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All Journal Jurnal IPTA Jurnal Keuangan dan Perbankan Journal of Accounting and Management Innovation Jurnal Manajemen Indonesia SEEIJ (Social Economics and Ecology International Journal) Aptisi Transactions on Management Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Journal of Accounting and Management Innovation Prosiding Konferensi Nasional PKM-CSR Proceeding National Conference Business, Management, and Accounting (NCBMA) Inkubis: Jurnal Ekonomi dan Bisnis Equivalent: Jurnal Ilmiah Sosial Teknik Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Proceeding of International Conference on Entrepreneurship (IConEnt)
Samuel, Sylvia
Fakultas Ekonomi Dan Bisnis, Universitas Pelita Harapan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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WORKSHOP CREATIVEPRENEUR TURNING CREATIVITY INTO BUSINESS OPPORTUNITIES Simatupang, Apriani; Samuel, Sylvia; Arianto, Radityo Fajar; Chrestella, Valentcia Earlene
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.3072

Abstract

The growth of Indonesia’s creative economy offers significant opportunities for young generations to become entrepreneurs and contribute to the national economy. However, many students still lack the understanding and hands-on experience needed to transform creative ideas into real business opportunities. In response to this, the Faculty of Economics and Business at Universitas Pelita Harapan (UPH FEB) initiated the Creativepreneur Workshop: Turning Creativity into Business Opportunities at Sekolah Dian Harapan (SDH) Makassar. This workshop is designed to introduce the fundamentals of creative entrepreneurship, foster innovative thinking, and provide practical experience through the creation of simple, marketable products. Additionally, it offers insights on leveraging digital technology and social media for marketing while connecting students with experienced creative business practitioners. The program aims to inspire and equip young people to develop a courageous, adaptive, and entrepreneurial mindset that is capable of creating business opportunities from an early stage.
From Stress to Performance: Examining the Impact of Job Insecurity, Job Stress, Work Engagement, and Motivation on Employees of XYZ Bank Siahaan, Theo Rizaldy; Ardi, Ardi; Samuel, Sylvia; Sunarjo, Richard Andre; Berlianto, Margaretha Pink
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.186

Abstract

Background: The banking industry faces technological and economic pressures that affect employee performance. Job insecurity and job stress tend to reduce performance, while work engagement and motivation enhance it, making these factors important for effective HR strategies. Objectives: This study aims to examine the effects of job insecurity, job stress, work engagement, and motivation on the employee performance of XYZ Bank employees. Methods: The study was conducted using a quantitative approach with 127 XYZ Bank employees comprising the entire target population. Hypothesis testing was carried out using PLS-SEM analysis with SmartPLS software. Results: The results showed that job insecurity and job stress had a negative effect on employee performance, while work engagement and motivation had a positive effect on employee performance. Conclusion: The managerial implications of this study indicate that companies need to be transparent with employees about organizational conditions so that employees can understand and anticipate when the company will implement efficiency measures, thereby preventing feelings of job insecurity in the workplace.
Determinants of Salesperson Performance: Motivation, Training, Job Satisfaction, and Compensation at PT. ABC Dealers in Bogor and Depok Jonathans, Sudrajat; Kho, Ardi; Sunarjo, Richard Andre; Samuel, Sylvia
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 1 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i1.292

