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All Journal Indonesian Journal of Applied Linguistics (IJAL) Publika Budaya Jurnal Pengembangan Pendidikan Lingua Cultura TARBIYA : Journal Education in Muslim Society k@ta ELLITE: Journal of English Language, Literature, and Teaching REiLA: Journal of Research and Innovation in Language Journal of English Language and Culture New Language Dimensions Indonesian Journal of EFL and Linguistics JEELS (Journal of English Education and Linguistics Studies)
Reni Kusumaningputri
University Of Jember
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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The 'Face' of Indonesian Cosmetics: Investigating Language Choices in Local Brand Advertisement Boards and Consumers' Preferences Khazanah, Dewianti; Kusumaningputri, Reni; Sampurna, Hadi; Setiarini, Riskia; Anam, Syamsul
Indonesian Journal of EFL and Linguistics Indonesian Journal of EFL and Linguistics, 8(1), May 2023
Publisher : Pusat Pelatihan, Riset, dan Pembelajaran Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21462/ijefl.v8i1.579

Abstract

English has been extensively chosen by multinational companies for the purpose of advertising cosmetics in expanding circle countries. However, studies focusing on the language choices made by Indonesian local cosmetic companies for their advertisement boards and the consumers’ preferences regarding these choices are scanty. The goals of this study, thus, are double-layered. First, the choices of language in each element of the advertisement board copywriting- brand and product names, taglines, slogans, and product descriptions- were revealed. Second, the consumers’ preferences regarding language choices on each of these elements were explored. The language choices were revealed by scrutinizing 98 collected local cosmetic advertisement boards using the types of language choice by da Silva (2017). Preferences were gathered using a survey adapted from Hornikx et al. (2010) and da Silva (2014) and were explored using thematic analysis. The findings show that English dominated all elements of copywriting in the local cosmetic advertisement boards- in brand and product names, taglines, slogans, and descriptions. The study, however, pointed out the gap between the domination of English and consumers’ preferences. A significant number of people chose Bahasa Indonesia as the voice for these advertisements mainly in the aspect of slogans and brand names. The findings show that the choice of Bahasa Indonesia in brand names was more preferable as it projected the products’ national identity in the global market and consumers’ national pride. The same preference was also found in the product descriptions as most consumers deemed Bahasa Indonesia to promote better understandability. These findings suggest that Indonesian cosmetic companies’ language choice policy for product advertisements needs to be revisited.
English in Shop Signs: Exploring the Bilingual Creativities Found in the Tourism Landscape in Malang and Batu Khazanah, Dewianti; Kusumaningputri, Reni; Setiarini, Riskia; Anam, Syamsul; Sampurna, Hadi
New Language Dimensions Vol. 3 No. 1 (2022): New Language Dimensions, June 2022
Publisher : English Department, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/nld.v3n1.p38-49

Abstract

As popular tourist sites, Malang and Batu in East Java are multicultural and multilingual in nature with at least local languages and national language being used on a daily basis. With globalization and growing markets for business, contacts among their citizens create captivating language/ linguistic landscapes. Many previous research have focused on the vitality and salience of language representations in signboards and discussed the impacts they have on the sociolinguistic reality of the people. This current study, however, explores the bilingual/ multilingual play of the languages used in shop signs in these cities and the possible effects they create. Of 88 signboards under investigation, lexical hybridization- Englishized spelling and hybrid compounding- and bilingual creativity at the syntactic level were the most used strategies. Other textual processes which were commonly found in the signboards are bilingual punning, bilingual rhyming, and mock Englishization. The semantic feature was commonly used as the complementary relationship between language and the content. Effects of these creative processes are projecting modernism, sophistication, association with the international market, ludic effect as an attention-getter, and facilitating memorization.
FRAMEWORK FOR INVESTING INDONESIAN EFL LISTENING MATERIALS WITH CHARACTER EDUCATION Kusumaningputri, Reni; Khazanah, Dewianti; Setiarini, Riskia
TARBIYA: Journal of Education in Muslim Society TARBIYA: JOURNAL OF EDUCATION IN MUSLIM SOCIETY | VOL. 4 NO. 2 DECEMBER 2017
Publisher : Faculty of Education and Teacher Training, UIN (State Islamic University) Syarif Hidayatul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tjems.v4i2.6197

