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All Journal PENELITIAN DAN KARYA ILMIAH PROSIDING SEMINAR NASIONAL CENDEKIAWAN Prosiding Seminar Nasional Pakar JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti Business and Entrepreneurial Review International Journal of Asian Business and Management (IJABM) Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Amir Fikri
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MEMAHAMI KEINGINAN KONSUMEN UNTUK MEMBELI KEMBALI RTD COFFEE Zulianis Zulianis; Renny Risqiani; Amir Fikri
JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Vol. 4 No. 1 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.233 KB) | DOI: 10.25105/pdk.v4i1.4028

Abstract

Tujuan: penelitian ini dilakukan dengan tujuan untuk mengeksplorasi efek dari product attribute beliefs ready to drink coffee/rtd coffee yang terdiri dari content sensory, packaging and branding, dan content functional terhadap consumer perceived value (utilitarian dan hedonic value), customer satisfaction dan repurchase intention.Metode: penelitian ini merupakan studi kausal untuk mempelajari hubungan antar variabel terkait. Metode survei digunakan untuk mengumpulkan data dari kosumen yang pernah mengkonsumsi rtd coffee pada enam bulan terakhir. Sebanyak 327 responden berpartisipasi dalam survei online. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan puposive sampling sedangkan uji hipotesis menggunakan sem (structural equation modeling).Kesimpulan: temuan menunjukkan bahwa ketiga dimensi dari product attribute beliefs berpengaruh terhadap perceived value baik utilitarian value maupun hedonic value, namun kepuasan kosumen hanya terbentuk dari hedonic value sedangkan utilitarian value berpengaruh langsung terhadap keinginan untuk membeli kembali rtd coffee.
MEMAHAMI KEINGINAN KONSUMEN UNTUK MEMBELI KEMBALI RTD COFFEE Zulianis Zulianis; Renny Risqiani; Amir Fikri
JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Vol. 4 No. 1 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pdk.v4i1.4028

Abstract

Tujuan: penelitian ini dilakukan dengan tujuan untuk mengeksplorasi efek dari product attribute beliefs ready to drink coffee/rtd coffee yang terdiri dari content sensory, packaging and branding, dan content functional terhadap consumer perceived value (utilitarian dan hedonic value), customer satisfaction dan repurchase intention.Metode: penelitian ini merupakan studi kausal untuk mempelajari hubungan antar variabel terkait. Metode survei digunakan untuk mengumpulkan data dari kosumen yang pernah mengkonsumsi rtd coffee pada enam bulan terakhir. Sebanyak 327 responden berpartisipasi dalam survei online. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan puposive sampling sedangkan uji hipotesis menggunakan sem (structural equation modeling).Kesimpulan: temuan menunjukkan bahwa ketiga dimensi dari product attribute beliefs berpengaruh terhadap perceived value baik utilitarian value maupun hedonic value, namun kepuasan kosumen hanya terbentuk dari hedonic value sedangkan utilitarian value berpengaruh langsung terhadap keinginan untuk membeli kembali rtd coffee.
MENGEMBANGKAN SELF BRAND CONNECTION UNTUK MENINGKATKAN ADVOKASI KONSUMEN PADA INDUSTRI SMARTPHONE Andreas Brian Kurniawan Kurniawan; Renny Risqiani; Amir Fikri
PROSIDING SEMINAR NASIONAL CENDEKIAWAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN 2018 BUKU II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.3348

Abstract

Tujuan: Penelitian yang dilakukan pada saat ini adalah untuk mengetahui faktor faktor apa saja yang mempengaruhi self brand connection dan dapat memotivasi konsumen untuk melakukan advokasi terhadap suatu brand.Metode: variabel dan alat ukur yang digunakan pada penelitian ini berdasarkan pada penelitian sudah ada sebelumnya. Penyebaran kuesioner dilakukan dengan menggunakan media sosial, dan sampel yang terkumpul adalah sebanyak 220. Metode penarikan data yang digunakan pada penelitian ini dengan menggunakan purposive sampling, dan diproses dengan menggunakan Amos dan SPSS.Kesimpulan: Faktor emosional seperti brand trust dan self brand connection merupakan faktor penting untuk memotivasi konsumen melakukan brand advocacy. Konsumen akan terikat dengan suatu brand (self brand connection) jika konsumen sudah percaya  dengan brand tersebut. Untuk meningkatkan kepercayaan terhadap suatu brand maka perceived quality produk dan brand attitude konsumen harus terus ditingkatkan karena memiliki pengaruh yang paling besar terhadap trust.
The Influence of Website Quality, Perceived Benefit and Trust to Online Shopping Attitude and Online Purchase Intentions Fenny Puspita; Renny Risqiani; Amir Fikri
PROSIDING SEMINAR NASIONAL CENDEKIAWAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN 2018 BUKU II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.3430

