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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Riset Akuntansi Kontemporer Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Cakrawala Repositori Imwi Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Social Service and Research International Journal of Social Science, Education, Communication and Economics Annals of Human Resource Management Research Journal of Social Science Journal Research of Social Science, Economics, and Management JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Nusantara Mengabdi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ahmad Maulana
Fakultas Ekonomi, Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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The Role of social media (Tourist Visit of Arab-Palembang Village in Pandemic Period) Erdiansyah Erdiansyah; Ahmad Maulana; Edduar Hendri
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 1 (2023): April
Publisher : LAFADZ JAYA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i1.123

Abstract

This study was conducted to describe the role of social media in optimizing Arab-Palembang village tourist visits during the pandemic. The method used in this study is a mixed method, which combines qualitative and quantitative methods. To collect research data, questionnaires, observation, interviews and documentation techniques were used. The results achieved from this research are that social media has a positive role in optimizing Arab-Palembang village tourist visits during the pandemic. As indicators of social media used, namely social media as a means of information, which is persuasive and becomes entertainment for the community.
Pengaruh Brand Image, Brand Trust dan E-Wom terhadap Keputusan Pembelian Makanan Menggunakan Jasa Shopeefood di Kota Palembang Vika Diwinta Aulia; Sulastri Sulastri; Ahmad Maulana; Aslamia Rosa
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.3778

Abstract

This research was conducted aiming to determine the effect of brand image, brand trust and electronic word of mouth on food purchasing decisions using ShopeeFood services in Palembang City. The sample in this study were 108 consumers who were obtained through a sampling technique using quota sampling and purposive sampling. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using Structural Equation Modeling (SEM). The results showed that brand image and brand trust had a positive effect on purchasing decisions, while electronic word of mouth had no effect on food purchasing decisions using ShopeeFood services in Palembang City. Keywords: Brand Image, Brand Trust, Electronic Word of Mouth, Purchase Decision, ShopeeFood
The Influence of Product Quality, Electronic Word of Mouth and Brand Image on Repurchase Intention in Coffee-To-Go Stores with Consumer Satisfaction as Intervening Variables Muhammad Mufashih; Ahmad Maulana; Muchsin Saggaf Shihab
International Journal of Social Service and Research Vol. 3 No. 8 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i8.498

Abstract

This research aims to examine the effect of product quality, electronic word of mouth (e-WOM), and brand image on consumer satisfaction, as well as the influence of product quality, e-WOM, and brand image on repurchase intention in coffee-to-go stores, with consumer satisfaction as an intervening variable. This research was conducted to gain a better understanding of the factors that affect consumer satisfaction and the intention to repurchase the product. This research method uses a quantitative approach involving 300 respondents who are coffee-to-go shop consumers. Data is collected through the use of questionnaires that include questions about product quality, e-WOM, brand image, consumer satisfaction, and repurchase intention. Data analysis is done using multiple regression techniques and path analysis. The results show that product quality has a significant influence on consumer satisfaction, which supports the H1 hypothesis. In addition, e-WOM and brand image also have a significant influence on consumer satisfaction, which supports the H2 and H3 hypotheses. Furthermore, product quality and e-WOM also have a significant influence on repurchase intention, which supports the H4 and H5 hypotheses. Brand image also has a significant influence on repurchase intention, according to the H6 hypothesis. In addition, the findings of this study show that consumer satisfaction mediates the relationship between product quality, e-WOM, and brand image with repurchase intention, which supports the H7 hypothesis. This research provides practical implications for coffee-to-go stores to increase consumer satisfaction and the intention to repurchase products. Improving product quality, managing e-WOM positively, and strengthening a positive brand image can increase customer satisfaction and encourage repurchase intention.
Pengaruh Kualitas Produk, Electronic Word of Mouth dan Citra Merek Terhadap Repurchase Intention di Kedai Coffee-to-Go Dengan Kepuasan Konsumen Sebagai Variabel Intervening Muhammad Mufashih; Ahmad Maulana; Muchsin Saggaf Shihab
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v7i10.13043

