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Perubahan Skema Insentif pada PT Grab dan Gojek: Dampak terhadap Kepuasan Drive Dina Sarah Syahreza; Hilma Harmen; Fahmi Aditiya; Khairur Rahmah Azjahra; Najha Nawanda Zhufriy; Patricia Wanda Sianturi; Siti Fauziah
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.300

Abstract

Incentive changes can have a negative impact on driver satisfaction, leading to feelings of unfair compensation and income uncertainty. These negative consequences can result in a decline in service quality and increased driver turnover. While incentive changes tend to have negative effects, there are also some positive impacts, such as increased earnings for drivers in high-demand areas. Driver satisfaction is crucial for improving driver availability, service quality, platform reputation, and profitability. Therefore, companies need to reconsider their incentive schemes and make appropriate adjustments to improve driver satisfaction. Efforts to enhance driver satisfaction include implementing fair and transparent policies, increasing market demand, educating passengers, developing platform technology, and enhancing driver support. This study employs qualitative methods and secondary data to support the research findings, ensuring the effectiveness and accuracy of the data used.
Strategi Komunikasi dalam Bisnis untuk Membangun Hubungan yang Baik dengan Pelanggan pada Perusahaan Donatawa Medan Hilma Harmen; Tasya Novi Ardana; Reika Triana Yohana Sidabutar; Fatio D Situmorang
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perusahaan pada umumnya mempunyai pemangku kepentingan, pemangku kepentingan yang dimiliki oleh perusahaan yang terdiri dari pemangku kepentingan internal seperti pemegang saham, manajer dan eksekutif puncak, dan karyawan, atau pihak eksternal seperti pemerintah dengan peraturannya, media dengan pemberitaannya, dan pelanggan dengan kebutuhannya. Perusahaan harus mampu menciptakan hubungan baik dengan pemangku kepentingan baik internal maupun eksternal. Stakeholder eksternal merupakan unsur yang tidak dapat dikendalikan oleh perusahaan, salah satu pemangku kepentingan eksternal utama yang harus menjadi perhatian perusahaan adalah pelanggan, tanpa pelanggan membeli produk yang ditawarkan maka perusahaan tidak dapat berjalan. Pelanggan adalah raja yang mempunyai keputusan dalam memilih apa yang diinginkan. Pelanggan merupakan incaran setiap perusahaan. Tidak dapat dipungkiri bahwa pelanggan menguasai pasar, segala upaya terbaik dapat dilakukan oleh perusahaan untuk membangun hubungan baik dengan pelanggan, dengan terciptanya hubungan yang baik maka akan tercipta citra perusahaan yang baik.
Strategi Penyelesaian Penanganan Keluhan Dan Perlindungan Hukum Pelanggan di PT Asuransi Jiwa Adisarana Wanaartha: Sebuah Kajian Kasus Hilma Harmen; Aprinawati Aprinawati; Arief Putra Johavi Damanik; Ahmad Ikhsan Abdillah; Ahmad Iqbal Abdullah; Rama Ardiansiah Tumangger; Urbano I.R.S. Pardosi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3836

Abstract

Penelitian ini membahas permasalahan penanganan keluhan dan perlindungan hukum nasabah pada PT Asuransi Jiwa Adisarana Wanaartha (Wanaartha Life). Kajian kasus ini bertujuan untuk mengidentifikasi strategi yang digunakan Wanaartha Life dalam menangani keluhan nasabah serta menganalisis efektivitas perlindungan hukum yang diberikan kepada nasabah. Penelitian ini menggunakan metode kualitatif dengan studi kasus intrinsik. Metode penelitian yang digunakan adalah kualitatif dengan melakukan review kasus buruh dari jurnal- jurnal terkait. Hasil penelitian diharapkan dapat memberikan gambaran mengenai efektivitas strategi penanganan keluhan dan perlindungan hukum nasabah di Wanaartha Life, serta rekomendasi perbaikan untuk meningkatkan kepuasan dan kepercayaan nasabah.
Analisis Hukum Persaingan Usaha Di Pasar Tradisional Tanah Abang Dengan Pasar Digital Platform Tiktokshop Hilma Harmen; Dina Aulia; Marsela Natalie Hutape; Nadya Viska Harahap; Najwa Aulia Putri Hasibuan; Zsevta Samuel
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6281

