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Application of green tourism in the Mount Rinjani National Park area to support sustainable tourism Muh Nuh Ilyas; I Putu Astawa; Gede Ginaya; Ni Made Rai Erawati
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

The purpose of this study is to analyze the application of green tourism in supporting the concept of sustainable tourism in the Mount Rinjani National Park (Taman Nasional Gunung Rinjani/TNGR) area, West Nusa Tenggara, Indonesia. The primary data of this study was generated through interviews with several informants, while the secondary data was obtained through a review of literature, books, journals, and online media. Techniques of data analysis using descriptive qualitative analysis. The results of the study reveal that the application of green tourism in the Mount Rinjani National Park area is quite good. This can be seen from the awareness of the community, organizations and related agencies in carrying out clean up and tree planting activities, both in tourist areas and the tropical rain forest with its rich biodiversity. Additionally, the green tourism concept is able to support sustainable tourism in national park tourism areas, especially in environmental, economic, socio-cultural sustainability, and environmental education.

Marketing Strategies to Increase Room Occupancy at Jambuluwuk Oceano Seminyak Hotel I Gede Arimbawa; Ni Putu Wiwiek Ary Susyarini; Gede Ginaya; Ni Made Rai Sukmawati; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.232

Purpose: This study aims to see the strengths and weaknesses of internal factors as well as opportunities and threats of external factors and to formulate appropriate marketing strategies in increasing room occupancy rates at a 5-star hotel in Seminyak, Bali. Research methods: Data collection methods used are observation, interviews, questionnaires, and document study. The data analysis technique is descriptive qualitative analysis, IFAS matrix (internal strategy factor), EFAS matrix (external strategy factor), SWOT analysis and SWOT matrix. The method of determining the sample is purposive sampling, namely selecting respondents with certain criteria with 6 respondents. Results and discussion: There are 10 indicators of internal factors that become strengths, 5 indicators of internal factors that become weaknesses, 6 indicators of external factors that become opportunities, and 1 indicator of external factors that become threats. The results of the IE matrix research show that the strategy used is in column I, namely the growth strategy of the company itself. Implication: The SWOT analysis resulted in 8 strategies, namely the SO strategy that can be applied such as increasing collaboration with other offline travel agents and holding activities by utilizing the attractiveness of local (Balinese) culture. Keywords: hotel, room occupancy rate, SWOT, marketing mix.

Generasi milenial dan pengembangan museum Geopark Batur pada era adaptasi kebiasaan baru pandemi Covid-19 Ni Putu Somawati; Gede Ginaya; Ni Putu Wiwiek Ary Susyarini; Ni Made Sudarmini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 4 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221718

Behind the COVID-19 pandemic that has hit the whole world, there are blessings in disguises. One of them is millennial students can utilize the museum as a means of developing values of their characters. The purpose of this study is to examine the contribution of millennials to the development of Batur Geopark Museum. By applying a qualitative research method, the primary data were collected through observations and interviews. Secondary data was obtained from relevant authorities, news, and literature reviews. The results of the study explain the mutual benefits between students and the Batur Geopark Museum. For millennial students, they benefit in the form of visual references and experiences of past historical events. On the other hand, the Batur Geopark Museum get leverage from the millenials’ visits through on the job training (OJT) programs and student industrial visits. This will be followed by information exchange, social media activities and enhanced electronic word-of-mouth (EWOM).

Enhancing Students’ Green Ethic-Based Problem Solving Skills in English for Tourism Subject Course I Nyoman Kanca; Gede Ginaya; Ni Nyoman Sri Astuti; Ni Putu Wiwiek Ary Susyarini; Ni Wayan Wahyu Astuti
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i2.86-93

This study aims to examine the development of students' core competencies in learning English for Tourism at Tourism Department Politeknik Negeri Bali, where the main product is a green ethical-based measurement instrument for Core Competencies Practices of Problem Solving Skills. Two types of instruments have been created and designed and then used to assess the level of Development in the teaching and learning process for students and lecturers. The results of the Students' Report trial show that overall the instrument is suitable for widespread use. Confirmatory factor analysis results also show the validity of the sub constructs for each main construct. The results of the level of development of Core Competencies show that the minimum development of students' Core Competencies is above 4.2. This means that the development of student Core Competencies has been achieved. For this reason, the Core Competencies development model must maintain to be developed, tested and finally implemented.

Application of green tourism in the Mount Rinjani National Park area to support sustainable tourism Muh Nuh Ilyas; I Putu Astawa; Gede Ginaya; Ni Made Rai Erawati
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i1.16-22

The purpose of this study is to analyze the application of green tourism in supporting the concept of sustainable tourism in the Mount Rinjani National Park (Taman Nasional Gunung Rinjani/TNGR) area, West Nusa Tenggara, Indonesia. The primary data of this study was generated through interviews with several informants, while the secondary data was obtained through a review of literature, books, journals, and online media. Techniques of data analysis using descriptive qualitative analysis. The results of the study reveal that the application of green tourism in the Mount Rinjani National Park area is quite good. This can be seen from the awareness of the community, organizations and related agencies in carrying out clean up and tree planting activities, both in tourist areas and the tropical rain forest with its rich biodiversity. Additionally, the green tourism concept is able to support sustainable tourism in national park tourism areas, especially in environmental, economic, socio-cultural sustainability, and environmental education.

Zero Dollar Tourist: Analisis Kritis Diskursus Segmen Pasar Wisatawan Tiongkok dalam Pariwisata Bali Gede Ginaya; Made Ruki; Ni Wayan Wahyu Astuti
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 1 (2019): WACANA KRITIS BUDAYA BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i01.p07

As an icon of national tourism, Bali has become a world-top tourist destination. In 2018, Bali gained an award from Trip Advisor as the world’s best tourist destination. It has helped Bali to boost the number of foreign tourist arrival including Chinese. However, the increase visitor of Chinese tourist has caused a dilemma between the quantity and quality tourists as it is shown by the current issue of zero-dollar tour. This article critically analyses discourse on Chinese tourist market segment and its challenges to realise tourism sustainable in Bali. Data were obtained by observation and in-depth interviews with stakeholders and from literature review. Discourse of power/knowledge, deconstruction, and communicative action theories were applied eclectically to undertake this study. The results revealed that a space of discussion to find solution for the problem faced on the discourse of Chinese tourist market segment are needed as this could contribute to realise sustainable tourism development in Bali.

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