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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Central Community Development Journal
Iswidana Utama Putra
Universitas Dehasen Bengkulu
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Memanfaatkan E-Commerce Dalam Meningkatkan Pemasaran Kopi Desa Belitar Seberang kecamatan Sindang Kelingi Kabupaten Rejang Lebong Provinsi Bengkulu Yudi Irawan Abi; Yesi Indian Ariska; Nia Indriasari; Iswidana Utama Putra; Hasan Abdulah
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4318

Abstract

The development of technology, communication devices that make everyone who has a smartphone connected to the internet makes it easier for prospective buyers to find the desired item through their communication device. a very promising opportunity to be developed. The implementation of this community service aims to apply e-commerce to the sale of these coffee products. In the application of e-commerce to coffee products, it is necessary to provide insight to business actors to maintain product quality because it relates to buyer trust, providing complete and fast information, openness to information from customers and the existence of coupons and discounts for regular customers Transparency of product delivery information, trace the existence of the goods sent and good cooperation between the seller and the buyer must be maintained properly. Vigilance against online fraud is also information that needs to be given to business actors in the implementation of this community service. So that at the end of the implementation of this community service, understands online business opportunities, can compete healthily, gain the trust of its customers. the creation of social media accounts and e-commerce interfaces. The product marketing process went quite well as indicated by the addition of the number of visitors on social media accounts after 2 months. Marketing continues to be carried out by utilizing other social media.
Implementation of community economic empowerment by utilizing yards based on organic vegetable planting with an environmental perspective Nurzam Nurzam; Yesi Indian Ariska; Iswidana Utama Putra; Rinto Noviantoro; Anzori Anzori
Central Community Development Journal Vol. 2 No. 2 (2022): December 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v2i2.195

Abstract

Community empowerment is one of the strategies in efforts to implement community development based on the principle of democracy, in which the community is encouraged to place itself proportionally and become the main character in improving their own standard of living by accessing and utilizing available resources on a sustainable basis. Empowering the community through the use of yards program activities are one of the efforts that can be made to increase accessibility and availability of food independently and sustainably, and is oriented towards increasing community's income. RT 32 RW 07 Sawah Lebar Village in Bengkulu City is one of the potential areas for the development of organic farming-based yard utilization program, but it has not been optimally implemented due to several constraints, including the lack of knowledges, lack of facilities and infrastructure in producing their own fertilizer. Therefore, through community service activities, it is expected to be able to support and increase food self-sufficiency and the community's economy. This activity was carried out on October 8 2022 at RT 32, RW 07, Sawah Lebar Village, Bengkulu City. In this activity several stages of activity were used, namely planning and preparation, socialization about optimizing the use of yard land, and demonstrations of making compost and liquid organic fertilizer, as well as assistance in planting good commodities to be planted in the yard. This program was attended by residents and the local village government. Activities carried out concurrently between socialization and training in making compost and liquid organic fertilizer through presentation of material accompanied by discussions related to optimizing yards. From the results of the implementation of this activity it can be concluded that community economic empowerment can be carried out through optimizing the yard by planting vegetables and medicinal plants as an effort to support the availability of food and family medicines, as well as being useful for adding environmental aesthetic value, family hobbies, as well as the preservation of biological resources and the environment.
SOSIALISASI SALURAN DISTRIBUSI PEMASARAN JAMUR TIRAM PADA SMK AGRIBISNIS DANGAU DATUK KOTA BENGKULU Nirta Vera Yustanti; Jusuf Wahyudi; Iswidana Utama Putra; Ida Anggriani; Andriyani Prawitasari
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.8749