Abstract

This study aims to understand the dynamics of competition between the traditional Tanah Abang market and the digital platform TikTok Shop in the context of competition law in Indonesia. The competition between Tanah Abang’s traditional market and digital platforms such as TikTok Shop shows significant dynamics due to changing consumer preferences, which are increasingly shifting toward online shopping. Although both are governed by the same laws concerning the prohibition of monopolistic practices and unfair competition, there are fundamental differences in the forms of competition and the application of sanctions. The traditional market relies on direct interaction and personal relationships between traders and buyers, while TikTok Shop utilizes technology and algorithms to enhance market reach and product promotion. Violations of competition in the traditional market often occur in the form of price manipulation and cartels, while in TikTok Shop, violations are related to the misuse of algorithms and unfair paid advertising. Strict law enforcement and stronger supervision are required to maintain healthy competition in both markets, protect consumers, and support small and medium enterprises to compete fairly in an increasingly digitalized era.
Optimalisasi Komunikasi yang Efektif: Studi Kasus Strategi Penanganan Komplain di Hotel The Rinra Makassar Tahun 2018 Hilma Harmen; Aprinawati Aprinawati; Jenni Br Situngkir; Nurul Amalyiah Simanungkalit; Parid Alfarizi; Septia Dewi Rahayu; Syariah Khalisa Adila; Yeni Indriani Br Manurung
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.3768

Abstract

Penanganan komplain pelanggan merupakan aspek krusial dalam manajemen layanan pelanggan di industri perhotelan. Komunikasi yang efektif menjadi kunci untuk memastikan bahwa komplain tersebut ditangani dengan baik dan menghasilkan solusi yang memuaskan bagi pelanggan. Studi kasus ini bertujuan untuk mengevaluasi strategi penanganan komplain di Hotel The Rinra Makassar pada tahun 2018 dengan fokus pada optimalisasi komunikasi yang efektif. Metode penelitian yang digunakan adalah pendekatan studi kasus dengan pengumpulan data melalui analisis dokumen internal, kajian literatur dari penelitian studi kasus terdahulu. Hasil penelitian menunjukkan bahwa responsif dan tanggapnya staf terhadap komplain, komunikasi empatik dan sensitif, penjelasan yang jelas, dan peningkatan keterampilan komunikasi staf merupakan faktor kunci dalam strategi penanganan komplain yang efektif. Kesimpulannya, komunikasi yang efektif memainkan peran vital dalam memperbaiki pengalaman pelanggan dan mencapai kesuksesan dalam industri perhotelan..
ANALISIS DAMPAK PEMUTUSAN HUBUNGAN KERJA (PHK) TERHADAP KARYAWAN DAN ORGANISASI: STUDI KASUS PT.SRITEX Hilma Harmen; Jelita Febrianti Tampubolon; Karisa Kusumadewi Saputri; Lasria Sitorus; Nabila Hidayanti; Nurlila Azmi Hutapea; Siti Salwa Azalia
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.44061

Abstract

Pemutusan Hubungan Kerja (PHK) massal berdampak signifikan bagi karyawan dan organisasi. Studi ini menganalisis dampak PHK massal di PT Sri Rejeki Isman Tbk (Sritex) menggunakan metode studi kasus dengan pendekatan kualitatif. Data dikumpulkan dari berita, jurnal akademis, dan wawancara dengan pihak terkait yang dilakukan oleh jurnalis TV. Hasil analisis menunjukkan bahwa PHK massal menyebabkan penurunan kesejahteraan ekonomi, ketidakstabilan finansial, serta tekanan psikologis pada karyawan. Bagi perusahaan, PHK berdampak pada penurunan moral kerja, gangguan produktivitas, dan citra perusahaan yang memburuk. Ketidakpastian ekonomi dan sosial juga memicu stres berkepanjangan bagi karyawan terdampak. Studi ini merekomendasikan pendekatan lebih manusiawi dalam proses PHK, seperti pemberian pesangon memadai dan program pelatihan keterampilan. Perusahaan juga disarankan meningkatkan dukungan psikologis dan finansial serta menerapkan komunikasi transparan guna mengurangi dampak negatif PHK bagi karyawan dan organisasi.
The Role of MSMEs In Reducing Unemployment Rate: Case Study in Langkat District Hilma Harmen; Aprilda Yanti; Arisman Parhusip; Sienny; Amril
Outline Journal of Economic Studies Vol. 4 No. 2: June-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/pfzhg060