Abstract

Background: Employee performance is a key determinant of sales improvement and is significant in the automobile industry, as marketing/sales personnel directly interact with customers during the sales process. From 2020 to 2024, PT. ABC dealerships in Bogor had an achievement rate of only 49.2% to 92.8%, and Depok 50.5% to 85.6%, thus showing a performance gap and untapped potential in Bogor and Depok. Objective: This study aimed to analyze the effect of work motivation, job training, job satisfaction, and compensation on the performance of sales employees (salespersons) at PT. ABC automobile dealerships in the Bogor and Depok area. Methods: The research respondents were 288 sales employees from a total of 306 sales employees of PT. ABC outlets in the Bogor and Depok area. The study employed a quantitative research approach, with SEM-based analysis using AMOS as the data analysis technique. Results: The results show that career development, compensation, and job satisfaction respectively have a positive and significant effect on employee performance. Though, work motivation and job training do not affect employee performance. The model results suggested that career development (β=0.138, p=0.003), compensation (β=0.254, p=0.001), and job satisfaction (β=0.181, p=0.014) were significant predictors of work performance. Conclusion: Training has no impact on job satisfaction and performance, whereas career development and compensation enhance the job satisfaction and performance of employees. Motivation boosts satisfaction but does not lead to improved performance. These relationships are partially mediated by job satisfaction. PT. ABC needs to improve career paths, compensation transparency, and recognition systems.
ANALISIS PERBANDINGAN KINERJA TEXTBLOB DAN CLIFF NLP PADA KLASIFIKASI SENTIMEN ULASAN PELANGGAN PENGRAJIN JEPARA Hendra Achmadi; Sylvia Samuel; Zoel Hutabarat; Yorkie Radnan Kristiono
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Analisis sentimen merupakan salah satu teknik dalam pemrosesan bahasa alami (Natural Language Processing/NLP) yang digunakan untuk mengidentifikasi opini dan emosi pengguna terhadap suatu produk atau layanan berdasarkan data teks. Penelitian ini bertujuan untuk melakukan analisis sentimen terhadap ulasan konsumen pengrajin mebel di Jepara yang diperoleh dari Google Maps Review, serta membandingkan kinerja dua pendekatan yang berbeda, yaitu metode berbasis transformer dan metode berbasis leksikon. Metode yang digunakan dalam penelitian ini adalah Text Mining-based Sentiment Analysis Method yang meliputi tahapan pengumpulan data, preprocessing teks, ekstraksi fitur, klasifikasi sentimen, dan evaluasi hasil. Pendekatan transformer diimplementasikan menggunakan model cardiffnlp/twitter-xlm-roberta-base-sentiment yang mampu memahami konteks kalimat melalui representasi embedding dan mekanisme self-attention, sedangkan pendekatan leksikon menggunakan TextBlob yang mengklasifikasikan sentimen berdasarkan kamus polaritas kata. Hasil analisis terhadap data ulasan menunjukkan bahwa distribusi sentimen didominasi oleh sentimen negatif dengan 63 ulasan (54%), diikuti oleh sentimen positif sebanyak 38 ulasan (33%), dan sentimen netral sebanyak 16 ulasan (13%). Temuan ini menunjukkan bahwa sebagian konsumen masih memiliki pengalaman yang kurang memuaskan terhadap layanan atau produk pengrajin Jepara. Secara metodologis, model berbasis transformer menunjukkan kemampuan yang lebih baik dalam memahami konteks bahasa dibandingkan metode leksikon yang cenderung bergantung pada polaritas kata secara individual. Penelitian ini diharapkan dapat memberikan kontribusi dalam memahami persepsi konsumen terhadap industri kerajinan lokal serta memberikan referensi metodologis dalam penerapan analisis sentimen pada data ulasan berbahasa Indonesia.
INTERNAL MORAL RESILIENCE AND INSTITUTIONAL INTEGRITY: A DUAL-PILLAR MINDSET OF ANTI-CORRUPTION BEHAVIOR IN INDONESIA Ardi Ardi; Yohana FCP Meilani; Sylvia Samuel; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Corruption persists in many emerging democracies despite institutional reforms and legal enforcement mechanisms. This study develops and empirically tests a Dual-Pillar Mindset integrating internal moral resilience and external Institutional Integrity Systems safeguards as complementary predictors of corruption resistance intention in Indonesia. This study employed a qualitative literature-based approach through secondary data analysis. The research relied on existing academic sources and theoretical frameworks to construct a proposition conceptual and analytical model. The results indicate that Ethical Leadership positively influences Internal Moral Resilience, and Corruption Resistance Intention, exceeding the direct effect of Institutional Integrity Systems positively influences Corruption Resistance Intention. Furthermore, Internal Moral Resilience positively influences Corruption Resistance Intention and mediate the relationship between Ethical Leadership and Corruption Resistance Intention, producing a synergistic effect. Findings suggest that sustainable anti-corruption reform requires synergy between Ethical Leadership based, Moral Resilience, and Institutional Integrity Systems mechanisms.
EXPLORING THE INFLUENCE OF BRAND AWARENESS ON PURHCASE INTENTION: THE ROLE OF PERCEIVED QUALITY AND BRANDS ASSOCIATIONS IN THE INTERACTIVE ENTERTAINMENT MERCHANDISE MARKET Sylvia Samuel; Daniel Widjaja
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This research was conducted to determine the effect of Brand Awareness on Purchase Intention for HoYverse Merchandise, with Perceived Quality and Brand Association as mediators. The method used in this study is PLS-SEM to identify relationships among existing variables. The PLS-SEM method is well-suited for analyzing research involving multiple variables and causal relationships, with results remaining effective even when the available data do not meet the normal distribution assumption. The data for this study were obtained from questionnaires completed by 350 respondents, including fans and individuals familiar with the HoYoverse brand. Based on the data analysis, brand awareness and perceived quality significantly affect purchase intention, while the other variables also exert significant effects. The results of this study indicate that an effective marketing strategy is not only through how well a brand is known or the perception of product quality in the context of the interactive entertainment industry offering merchandise. Therefore, it is hoped that this research can serve as a reference for companies to optimize their marketing strategies and for future researchers to explore other relevant variables.
Price Sensitivity and Switching Intention in Mobile Broadband Services Sylvia Samuel; Daniel Widjaja; Thomas Green
APTISI Transactions on Management (ATM) Vol 10 No 2 (2026): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/qx8bpe90

