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Journal : SINTECH (Science and Information Technology) Journal

Support Vector Machine For Hoax Detection Ni Wayan Sumartini Saraswati; I Putu Krisna Suarendra Putra; I Dewa Made Krishna Muku; Gede Dana Pramitha
SINTECH (Science and Information Technology) Journal Vol. 6 No. 2 (2023): SINTECH Journal Edition Agustus 2023
Publisher : Prahasta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/sintechjournal.v6i2.1366

Abstract

Along with the development of information technology, news media has also developed by presenting information online Along with the rapid development of online news, the spread of fake news information (hoaxes) is also increasing rapidly and widely. Hoax news is often spread intentionally for various purposes. Generally, hoax news aims to direct the reader's perception to believe in a bad perception of an event, character or even a company. The motivation is to invite readers to believe something that is not true with the aim of benefiting the news disseminator is something dangerous. This research aims to detect English-language hoaxes by applying the Support vector machine (SVM) algorithm. In this study, the data used are two data sources, namely English news datasets from Kaggle and English news taken from BBC. The results of this study show that the application of the SVM algorithm turns out to get good performance because the model is able to classify hoax news with an accuracy of 99.4% on Kaggle data while on the BBC news dataset the model gets an accuracy of 98.9%. This research also shows that the SVM method is proven to have good generalization properties. Where it is able to identify test data that is completely different from the training data.
Recognizing Hotel Visitors Preferences Based on Service Consumption Level Using K-Means Method Saraswati, Ni Wayan Sumartini; Bisena, I Kadek Agus; Muku, I Dewa Made Krishna; Krisna, Gede Gana Eka
SINTECH (Science and Information Technology) Journal Vol. 6 No. 3 (2023): SINTECH Journal Edition December 2023
Publisher : Prahasta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/sintechjournal.v6i3.1443

Abstract

Consumer segmentation is an old issue that remains interesting to study today, given the magnitude of the benefits obtained when consumers can be segmented properly. Marketing cost efficiency is one of the great benefits of this process. Likewise, the effectiveness of marketing activities to maintain customer retention. It is because companies can better identify consumers. Based on the hotel service consumption level, this research could identify consumer clusters based on hotel consumer preferences. Thus, hotel management could target specific types of service promotion better and on target. This research built a hotel visitor clustering model using the K-Means Clustering method to determine customer segments based on the level and type of hotel service consumption. The K-Means model was built based on hotel visitor consumption data for each type of service. Furthermore, the hotel visitor clusters formed were identified by their characteristics. Four consumer clusters were obtained based on the silhouette score analysis, which described the characteristics of consumers in each cluster.