Abstract

This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in reducing the unemployment rate in Langkat Regency. MSMEs have long been considered a sector that is able to absorb a large number of workers, especially in areas with minimal large-scale industrial investment. This study uses a quantitative approach with a survey method of 100 MSME actors in 10 sub-districts. The variables studied include the number of MSMEs, government support, access to capital, and unemployment rates. Data were analyzed using multiple linear regression, validity tests, reliability tests, and classical assumption tests. The results of the study indicate that the number of MSMEs has a significant and negative effect on the unemployment rate, meaning that an increase in the number of MSMEs can reduce unemployment in Langkat Regency. Meanwhile, the variables of government support and access to capital do not have a significant effect. These findings indicate the need for strengthening more targeted policies in supporting MSMEs, either through financing, training, or regulations that facilitate the growth of small businesses. Thus, MSMEs have proven to have great potential as a strategic solution in overcoming unemployment at the local level.
Analysis of Marketing Management Strategy and Economic Factors on MSME Sales Growth: Multiple Regression Analysis Amril; Muammar Rinaldi; Richna Handriyani; Rifqah Harahap; Hilma Harmen
Outline Journal of Economic Studies Vol. 4 No. 2: June-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/b7979z82

Abstract

This study aims to examine the influence of marketing management strategies and economic factors on the sales growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using multiple regression analysis. The variables analyzed include product strategy, pricing, promotion, distribution, inflation, interest rates, and per capita income. Data were collected through interviews, observations, and document analysis involving selected MSME owners and relevant secondary sources. The results reveal that all variables have a significant impact on sales growth, with per capita income and promotional strategies showing the strongest influence. The analysis also indicates that internal business strategies, when aligned with favorable macroeconomic conditions, contribute to consistent sales increases. Additionally, the adoption of digital marketing tools and improved access to financial resources have strengthened MSMEs' competitiveness in the marketplace. The study underscores the importance of a holistic approach that integrates both marketing strategies and economic trend monitoring for sustainable MSME growth. These findings offer practical implications for policymakers and business owners in designing strategies that support MSME development in dynamic economic environments. Further research is recommended to include a broader sample and explore sector-specific trends for deeper insights.
Pentingnya Transparansi: Komunikasi Efektif di Perusahaan PT.Alpen Food Indonesia Tentang Upah Lembur pada Kontrak Kerja Hilma Harmen; Aprinawati; Jui Fivri Purba; Nur Aisyah Batubara; Rosi Dearan S. Lingga; Austin Beyn Beril Jahran Saragih; Rinalia Fauziah Br Manik; Syafika
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/be5x4629

Abstract

This journal explores the importance of transparency in effective communication at PT Alpen Food Industry regarding overtime wages in work contracts. Using qualitative literature study methods, this research investigates various literature sources relevant to this topic. An in-depth analysis of the literature reveals that transparency in organizational communications plays a crucial role in building trust, minimizing conflict, and increasing employee engagement. By using a qualitative approach, this research obtained an in-depth understanding of the importance of transparent communication in the context of overtime wages at PT Alpen Food Industry. The practical implication of this research is the need for companies to increase transparent communication as a foundation for healthy relationships between management and employees. This research contributes to further understanding of communication dynamics in human resource management and sustainable organizational development.  
Pentingnya Transparasi: Kurangnya Komunikasi di Perusahaan PT Garuda Indonesia (Persero) Tentang Kisruh Lepkuei Garuda dan OJK Mengenai Analisis Laporan Keuangan Hilma Harmen; Aprina Wati; Isna Firdasari Ajwa; Kharisma Nurbani; Melani Catherine M Lubis; Nadya Viska Harahap; Richard Josua Simanullang; Rizky Idaman Telaumbanua
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/nc600s63

