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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) MANAJEMEN DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) CENDEKIA : Jurnal Ilmu Pengetahuan KARYA: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Abdimas Indonesia IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Siti Aminah
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness on User Satisfaction of BCA Mobile Banking Application in Surabaya Aqilah Mahda Az Zuhra; Siti Aminah; Nanik Hariyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7574

Abstract

The advancement of technology continues to simplify various aspects of human life, with mobile banking emerging as one of the most widely adopted innovations. BCA Mobile stands out as one of the leading mobile banking applications, competing closely with other platforms to maintain its position in the market. This study aims to examine the influence of service quality, perceived ease of use, and perceived usefulness on user satisfaction with BCA Mobile in Surabaya. The sample consists of 112 respondents who meet the criteria of being at least 17 years old and having used the BCA Mobile application at least once. A purposive sampling technique was used to select participants, and data were collected through a structured questionnaire. The data analysis was conducted using the Partial Least Squares (PLS) method. The findings indicate that service quality, perceived ease of use, and perceived usefulness all have a positive and significant impact on the satisfaction of BCA Mobile users in Surabaya.
The Influence of Product Attributes and Brand Trust on Purchase Decisions for the Originote Skincare in Surabaya City Saniyatul Nadhiro; Siti Aminah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7575

Abstract

Advances in various fields have increased human needs, not only in basic aspects but also in personal needs such as skin care. This study aims to determine the influence of Product Attributes and Brand Trust on the purchase decision of The Originote skincare in the city of Surabaya. This study uses a quantitative approach with primary and secondary data, and the data collection instrument is compiled using a questionnaire with an ordinal scale with the Likert 1-5 technique. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Square (SEM-PLS) through the SmartPLS application. The sampling technique used was purposive sampling, with a total of 110 respondents. The results showed that Product Attributes and Brand Trust had a positive and significant effect on purchase decisions. These findings indicate that the better the consumer's perception of Product Attributes and Brand Trust, the higher their tendency to purchase The Originote skincare products.
Optimalisasi Sosialisasi Manfaat Program BPJS Ketenagakerjaan untuk Meningkatkan Brand Knowledge kepada Pelajar dan Mahasiswa Kota Surabaya Mayhana Dwi Novitasari; Siti Aminah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1919

Abstract

National social security exists to provide welfare for the people of Indonesia. The many occupational risks that occur have led to the establishment of the Employment Social Security Administration Agency (BPJS Ketenagakerjaan) as a form of social security provided by the state to protect workers. The lack of public knowledge raises understanding and makes people not want to enjoy it, even though the benefits provided are enormous. The owners of the rights to BPJS Ketenagakerjaan benefits are not only formal workers, but informal workers are also entitled to receive them; even apprentices and community service program participants also have the right to this protection. So that it is necessary to increase the brand knowledge of the BPJS Ketenagakerjaan in the community so that there are no misunderstandings. By optimizing the socialization of the benefits of the BPJS Ketenagakerjaan program, we can accelerate brand knowledge and grow brand awareness.
Pemanfaatan Live TikTok dalam Penyebaran Flyer Digital untuk Meningkatkan Pendaftar pada PT Victory International Futures Irfan Ramadhan Effendi; Siti Aminah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6238

Abstract

PT Victory International Futures menghadapi tantangan rekrutmen pendaftar baru melalui pemasaran digital statis konvensional di media sosial, mendorong eksplorasi live TikTok untuk penyebaran flyer interaktif. Penelitian ini bertujuan menganalisis efektivitas flyer digital via live TikTok dibandingkan konten statis dalam meningkatkan pendaftar menggunakan kerangka AIDA. Dengan pendekatan deskriptif kualitatif dan observasi partisipatif, populasi mencakup seluruh audiens TikTok yang terpapar flyer, disampling purposif dari 12 sesi live (300-2000 penonton) dan 20 posting statis (100-800 tayangan) selama dua bulan. Instrumen meliputi lembar observasi, rekaman live, dan analitik platform, dianalisis deskriptif melalui indikator AIDA dengan triangulasi. Hasil menunjukkan live TikTok menghasilkan 15 pendaftar bulanan versus 1 dari statis—peningkatan 15 kali lipat—didukung perhatian unggul (notifikasi), minat (40-100 komentar), keinginan (testimoni), dan tindakan (CTA real-time). Kesimpulannya, live TikTok meningkatkan konversi rekrutmen secara signifikan meski terbatas periode pendek dan kendala teknis, dengan rekomendasi pelatihan host untuk dampak berkelanjutan.
The Influence of Product Attributes and Price Perceptions on Aqua Purchasing Decisions in East Surabaya Fadilla Mulyasari; Siti Aminah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3wa90y59

