision of the Kopi Janji Jiwa in DKI Jakarta. The technique used in this research is non-probability sampling with the purposive sampling method, using a total sample of 200 data. The research that has been conducted has concluded that co-branding and social media marketing have a significant effect on purchasing decisions. However, key opinion leaders do not affect purchasing decisions for Kopi Janji Jiwa in DKI Jakarta.]]>
<![CDATA[PENGARUH ASOSIASI MEREK, KONTEN MARKETING, DAN PACKAGING SCARLETT WHITENING TERHADAP NIAT PEMBELIAN KEMBALI DI JABODEBEK YANG DIMODERASI OLEH GENDER ]]>
<![CDATA[Samuel, Sylvia]]>;
<![CDATA[Widjaja, Daniel]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Abstrak - Industri kecantikan di Indonesia terus berkembang pesat, terutama di kalangan milenial. Hal tersebut didukung oleh meningkatnya kesadaran masyarakat akan pentingnya merawat diri. Salah satu brand kecantikan lokal yang populer di kalangan masyarakat adalah Scarlett Whitening yang merupakan brand yang meluncurkan produk kecantikan wajah sampai dengan produk perawatan tubuh dan rambut. Penelitian ini bertujuan untuk menguji pengaruh Asosiasi Merek, Konten Marketing, dan Packaging terhadap Repurchase baik yang sering membeli dan sudah pernah membeli pada masyarakat yang berada di Jabodebek. Metode dalam Penelitian ini memakai metode Penelitian kuantitatif dengan metode purposive sampling. Jumlah sampel yang di dapat sebanyak 378 responden dan diolah menggunakan software SmartPLS 4.0. Berdasarkan data yang telah di olah, telah di temukan bahwa Asosiasi Merek, KontenMarketing, dan Packaging terhadap serta Gender sebagai variabel moderasi tidak berpengaruh signifikan terhadap Repurchase produk Scarlett Whitening pada masyarakat di Jabodebek.]]>
<![CDATA[Antecedents of Career Growth: An Empirical Study in Higher Education Institutions ]]>
<![CDATA[Wijaya, Lianna]]>;
<![CDATA[Sriwidadi, Teguh]]>;
<![CDATA[Samuel, Sylvia]]>
<![CDATA[ Jurnal Manajemen Indonesia Vol. 25 No. 1 (2025): Jurnal Manajemen Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Telkom University. ]]>
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DOI: 10.25124/jmi.v25i1.7218
<![CDATA[Today's businesses place a paramount importance on the performance of their employees due to its direct correlation with growth and enhanced revenues. The primary objective of this research endeavor is to ascertain the impact of employee satisfaction, employee benefits, and employee learning on career growth and employee performance. A sample consisting of 400 individuals employed in the Higher Education Institutions of Indonesia served as the focal point of this study. The participants, selected through purposive sampling, were provided with self-reporting questionnaires to gather essential data. To evaluate the hypothesized relationships, the researchers employed structural equation modeling analysis utilizing AMOS 26. The findings of this study revealed that employee performance and career growth within Indonesia's higher education institutions were significantly influenced by employee learning, employee benefits, and employee satisfaction. Furthermore, employee performance was shown to have a substantial and positive effect on career growth. These findings contribute valuable insight and offer practical guidance for managerial decision-making. The theoretical and practical implications of these findings can lay a strong foundation for future research endeavors aimed at exploring career growth. It is recommended that the management of higher education institutions prioritize the career growth of their employees.]]>