Abstract

This journal reveals issues at PT Garuda Indonesia (Persero) due to a lack of communication involving the Lapkeu Garuda turmoil, which implicates the OJK (Financial Services Authority), primarily stemming from miscommunication problems between the OJK and Garuda Indonesia's management. Insufficient communication adversely impacts the company's performance and results in inaccurate and non-transparent financial reporting. Utilizing a qualitative literature review method, this research investigates various relevant literature sources on the topic. The study aims to explore the significance of transparency concerning the communication deficit at PT Garuda Indonesia (Persero), particularly regarding the Lapkeui Garuda turmoil and the OJK's role in financial statement analysis. This journal provides practical implications, indicating that transparency in financial reporting is not only an obligation but also a long-term investment for sustainability and company growth. The company needs to enhance both internal and external communication and improve collaboration with regulators to ensure adequate transparency in financial information dissemination. Collaborative efforts will aid in restoring stakeholder trust, reducing reputation risks, and establishing a strong foundation for sustainable business growth.  
Co-Authors Abim Khaffi Maulana Agus Rahmadsyah Ahmad Ikhsan Abdillah Ahmad Iqbal Abdullah Ahmad Zacky Nasution Amril Aprilda Yanti Aprina Wati Aprinawati, Aprinawati Arief Putra Johavi Damanik Arif Rahman Hakim Arisman Parhusip Austin Beyn Beril Jahran Saragih Dian Maulina Pratiwi Dina Aulia Dita Amanah Fahmi Aditiya Fatio D Situmorang Fauzia Agustini Gita Kusuma Dewi Harahap Gita Trinovel Pandiangan Gracella Rosnah S Hutagalung Grestin Analia Helen Ferananda Habeahan Indah Permatasari Tambunan Indah Safitri Manurung Isna Firdasari Ajwa Jelita Febrianti Tampubolon Jelitha Betsyeba Jenni Br Situngkir Jos Bram Tamba Jui Fivri Purba Juwita Sari Nasution Karisa Kusumadewi Saputri Khairur Rahmah Azjahra Kharisma Nurbani Lasria Sitorus Marsela Natalie Hutape Marsela Natalie Hutapea Melani Catherine M Lubis Muammar Rinaldi Muhammad Ilham fiqri Muhammad Rafli Alvaro Muhammad Rayhan Satria Nabila Hidayanti Nadya Stefanya Hutauruk Nadya Viska Harahap Najha Nawanda Zhufriy Najwa Aulia Putri Hasibuan Nisa Nababan Nitasari Lasma Uhur Sidebang Novia Grace Christin Limbong Nur Aisyah Batubara Nurlila Azmi Hutapea Nurul Amalyiah Simanungkalit Olivia Sembiring Parid Alfarizi Patricia Wanda Sianturi Rama Ardiansiah Tumangger Rebecca Putri Sihaloho Reginawati Sitompul Regita Cahyani Reika Triana Yohana Sidabutar Richard Josua Simanullang Richna Handriyani Rifqah Harahap Rinalia Fauziah Br Manik Riska Zunaidah Sikumbang Riza Indriani Rizky Idaman Telaumbanua Rojelita Catrina Simarmata Rosana Girsang Rosi Dearan S. Lingga Ruth Valentina Samosir Septia Dewi Rahayu Serly Sahfitri Sienny Silvia Putriani Siti Fauziah Siti Salwa Azalia Sri Rahayu Sinaga Syafika Syahreza, Dina Sarah Syariah Khalisa Adila Tamara Marpaung Tasya Novi Ardana Tressia Anjelina Manalu Urbano I.R.S. Pardosi Yeni Indriani Br Manurung Zsevta Samuel