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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Teknik dan Ilmu Komputer Jurnal InterAct Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Indonesian Journal for Social Responsibility Journal of Social Political Sciences (JSPS) Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Ilmu Ekonomi dan Sosial (JIES) I-Pop: International Journal of Indonesian Popular Culture and Communication Jurnal InterAct Jurnal Kesehatan Masyarakat
Ari Kurnia
Bakrie University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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KONVERGENSI MEDIA DAN PERUBAHAN KEBIASAAN MENONTON SINETRON PRIME TIME PEREMPUAN PENONTON SETIA Putryani Saragih, Ruth; Kurnia, Ari; Prabowo, Maybi
Konvergensi Vol 5 No 2 (2024): Konvergensi: Jurnal Ilmiah Ilmu Komunikasi (Desember 2024)
Publisher : Program Studi Ilmu Komunikasi Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/kvg.v5i2.988

Abstract

beradaptasi melalui digitalisasi dan konvergensi media. Konvergensi media menjadi keharusan bagi media konvensional agar konten yang diproduksi tetap relevan dan dapat dikonsumsi oleh masyarakat. Penelitian ini bertujuan untuk menggali informasi tentang viewing habit perempuan-perempuan penonton setia sinetron prime time televisi, bagaimana dan mengapa mereka tetap memilih menonton melalui media tradisional maupun beralih melalui media baru atau mungkin ada pilihan cara lain. Lebih lanjut juga diharapkan akan bisa diketahui apakah ada perbedaan pada perempuan-perempuan penonton setia sinetron prime time televisi tentang pilihan mereka di dalam mengonsumsi sinetron kegemaran mereka terkait latar belakang dan alasannya. Teori Uses and Gratifications digunakan sebagai kerangka untuk memahami motivasi penonton dalam mengakses media baru. Metode penelitian yang diterapkan adalah metode kualitatif dengan wawancara mendalam kepada subjek penelitian kepada subjek penelitian yang terdiri dari perempuan berusia 25 hingga 50 tahun, baik yang bekerja di sektor formal maupun informal. Hasil penelitian menunjukkan bahwa perempuan penonton setia sinetron memiliki kebiasaan menonton yang dipengaruhi oleh berbagai faktor, termasuk kebutuhan emosional, sosial, dan hiburan. Penonton juga menunjukkan keterikatan yang kuat terhadap karakter dan alur cerita sinetron, yang berfungsi sebagai pelarian dari rutinitas sehari-hari. Simpulannya, menikmati sinetron melalui televisi tetap menjadi pilihan utama bagi perempuan penonton setia meskipun ada perubahan dalam cara mengkonsumsi media dan konvergensi media memberikan peluang baru bagi industri sinetron untuk menjangkau audiens yang lebih luas. Kata Kunci: Konvergensi Media, Sinetron, Penonton Setia, Uses and Gratifications
Prenuptial agreements: Negotiating women's roles and changing how people think love, commitment, and relationships Kurnia, Ari; Citra, Ajenk Ningga; Saragih, Ruth Putryani; Mahmudi, Idlan Dzikri
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8738

Abstract

The topic of Prenuptial Agreements in Television Series (TV Series) has emerged as a phenomenon reflecting a shift in the societal significance of marriage within popular culture. This study aimed to analyze this concept as a trend in popular culture and negotiation methods for women in Marriage with Benefits, broadcast on Viu, employing a qualitative methodology and utilizing Sara Mills’ Critical Discourse Analysis, which includes subject-object positions and viewer positioning. The findings demonstrated that women are frequently assigned subordinate roles: yet, instances of resistance and negotiation illustrate the fluidity of gender power dynamics. TV Series are a key part of popular culture that changes how people think, act, dress, and talk. In light of Baudrillard's concept of Simulacra, the representation of Prenuptial Agreements appears as a simulation of reality, depicting love and commitment in an exaggerated manner, divorced from its original meanings. This is new because it uses Baudrillard's ideas on Simulacra and Hyperreality to look at how marriage is shown in popular media and how media shape people's views about Prenuptial Agreements through fake andmediated images. In the context of hyperreality, Prenuptial Agreements depicted in television programs go beyond mere fiction: they actively influence societal perceptions of love, commitment, and relationships.
Literasi Parenting Style Ditinjau dari Komunikasi Gender dan Media pada Pembinaan Kesejahteraan Keluarga Pondok Kopi Putri, Dianingtyas Murtanti; Kurnia, Ari; Kania, Dessy; Dedees, Adek Risma; Malik, Asmiati Abdul; Apriyanti, Maya; Sunarti, Sunarti
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.290