Abstract

The rapid growth of digital connectivity has intensified competition in the mobile broadband industry, increasing the importance of understanding factors that influence customer switching behavior. Although prior studies have examined switching intention in telecommunications services, limited research has simultaneously investigated the roles of brand perception, price sensitivity, and service quality while considering demographic heterogeneity. This study examines the effects of brand perception, price sensitivity, and service quality on switching intention in the mobile broadband sector and evaluates the moderating role of gender. A quantitative survey was conducted among 153 mobile broadband users, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that price sensitivity significantly increases switching intention, indicating that consumers who are more responsive to price differences are more likely to change service providers. In contrast, brand perception and service quality do not significantly influence switching intention, suggesting that mobile broadband services are increasingly perceived as technologically homogeneous across providers. Furthermore, gender does not moderate the relationships between the key determinants and switching intention, although it shows a significant direct effect. These findings highlight the dominant role of economic evaluation in switching decisions and provide strategic implications for telecommunications providers in developing competitive pricing and customer retention strategies.
Co-Authors Ardi Ardi Ardi Ardi Arianto, Radityo Fajar Berlianto, Margaretha Pink Budiono, Sidik Chrestella, Valentcia Earlene Daniel Widjaja Elwen Suryadi Hendra Achmadi Hutabarat, Zoel Indah Fatmawati Irena, Jovita Jonathans, Sudrajat Jovita Irena Kho, Ardi Lianna Wijaya Mbulu, Yustisia Pasfatima Pauline H. Partyranie Tan Purba, John Tampil Sarfilianty Anggiani Siahaan, Theo Rizaldy Simatupang, Apriani Sunarjo, Richard Andre Suryadi, Elwen Teguh Sriwidadi, Teguh Thomas Green Widjaja, Daniel Wijaya, Lianna Wuisan, Dewi Yohana F. Cahya Palupi Meilaini Yohana FCP Meilani Yorkie Radnan Kristiono Yovo, Vanessa