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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Abdimas Indonesia IIJSE Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Siti Aminah
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness on User Satisfaction of BCA Mobile Banking Application in Surabaya Aqilah Mahda Az Zuhra; Siti Aminah; Nanik Hariyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7574

Abstract

The advancement of technology continues to simplify various aspects of human life, with mobile banking emerging as one of the most widely adopted innovations. BCA Mobile stands out as one of the leading mobile banking applications, competing closely with other platforms to maintain its position in the market. This study aims to examine the influence of service quality, perceived ease of use, and perceived usefulness on user satisfaction with BCA Mobile in Surabaya. The sample consists of 112 respondents who meet the criteria of being at least 17 years old and having used the BCA Mobile application at least once. A purposive sampling technique was used to select participants, and data were collected through a structured questionnaire. The data analysis was conducted using the Partial Least Squares (PLS) method. The findings indicate that service quality, perceived ease of use, and perceived usefulness all have a positive and significant impact on the satisfaction of BCA Mobile users in Surabaya.
The Influence of Product Attributes and Brand Trust on Purchase Decisions for the Originote Skincare in Surabaya City Saniyatul Nadhiro; Siti Aminah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7575

Abstract

Advances in various fields have increased human needs, not only in basic aspects but also in personal needs such as skin care. This study aims to determine the influence of Product Attributes and Brand Trust on the purchase decision of The Originote skincare in the city of Surabaya. This study uses a quantitative approach with primary and secondary data, and the data collection instrument is compiled using a questionnaire with an ordinal scale with the Likert 1-5 technique. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Square (SEM-PLS) through the SmartPLS application. The sampling technique used was purposive sampling, with a total of 110 respondents. The results showed that Product Attributes and Brand Trust had a positive and significant effect on purchase decisions. These findings indicate that the better the consumer's perception of Product Attributes and Brand Trust, the higher their tendency to purchase The Originote skincare products.
Optimalisasi Sosialisasi Manfaat Program BPJS Ketenagakerjaan untuk Meningkatkan Brand Knowledge kepada Pelajar dan Mahasiswa Kota Surabaya Mayhana Dwi Novitasari; Siti Aminah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1919

Abstract

National social security exists to provide welfare for the people of Indonesia. The many occupational risks that occur have led to the establishment of the Employment Social Security Administration Agency (BPJS Ketenagakerjaan) as a form of social security provided by the state to protect workers. The lack of public knowledge raises understanding and makes people not want to enjoy it, even though the benefits provided are enormous. The owners of the rights to BPJS Ketenagakerjaan benefits are not only formal workers, but informal workers are also entitled to receive them; even apprentices and community service program participants also have the right to this protection. So that it is necessary to increase the brand knowledge of the BPJS Ketenagakerjaan in the community so that there are no misunderstandings. By optimizing the socialization of the benefits of the BPJS Ketenagakerjaan program, we can accelerate brand knowledge and grow brand awareness.
Pemanfaatan Live TikTok dalam Penyebaran Flyer Digital untuk Meningkatkan Pendaftar pada PT Victory International Futures Irfan Ramadhan Effendi; Siti Aminah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6238

Abstract

PT Victory International Futures menghadapi tantangan rekrutmen pendaftar baru melalui pemasaran digital statis konvensional di media sosial, mendorong eksplorasi live TikTok untuk penyebaran flyer interaktif. Penelitian ini bertujuan menganalisis efektivitas flyer digital via live TikTok dibandingkan konten statis dalam meningkatkan pendaftar menggunakan kerangka AIDA. Dengan pendekatan deskriptif kualitatif dan observasi partisipatif, populasi mencakup seluruh audiens TikTok yang terpapar flyer, disampling purposif dari 12 sesi live (300-2000 penonton) dan 20 posting statis (100-800 tayangan) selama dua bulan. Instrumen meliputi lembar observasi, rekaman live, dan analitik platform, dianalisis deskriptif melalui indikator AIDA dengan triangulasi. Hasil menunjukkan live TikTok menghasilkan 15 pendaftar bulanan versus 1 dari statis—peningkatan 15 kali lipat—didukung perhatian unggul (notifikasi), minat (40-100 komentar), keinginan (testimoni), dan tindakan (CTA real-time). Kesimpulannya, live TikTok meningkatkan konversi rekrutmen secara signifikan meski terbatas periode pendek dan kendala teknis, dengan rekomendasi pelatihan host untuk dampak berkelanjutan.
The Influence of Product Attributes and Price Perceptions on Aqua Purchasing Decisions in East Surabaya Fadilla Mulyasari; Siti Aminah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3wa90y59

Abstract

This study investigates the impact of product features and pricing perceptions on purchasing decisions for Aqua in East Surabaya. The study was performed on Aqua consumers in the area, with a sample of 96 respondents chosen through a purposive sampling method. Data collection was conducted using an online questionnaire disseminated through Google Forms. The results indicate that product characteristics significantly impact consumer buying choices. Elements such as packaging design, product quality, and brand reputation substantially influence consumer preferences in the selection of Aqua. Moreover, price perception exerts a substantial and important influence on purchasing decisions. Consumers typically evaluate price equity, affordability, and perceived worth when making decisions. The research emphasizes that product features and pricing perceptions influence Aqua's purchasing decisions in East Surabaya. These findings offer significant insights for organizations in the bottled water sector to refine their marketing strategies by prioritizing enhancements in product qualities and refining pricing methods to meet customer expectations.
Co-Authors Ahmad Riki Baihaqi Yusuf Aisyah Arialma Ajeng Dwipa Premesti Anis Nur Laili Aqilah Mahda Az Zuhra Ariescy, Reiga Ritomiea Aulia Afra Destrina Delly Nofiani Dhiah Permatasari Dian Ajeng Syarifa Al Kaunaini Fadilla Mulyasari Gagas Pandu Khrisna Galvin Christian Lukyanto Hisanah Atindriya Purnairawan I Putu Widhi Prabawa I Putu Widhi Prabawa Intan Sulistyowati Ira Wikartika Irfan Ramadhan Effendi Johana Dwi Ariwati Laili Maghfiroh Lisa Maratus Solikhah Luqy Aizzatul Fakhiroh M. Fikri Abdurrohman M. Reza Maulana Mayhana Dwi Novitasari Mentari Clara Dewanti Muhamad Salas Putra Nabila Ayu Kristina Nafisa Dean Putri Aqila Nanik Hariyana Nina Zenitha Sekar Sari Poppy Avianti Radhiya Esa Fitriawati Raisha Dellania Widiyan Redina Restu Hapsari Reziani Novendra Rr. Adira Mafaza Saniyatul Nadhiro Sella Riski Wulandari Shinta Nur Alfiyah Shofiyah Salsabila Siti Hotiah B.S.B.D.S Sultan Maulana Yusuf Syanindita Aurelya A.W.S Tuhfatul Ahbab Wahyu Nurbayzura Yuda Susanto Zayyan Hisyam Pradana