Article Per Year (5 Year)
p-Index From 2021 - 2026
3.713
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Central Community Development Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Social Sciences Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Iswidana Utama Putra
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
SOSIALISASI SALURAN DISTRIBUSI PEMASARAN JAMUR TIRAM PADA SMK AGRIBISNIS DANGAU DATUK KOTA BENGKULU Nirta Vera Yustanti; Jusuf Wahyudi; Iswidana Utama Putra; Ida Anggriani; Andriyani Prawitasari
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.8749

Abstract

Kesadaran masyarakat tentang pola hidup sehat dengan makan makanan bergizi yang kaya nutrisis merupakan salah satu faktor yang menyebabkan kenaikan permintaan akan jamur tiram. jamur tiram dapat diolah menjadi berbagai jenis olahan makanan disampig itu proses membudidayakanya relatif mudah. Pemasaran jamur tiram membutuhkan satu konsep strategi yang utuh dan komprehensif agar mampu membuka saluran-saluran distribusi yang efektif dan maksimal, melalui strategi pemasaran yang tepat dapat menciptakan jalur distribusi produk yang cepat kepada konsumen mengingat jamur tiram merupakan produk yang apabila disimpan terlalu lama akan menimbulkan kerusakan. SMK Agribisnis Dangau Datuk mempunyai beberapa jenis usaha yang diantaranya budidaya jamur tiram, Selama ini pemasaran jamur tiram produksi SMK Dangau Datuk ini baru dilakukan untuk Kota Bengkuu saja, dijual ke pasar tradisonal dan masyarakat sekitar yang datang langsung ke Dangau Datuk, ketahanan jamur tiram yang tidak lama hanya 3 hari saja merupakan pertimbangan dalam distribusi pemsaarannya. Kegiatan pengabdian masyarakat ini dilatar beakangi tujuan untuk memberikan pengetahuan tentang saluran distribusi pemasaran untuk produk jamur tiram pada SMK Agri Bisnis Dangau Datuk Kota Bengkulu dengan tujuan dapat memperluas jangkauan pasar untuk jamur tiram. Sosialisasi dilakukan dengan metode pemyampaian materi dan sesi tanya jawab/ diskusi yang pesertanya terdiri dari siswa SMK Agribisnis Dangau Datuk. Abstract Public awareness about a healthy lifestyle by eating nutritious foods rich in nutrients is one of the factors that cause an increase in demand for oyster mushrooms. Oyster mushrooms can be processed into various types of processed food that the process of cultivating it is relatively easy. Oyster mushroom marketing requires a complete and comprehensive strategic concept in order to be able to open effective and maximum distribution channels, through the right marketing strategy can create a fast product distribution channel to consumers considering that oyster mushrooms are products that if stored for too long will cause damage. SMK Agribusiness Dangau Datuk has several types of businesses including oyster mushroom cultivation, so far the marketing of oyster mushrooms produced by SMK Dangau Datuk has only been carried out for Bengkuu City, sold to traditional markets and the surrounding community who come directly to Dangau Datuk, the resistance of oyster mushrooms which is not long only 3 days is a consideration in the distribution of distribution. This community service activity is set in the background to provide knowledge about marketing distribution channels for oyster mushroom products at SMK Agri Bisnis Dangau Datuk Kota Bengkulu with the aim of expanding market reach for oyster mushrooms. Socialization was carried out by material delivery methods and question and answer / discussion sessions whose participants consisted of students of SMK Agribusiness Dangau Datuk. Kata kunci: jamur tiram, pemasaran, saluran distribusi
Analysis Of Shopee Paylater User Features On Customer Satisfaction At Dehasen University” Bella Augusta Aryati; Iswidana Utama Putra; M Rahman Febliansa
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i2.10131