Abstract

Improving the quality of human resources (HR) depends on the parenting styles applied. Implementing incorrect parenting styles can impact the cognitive, affective, and conative aspects of an individual. When parents' educational approaches are influenced by traditional views on gender roles, gender stereotypes can unintentionally be integrated into child-rearing, in this case with adolescents. This can lead to inequality and create unhealthy parenting styles. Recognizing this, there is a need for literacy on parenting styles reviewed from the perspective of gender communication and media for parents and adolescents. Through Community Service (PkM) activities, the focus is to provide knowledge about parenting styles in the digital communication era and how to implement soft skills such as effective communication with teenagers. Subsequently, participants can apply three pillars in building a good relationship between parents and their teenagers, namely empathy, tolerance, and loyalty. This activity is aimed at parents with teenagers at the Family Welfare Development (PKK) in Pondok Kopi, East Jakarta. Therefore, this activity is needed to increase awareness and knowledge of the participants about Generation Z's attitudes and behaviors. Furthermore, the results from the post-test showed that participants were very enthusiastic about participating in this activity and expressed a desire for more such events to further explore Generation Z from the perspective of communication psychology.
Merancang Strategi Kreatif Produksi Iklan Layanan Masyarakat dalam Menyampaikan Pesan Sosial Kurnia, Ari; Saragih, Ruth Putryani; Jessica, Miranda
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.349

Abstract

Public Service Announcement (PSAs) are often rigid and seem serious because they aim to shape behavioral changes, both for individuals, groups and their social order. The ILM production process is the same as advertising production in general, but the output produced in PSA is not in the form of profit. PSA in social marketing requires a creative strategy in compiling messages and placing PSA media so that it is more able to encourage consumers to change behavior. Through this Community Service activity, creativity can also be expressed in PSA production which is built through various methods such as the courage to take risks, the courage to challenge assumptions, the courage to take opportunities for change and the ability to see in new ways. Community Service participants are students in grades X and XI at SMK Fransiskus 1 Jakarta, and collaborate with active students of the Bakrie University Communication Science Study Program, using the lecture method and Project Based Learning (PjBL) through audio-visual production training and public speaking provided by the Community Service Team and TVOne Senior Presenter, Indy Rahmawati. Furthermore, participants make PSA videos with topics related to the SDGs. The purpose of this activity is to provide an understanding of how creative strategies in making PSAs to convey persuasive messages and media placement as a social marketing medium. The results of this activity, participants know the characteristics of commercial advertising with PSAs and how to design creativity in PSAs production and delivery with good public speaking.
Integrasi Strategi Pemasaran Online Dan Operasional Bisnis Komunitas Wanita Wirausaha Dalam Meningkatkan Inovasi Produk Kurnia, Ari; Asiah, Nurul
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 10, No 3 (2021): November 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v10i3.14572

Abstract

Perubahan aktivitas bisnis yang mengarah pada era digital merubah proses pemasaran yang lebih cepat dan meluas. Kehadiran teknologi, perubahan inovasi hingga perubahan gaya hidup menjadikan seseorang dapat terus berkreasi. Menghadapi situasi Pandemi Covid-19 berdampak besar bagi usaha mikro, kecil dan menengah (UMKM) karena daya beli turun. Wanita sebagai salah satu pilar terpenting dalam kehidupan masyarakat, berbangsa dan bernegara memiliki peran besar dalam membangun peradaban. Dalam penelitian ini, wanita  menjadi hal utama yang disorot dalam perannya memajukan UMKM. Wanita, dalam hal ini adalah Ibu-Ibu modern mau berkembang dan beradaptasi dengan teknologi yang tergabung dalam Komunitas Wanita Pengusaha Jualan Dagangan Mandiri (Kota Pelangi) merupakan komunitas yang beranggotakan perempuan-perempuan kreatif yang memiliki jiwa wirausaha dan bertempat tinggal di daerah Pancoran, Jakarta Selatan.      
LITERASI DIGITAL BAGI PELAJAR: BIJAK BERMEDIA SOSIAL DAN CERDAS MEMANFAATKAN MEDIA MASSA (STUDI KASUS KONTEN MAKANAN DI SMK MERAH PUTIH BEKASI) Ari Kurnia; Laras Cempaka
Jurnal Pengabdian Masyarakat Multidisiplin Vol 6 No 3 (2023): Juni
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v6i3.3089