Abstract

Tujuan: Penelitian yang dilakukan pada saat ini adalah untuk mengetahui faktor faktor apa saja yang mempengaruhi online shopping attitude dan online purchase intentions.Metode: variabel dan alat ukur yang digunakan pada penelitian ini berdasarkan pada penelitian sudah ada sebelumnya. Penyebaran kuesioner dilakukan dengan menggunakan media sosial, dan sampel yang terkumpul adalah sebanyak 251. Metode penarikan data yang digunakan pada penelitian ini dengan menggunakan purposive sampling, dan diproses dengan menggunakan Lisrel dan SPSS.Kesimpulan: Dari variabel-variabel yang mempengaruhi Online Shopping Attitude terlihat dari hasil bahwa variabel yang paling besar pengruhnya terhadap Online Shopping Attitude adalah trust. Terlihat jelas bahwa perusahaan yang membangun tingkat kepercayaan yang lebih baik akan menjadi perusahan yang lebih sukses dibandingkan dengan perusahaan yang tidak berfokus pada kepercayaan. Trust yang tinggi terhadap suatu situs web site akan berpengaruh besar terhadap online shopping attitude, ketika sikap terhadap belanja online positif maka terciptalah Online Purchase Intention.
PENGARUH BRAND TRIBALISM, BRAND PRIDE, ATTITUDE TOWARD TO THE BRAND, PURCHASE INTENTION TERHADAP NEED FOR ACHIEVEMENT PADA PEMILIK DAN PENGGUNA SMARTPHONE Trifandy Trifandy; Renny Risqiani; Amir Fikri
Prosiding Seminar Nasional Pakar Prosiding Seminar Nasional Pakar 2019 buku II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pakar.v0i0.4314

Abstract

Masalah penelitian adalah untuk menguji dan menganalisis pengaruh empirisdari kesukuan merek, kebanggaan merek, sikap terhadap merek, niatpembelian terhadap kebutuhan atas pengakuan.Metodologi penelitian inimenggunakan purposive sampling yang valid.Data diambil dari surveylapangan responden.Penelitian ini menggunakan Structural EquationModeling dan diolah menggunakan software Amos 6.Jumlah sampel adalah190 responden.Tujuan dari tes ini adalah untuk membuktikan pengaruhvariabel independen terhadap variabel dependen. Hasil penelitian inimenunjukkan bahwa kesukuan merek berpengaruh terhadap kebanggaanmerek, kesukuan merek berpengaruh terhadap sikap terhadap merek,kesukuan merek berpengaruh terhadap niat pembelian, kebanggaan merekberpengaruh terhadap sikap terhadap merek, sikap terhadap merekberpengaruh terhadap niat pembelian dan niat pembelian berpengaruhterhadap kebutuhan atas pengakuan.
MEMAHAMI KEINGINAN KONSUMEN UNTUK MEMBELI KEMBALI RTD COFFEE Zulianis Zulianis; Renny Risqiani; Amir Fikri
JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Vol. 4 No. 1 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.233 KB) | DOI: 10.25105/pdk.v4i1.4028

