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All Journal AKSES: Jurnal Ekonomi dan Bisnis Indonesian Journal of Strategic Management ABDIMAS SILIWANGI Indonesian Journal Of Business And Economics Jurnal Riset Bisnis dan Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Teknik Informatika Indonesian Collaboration Journal of Community Services (ICJCS) Eastasouth Journal of Effective Community Services PUBLICA: Jurnal Pengabdian Masyarakat DIGIBE: Digital Business and Entrepreneurship Journal Indonesian Journal of Strategic Management (IJSM) JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Wachjuni
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : indonesian journal of business and economics

 1 
FORGING DIGITAL BUSINESS TRUST: ETHICAL STRATEGIES FOR SUSTAINABLE BUSINESS Qona'ah El Hasan; Adi Muhamad Muhsidi; Wachjuni; Dewi Sintya
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/vhm6y577

Abstract

The rapid evolution of the digital landscape has positioned digital business trust as paramount for fostering sustainable relationships between businesses and stakeholders. Despite its clear benefits, including potential annual growth exceeding 10%, companies frequently encounter ethical dilemmas in data management and digital technology adoption, such as AI bias and non-transparent marketing. While transparent and ethical practices are known to enhance consumer trust, a significant gap remains in research specifically outlining comprehensive strategies for building long-term digital trust using robust systematic literature review (SLR) methodologies. This study addresses this gap by conducting an SLR to identify and analyze digital business ethics strategies contributing to trust and business sustainability. Employing Publish or Perish with Google Scholar, the search utilized keywords like "digital business ethics strategies" and "digital trust and ethics in business" for articles published between 2020 and 2025. After rigorous screening, 27 relevant articles were selected for in-depth analysis. The findings reveal that digital business trust is cultivated through multifaceted and integrated ethical strategies. These encompass the reinforcement of fundamental moral principles and awareness, stringent data transparency and accountability, adoption of stakeholder-centric approaches, seamless integration of ethics into core business models and innovation, proactive regulatory compliance, diligent ethical application in digital marketing, and the cultivation of a strong ethical leadership and organizational culture. Ultimately, this research confirms that ethics is not merely a compliance obligation but a vital strategic asset, indispensable for safeguarding long-term stakeholder relationships and ensuring sustainable business operations in the dynamic digital marketplace.
THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON REPURCHASE INTENTION OF REEBOK SHOES WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE: (A Survey of Private University Students in Kuningan Regency) Salsha Billa Azzhara Azzhara; Dikdik Harjadi; Wachjuni Wachjuni; Wely Hadi Gunawan
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/trg3ft40

Abstract

This study aimed to examine the influence of brand image and digital marketing on the repurchase intention of Reebok shoes, mediated by customer satisfaction. The research used a quantitative method with a survey approach involving 140 private university students in Kuningan Regency who use Reebok shoes. Data analysis was conducted using the Partial Least Square (PLS) method with SmartPLS software. The results of the study indicate that: (1) brand image has a positive and significant influence on customer satisfaction. (2) digital marketing has a positive and significant influence on customer satisfaction. (3) brand image has a positive and significant influence on repurchase intention. (4) digital marketing has no influence on repurchase intention. (5) customer satisfaction also has a positive and significant influence on repurchase intention. (6) brand image has a significant influence on repurchase intention through customer satisfaction. (7) digital marketing has a significant influence on repurchase intention through customer satisfaction.
FAIR PRICE OF STOCK USING PRICE EARNING RATIO AND PRICE TO BOOK VALUE IN INVESMENT SERVICE COMPANIES Hadi Satria Ganefi; Yasir Maulana; Wachjuni Wachjuni
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 9 No. 1 (2026): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/0xqa0s93

Abstract

Investment is a current sacrifice made by investors with the aim of achieving future profits. One instrument investors utilize in investing is stocks, which offer high returns accompanied by high risks. Therefore, to minimize risk and maximize returns, investors require adequate information and accurate analysis of the stocks they choose. This study aims to analyze the fairness of stock prices of Investment Services sub-sector companies listed on the Indonesia Stock Exchange during the 2024 period using fundamental analysis with the Price Earnings Ratio (PER) and Price to Book Value (PBV) methods. Purposive sampling was used as a sampling technique, and four companies were selected. The results showed that, based on fundamental analysis using the PER and PBV methods, two companies were overvalued and one company was undervalued. However, inconsistent results were found within one company. This study provides information that can be used as a basis for consideration by investors in making investment decisions, both to buy and sell shares, especially in the investment services sector.
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON BRAND SWITCHING WITH BRAND IMAGE AS A MEDIATING VARIABLE: EVIDENCE FROM ORAL CARE PRODUCT USERS IN KUNINGAN REGENCY, INDONESIA Tifa Sufiati Istiqomah; Micki Watulandi; Wachjuni; Wildan Agista
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 9 No. 1 (2026): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/1e8trd34

Abstract

This study investigates the influence of product quality and promotion on brand switching, with brand image as a mediating variable, among Pepsodent toothbrush users in Kuningan Regency, Indonesia. Using a quantitative, descriptive-survey approach, data were collected from 190 respondents selected through purposive sampling. Structural Equation Modeling (SEM) with AMOS 23 was employed for analysis. Results reveal that both product quality (CR= 4.581, p < 0.001) and promotion (CR = 2.106, p = 0.035) exert significant positive effects on brand switching. Additionally, product quality (CR = 5.408) and promotion (CR = 3.034) positively influence brand image, which in turn significantly affects brand switching (CR = 1.984, p = 0.047). However, brand image fails to serve as a strong mediator between product quality or promotion and brand switching, as direct effects outweigh indirect effects. These findings suggest that consumers in competitive FMCG markets are more directly driven by perceived product quality and promotional stimuli when making brand-switching decisions, rather than being influenced through the brand image pathway.
Co-Authors Adi Muhamad Muhsidi Agapito Barros Anidathi Layla Bunga Azzarri Dewi Sintya Elda Ajeng Adyla Febby Herlambang Hadi Satria Ganefi Harjadi, Dikdik Hilda Fauziyah Ikin Sodikin Indra Lesmana Iskandar Iskandar Januar H Mahsyar Januar Habibi Mahsyar Januar Habibi Mahsyar Januar Habibi Masyar Komarudin, Munir Nur Lili Fitriani Lili Karmela Fitriani Micki Watulandi Micki Watulandi Nanang Yusroni Nurul Siti Jahidah Pitriani Pitriani Qona&#039;ah El Hasan Qona'ah El Hasan Ratna Kusumawati Rina Masruroh Rois, Tatang Salsha Billa Azzhara Azzhara Taopik Mulyana Kuntara Tifa Sufiati Istiqomah Wely Hadi Gunawan Wely Hadi Gunawan Wildan Agista Wina Noviani Winda Oktaviani Winda Oktaviani Yasir Maulana