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All Journal Kinerja DERIVATIF JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Bulletin of Science Education Economic Reviews Journal Media Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Tri Septin Muji Rahayu
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Media Ekonomi

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ANALISA CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Waroeng Spesial Sambal Cabang Purwokerto) Kuswanti Ariningsih; Tri Septin Muji Rahayu
Media Ekonomi Media Ekonomi : Vol 15 No 2 Juli 2015
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v15i2.1289

Abstract

This research was based on the comptitive business condition in restaurant business that was getting more competitive, therefore the corporates had to make a new marketing strategy to stay and achieve he higher market. This research aimed to test the effect of customer value and customer experience toward customer loyalty with customer satisfaction as intervening variable. The data were gained by questionnaire method to the 110 respondent of waroeng spesial sambal cabang purwokerto with purposive sampling. The result of the research showed that not all of the hypotheses could not be accapted. Out of the 5 (five) hypotheses accepted hypotheses. The result of H1, H2, H3 showed that customer value and customer experience partialy and simultane affected significantly of the customer experience to customer loyalty. Sobel test showed that from both variables customer value and customer experience proved that customer vaue and customer experience had mediated effect. Key words: customer value, customer experiece, customer satisfaction, customer loyalty
PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VARIASI AUDIO MOBIL DI SUBUR AUDIOWORKSHOP PURWOKERTO Akbar Rakhman; Tri Septin Muji Rahayu
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.838 KB) | DOI: 10.30595/medek.v14i1.1299

Abstract

This study aimed to analyze the effect of product quality, promotion, and price in the purchasing decision on car audio variations at consumer Subur Audioworkshop Purwokerto either partially or simultaneouslly. Methods used in sampling is sampling purposive sampling based on consideration for adjusting the criteria in order to improve the accuracy of the study sample. The analytical method used was multiple linear regression with the significant level (a) of 0, 05. Results of this study showed that the quality of products significantly influence consumers' purchasing decisions, with significant value of 0,000 is less than 0,05. Variable promotion significantly influence consumers' purchasing decisions, with significant value of 0, 00 1 is less than 0, 05. Variable quality product significantly affect the purchasing decisions, with significant value of 0,000 is less than 0,05. Variable quality products, promotions and prices simultaneously influence the purchasing decisions of consumers, with a significant value of 0, 000 is less than 0, 05. Keywords: Quality of Product, Promotion, Price and Purchase Decision.
Co-Authors Akbar Rakhman Aldi Alfiyan Alfalisyado Alfato Yusnar Kharismasyah Arini Hidayah Arsyad Ridho Aruf Yusuf Alghifari Bagis, Fatmah Fahriyan Wahyu Nugroho Farah Rizqy Salsabila Herni Justiana Astuti Kuswanti Ariningsih Meydy Fauziridwan Restu Frida Utami Sulistyani Budiningsih Wida Purwidianti Wida Purwidianti Yudhistira Pradhipta Aryoko Yuliantinus Gibrani Anandera Perlampura