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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Konseling dan Pendidikan The Asian Journal of Technology Management (AJTM) AdBispreneur Hasanuddin Economics and Business Review Jurnal Ilmu Keluarga dan Konsumen Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Agregasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Litbang Polri Cakrawala Repositori Imwi Journal La Sociale BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Science and Society (IJSOC) Eduvest - Journal of Universal Studies Environmental, Social, Governance, and Sustainable Business
Eko Sakapurnama
Department Of Administration Sciences, Faculty Of Social And Political Sciences, Universitas Indonesia, Depok, Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Public Health Social Sciences Other

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Journal : the asian journal of technology management ajtm

 1 
Strategy Formulation Roadmap Human Capital: Action Research Based Soft System Methodology, Case in PT Angkasa Pura I Sakapurnama, Eko; Umanto, Umanto; Muslim, Muh Azis; Asriyadi, Dony
The Asian Journal of Technology Management (AJTM) Vol 13, No 2 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.2.4

Abstract

Abstract. In the era of war for talent, attracting and retaining the talented people become necessary to gain organization’s competitive advantage. Facing the airport industry in the regional area that become more competitive, PT Angkasa Pura I, try to formulate its key competence called World Class Airport Officer (WCAO). This study aims to formulate strategically within human resources for all PT Angkasa Pura I’s staff. The method of the research is using Soft Systems Methodology (SSM). SSM is implemented with the consideration that the implementation of the Human Capital’s Strategy Formulation is seen as a human activity system, which involves many stakeholders among top executives, Branch Managers, Human Capital Division Head, Training and Development Department Head, Organizational Development Department Head and all employees. The result indicates that management conducted learning process which are systematically desirable and culturally feasible in formulating Human Capital Road Map to achieve WCAO. Furthermore, the competencies of WCAO consists of innovative, professional, collaborative minded, service oriented, integrity and also be proactive.Keywords: Business strategy, soft system methodology, strategic human resource management, strategy formulation, airport industry
The Shifting of Marketing Strategy During Pandemic Covid-19: Case Study on PT Summarecon Bekasi Nugraha, Ikhsan; Sakapurnama, Eko
The Asian Journal of Technology Management (AJTM) Vol 14, No 3 (2021)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2021.14.3.1

Abstract

Abstract. As we know that Covid-19 become the biggest challenge for corporation to perform its business. This study aims to explain the shifting in implementing marketing strategy through social media marketing activities, electronic word of mouth and brand equity and measure the purchase intention of PT Summarecon Bekasi’s followers. The study uses a quantitative approach through survey methods based on purposive and snowball sampling of the population. The number of respondents in this study were 175 of Summarecon Instagram followers that obtained through an online questionnaire. The data obtained were processed using SPSS through descriptive statistical analysis and multiple regression. The results of this study indicate that the relationships held in the research model are significant and mutually influential toward dependent variable. Overall, PT Summarecon Bekasi is expected to upgrade its marketing content through social media which is more interesting to gain purchase intention of consumers towards Summarecon Bekasi property.Keywords:  Social Media Marketing Activities, Electronic Word of Mouth, Brand Equity, Purchase Intention
The Effect Of Internship Quality Toward Self-Perceived Employability Through The Mediation of Career-Entry Worries For Final Year Student at Universitas Indonesia Sakapurnama, Eko; Hasan, Siti Amalia
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 1 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.1.1

Abstract

Competition in the world of work is getting tougher over time which triggers a sense of worry and lack of confidence to enter the world of work for young people who do not have work experience, particularly fresh graduates. It is theorized in this paper that, by participating in internship, students can increase their self-perceived employability, thereby reducing their career-entry worries. Specifically, the purpose of this study was to analyze the effect of internship quality on self-perceived employability through the mediation of reduced career-entry worries for final year students at Universitas Indonesia. This study administered online surveys (with 209 respondents) and in-depth interviews (with 3 source persons). The results show that internship quality has a positive influence on self-perceived employability and reduced career-entry worries. Further, self-perceived employability also positively affects reduced career-entry worries and reduced career-entry worries mediate the effect between internship quality and self -perceived employability. This study recommends that universities in Indonesia can implement a compulsory internship program for its students equally.
Co-Authors Achmad Fauzi Affan Gaffar Asriyadi, Dony Assidiqie, Sulthon Nasrudin Astuti, Septi Darmawan, Aditya Angga Dewi, Afiya Noor Dianita Rahmawati Dwi Lina Arifianti Hanandy, Rizka Hasan, Siti Amalia Hasena, Camelia I Made Suryawan Ismail Lina Miftahul Jannah Mahdi, Razanah Martani Huseini Martani Huseini Muh Azis Muslim Muhamad Rizal Firdaus Nugraha, Ikhsan Nurul Safitri Nurul Safitri Nurul Safitri Nurul Safitri Pantius Drahen Soeling Prima Nurita Rachma Fitriati Raslin, Harvin Razanah Mahdi Retno Kusumastuti Setiawan, R. Hendy Soeling, Pantius Drahen Suryadi Suryadi Suryawan, I Made Umanto, Umanto Wahyono, Ary Wibowo, Aprianto Hani