Abstract

Abstract This paper offers a solution to Indonesia’s mission of investing EFL listening materials with character education in higher institutions. The character is seen as a dimension of content competence, namely attitude. Developed by using Content-Based Instruction approach, the alternative view is reflected through listening materials design to target strengthening moral values, principles, and attitudes. The framework argues that listening materials should accommodate the need to tailor materials for teaching, rather, than for assessment. It also responds to the ubiquity of English as a Lingua Franca. It argues that the investment of character education leads to learning targets that allow students to become concerned, informed, and involved in developing themselves as citizens, and to respond to 21st-century language competences, especially in the ability to embrace cross-cultural understanding and in the use of digital technology in classroom language learning. The proposed framework is offered as decisions made on the materials’ resources, method of development, activities, and assessment.   Abstrak Artikel ini menawarkan solusi terhadap misi Indonesia untuk berinvestasi pendidikan karakter di dalam materi ajar Listening untuk pembelajaran di pendidikan tinggi (universitas). Karakter dimaknai sebagai kompetensi isi yaitu perilaku. Rancangan materi ini dikembangkan dengan menggunakan pendekatan berbasis isi (Content-Based Instruction). Kerangka rancangan alternatif ini bertujuan untuk menguatkan nilai-nilai moral, prinsip, dan perilaku. Dengan kerangka berfikir bahwa materi Listening seharusnya dibuat untuk tujuan belajar (learning) daripada untuk asesmen semata-mata, maka materi ajar harus mengakomodasi pola ini. Rancangan materi ini juga merespon kehadiran perspektif English as a Lingua Franca. Hal ini bermakna bahwa investasi pendidikan karakter hendaknya bermuara pada tujuan-tujuan pembelajaran yang menciptakan pembelajar menjadi pribadi yang perhatian, cakap pengetahuan, dan partisipatif dalam mengembangkan dirinya sebagai warga negara. Selain itu rancangan materi ini juga merespon pentingnya tercapainya kompetensi berbahasa abad ke -21 khususnya kemampuan pemahaman lintas budaya dan penggunaan teknologi digital untuk keperluan pembelajaran di dalam kelas. Kerangka rancangan materi ini tercermin pada pemilihan sumber materi, metode pengembangan materi, aktifitas, serta asesmen.  How to Cite : Kusumaningputri, R., Khazanah, D., Setiarini, R. (2017). Framework for Investing Indonesian EFL Listening Materials with Character Education. TARBIYA: Journal of Education in Muslim Society, 4(2), 184-199. doi:10.15408/tjems.v4i2.6197. Permalink/DOI: http://dx.doi.org/10.15408/tjems.v4i2.6197 
Exposure to Englishes in Listening Classrooms: The Perspectives Of Indonesian ESL Learners Kusumaningputri, Reni
JEELS (Journal of English Education and Linguistics Studies) Vol. 7 No. 1 (2020): JEELS May 2020
Publisher : Universitas Islam Negeri (UIN) Syekh Wasil, Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/jeels.v7i1.1628

Abstract

Due to the global scale of English use, English as a lingua franca (ELF) is at play. Given this reality, exposes to different varieties of English rather than a single variety of English, preparing second language learners to Englishes is paramount for readiness to involve in ELF communication. This paper reports on the classroom instruction of exposing college listeners with Englishes via TED talks using a portfolio to find out how they see these varieties and what they can learn from them. Data were from records of portfolio and questions at the end of the instruction. Using general inductive analysis, there were three lessons learned from the instruction. Acknowledgement of many models of English, Englishes can be the ‘right’ English, and Englishes as a marker of identity were lessons observed to appear from the Englishes exposure. The exposes to Englishes also brought about complexities of wholehearted adoption to Indonesian accent. Pedagogical implications for classroom instructions are also made.
“It’s not Easy to Speak English”: International Students’ Language Anxiety in Academic Intercultural Communication Practices Dewi Zakiya, Evi; Kusumaningputri, Reni; Khazanah, Dewianti
JEELS (Journal of English Education and Linguistics Studies) Vol. 9 No. 2 (2022): JEELS November 2022
Publisher : Universitas Islam Negeri (UIN) Syekh Wasil, Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/jeels.v9i2.534

Abstract

During the past few years, an increasing number of international students from Thailand have come to Indonesian campuses to pursue their undergraduate degree in the departments they selected, including in the department of English. What is it like to learn to speak English as international students in the context of English as a foreign language? As they come from a country where English is taught and learnt as a foreign language, what challenges they face in relation to speaking? The study reported the anxiety experiences of five international students from Thailand as they engaged in English use and learning situations in Indonesia. Drawing on a narrative inquiry method, the results revealed that self-esteem, social environment, fear of making mistakes, the formal classroom environment, social status and self-identity, cultural differences, presentation in the classroom, and the university admission system were reasons for their language anxiety. The study also offers insights into how international students who learn English in Indonesia can be better supported during their stay in Indonesia as a host country.
Co-Authors Dewi Zakiya, Evi Dewianti Khazanah Evi Dewi Zakiya Hadi Sampurna Hari Supriono Hari Supriono Khazanah, Dewianti Ningsih, Tri Ayu Riskia Setiarini Sampurna, Hadi Supiastutik Supiastutik Syamsul Anam Tri Ayu Ningsih Wisasongko Wisasongko Wisasongko Wisasongko Yesi Puspita Yesi Puspita, Yesi