Abstract

This study investigates the impact of product features and pricing perceptions on purchasing decisions for Aqua in East Surabaya. The study was performed on Aqua consumers in the area, with a sample of 96 respondents chosen through a purposive sampling method. Data collection was conducted using an online questionnaire disseminated through Google Forms. The results indicate that product characteristics significantly impact consumer buying choices. Elements such as packaging design, product quality, and brand reputation substantially influence consumer preferences in the selection of Aqua. Moreover, price perception exerts a substantial and important influence on purchasing decisions. Consumers typically evaluate price equity, affordability, and perceived worth when making decisions. The research emphasizes that product features and pricing perceptions influence Aqua's purchasing decisions in East Surabaya. These findings offer significant insights for organizations in the bottled water sector to refine their marketing strategies by prioritizing enhancements in product qualities and refining pricing methods to meet customer expectations.
Peran Media Sosial sebagai Alat Public Relations Mengatasi Stereotip Negatif PT Victory International Futures : Penelitian Rewanda Mutiara Az-Zahra Rahmadina; Siti Aminah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4618

Abstract

Public Relations plays a crucial role in shaping a company’s image, especially for brokerage firms that often face negative stereotypes from the public. This study aims to analyze the role of social media as a Public Relations tool in overcoming negative perceptions toward brokerage companies, with a case study at PT Victory International Futures, Ciputra World Branch. The research uses a descriptive qualitative approach, focusing on the company’s social media communication strategies. Data were collected through observation, interviews with the Public Relations division, and documentation of social media content. The results show that social media platforms such as Instagram and TikTok are effectively used to deliver educational messages, promote transparency, and build trust among audiences. Through consistent content and interactive engagement, the company successfully improves its public image and reduces negative stereotypes. This study concludes that social media serves as a strategic and impactful medium for modern Public Relations activities, particularly in industries facing public skepticism such as brokerage firms, in a sustainable and audience-oriented manner.
DINAMIKA LIVE STREAMING COMMERCE: ANALISIS PENGARUH PERSEPSI HARGA, KESADARAN MEREK, DAN KETERLIBATAN PELANGGAN TERHADAP MINAT BELI KONSUMEN Fahrul Ardani; Siti Aminah; Dewi Deniaty Sholihah
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.19924

Abstract

This study aims to analyze the influence of Price Perception, Brand Awareness, and Customer Engagement on Purchase Intention for Aerostreet shoes through Shopee Live Streaming in Surabaya. This topic is essential in the field of digital marketing as these three variables play a key role in shaping consumer purchasing decisions, particularly in the increasingly popular context of live streaming e-commerce. The study seeks to provide a deeper understanding of how pricing, brand recognition, and consumer involvement can be optimized by businesses to enhance interest in local products amid intense competition. The research employs a quantitative approach using Partial Least Square (PLS) analysis, processed with SmartPLS software. The sample consists of 90 respondents selected using purposive sampling. Data were collected via an online questionnaire distributed to Shopee users in Surabaya who had previously viewed Aerostreet’s live streaming sessions. The findings reveal that both Price Perception and Brand Awareness have a significant positive effect on Purchase Intention, while Customer Engagement shows a significant negative effect. These results suggest that rational and cognitive factors outweigh emotional engagement in influencing purchase decisions in the live streaming context.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS DI SURABAYA Hamdan Regatama; Siti Aminah
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of brand image and product quality on purchasing decisions for Adidas shoes in Surabaya. The research seeks to identify whether a strong brand perception and consistent product quality contribute to consumers’ tendency to choose Adidas over competing brands. The study also highlights the increasing competition in the footwear industry and the need for Adidas to strengthen its market positioning through brand and product strategies. The research employs a quantitative approach using a survey method. Data were collected from 120 respondents who reside in Surabaya and have purchased Adidas shoes. The measurement of variables was conducted using a Likert-scale questionnaire, and the data were analyzed using Partial Least Squares (PLS-SEM) to test the measurement model and structural model. The validity, reliability, and significance of the indicators and constructs were evaluated through outer loading, composite reliability, AVE, R-square, and hypothesis testing. The results indicate that both brand image and product quality have a positive and significant influence on purchasing decisions. Brand image shows a stronger effect, reflecting the importance of consumer perception and emotional attachment to the brand. Meanwhile, product quality also significantly contributes to purchasing decisions, proving that durability, design, and functional features remain essential considerations for consumers.
ANALISIS EFEKTIVITAS STRATEGI PEMASARAN CANVASSING DAN CONTACTING PADA PT VICTORY INTERNASIONAL FUTURES CIPUTRA WORLD Putri Indah Lestari; Siti Aminah
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i2.8536