Abstract

Tujuan: penelitian ini dilakukan dengan tujuan untuk mengeksplorasi efek dari product attribute beliefs ready to drink coffee/rtd coffee yang terdiri dari content sensory, packaging and branding, dan content functional terhadap consumer perceived value (utilitarian dan hedonic value), customer satisfaction dan repurchase intention.Metode: penelitian ini merupakan studi kausal untuk mempelajari hubungan antar variabel terkait. Metode survei digunakan untuk mengumpulkan data dari kosumen yang pernah mengkonsumsi rtd coffee pada enam bulan terakhir. Sebanyak 327 responden berpartisipasi dalam survei online. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan puposive sampling sedangkan uji hipotesis menggunakan sem (structural equation modeling).Kesimpulan: temuan menunjukkan bahwa ketiga dimensi dari product attribute beliefs berpengaruh terhadap perceived value baik utilitarian value maupun hedonic value, namun kepuasan kosumen hanya terbentuk dari hedonic value sedangkan utilitarian value berpengaruh langsung terhadap keinginan untuk membeli kembali rtd coffee.
Switching Intention Analysis of Refrigerant Users to Breezon in South Tangerang City Using PPM and TPB Mohammad Hamdani; Arthur Sitaniapessy; Amir Fikri
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, global warming and ozone layer damage continue to increase. Global warming has a serious and broad impact on the environment. With the spirit of creating superior and environmentally oriented products to answer the development of the refrigeration sector in facing current environmental issues, Pertamina presents Breezon MC-32 (R-1270) which is the latest generation of refrigerant from Pertamina which is environmentally friendly and can save energy, launched since December 2020 and is currently produced by Pertamina refineries in Indonesia. The purpose of this study is to analyze the intention to switch synthetic refrigerant users to Breezon using the Push-Pull-Mooring theory approach and the Theory of Planned Behavior. The results of the respondent survey used as a sample in this study were 220 respondents domiciled in South Tangerang City who use Split Wall AC. Based on the results of the study, it is known that push and pull factors have a significant positive effect on switching intentions, while mooring factors have a significant negative effect on consumer switching intentions. The factors of attitude towards behavior, subjective norms, and perceived behavior control have a significant positive effect on switching intentions. Environmental sustainability is important for AC users, and they are interested in using Breezon because it has several advantages and benefits, although there are anchoring factors that prevent AC users from switching to using Breezon. Advice from people close to them and knowledge about the product also have an important influence on AC users wanting to switch to using Breezon.
Switching Intention Analysis of Refrigerant Users to Breezon in South Tangerang City Using PPM and TPB Mohammad Hamdani; Arthur Sitaniapessy; Amir Fikri
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, global warming and ozone layer damage continue to increase. Global warming has a serious and broad impact on the environment. With the spirit of creating superior and environmentally oriented products to answer the development of the refrigeration sector in facing current environmental issues, Pertamina presents Breezon MC-32 (R-1270) which is the latest generation of refrigerant from Pertamina which is environmentally friendly and can save energy, launched since December 2020 and is currently produced by Pertamina refineries in Indonesia. The purpose of this study is to analyze the intention to switch synthetic refrigerant users to Breezon using the Push-Pull-Mooring theory approach and the Theory of Planned Behavior. The results of the respondent survey used as a sample in this study were 220 respondents domiciled in South Tangerang City who use Split Wall AC. Based on the results of the study, it is known that push and pull factors have a significant positive effect on switching intentions, while mooring factors have a significant negative effect on consumer switching intentions. The factors of attitude towards behavior, subjective norms, and perceived behavior control have a significant positive effect on switching intentions. Environmental sustainability is important for AC users, and they are interested in using Breezon because it has several advantages and benefits, although there are anchoring factors that prevent AC users from switching to using Breezon. Advice from people close to them and knowledge about the product also have an important influence on AC users wanting to switch to using Breezon.
Performance Model Analysis at the Population and Civil Registration Office of Sarmi Regency, Papua Province Irfak, Ronaldy; Maya Maria; Amir Fikri
Business and Entrepreneurial Review Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v25i1.24028

Abstract

This study analyzes the employee performance model at the Population and Civil Registration Office of Sarmi Regency, Papua Province. Unlike many previous studies that mainly emphasized leadership, discipline, and promotion as direct determinants of performance, this research highlights the psychological and engagement dimensions within a public sector context. Using a quantitative-verificative approach with structural equation modeling, the findings reveal that self-esteem and employee engagement positively influence performance, while job promotion and transformational leadership show no significant effect. These results underscore the importance of strengthening employees’ psychological capital and engagement rather than relying solely on structural or leadership factors. The study contributes to the literature by offering insights into employee performance in a remote bureaucratic setting, while also providing practical implications for human resource management in public institutions.
Antecedents and Consequences of State Civil Apparatus Performance at the Paser Regency Regional Secretariat Widiasie, Lynie; Amir Fikri; Geraldina, Ira
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5609

Abstract

This study aims to analyze the factors that influence the performance of the State Civil Apparatus at the Regional Secretariat of Paser Regency. The type of research used is quantitative research. Data collection technique used is to use a questionnaire. The population in this study were all State Civil Apparatuses within the Regional Secretariat of Paser Regency, namely 168 people. The sampling technique used was Simple Random Sampling and succeeded in determining a total of 63 samples. The data analysis used was multiple linear regression data analysis using the Smart PLS (SEM) calculator. The results showed that discipline has a significant effect on performance, the path coefficient value is 0.884 and the P value is 0.000 (<0.05), incentives have a significant effect on discipline, the path coefficient value is -0.173 and the P value is 0.297 (> 0.05), the work environment has a significant effect on discipline, the path coefficient value is -0.168 and the P value is 0.401 (> 0.05), motivation has a significant effect on discipline performance, the path coefficient value is 0.024 and the P value is 0.706 (> 0.05), work stress has a significant effect on motivation, the path coefficient value is 0.101 and the P value is 0.612 (> 0.05), organizational culture has a significant effect on motivation, the path coefficient results are 0.509 and the P value is 0.000 (<0.05) and leadership style has a significant effect on motivation, with a path coefficient result of 0.148 and the P value is 0.380 (> 0.05). Therefore, it is hoped that the leadership of the Paser Regency Regional Secretariat will pay attention to various determinants of employee performance
Co-Authors Andreas Brian Kurniawan Kurniawan Arthur Sitaniapessy Elfrida Ratnawati Fenny Puspita Ira Geraldina Irfak, Ronaldy Maya Maria Mohammad Hamdani Renny Risqiani Trifandy Trifandy Widiasie, Lynie Zulianis Zulianis