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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Hutan Tropika Jurnal Pengembangan Masyarakat Lokal Jurnal Riset Kajian Teknologi dan Lingkungan Jurnal Sosial Ekonomi Pertanian
Alia Wartiningsih
Universitas Samawa
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN TANAMAN HIAS PADA UD MUTIARA FLORA DI KABUPATEN SUMBAWA Muhammad Aries Zukhri Angkasa; Lukman Hakim; Alia Wartiningsih; Syaifuddin Iskandar; Wahyu Wandani
JURNAL SOSIAL EKONOMI PERTANIAN Vol 6 No 1 (2026): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v6i1.2300

Abstract

Tujuan dari penelitian yaitu menganalisis faktor-faktor yang mempengaruhi pembelian tanaman hias pada UD Mutiara Flora di Kabupaten Sumbawa. Pemilihan lokasi dilakukan secara sengaja (Purposive). Responden dalam penelitian ini adalah konsumen yang melakukan pembelian tanaman hias di UD Mutiara Flora dengan jumlah sampel sebanyak 40 responden ditentukan dengan metode Accidental Sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara simultan variabel kemampuan ekonomi (X1), kepribadian (X2), dan harga (X3) berpengaruh signifikan terhadap pembelian tanaman hias. Secara parsial, kemampuan ekonomi (X1) berpengaruh signifikan, karena memiliki nilai signifikansi 0.007 < 0.05 dan t hitung 2.875 > 2.021 sedangkan kepribadian (X2) dan harga (X3) tidak berpengaruh signifikan terhadap pembelian tanaman hias (Y). Nilai koefisien determinasi (R²) menunjukkan bahwa ketiga variabel tersebut mampu menjelaskan variasi pembelian tanaman hias, sementara sisanya dipengaruhi faktor lain di luar penelitian ini. Temuan ini menegaskan pentingnya daya beli konsumen dalam memengaruhi keputusan pembelian tanaman hias.
ANALISIS RANTAI PASOK TELUR AYAM RAS CV SADAK DI KECAMATAN SUMBAWA Putri Ayudiya Salsabillah; Muhammad Aries Zukhri Angkasa; Syahdi Mastar; Nila Wijayanti; Alia Wartiningsih
JURNAL SOSIAL EKONOMI PERTANIAN Vol 6 No 2 (2026): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v6i2.2509

Abstract

The purpose of this study was to analyze the flow of information, financial flows, and product flows in the broiler chicken egg supply chain at CV Sadak in Sumbawa District. The location was selected purposively. Respondents were determined using a snowball sampling technique, involving the owner of CV Sadak as the primary informant, followed by input providers (dayold chicks, feed, medicines, and vitamins), middlemen, retailers, and end consumers. The research method used was descriptive, with data collection through observation, interviews, and documentation. The results indicate that the product flow begins with input providers (day-old chicks, feed, and medicines) and reaches farmers, who then distribute it to agents, retailers, and end consumers. Financial flows occur directly between farmers and input suppliers, while egg sales transactions are conducted in cash or on credit through agents and retailers. Meanwhile, the flow of information remains rudimentary and limited to direct communication between farmers, suppliers, and buyers. These findings indicate that although the supply chain is operational, strengthening information management and collaboration between stakeholders is still necessary to achieve efficiency and business sustainability.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MENGGUNAKAN KREDIT SAHABAT DI BUMDES BATU PENANING DESA BERARE KECAMATAN MOYO HILIR Wiwin Mindartini; Lukman Hakim; Alia Wartiningsih; Muhammad Aries Zukhri Angkasa; Syahdi Mastar
JURNAL SOSIAL EKONOMI PERTANIAN Vol 6 No 2 (2026): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v6i2.2510

Abstract

This study aimed to analyze the factors influencing consumer behavior in the use of Kredit Sahabat and to examine the impact of its utilization on community welfare. The research was conducted in May 2025 in Berare Village. Data were collected through observation, interviews, and documentation. A total of 30 respondents were selected using proportional sampling. Consumer behavior was analyzed using both qualitative and quantitative approaches. The qualitative analysis employed the Likert Summated Rating (LSR) scale to assess the influence of cultural, social, personal, and psychological factors on consumer behavior. Meanwhile, the quantitative analysis included the Normality Test, Correlation Test, Simultaneous Test (F-test), and Partial Test (t-test). The results revealed that among the four factors examined, only the psychological factor significantly influenced consumer behavior in using Kredit Sahabat, as indicated by a significance value of 0.003 (< 0.05) and a t-value of 3.271, which exceeded the t-table value of 2.042. Therefore, the null hypothesis (H?) was rejected, and the alternative hypothesis (H?) was accepted. Furthermore, the findings indicate that the use of Kredit Sahabat has a positive impact on improving community welfare.
BAURAN PEMASARAN BUAH DI TOKO BUAH EWI KECAMATAN SUMBAWA Kamasdianti Kamasdianti; Alia Wartiningsih; Lukman Hakim; Siti Nurwahidah; Yadi Hartono
JURNAL SOSIAL EKONOMI PERTANIAN Vol 6 No 2 (2026): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v6i2.2512