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, electronic word of mouth (e-WOM), dan citra merek terhadap kepuasan konsumen, serta pengaruh kualitas produk, e-WOM, dan citra merek terhadap repurchase intention di kedai coffee-to-go, dengan kepuasan konsumen sebagai variabel intervening. Penelitian ini dilakukan untuk memperoleh pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi kepuasan konsumen dan niat untuk membeli ulang produk. Metode penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 300 responden yang merupakan konsumen kedai coffee-to-go. Data dikumpulkan melalui penggunaan kuesioner yang mencakup pertanyaan tentang kualitas produk, e-WOM, citra merek, kepuasan konsumen, dan repurchase intention. Analisis data dilakukan dengan menggunakan teknik regresi berganda dan analisis jalur. Hasil penelitian menunjukkan bahwa kualitas produk memiliki pengaruh signifikan terhadap kepuasan konsumen, yang mendukung hipotesis H1. Selain itu, e-WOM dan citra merek juga memiliki pengaruh yang signifikan terhadap kepuasan konsumen, yang mendukung hipotesis H2 dan H3. Selanjutnya, kualitas produk dan e-WOM juga memiliki pengaruh yang signifikan terhadap repurchase intention, yang mendukung hipotesis H4 dan H5. Citra merek juga memiliki pengaruh signifikan terhadap repurchase intention, sesuai dengan hipotesis H6. Selain itu, temuan penelitian ini menunjukkan bahwa kepuasan konsumen memediasi hubungan antara kualitas produk, e-WOM, dan citra merek dengan repurchase intention, yang mendukung hipotesis H7. Penelitian ini memberikan implikasi praktis bagi kedai coffee-to-go untuk meningkatkan kepuasan konsumen dan niat untuk membeli ulang produk. Meningkatkan kualitas produk, mengelola e-WOM secara positif, dan memperkuat citra merek yang positif dapat meningkatkan kepuasan konsumen dan mendorong repurchase intention.
Pengaruh Harga Dan Ketersediaan Space Kapal Terhadap Keputusan Pembelian Jasa Keagenan Kapal Kontainer Pada Pt Samudera Agencies Indonesia Cabang Palembang Yudhy Afrianto; Marlina Widiyanti; Muchsin Saggaf Shihab; Ahmad Maulana
Cakrawala Repositori IMWI Vol. 6 No. 5 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i5.515

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh harga dan ketersediaan space kapal terhadap keputusan pembelian jasa keagenan kapal kontainer pada PT Samudera Agencies Indonesia cabang Palembang. Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian atau penggunaan jasa keagenan kapal kontainer pada PT Samudera Agencies Indonesia cabang Palembang pada tahun 2022 sebanyak 74 perusahaan. Maka sampel dalam penelitian ini sebanyak 100 responden dengan beberapa kriteria pengambilan sampel. Hasil dari analisis linier berganda menunjukkan bahwa harga dan ketersediaan space kapal berpengaruh positif dan signifikan terhadap keputusan pembelian jasa keagenan kapal kontainer pada PT Samudera Agencies Indonesia cabang Palembang. Harga pada PT Samudera Agencies Indonesia cabang Palembang dapat melakukan review harga agar bisa lebih kompetitif dan bisa lebih terjangkau oleh para konsumen dengan tetap mempertahankan kualitas layanan. Ketersediaan space kapal, PT Samudera Agencies Indonesia cabang Palembang dapat melakukan review ketersediaan space kapal dengan mengganti dengan jenis kapal yang DWT nya lebih besar, kemampuan angkut kontainernya lebih banyak tetapi memiliki tipe kapal yang dapat beroperasi di perairan sungai dan laut, dimana kapalnya memiliki bagian lunas kapal yang dirancang untuk bisa berlayar di daerah perairan dangkal (shallow water).
Pengaruh Brand Image, Brand Trust dan E-Wom terhadap Keputusan Pembelian Makanan Menggunakan Jasa Shopeefood di Kota Palembang Vika Diwinta Aulia; Sulastri Sulastri; Ahmad Maulana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.157

Abstract

This research was conducted aiming to determine the effect of brand image, brand trust and electronic word of mouth on food purchasing decisions using ShopeeFood services in Palembang City. The sample in this study were 108 consumers who were obtained through a sampling technique using quota sampling and purposive sampling. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using Structural Equation Modeling (SEM). The results showed that brand image and brand trust had a positive effect on purchasing decisions, while electronic word of mouth had no effect on food purchasing decisions using ShopeeFood services in Palembang City.
The influence of perceived usefulness and e-service quality on continuance intention with user satisfactionnas a mediating variable (study on local startup Payoprint Palembang) Tulus Wadi Nulhaq; Aslamia Rosa; Ahmad Maulana
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4377

Abstract

One of the cities where startups are starting to emerge is Palembang.  One of the local startups that is growing quite rapidly in the city of Palembang is Payoprint. Payoprint has been quite successful in its journey, as evidenced by the many awards it has received both on a regional and national scale. The aim of this research is to see the influence of Perceived Usefulness, E-Service Quality on Continuance Intention with User Satisfaction as a Mediating Variable (Case Study of Local Digital Startup Payoprint Palembang). This research uses a quantitative type of research using a survey method with target respondents in the Palembang area. The research subjects were consumers who had used Payoprint startup services in the Palembang area and surrounding areas. The sampling method used purposive sampling method, with a sample size of 110 respondents. The results show that there is a positive and significant influence between e-service quality and user satisfaction. The results show that there is a positive and significant influence between user satisfaction and continuance intention. The research results show that the value of the indirect influence or mediating influence of user satisfaction on perceived usefulness and continuance intention is greater than the direct influence of perceived usefulness on continuance intention. The research results show that the value of the indirect influence or mediating influence of user satisfaction on e-service quality and continuance intention is greater than the direct influence of e-service quality on continuance intention
Pengaruh Country of Origin dan Brand Image terhadap Keputusan Pembelian Iphone di Fakultas Ekonomi Kampus Palembang Universitas Sriwijaya Azzahra, Nafinka; Putri, Yulia Hamdaini; Maulana, Ahmad
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3597

