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All Journal Edukasi : Jurnal Penelitian dan Artikel Pendidikan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Cakrawala Repositori Imwi Jurnal Abdimas Kartika Wijayakusuma Bulletin of Community Engagement Journal of Applied Business, Taxation and Economics Reseach Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics and Business JRAP (Jurnal Riset Akuntansi dan Perpajakan) Seri Mitra (Refleksi Ilmiah Pastoral) Sinergi International Journal of Management and Business Multifinance Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Banking & Management Review EDUKASI : Jurnal Penelitian dan Artikel Pendidikan
Ryan Kurniawan
Jurusan Fisika, Fakultas Sains dan Matematika, Universitas Diponegoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Multifinance

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THE ROLE OF E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND EXPERIENCE IN REPURCHASE INTENTION ON TRAVELOKA USERS IN BANDUNG Kurniawan, Ryan; Rachmawati, Mariana; Suganda, Uce Karna
Multifinance Vol. 2 No. 3 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i3.346

Abstract

This research is intended to find out how the role of consumer satisfaction mediates the effect of service quality and customer experience on repurchase intention. To identify the relationship between e-service quality and repurchase intention through customer satisfaction as a mediation, the relationship between customer experience and repurchase intention through customer satisfaction as a mediation, the relationship between customer satisfaction and repurchase intention, the relationship between customer experience and customer satisfaction, and the relationship between e-services. service quality to customer satisfaction for Traveloka customers. The data collection method used a questionnaire research instrument in the survey method. The object of this research is 110 respondents who are Traveloka customers who are domiciled in Bandung and aged 17 years and over. The research method applied is a quantitative method using the SPSS data analysis program. The research results show that e-service quality and customer experience have a positive and significant effect on customer satisfaction. E-service quality, customer experience, and customer satisfaction have a positive and significant effect on repurchase intention.
REVVING UP SALES: THE IMPACT OF BRAND IMAGE AND PRICE ON BUYING INTEREST FOR HONDA PCX IN BANDUNG Kurniawan, Ryan; Yakhusna, Rizqi; Munizah, Dinda Trie
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.440

Abstract

This research aims to analyze the influence of Brand Image and Price on Buying Interest (Case Study of Honda PCX Motorcycle Users in Bandung City). Competition between motorbike brands in Indonesia continues to occur, including the Honda and Yamaha brands. Each brand has advantages that can be emphasized to consumers, so that consumers are interested in making purchases from the brands they offer. However, the Yamaha motorbike brand (Nmax) has proven to be superior in sales compared to the Honda motorbike brand (PCX) in 2024. This research method utilizes Google facilities which are often used by everyone, namely online Google forms with a sample of 100 respondents who use Honda PCX motorbikes. The research results show that brand image and price have a significant effect on consumer buying interest. A strong brand image and competitive prices increase consumer buying interest. This research provides implications for companies to maintain and improve the quality of their brand image and adjust prices to consumer needs.
Co-Authors Akmal, Diky Aulia Ary Setyawan Bestari, Dinda Kayani Putri Budi Wibowotomo Dalimunthe, Gallang Perdhana Didik Dwi Prasetya Djumari Djumari Falah, Moh Zainul Hafid, Ahmad Hasan Ismail Haura Khairunnisa Iskandar Syah, Abdullah Kahfi Cakra Wiguna Latifah, Ifa Lestari, Yuliantika Dwi Lisdayanti, Annisa Mariana Rachmawati Matahari, Riki Mohamad Rodhi Faiz Mufti, Aya Shofia Munizah, Dinda Trie Nurwijayanti Padmakusumah, Rizal Ramdan Pratami, Ni Putu Nurwita Rahayu, Dwi Lestari Rashela, Windy Rasidi, Rasidi Rasidi, Rasidi Rasidi, Rasidi Ridha Amalia Sholehat Solihin, Ismail Suganda, Uce Suganda, Uce Karna Sugiyadi, Sugiyadi Sugiyadi, Sugiyadi Sujito Sujito Sukmanadya, Yurissa Wahyu Tri Handoko Widina Yakhusna, Rizqi Zainul Falah, Moh. Zenaludin, Yedi Zulkarnain Zulkarnain