Abstract

This study aimed to analyze the marketing mix implemented by Ewi Fruit Store in Sumbawa District. The research was conducted in April 2025. The study location was selected purposively, while respondents were chosen using an accidental sampling technique. A descriptive research method was employed, involving 30 consumers who purchased fruit at Ewi Fruit Store. Data were analyzed using the Likert scale. The results showed that the store implemented the marketing mix through a variety of strategies. In terms of product, the store offered a wide range of local and imported fruits, with some products packaged using plastic wrapping, clamshell boxes, and foam nets. Pricing was determined based on market prices and adjusted according to the type, quality, size, and packaging of the fruit. The store was strategically located and easily accessible to customers. Promotional activities included the use of banners, word-of-mouth marketing, and social media. Employees provided friendly, polite, neat, and responsive customer service. The service process included product selection, weighing, payment, and packaging. Physical evidence consisted of a clean and well-organized store, supported by facilities such as weighing scales and air conditioning. Consumer responses indicated that all elements of the marketing mix were rated very good, with average scores of 22.27 for product, 22.23 for price, 23.20 for place, 21.10 for promotion, 22.17 for people, 23.17 for process, and 21.67 for physical evidence. These findings indicate that the marketing mix implemented by Ewi Fruit Store has been highly effective.
ANALISIS SALURAN PEMASARAN USAHATANI JAGUNG HIBRIDA DI DESA JAYA MAKMUR KECAMATAN LABANGKA Novika Komalasari; Alia Wartiningsih; Lukman Hakim; Muhammad Aries Zukhri Angkasa; Yadi Hartono
JURNAL SOSIAL EKONOMI PERTANIAN Vol 5 No 2 (2025): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v5i2.2534

Abstract

This study aims to: (1) analyze the marketing channels of hybrid maize in Jaya Makmur Village, Labangka District; and (2) analyze the farmer's share, marketing margin, and marketing efficiency of hybrid maize in Jaya Makmur Village, Labangka District. The research was conducted in April 2025. Respondents were selected using a purposive sampling technique. The study population consisted of 1,157 farmers from 28 farmer groups. Seven farmer groups were selected based on the criterion that they had the largest membership (more than 55 members). The sample size was determined using quota sampling by selecting five respondents from each farmer group, resulting in a total of 35 respondents. The data were analyzed using Farmer's Share, marketing margin, and marketing efficiency analyses. The results showed that there were two hybrid maize marketing channels in Jaya Makmur Village, Labangka District. The first marketing channel was: farmers ? district-level wholesaler (PT. Segar Agro Nusantara). The second marketing channel was: farmers ? village collector ? district-level wholesaler (PT. Segar Agro Nusantara). The Farmer's Share was 60% for the first marketing channel and 53% for the second marketing channel. The total marketing margin in the first marketing channel was IDR 0, while the marketing margin in the second marketing channel was IDR 400/kg. The marketing efficiency of the first marketing channel was 0.08 (8%), whereas that of the second marketing channel was 0.09 (9%). Therefore, the first marketing channel was more efficient than the second because longer marketing channels incur higher marketing costs, resulting in higher prices paid by consumers.
Karakteristik Sosial Ekonomi Petani Agroforestri Pada Areal Hutan Kemasyarakatan (HKm) Sabedo, Kabupaten Sumbawa: Socio-Economic Characteristics of Agroforestry Farmers in the Community Forest Area (HKm) Sabedo, Sumbawa Regency Yadi Hartono; Wayan Wangiyana; Wahyudi Hadiatma Taqwa; Alia Wartiningsih
JURNAL HUTAN TROPIKA Vol 21 No 1 (2026): Volume 21 Nomor 1 Tahun 2026
Publisher : Jurusan Kehutanan, Fakultas Pertanian Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/jht.v21i1.25521

Abstract

The socio-economic characteristics of communities living near forests are variables that need to be taken into account when formulating forest management objectives. HKm Sabedo is one of nine HKms in Sumbawa that are managed using an agroforestry system. Research objectives: 1) to describe agroforestry practices in HKm Sabedo; 2) to identify the socio-economic characteristics of farmer managers; and 3) to estimate farmers' income equivalent to rice. The method used is a descriptive method. The social characteristics measured are: age, family members, education level, health level, and length of stay. Economic characteristics: land area owned, HKm cultivated land area, and farmers' income from HKm land. The results of the study indicate that the agroforestry pattern applied is a combination of MPTs, plantation crops, and seasonal crops. There are 22 types cultivated, and only 8 are traded. The average age of farmers is 34 years old, with an average of 2 dependents per household, and an educational background of junior high school to senior high school. Health status is classified as good, and 88.58% of farmers have been members of their community for over 31 years. The average land area under HKm is 1.3 hectares, and the average land ownership is over 0.5 hectares, placing them in the category of medium-sized farmers. The average income from HKm land is Rp. 15,643,974 per year, equivalent to 1,141 kg of rice (assuming an average rice price of Rp. 13,716). With an average of 2 family members, this rice-equivalent income falls within the non-poor criteria
Co-Authors Aan Riansyah Ade Mariyam Oklima Ade Mariyam Oklima Ainun Mardiah Artya Nanda Aulia Agustina Barda Mulyandi Eni Erna Wati Fifi Tri Tarini Galang Prakosa Jihat Akbar Joni Kantari Kamasdianti Kamasdianti Leni Maryati Lita Elsa Elya Risma Lukman Hakim M. Aries Zuhri Angkasa Mariati Mariati Muhammad Aries Zukhri Angkasa Muhammd Aries Zukhri Angkasa Nana Rizkiana Nela Dwi Iriani Nila Wijayanti Novika Komalasari Putri Ayudiya Salsabillah Ratna Gumanti Ritawati Ritawati Siti Nurwahidah Suriani Susi Susanti Syahdi Mastar Syaifuddin Iskandar Wahyu Fajri Ramdani Wahyu Wandani Wahyudi Hadiatma Taqwa Wayan Wangiyana Welly Ristiana Wiwin Mindartini Yadi Hartono Yadi Hartono Yeni Citra Yudha Zulti Saputra Yudi Teguh Kristianto