Abstract

This study aims to analyze the effect of Shopee PayLater features on customer satisfaction among students of the Faculty of Economics and Business, Dehasen University Bengkulu. The background of this research is based on the rapid development of digital technology that has brought significant changes to people’s transaction behavior. The emergence of financial technology (fintech) services provides consumers with practical, fast, and secure payment methods. One of the rapidly growing fintech innovations is the Buy Now Pay Later (BNPL) service, which allows users to purchase products first and pay later while supporting the improvement of digital financial literacy in higher education environments. This research employs a quantitative method with an associative approach. The population consists of active students of the Faculty of Economics and Business, Dehasen University Bengkulu, who use Shopee PayLater. A total of 91 respondents were selected using purposive sampling and the Slovin formula. Data were collected through a Likert-scale questionnaire and analyzed using SPSS software. The data analysis included validity and reliability tests, multiple linear regression analysis, F-test, t-test, and the coefficient of determination (R²) to examine the effect of Shopee PayLater usage on customer satisfaction. The results show that the variables of ease of use, transaction security, and transaction comfort have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) value of 0.817 indicates that 81.7% of the variation in customer satisfaction is explained by these three variables, while the remaining 18.3% is influenced by other factors outside this study. These findings suggest that the higher the level of ease, security, and comfort in using Shopee PayLater, the higher the satisfaction level among students of the Faculty of Economics and Business, Dehasen University Bengkulu toward the service.
Marketing Strategy for Honda Motorcycles at PT. Anugrah Kirana Motor City of Bengkulu Yessinia Febiola Nainggolan; Tito Irwanto; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i2.1063

Abstract

The research objective was to determine the marketing strategy for Honda motorcycles at PT. Anugerah Kirana Motor, Bengkulu City. The type of research used by the author is qualitative research. The analytical method used in this research is SWOT analysis. The results showed that the company's internal factors consisted of the company's strengths and weaknesses with a total score of each factor that could be broken down into strengths (strengths) owned by PT. The Kirana Motor Award for the City of Bengkulu is 2.84 and the weaknesses are 1.36, so the internal cell of the business factor is 2.84 - 1.36 = 1.48. The company's external factors consist of the company's opportunities and threats with details of the opportunities that the strategy has at 2.2 and for threats it is 1.8, then the external factor cell is 2.2 – 1.8 = 0.4, so it is in cell I in SWOT analysis diagram cell. This indicates that PT. Anugerah Kirana Motor, Bengkulu City, can respond to existing opportunities in an extraordinary way and avoid threats that are in its industrial market.
The Influence Of Location, Price, Service On The Decision To Purchase Refilled Drinking Water NN RO Bengkulu Miswan Basrudin Bondar; Ermy Wijaya; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1483

Abstract

The aim of this research is to determine the influence of location, price and service on the decision to purchase NN RO Bengkulu refillable drinking water. . The data collection method in this research used observation techniques and questionnaires, with a sample of 110 respondents. The research results show that the results of multiple linear regression show Y = 20.354 + 0.230 (X1) + 0.268 (X2) + 0.123 (X3) + 3.696. This illustrates a positive regression direction, meaning that there is a significant influence between the variables location (X1) price (X2) and service (X3) on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. From the results of the t test for the location variable (X1), it shows that tcount is 3,045 > ttable 1,658 and the significance is 0.003 < 0.05, meaning that location (X1) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. The price test results (X2) show tcount 4,112 > ttable 1,658 and significance 0.000 < 0.05, meaning that price (X2) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. The results of the service test (X3) show tcount 2,855 > ttable 1,658 and significance 0.005 < 0.05, meaning that service (X3) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water.
The Effect of Location and Quality of Services on the Decision of Saving Customers at BNI KCP Bintuhan, Kaur Regency Olan Rizki; Nia Indriasari; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.178