Abstract

This study aims to analyze the implementation of canvassing and contacting marketing strategies by marketing personnel at PT Victory International Futures Ciputra World and to assess their effectiveness in achieving company targets. This research employed a qualitative approach using a case study method. Data were collected through direct observation and in-depth interviews with two key informants who have extensive experience in marketing activities. The collected data were analyzed using the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The results indicate that the canvassing strategy is effective in building direct relationships with potential customers, creating trust, and strengthening personal engagement, with a success rate of approximately 75%. Meanwhile, the contacting strategy is considered more efficient in reaching prospective customers through remote communication using mobile phones and digital media. Both strategies complement each other, where canvassing functions as an initial stage to open marketing opportunities, while contacting strengthens ongoing relationships toward the closing process. Therefore, the integration of these two strategies is proven to enhance the company’s marketing effectiveness in a sustainable manner. ABSTRAK Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran canvassing dan contacting oleh tenaga pemasaran di PT Victory International Futures Ciputra World serta menilai tingkat efektivitasnya dalam mencapai target perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui observasi langsung dan wawancara mendalam terhadap dua informan utama yang merupakan tenaga pemasaran berpengalaman. Data yang diperoleh dianalisis menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi canvassing efektif dalam membangun hubungan langsung dengan calon nasabah, menciptakan kepercayaan, serta meningkatkan keterikatan personal dengan tingkat keberhasilan sekitar 75%. Sementara itu, strategi contacting dinilai lebih efisien untuk menjangkau calon nasabah melalui komunikasi jarak jauh menggunakan telepon seluler dan media digital. Kedua strategi tersebut saling melengkapi, di mana canvassing berfungsi sebagai tahap awal untuk membuka peluang, sedangkan contacting memperkuat hubungan lanjutan hingga menuju proses closing. Dengan demikian, integrasi kedua strategi ini terbukti mampu meningkatkan efektivitas pemasaran perusahaan secara berkelanjutan.
EFEKTIVITAS TEKNIK CONTACTING DALAM MENJANGKAU CALON NASABAH PADA PT Anargya Tia Novitasari; Siti Aminah
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i2.9338

Abstract

Contacting is an initial communication technique used to establish relationships with potential customers in marketing activities, especially in brokerage companies. This study aims to analyze the effectiveness of the contacting technique in reaching potential customers at PT Victory International Futures during internships. The contacting process is carried out primarily through familiar individual message-based communication, and is assisted by telephone communication in certain situations. Contacting aims to introduce the company and offer services through a personal approach that is not hard selling. The results of the activity show that contacting via text messages is more effective than by telephone, as it provides a more comfortable, structured communication space that does not interfere with the prospective customer's time. In addition, the internship provides an understanding of the appropriate communication patterns, follow-up techniques, and strategies for building initial interest among prospective customers, even though the final decision remains at their discretion. ABSTRAK Contacting merupakan teknik komunikasi awal yang digunakan untuk menjalin hubungan dengan calon nasabah dalam kegiatan pemasaran terutama dalam perusahaan pialang. Penelitian ini bertujuan untuk menganalisis efektivitas teknik contacting dalam menjangkau calon nasabah pada PT Victory International Futures selama kegiatan magang. Proses contacting dilakukan terutama melalui komunikasi berbasis pesan individu yang sudah dikenal, serta dibantu dengan komunikasi telepon dalam situasi tertentu. Contacting bertujuan untuk memperkenalkan perusahaan dan menawarkan layanan melalui pendekatan personal yang tidak bersifat hard selling. Hasil kegiatan menunjukkan bahwa contacting melalui pesan teks lebih efektif dibandingkan secara telepon, karena memberikan ruang komunikasi yang lebih nyaman, terstruktur, dan tidak mengganggu waktu calon nasabah. Selain itu, kegiatan magang memberikan pemahaman mengenai pola komunikasi yang tepat, teknik follow-up, dan strategi membangun ketertarikan awal calon nasabah meskipun keputusan akhir tetap berada pada pertimbangan mereka.
Co-Authors Ahmad Riki Baihaqi Yusuf Aisyah Arialma Ajeng Dwipa Premesti Alfi Rahmawati Anargya Tia Novitasari Anis Nur Laili Aqilah Mahda Az Zuhra Ariescy, Reiga Ritomiea Aulia Afra Destrina Delly Nofiani Dhiah Permatasari Dian Ajeng Syarifa Al Kaunaini Fadilla Mulyasari Fahrul Ardani Gagas Pandu Khrisna Galvin Christian Lukyanto Hamdan Regatama Hisanah Atindriya Purnairawan I Putu Widhi Prabawa I Putu Widhi Prabawa Intan Sulistyowati Ira Wikartika Irfan Ramadhan Effendi Johana Dwi Ariwati Kharisma Nur Aisyah Laili Maghfiroh Lisa Maratus Solikhah Luqy Aizzatul Fakhiroh M. Fikri Abdurrohman M. Reza Maulana Mayhana Dwi Novitasari Mentari Clara Dewanti Muhamad Salas Putra Nabila Ayu Kristina Nafisa Dean Putri Aqila Nanik Hariyana Nina Zenitha Sekar Sari Noverta Sabela Poppy Avianti Putri Indah Lestari Radhiya Esa Fitriawati Raisha Dellania Widiyan Redina Restu Hapsari Rewanda Mutiara Az-Zahra Rahmadina Reziani Novendra Rr. Adira Mafaza Saniyatul Nadhiro Sella Riski Wulandari Shinta Nur Alfiyah Shofiyah Salsabila Sholihah, Dewi Deniaty Siti Hotiah B.S.B.D.S Sultan Maulana Yusuf Syanindita Aurelya A.W.S Tuhfatul Ahbab Wahyu Nurbayzura Yuda Susanto Zayyan Hisyam Pradana