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PENGARUH FREKUENSI PENYULUHAN PERTANIAN TERHADAP EFEKTIVITAS KOMUNIKASI KELOMPOK TANI Nanda Sabna Arandita; Reny Sukmawani; Ema Hilma Meilani
Jurnal Pertanian Agros Vol 28 No 3 (2026): EDISI JULI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i3.206

Abstract

Agricultural extension plays an important role in improving farmers’ knowledge, attitudes, and skills through effective communication. However, extension activities still face challenges, including low meeting intensity, irregular activities, and limited interaction between extension workers and farmers, which may affect communication effectiveness within farmer groups. This study aimed to analyze the effect of extension frequency on communication effectiveness among farmer groups. A quantitative approach was employed in farmer groups in Sukabumi Regency, West Java, Indonesia, involving 30 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire that had been tested for validity and reliability and were analyzed using simple linear regression with SPSS. The results showed that extension frequency had a positive and significant effect on communication effectiveness, with a significance value of 0.030 (<0.05) and a regression coefficient of 0.260. Higher extension frequency improved message comprehension, feedback, communication openness, and farmers’ attitudes. Therefore, increasing the frequency of extension activities should be supported by appropriate communication methods to optimize information delivery to farmers.
Persepsi Mahasiswa Agribisnis terhadap Citra Profesi Petani riska_amelia karis; Reny Sukmawani; Neneng Kartika Rini
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 7 No. 1 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/agritekh.v7i1.2032

Abstract

This study aims to analyze Agribusiness students' perceptions of the image of the farming profession, focusing on students from the Agribusiness Study Program at the Faculty of Agriculture, Muhammadiyah University of Sukabumi. The method used is descriptive with a Likert scale. Primary data was obtained through a questionnaire from 65 respondents selected using a simple random sampling technique. Analysis was carried out by calculating scores and percentage indices to determine the level of respondents' assessment of the image of the farming profession. The results showed that the image of the farming profession is in the good category with an index value of 71.09%. Students have a positive view of the prospects of the agricultural sector in the future, but there are still negative views related to social status, income, and modernization. This indicates a gap between views and career interests in the agricultural sector. Therefore, efforts are needed to improve the image of the farming profession through modernization, improving welfare, and the role of education and media in building a positive image of the farming profession.
Factor in Farmers' Decision-Making in Adopting Certified Seed as a Strategy to Mitigate Environmental Squeeze Neng Elmi Salehah; Trisna Insan Noor; Reny Sukmawani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23010

Abstract

The use of certified seed in rice farming system has a significant contribution to increase crop productivity. Farmers would have a result in greater harvest yield by using high-quality seed compared with farmers who used uncertified seed. In contemporary society, as the challenge in environment grow rapidly, farmers are required to make adaptive and strategic choices. The use of certified seed represents a strategic choice since it possesses more reliable genetic and physiological quality. This research intended to identify the use of certified seed among farmers and to analyze the factors affecting farmers’ decisions to use certified seed. This research was conducted in Gegerbitung District, Sukabumi Regency, West Java. The method used by this research is quantitative descriptive with dual linear regression analysis, as the preliminary survey, it results there are 76% farmers in Gegerbitung District who already used the certified seed, the rest of the percentage, used uncertified seed with the distribution of varieties including Inpari 32 (59%), Ciherang (14%), Inpari 49 (2%) dan Local (24%). In greater detail, this study demonstrates the decision-making in the use of certified seed is significantly influenced by farming experience, whereas age, educational background, family dependent, and land size do not have a significant effect on the decision to use certified seed