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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Manajemen Inovasi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Sharing: Journal Of Islamic Economics, Management And Business JURNAL SAUDAGAR INDONESIA
Fani Sartika
Universitas Muhammadiyah Aceh
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Kemudahan Akses Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Pada Pelanggan Tiktok Shop Di Universitas Muhammadiyah Aceh) Oji Arjian; Mirza Murni; Fani Sartika
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.62819

Abstract

The study was motivated by the increasing ease of access offered by TikTok Shop, which is expected to influence consumers' purchase intentions and purchasing decisions. This research employed a quantitative approach with an associative research design. The population consisted of 2,691 active students of Muhammadiyah University of Aceh. A total of 97 respondents were selected as the sample using the Slovin formula and proportional random sampling technique. Data were collected through questionnaires and analyzed using path analysis with the assistance of IBM SPSS software. The results indicate that accessibility has a positive and significant effect on purchasing decisions. Accessibility also has a positive and significant effect on purchase intention. Furthermore, purchase intention has a positive and significant effect on purchasing decisions. The mediation test results reveal that purchase intention positively and significantly mediates the relationship between accessibility and purchasing decisions. These findings suggest that the easier it is for consumers to access information, products, and transaction processes on TikTok Shop, the higher their purchase intention will be, which in turn increases their purchasing decisions.
Pengaruh Service Quality, Promosi Digital, Dan Perceived Value Terhadap Loyalitas Pelanggan Pada Pengguna Layanan Gofood Di Kota Banda Aceh Ahmad Ilham; Fani Sartika; Fandi Bachtiar
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.63080

Abstract

This study aims to analyze the influence of service quality, digital promotion, and perceived value on customer loyalty among GoFood users in Banda Aceh City. The study employs a quantitative approach with an associative research design, intended to identify the relationships and effects between the research variables. Data were collected via questionnaires distributed to 96 respondents selected through purposive sampling, with the criterion that respondents must have previously used the GoFood service. The collected data were analyzed using multiple linear regression to determine the impact of each independent variable on customer loyalty. The results indicate that service quality, digital promotion, and perceived value each have a positive and significant partial effect on customer loyalty. Simultaneously, these three variables also exert a positive and significant influence on customer loyalty. Among the three variables, perceived value is the most dominant factor influencing customer loyalty. These findings confirm that enhancing service quality, ensuring the effectiveness of digital promotions, and creating value that aligns with customer expectations are crucial factors in maintaining and increasing the loyalty of GoFood users in Banda Aceh City.
Co-Authors Ade Elvi Rahma Agusnawan Linu Ibrahim Ahmad Ilham Donny Dharmawan Eliana Eliana Elizabeth Elizabeth Emilda Kadriyani Ermad M.J Fandi Bachtiar Intan Novia Astuti Ita Nurcholifah Kespandiar, Tengku M. Danil Furqansyah Mirza Murni Nadiya Nadiya Nurulia Dimitha Oji Arjian Parida Ayani Rita Wahyu Ruyanti Sisca Mediyanti Sonny Santosa Syailendra Reza Irwansyah Rezeki Wardayani Wenny Desty Febrian Febrian Wulandari Zuraidah Zuraidah