Abstract

This study aims to determine the effect of Country Of Origin and Brand Image on iPhone product purchasing decisions. The research method used is a quantitative method. The data used in this research is primary data. The sampling technique uses a non-probability sampling technique. The samples studied in this study were 100 respondents who were active students of the Faculty of Economics, Palembang Campus, Sriwijaya University. Based on the statistical t test conducted, it can be concluded that the country of origin variable partially has a significant effect on the decision to purchase an iPhone as indicated by a significance value of 0.007 <0.05. Based on the statistical t-test conducted, it can be concluded that the brand image variable partially has a significant effect on the decision to purchase an iPhone as indicated by a significance value of 0.002 <0.05. Based on the simultaneous f test, a significance value of 0.000 <0.05 was obtained, so it can be concluded that country of origin and brand image as a whole have a significant effect on iPhone purchasing decisions. The magnitude of the influence of the independent variable on the dependent variable is 37.7%, the remaining 62.3% is influenced by other variables outside the research.Keywords: Author Guidelines; Journal Al-Kharaj; Article Templates. Keywords : Country Of Origin, Brand Image, Purchase Decision
The Influence of Word of Mouth and Social Media Content on Livestock Purchasing Decisions Among Millennials and Gen Z in Palembang Zuhdi, Egi; Maulana, Ahmad; Rosa, Aslamia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1346

Abstract

Livestock purchasing is primarily utilized to meet the demand for animal products such as meat, dairy, and wool. Livestock purchasing highly depends on the context and goals of the consumer in a generation. Some methods can be used for word of mouth. As time goes by, the existing technology is developing, so the current method of livestock purchasing has become more accessible by utilizing existing media social content. However, as a past method, word of mouth still affected consumer purchase decisions, even among millennials. This study will comprehensively examine, explore, and validate this phenomenon by examining how word of mouth and social media content influence millennial and Gen Z consumers' livestock purchasing decisions. This research was carried out from May to June 2024, and data was collected on Google from consumers who had purchased livestock (cows or goats). This research used several data processing method tests, including inferential descriptive statistics and multiple linear regression. This research uses a questionnaire distribution technique by 100 respondents directly and distributed to livestock buyers in Palembang. The scope of this research is to determine the influence between the words of mouth (x1) and variables social media content variables (x2) on the purchasing decision variable (y) for livestock in Palembang. In this research, the words of mouth variable (x1) have five dimensions: talkers, topics, tools, talking part, and tracking. The social media content variable (x2) has seven dimensions: clear, concise, concrete, correct, coherent, complete, and courteous. Furthermore, the purchasing decision variable has six dimensions: product choice, brand choice, channel choice, purchase time, purchase amount, and purchase method. The implications of these findings were discussed, and limitations and future research directions were suggested.
The Effect Of Product Quality And Price On Coal Purchase Interest Through Sales Based On Non-Kai Logistics At Pt Bukit Asam, Tbk Rendra Haryadi; Marlina Widiyanti; Muchsin Saggaff Shihab; Ahmad Maulana
Journal Of Social Science (JoSS) Vol 3 No 10 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i10.371

Abstract

This study aims to analyze the effect of product quality and price on coal purchase interest through non-KAI-based logistics sales at PT Bukit Asam, Tbk. The background of this research is driven by the challenges faced by the company in increasing purchase interest through more flexible distribution strategies and reducing reliance on railway transportation. The research method used is quantitative, with data collected through surveys of 150 respondents, consisting of customers and brokers. Data analysis was conducted using multiple linear regression. The results show that product quality and price positively and significantly impact coal purchase interest. High product quality has been proven to enhance customer satisfaction, while competitive pricing is crucial in attracting consumer interest. In conclusion, PT Bukit Asam, Tbk, should continue to improve service quality and offer more competitive prices to expand its market and increase sales through the non-KAI logistics system.
Co-Authors Ade Tiara Febrina Ahmad Syathiri Andriana, Isni Aslamia Rosa Aslamia Rosa Azzahra, Nafinka Badia Perizade, Badia Perizade Chairunnisah, Firdha Wani Dessi Yunita Dessy Yunita Dwi Darma Puspita Sari Edduar Hendri, Edduar Efva Octavina D.G Erdiansyah Erdiansyah Farrell Farhan Zhafiri Gozali, Efva Octavina Donata Iisnawati, Iisnawati Indrajaya, Nehemia Isnurhadi Isnurhadi M. Eko Fitrianto Marlina Widiyanti Marlina Widiyanti Mohamad Adam Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Mufashih Nurkardina Novalia Rendra Haryadi Rifanka, Namira Sulastri Sulastri Sulastri Syathiri, Ahmad Taufik Taufik Thamrin, Kemas Tulus Wadi Nulhaq UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Umi kalsum, Umi kalsum Vika Diwinta Aulia Vika Diwinta Aulia Wahyu Aji Wijaya Welly Nailis Yudhy Afrianto Yulia Hamdaini Putri Yuliani Yuliani Yuliansyah Yuliansyah Yunita, Dessy Zakaria Wahab Zuhdi, Egi