Abstract

The mass media is an important role in the development of information. Also, social media has now become a reference for someone looking for more concise and interesting information. This is the style of media consumption by society, especially young people in Indonesia. As students at SMK Merah Putih Bekasi, students still lack information on how to manage mass media properly and according to their needs. Interesting content is considered as content that can entertain and motivate someone to be like what is seen on social media. The purpose of this service is to educate students in sorting out the right information and not being careless in applying it in everyday life, especially in trusting food content. This content is considered to still provide an unbalanced understanding of a person's nutritional needs. Based on the guidelines for balanced nutrition, education was distributed under the theme Isi Piringku. Through the case study method, participants admitted they did not understand how the social media system works and the "rules of the game" for consuming mass media. The educational method is counseling, then the practice of checking text data for each content on mass media and social media using the website https://turnbackhoax.id and/ or Google Fact Check Tools, honing skills in consuming food according to the contents of Isi Piringku. In general, respondents had heard of the term Isi Piringku, but did not fully understand the concept based on Balanced Nutrition. In terms of attitude and practice, it can be said that not many of the recommendations for balanced nutrition have been implemented. Through counseling activities, students gain an understanding of proper nutrition for their daily intake needs and are supplemented by the Isi Piringku simulation process. It is hoped that an understanding of social media and mass media, as well as an understanding of nutritional information will enable students to sort out the foods they can consume daily
Segmenting Women’s Motivational Profiles in mHealth Adoption for Reproductive Health: A Cluster Analysis Firliani, Alifia; Kurnia, Ari
Jurnal Kesehatan Masyarakat Vol. 21 No. 4 (2026)
Publisher : Universitas Negeri Semarang in collaboration with Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI Tingkat Pusat) and Jejaring Nasional Pendidikan Kesehatan (JNPK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v21i4.36982

Abstract

While mHealth has the potential to improve access to reproductive health services, its adoption remains uneven in Indonesia. This study aimed to segment women of reproductive age based on motivational and contextual profiles related to mHealth use, rather than to identify causal determinants. A cross-sectional survey was conducted in 2025 among 350 Indonesian women aged 18–45 years. Guided by the Health Belief Model (HBM) and UTAUT2, k-means cluster analysis was used to identify user segments. Differences in motivational constructs were examined using t-tests, while contextual characteristics were assessed using chi-square tests. Two clusters emerged:  highly motivated users (n = 222) and less motivated users (n = 128). The highly motivated group reported significantly higher self-efficacy (M = 4.71 vs. 3.66), perceived benefits (4.82 vs. 3.86), effort expectancy (4.78 vs. 3.86), and trust in technology (Δ = 0.96; all p < .001). Moderate differences were observed for perceived susceptibility, while perceived barriers were not significant. Significant group differences were also found for income, perceived health literacy, prior use of reproductive health services, and intention to adopt mHealth (p < .05). These findings highlight distinct readiness-based user segments, supporting segmentation-driven digital health interventions.
Co-Authors ', Syafrizal Adek Risma Dedees Alifia Firliani Apriyanti, Maya Azman Azwan Azmawati Azmawati, Azman Azwan Chania Humayrha Citra Wulandani Citra, Ajenk Ningga Dessy Kania Dianingtyas Murtanti Putri Eli Jamilah Mihardja Gun Gun Gumilar Hoga Saragih Iman Santoso, Berkah Jessica, Miranda Laras Cempaka Mahmudi, Idlan Dzikri Malik, Asmiati Abdul Mirana Hanathasia Nurul Asiah Prabowo, Maybi Prima Mulyasari Agustina Putryani Saragih, Ruth Salsabila Fitri Saragih, Ruth Putryani Saragih, Ruth Putryani Suharyanti Sunarti Tri Pujadi Susilo Wayrooy, Nanda Dwi Puspita