Abstract

Kesadaran masyarakat tentang pola hidup sehat dengan makan makanan bergizi yang kaya nutrisis merupakan salah satu faktor yang menyebabkan kenaikan permintaan akan jamur tiram. jamur tiram dapat diolah menjadi berbagai jenis olahan makanan disampig itu proses membudidayakanya relatif mudah. Pemasaran jamur tiram membutuhkan satu konsep strategi yang utuh dan komprehensif agar mampu membuka saluran-saluran distribusi yang efektif dan maksimal, melalui strategi pemasaran yang tepat dapat menciptakan jalur distribusi produk yang cepat kepada konsumen mengingat jamur tiram merupakan produk yang apabila disimpan terlalu lama akan menimbulkan kerusakan. SMK Agribisnis Dangau Datuk mempunyai beberapa jenis usaha yang diantaranya budidaya jamur tiram, Selama ini pemasaran jamur tiram produksi SMK Dangau Datuk ini baru dilakukan untuk Kota Bengkuu saja, dijual ke pasar tradisonal dan masyarakat sekitar yang datang langsung ke Dangau Datuk, ketahanan jamur tiram yang tidak lama hanya 3 hari saja merupakan pertimbangan dalam distribusi pemsaarannya. Kegiatan pengabdian masyarakat ini dilatar beakangi tujuan untuk memberikan pengetahuan tentang saluran distribusi pemasaran untuk produk jamur tiram pada SMK Agri Bisnis Dangau Datuk Kota Bengkulu dengan tujuan dapat memperluas jangkauan pasar untuk jamur tiram. Sosialisasi dilakukan dengan metode pemyampaian materi dan sesi tanya jawab/ diskusi yang pesertanya terdiri dari siswa SMK Agribisnis Dangau Datuk. Abstract Public awareness about a healthy lifestyle by eating nutritious foods rich in nutrients is one of the factors that cause an increase in demand for oyster mushrooms. Oyster mushrooms can be processed into various types of processed food that the process of cultivating it is relatively easy. Oyster mushroom marketing requires a complete and comprehensive strategic concept in order to be able to open effective and maximum distribution channels, through the right marketing strategy can create a fast product distribution channel to consumers considering that oyster mushrooms are products that if stored for too long will cause damage. SMK Agribusiness Dangau Datuk has several types of businesses including oyster mushroom cultivation, so far the marketing of oyster mushrooms produced by SMK Dangau Datuk has only been carried out for Bengkuu City, sold to traditional markets and the surrounding community who come directly to Dangau Datuk, the resistance of oyster mushrooms which is not long only 3 days is a consideration in the distribution of distribution. This community service activity is set in the background to provide knowledge about marketing distribution channels for oyster mushroom products at SMK Agri Bisnis Dangau Datuk Kota Bengkulu with the aim of expanding market reach for oyster mushrooms. Socialization was carried out by material delivery methods and question and answer / discussion sessions whose participants consisted of students of SMK Agribusiness Dangau Datuk. Kata kunci: jamur tiram, pemasaran, saluran distribusi
Marketing Strategy for Honda Motorcycles at PT. Anugrah Kirana Motor City of Bengkulu Yessinia Febiola Nainggolan; Tito Irwanto; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i2.1063

Abstract

The research objective was to determine the marketing strategy for Honda motorcycles at PT. Anugerah Kirana Motor, Bengkulu City. The type of research used by the author is qualitative research. The analytical method used in this research is SWOT analysis. The results showed that the company's internal factors consisted of the company's strengths and weaknesses with a total score of each factor that could be broken down into strengths (strengths) owned by PT. The Kirana Motor Award for the City of Bengkulu is 2.84 and the weaknesses are 1.36, so the internal cell of the business factor is 2.84 - 1.36 = 1.48. The company's external factors consist of the company's opportunities and threats with details of the opportunities that the strategy has at 2.2 and for threats it is 1.8, then the external factor cell is 2.2 – 1.8 = 0.4, so it is in cell I in SWOT analysis diagram cell. This indicates that PT. Anugerah Kirana Motor, Bengkulu City, can respond to existing opportunities in an extraordinary way and avoid threats that are in its industrial market.
The Influence Of Location, Price, Service On The Decision To Purchase Refilled Drinking Water NN RO Bengkulu Miswan Basrudin Bondar; Ermy Wijaya; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1483

Abstract

The aim of this research is to determine the influence of location, price and service on the decision to purchase NN RO Bengkulu refillable drinking water. . The data collection method in this research used observation techniques and questionnaires, with a sample of 110 respondents. The research results show that the results of multiple linear regression show Y = 20.354 + 0.230 (X1) + 0.268 (X2) + 0.123 (X3) + 3.696. This illustrates a positive regression direction, meaning that there is a significant influence between the variables location (X1) price (X2) and service (X3) on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. From the results of the t test for the location variable (X1), it shows that tcount is 3,045 > ttable 1,658 and the significance is 0.003 < 0.05, meaning that location (X1) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. The price test results (X2) show tcount 4,112 > ttable 1,658 and significance 0.000 < 0.05, meaning that price (X2) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. The results of the service test (X3) show tcount 2,855 > ttable 1,658 and significance 0.005 < 0.05, meaning that service (X3) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water.
Co-Authors Andriyani Prawitasari Dennis Rydarto Tambunan Dinda Yulistin Hasan Abdulah Ida Anggriani Ida Anggriani Ida Ayu Made E M Gayatri Jusuf Wahyudi Kurniati Karim Melly Susanti Melly Susanti Miswan Basrudin Bondar Muhammad Syukur Al Hidayat Nia Indriasari Nirta Vera Yustanti Nopriansah Nopriansah Nurzam Olan Rizki Rama Triansyah Putra Reza, Heru Kreshna Sri Wahyuni Suswati Nasution Tawakal, Anzori Tito Irwanto Tri Seira Febrisa Tri Wahyu Ningsih Wagini Wijaya, Ermy Yesi Indian Ariska Yessinia Febiola Nainggolan Yudi Irawan Abi