Abstract

The purpose of this study is to determine the influence of emotional intelligence and work achievement on the performance of State Civil Apparatus at the Regional Secretariat of Kaur Regency. The sample in this study was 79 State Civil Apparatus (ASN) at the Regional Secretariat of Kaur Regency. The data was collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The results of the regression analysis showed Y = 8,641 +0,312X1 +0,492 X2, this describes a positive regression direction, meaning that there is a positive influence between X1 (emotional intelligence) and X2 (work achievement) on performance (Y). It means that if the variables of emotional intelligence and work achievement increase, it will increase performance. The value of the coefficient of determination is 0.501. This means that X1 (emotional intelligence) and X2 (work achievement) affect performance (Y) by 50.1% while the remaining 49.9% is influenced by other variables not examined in this study. The significance of 0.05 explains that partially emotional intelligence and work achievement variables have a significant influence on the variable performance of State Civil Apparatus at Regional Secretariat of Kaur Regency. The results of F test at a significance level of 0.05 explained that the variables of emotional intelligence and work achievement had a significant influence on performance of State Civil Apparatus at the Regional Secretariat of Kaur Regency.
The Influence of Self-Actualization Needs and Esteem on the Work Skills of PT Employees. Sinar Niaga Sejahtera Bengkulu Heru Ramdhani; Ermy Wijaya; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1510

Abstract

The purpose of this research is to find out the influence of the need for self-actualization and esteem on the work skills of employees at PT. Sinar Niaga Sejahtera Bengkulu. The data collection method in this research used observation techniques and questionnaires, with a sample of 110 respondents. The research results show that multiple linear regression is 10.012 + 0.004 X1 + 0.996 X2 + 0.129. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables of self-actualization needs and appreciation for the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. The results show that the test results for the need for self-actualization (XI) show tcount 2.037 > ttable 1.658 and significance 0.004 <0.05, meaning that the need for self-actualization (XI) has a positive and significant effect on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. The results of the award test (X2) show tcount 280.225 > ttable 1.658 and significance 0.000 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that the award (X2) has a positive and significant effect on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. Based on the Fcount value being greater than the Ftable value, namely 39763.489> 2.69, it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between the need for self-actualization (XI) and appreciation (X2) on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. This can be seen at the significance level of 0.000 <0.05.
The Effect Of Digital Marketing On Consumer's Loyalty Of Ovo Application In Bengkulu City Yolan Agung Pratama; Yudi Irawan Abi; Iswidana Utama Putra
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1097

Abstract

The rapid development of information technology in the digital era has brought significant changes in consumer behavior, particularly in the purchasing decision- making process. Digital marketing, as a marketing strategy, utilizes digital platforms and optimal service quality. This study aims to determine the effect of digital marketing on consumer’s loyalty to the OVO app in Bengkulu City. This research is a quantitative descriptive study. The data collection method used a questionnaire, with a sample of 80 respondents. The results of a simple linear regression test were Y = 15.201 + 1.102 The results of the digital marketing (X) test showed a t-test of 14.132 > t-table of 1.664 and a significance level of 0.000 <0.05. Therefore, the hypothesis Ha is accepted and Ho is rejected. This means that digital marketing (X) has a positive and significant effect on consumers’ loyalty to the OVO app in Bengkulu City.
The Influence Of Maxim Food Courier Service Quality On Customer Satisfaction Of Bri Employees Bengkulu Branch Office Dwiki Kurniawan; Iswidana Utama Putra; Lydia Gustina Putri
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1098

Abstract

In the current era of digitalization, interactions between companies and consumers have undergone significant changes, particularly in service sectors such as MaximFood, where service quality greatly influences customer satisfaction. In this context, the MaximFood delivery service company seeks to understand how service quality affects customer satisfaction.This study aims to determine the effect of MaximFood courier service quality on customer satisfaction among employees of the BRI Bengkulu Branch Office. This research employs a quantitative approach, in which data collection is represented numerically to obtain information and draw conclusions.The study population consists of all employees of the BRI Bengkulu Branch Office. Sampling was carried out using a saturated sampling method, involving all 60 respondents in the population. According to Kuncoro, a correlational study requires at least 30 samples to test whether a relationship exists between variables.The results show that the service quality of the MaximFood courier has a significant effect on customer satisfaction among employees of the BRI Bengkulu Branch Office. Based on the t-test, the obtained significance value is 0.000, which is smaller than the threshold value of 0.05. This indicates that the hypothesis stating that service quality significantly affects customer satisfaction is accepted.Furthermore, the coefficient of determination (R²) value is 0.619 or 73.4%, meaning that 73.4% of customer satisfaction is influenced by the quality of MaximFood’s courier service, while the remaining 26.6% is affected by other variables outside the regression model.
The Influence of Online Marketing and Service Quality on Customer Satisfaction at Hotel Xtra Bengkulu Aditia Kurniawan; Iswidana Utama Putra; Yudi Irawan Abi
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1434

