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All Journal Jurnal Promosi Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Syariah dan Bisnis BULETIN BISNIS & MANAJEMEN (BBM) Pekodimas : Jurnal Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Manajemen Kewirausahaan dan Teknologi
Mochamad Fadjar Darmaputra
Universitas PGRI Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGEMBANGAN KONTRAK PEMBELAJARAN EKONOMI MENGGUNAKAN WHIMSICAL David Firna Setiawan; Novika Wahyuhastuti; Mochamad Fadjar Darmaputra
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 9 No 2 (2021): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v9i2.4510

Abstract

Learning contracts are generally used to achieve the goal, namely the professional competence of prospective workers. Therefore, learning contracts are not commonly used at the secondary education level. In fact, the learning contract is considered to have a positive impact in the process of increasing professional competence. This study aims to develop a learning contract using the Whimsical application. The learning contract was developed using the ADDIE model. The content and learning objectives are based on the standard content of the economic content of the secondary education level based on the Regulation of the Minister of Education and Culture of the Republic of Indonesia Number 21 of 2016 concerning the Content Standards of Primary and Secondary Education. The results of the study are expected to assist teachers in developing learning contracts that can be used by teachers of economics subjects. The results of this study are expected to have a positive impact on student learning outcomes. The process of developing an economic learning contract adopting the ADDIE mode includes five steps, namely, (1) analysis, (2) design, (3) development, (4) implementation, and (5) evaluation. The results of the study show that the overall economic learning contract is categorized as very feasible both from the aspect of the quality of the content and objectives as well as the quality aspect of the learning contract both visualization and physical use.Keywords: Learning Contract; Economic course; Whimsicle 
Pengaruh Iklan dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Kota Semarang dengan Minat Beli sebagai Variabel Intervening Munaya Ayu Prasasti; Mochamad Fadjar Darmaputra; Ratih Hesty Utami Puspitasari
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 1 (2025): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1102

Abstract

The personal care product industry, particularly bath soap, is becoming increasingly competitive as public awareness of health and hygiene grows. Lifebuoy is a long-trusted bath soap brand, but according to data from the Top Brand Index 2021–2024, Lifebuoy is experiencing a significant downward trend. This situation indicates a problem in consumer purchasing decisions, making it crucial to examine the factors influencing it. This study aims to analyze the influence of advertising and brand image on purchasing decisions for Lifebuoy bath soap in Semarang City, with purchase intention as an intervening variable. This study used a quantitative approach with explanatory research. The population in this study was all Lifebuoy bath soap users in Semarang City. The sample was determined using a non-probability sampling method using the Lemeshow formula, resulting in 96 respondents. Data analysis techniques used Descriptive Statistical Analysis, Measurement Model Evaluation (Outer Model), and Structural Model Evaluation (Inner Model) using the SmartPLS 0.4 application. The results of the study indicate that advertising has a direct influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, advertising does not have a significant direct influence on purchase intention, brand image has a positive and significant influence on purchase intention, purchase intention has a positive and significant influence on purchase decisions, purchase intention mediates the relationship between advertising and purchase decisions, and purchase intention mediates the relationship between brand image and purchase decisions.
Lokasi, Citra Merek, dan Labelisasi Halal dalam Menentukan Keputusan Pembelian Mixue Dhita Nila Natasya; Noni Setyorini; Mochamad Fadjar Darmaputra
Solusi Vol. 23 No. 3 (2025): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i3.12079

Abstract

Fluktuasi pendapatan merupakan hal yang umum dalam dunia bisnis, namun fluktuasi yang terjadi pada gerai Mixue di Pasar Puri menunjukkan ketidaksesuaian dengan tren pertumbuhan Mixue secara nasional. Meskipun dikenal sebagai merek minuman dan es krim yang populer dan terjangkau, gerai tersebut mengalami ketidakstabilan penjualan. Fenomena ini menimbulkan dugaan bahwa faktor- faktor seperti lokasi usaha, citra merek, dan labelisasi halal berperan dalam memengaruhi keputusan konsumen untuk melakukan pembelian. Oleh karena itu, penelitian ini dilakukan untuk mengetahui pengaruh masing-masing variabel tersebut terhadap keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif. Sampel ditentukan menggunakan rumus Lemeshow, yang menghasilkan 138 responden yang merupakan konsumen Mixue yang telah berusia minimal 17 tahun dan pernah membeli produk Mixue Ice Cream & Tea. Pengumpulan data dilakukan melalui kuesioner, dan analisis data menggunakan metode regresi linier berganda dengan bantuan software IBM SPSS Statistics versi 26 dengan melakukan uji kelayakan data, uji asumsi klasik, dan uji hipotesis untuk memastikan validitas dan reliabilitas hasil. Lokasi strategis memudahkan akses konsumen, citra merek yang positif meningkatkan kepercayaan, dan labelisasi halal menambah keyakinan konsumen muslim. Hasil penelitian menunjukkan bahwa Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian, Citra merek juga berpengaruh positif dan signifikan terhadap keputusan pembelian, dan Labelisasi halal memiliki pengaruh positif yang signifikan terhadap keputusan pembelian. Keterbatasan penelitian ini terletak pada jumlah variabel yang digunakan terbatas. Oleh karena itu, penelitian lanjutan disarankan untuk mencakup jumlah sampel yang lebih besar dan menambahkan variabel lain guna memperkaya analisis.
Co-Authors Abd. Rasyid Syamsuri Aulia Choirunnisa Bayu Kurniawan Dani Slamet Pratama David Firna Setiawan Dhita Nila Natasya Drifanda, Valdyan Dwi Prasetiyo Hadi Fuad Noorzeha Heri Prabowo Munaya Ayu Prasasti Noventia Karina P Noventina Karina Putri Nugroho Dwi Saputro Putri Maharani Qristin violinda Ratih Hesty Utami Puspitasari Retnaning Dyah Dharmayanti, Fauziyah Rr. Hawik Ervina I Setiawan, David Firna Setiawan, David Firna Setyorini, Noni Shofif Sobaruddin Akbar Wahyuhastuti, Novika