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All Journal Jurnal Kajian Bali Journal of Applied Studies in Language SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Jurnal Kepariwisataan International Journal of Travel, Hospitality and Events JASL - Journal of Applied Studies in Language International Journal of Green Tourism Research and Applications Jurnal Penelitian Pendidikan Indonesia
Gede Ginaya
Politeknik Negeri Bali
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Application of green tourism in the Mount Rinjani National Park area to support sustainable tourism Muh Nuh Ilyas; I Putu Astawa; Gede Ginaya; Ni Made Rai Erawati
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.527 KB) | DOI: 10.31940/ijogtra.v4i1.16-22

Abstract

The purpose of this study is to analyze the application of green tourism in supporting the concept of sustainable tourism in the Mount Rinjani National Park (Taman Nasional Gunung Rinjani/TNGR) area, West Nusa Tenggara, Indonesia. The primary data of this study was generated through interviews with several informants, while the secondary data was obtained through a review of literature, books, journals, and online media. Techniques of data analysis using descriptive qualitative analysis. The results of the study reveal that the application of green tourism in the Mount Rinjani National Park area is quite good. This can be seen from the awareness of the community, organizations and related agencies in carrying out clean up and tree planting activities, both in tourist areas and the tropical rain forest with its rich biodiversity. Additionally, the green tourism concept is able to support sustainable tourism in national park tourism areas, especially in environmental, economic, socio-cultural sustainability, and environmental education.
Marketing Strategies to Increase Room Occupancy at Jambuluwuk Oceano Seminyak Hotel I Gede Arimbawa; Ni Putu Wiwiek Ary Susyarini; Gede Ginaya; Ni Made Rai Sukmawati; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.232

Abstract

Purpose: This study aims to see the strengths and weaknesses of internal factors as well as opportunities and threats of external factors and to formulate appropriate marketing strategies in increasing room occupancy rates at a 5-star hotel in Seminyak, Bali. Research methods: Data collection methods used are observation, interviews, questionnaires, and document study. The data analysis technique is descriptive qualitative analysis, IFAS matrix (internal strategy factor), EFAS matrix (external strategy factor), SWOT analysis and SWOT matrix. The method of determining the sample is purposive sampling, namely selecting respondents with certain criteria with 6 respondents. Results and discussion: There are 10 indicators of internal factors that become strengths, 5 indicators of internal factors that become weaknesses, 6 indicators of external factors that become opportunities, and 1 indicator of external factors that become threats. The results of the IE matrix research show that the strategy used is in column I, namely the growth strategy of the company itself. Implication: The SWOT analysis resulted in 8 strategies, namely the SO strategy that can be applied such as increasing collaboration with other offline travel agents and holding activities by utilizing the attractiveness of local (Balinese) culture. Keywords: hotel, room occupancy rate, SWOT, marketing mix.
Generasi milenial dan pengembangan museum Geopark Batur pada era adaptasi kebiasaan baru pandemi Covid-19 Ni Putu Somawati; Gede Ginaya; Ni Putu Wiwiek Ary Susyarini; Ni Made Sudarmini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 4 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221718

Abstract

Behind the COVID-19 pandemic that has hit the whole world, there are blessings in disguises. One of them is millennial students can utilize the museum as a means of developing values of their characters. The purpose of this study is to examine the contribution of millennials to the development of Batur Geopark Museum. By applying a qualitative research method, the primary data were collected through observations and interviews. Secondary data was obtained from relevant authorities, news, and literature reviews. The results of the study explain the mutual benefits between students and the Batur Geopark Museum. For millennial students, they benefit in the form of visual references and experiences of past historical events. On the other hand, the Batur Geopark Museum get leverage from the millenials’ visits through on the job training (OJT) programs and student industrial visits. This will be followed by information exchange, social media activities and enhanced electronic word-of-mouth (EWOM).
Co-Authors G. Wahyu Putra Perdana I Gede Arimbawa I Gusti Agung Bagus Mataram I Gusti Agung Mas Krisna Komala Sari I Ketut Astawa I Ketut Budarma I Made Darma Oka I Nyoman Kanca I Nyoman Rajin Aryana I Putu Astawa Ida Ayu Elistyawati Kadek Mega Amelia Nuka Ketut Redjasa Made Ruki Made Sudiarta Muh Nuh Ilyas Ni Made Ayu Saraswati Ni Made Rai Erawati Ni Made Rai Sukmawati Ni Made Sudarmini Ni Nyoman Sri Astuti Ni Putu Somawati Ni Putu Wiwiek Ary Susyarini Ni Wayan Wahyu Astuti Putu Gede Winatha Dharma