Abstract

The digital era has changed the interaction between companies and consumers, especially in the hospitality industry, where online marketing and service quality have become very important in increasing customer satisfaction. In this context, Hotel Xtra Bengkulu seeks to understand how these two aspects influence customer satisfaction. The main problem studied is the extent to which online marketing and service quality influence customer satisfaction. This study aims to analyze the influence of online marketing and service quality on customer satisfaction at Hotel Xtra Bengkulu. Based on the problem formulation, the study focuses on three things: (1) does online marketing influence customer satisfaction, (2) does service quality influence customer satisfaction, and (3) do both simultaneously influence customer satisfaction at Hotel Xtra Bengkulu. The research method used is a quantitative approach by distributing questionnaires to 85 respondents, which were determined using the Slovin formula with a 10% error limit. The research data were collected through a Likert scale questionnaire, then analyzed using multiple linear regression analysis with the help of the IBM SPSS Statistics 25 program. The results of the study showed that online marketing (X1) has a positive and significant influence on customer satisfaction with a regression coefficient value of 0.497 and a significance value of 0.000 <0.05. The service quality variable (X2) also has a positive and significant influence on customer satisfaction with a coefficient of 0.439 and a significance value of 0.000 <0.05. The regression equation obtained is Y = 1.690 + 0.497X₁ + 0.439X₂ + e, which shows that both independent variables contribute together to increasing customer satisfaction at Hotel Xtra Bengkulu. Based on the results of the research and discussion, it is recommended that Hotel Xtra Bengkulu continue to strengthen its digital marketing strategy through various online platforms such as social media, websites, and room booking applications, as well as integrating marketing strategies with improved customer service to enrich the guest experience during their stay.
Analysis Of The Inventory Recording And Valuation Methods Of Merchandise Inventory At Jee Olshop Store, Seluma Regency Siti Munawaroh; Wagini Wagini; Iswidana Utama Putra; Dennis Rydarto Tambunan
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v3i1.1083

Abstract

This study aims to determine the conformity of the inventory recording and valuation methods with the theory of Mulyadi (2016). The research method used is descriptive comparative through interviews, observation, and documentation. The results show that the inventory system at Toko Jee Olshop is not in accordance with the standards because it does not properly use the perpetual system, inventory cards, and the FIFO method; in addition, there is no separation in the recording of purchases, returns, and warehouse withdrawals, resulting in inaccurate stock data and profit reporting. Therefore, it is recommended to implement a computer-based recording system and inventory cards to improve the effectiveness and reliability of financial reporting.
Co-Authors Aditia Kurniawan Andriyani Prawitasari Bella Augusta Aryati Cindy Ramadani Dennis Rydarto Tambunan Dinda Yulistin Dwiki Kurniawan Hasan Abdulah Heru Ramdhani Ida Anggriani Ida Anggriani Ida Ayu Made E M Gayatri Jusuf Wahyudi Kresnawati Kresnawati Kurniati Karim Lydia Gustina Putri Melly Susanti Melly Susanti Miswan Basrudin Bondar Muhammad Rahman Febliansa Muhammad Syukur Al Hidayat Nia Indriasari Nirta Vera Yustanti Nopriansah Nopriansah Nurzam Olan Rizki Rama Triansyah Putra Reza, Heru Kreshna Siti Munawaroh Sri Wahyuni Suswati Nasution Suwarni Suwarni Tawakal, Anzori Tiara Mayang Sari Tito Irwanto Tri Seira Febrisa Tri Wahyu Ningsih Wagini Wijaya, Ermy Yesi Indian Ariska Yessinia Febiola Nainggolan Yolan Agung Pratama Yudi Irawan Abi