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All Journal Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia Jurnal Bisnis dan Manajemen Jurnal Ekonomi dan Bisnis Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) ASEAN Marketing Journal Journal of International Conference Proceedings Amkop Management Accounting Review (AMAR) Senadika
Sony Kusumasondjaja
Faculty Of Economics And Business, Airlangga University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction Sony Kusumasondjaja
Jurnal Bisnis Manajemen Vol 18, No 2 (2017): September 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.199 KB) | DOI: 10.24198/jbm.v18i2.64

Abstract

The purpose of this study is to investigate how issue involvement, online interactivity, and social interaction influence consumer commitment to online travel community and intention to continue participating in the community. An online traveling forum was examined as the issues being observed in this study are highly relevant to the forum. Based on 135 valid responses from active members of the forum obtained through distributing online questionnaire in the forum, structural equation modeling was employed to examine the research model. The results show that issue involvement and social interaction affect commitment to the community; while surprisingly social interaction does not have a significant influence on the commitment. Moreover, commitment to the community leads consumers to continue their participation in the community. Managerial contributions and limitations of the study are discussed. 
Perbandingan Efektivitas Healthy Food Advertising di Instagram dengan Perbedaan Visual Aesthetics dan Information Quality Sony Kusumasondjaja
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 2 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.443 KB) | DOI: 10.31842/jurnalinobis.v6i2.268

Abstract

Penelitian ini menguji perbedaan food healthiness, food tastiness, dan niat beli berdasarkan perbedaan visual aesthetics dan information quality menggunakan uji MANOVA. Selain itu, penelitian ini juga menguji efek mediasi visual aesthetics dan information quality terhadap niat beli yang dimediasi oleh food healthiness dan food tastiness menggunakan uj Macro PROCESS. Penelitian ini menggunakan desain faktorial 2 visual aesthetics (classical vs expressive) x2 information quality (high vs low) pada 120 partisipan. Variabel terukur food healthiness (5 indikator), food tastiness (5 indikator), dan niat beli (5 indikator), masing-masing diukur dengan skala Likert 5 poin. Dalam penelitian ini, hasil main effect MANOVA menunjukkan bahwa niat beli lebih kuat bila iklan produk makanan sehat disajikan dengan classical visual aesthetics dan high information quality. Ditemukan juga bahwa terdapat food healthiness dan food tastiness cenderung lebih kuat bila iklan produk makanan sehat disajikan dengan classical visual aesthetics dan high information quality. Selain itu, menggunakan Macro PROCESS, ditemukan juga bahwa food tastiness memediasi parsial pengaruh visual aesthetics dan information quality terhadap niat beli, serta food healthiness memediasi parsial pengaruh visual aesthetics dan information quality terhadap niat beli makanan sehat. Food tastiness juga ditemukan sebagai faktor mediasi yang lebih kuat daripada food healthiness dalam hubungan antara visual aesthetics, information quality, dan niat beli produk makanan sehat.
Edukasi Pemasaran Digital bagi Pelaku Usaha “Rumah Mandiri” di Desa Sidoharjo, Kulon Progo Agustina, Tri Siwi; Herachwati, Nuri; Ekowati, Dian; Kusumasondjaja, Sony; Sulistyawati, Chorry; Gunawan, Sri; Khaira, Nurul
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 1 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.1.65-73

Abstract

Sidoharjo Village, Kulon Progo Regency, Yogyakarta Special Region has extraordinary natural resources. In addition, the village has 2 (two) superior products, namely Coffee known as Menoreh Coffee with its rich flavor and Cassava Chips with various flavors. Unfortunately, the marketing is still not optimal. The results of the initial survey were the lack of knowledge and skills about Whatsapp and Instagram for marketing media. The Community Service Team of S1 Management FEB Universitas Airlangga has developed a training and mentoring program for Rumah Mandiri MSMEs to be able to transform into digital marketing. Training and mentoring was carried out from October to December 2024. The results obtained by participants began to show changes in the preparation of posts, image quality, making captions on their social media accounts. It is hoped that after this community service program, MSMEs can be more independent and routine in utilizing their social media to achieve a wider marketing target.
Point of Sales (PoS) Application Improvement Strategy: An attribute-based approach Shaury, Sofyan; Kusumasondjaja, Sony
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3101

Abstract

The rapid development of Point of Sales (PoS) applications has significantly impacted competition between Point of Sales (PoS) companies such as Moka POS, Majoo, Pawoon, Olsera, and Kasir Pintar, making it increasingly competitive. Therefore, a positioning strategy is needed for point of sale (PoS) providers to gain a position in the minds of their users. This research was conducted to determine the attributes of Point of Sales (PoS). The study used a quantitative method with a sample of 132 respondents. The study used multidimensional scaling analysis with SPSS Version 27. The results of this study indicate that implementing a positioning strategy can help a product form a clear image in the public's minds. The results of the MDS analysis show that each Point of Sales (PoS) has its advantages. In addition, Dimension 1 (d1) is trust, and Dimension 2 (d2) is Effort Expectancy. Moka POS is known to have the best performance expectancy, Majoo is known to have the best task fit, and Pawoon is known to have superior performance expectancy, among other attributes. In Olsera, it is known that this application has superior trust, and Kasir Pintar is known to have superior trust, among other attributes.
Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews Kusumasondjaja, Sony
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 2 (2015): August - November 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i2.451

Abstract

Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.
The effectiveness of using instagram content to promote charitable crowdfunding campaign Putra, Setiawan Mandala; Kusumasondjaja, Sony
Jurnal Ekonomi dan Bisnis Vol. 25 No. 2 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i2.4946

Abstract

Crowdfunding has emerged as a new form of financing. The purpose of this paper is to investigate the differences in empathy and trust of potential donors when they find an Instagram content promoting charitable crowdfunding campaign using different types of message appeals and different levels of argument quality. This study is aimed to test whether issue involvement moderates the effect of empathy and trust on the intention to donate. To do so, an experimental design was conducted involving 180 undergraduate students from one university in Indonesia. The participants were Instagram active users who were familiar about crowdfunding. Result show Instagram content using altruistic appeal will generate stronger empathy compared to those using egoistic appeal, but different message appeals did not result significant difference on trust. Different levels of argument quality also generated different empathy and trust. Content with strong argument tends to produce stronger empathy and trust than those with weak argument. The empathy and trust of potential donors can have a positive impact on their intention to donate. In this study, it was found that issue involvement did not moderate the effect of empathy and trust on the potential donors' intention to donate.
Transformasi Keterampilan Pemasaran Digital UMKM “Rumah Mandiri” di Desa Sidoharjo, Kulon Progo Agustina, Tri Siwi; Herachwati, Nuri; Ekowati, Dian; Kusumasondjaja, Sony; Sulistyawati, Chorry; Gunawan, Sri; Khaira, Nurul
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Sidoharjo, Kabupaten Kulon Progo, Daerah Istimewa Yogyakarta memiliki kekayaan alam yang luar biasa. Selain itu, di dusun tersebut terdapat 2 (dua) produk unggulan yaitu kopi yang dikenal dengan Kopi Menoreh dengan citarasa yang khas serta Kripik Talas dengan berbagai varian rasa. Sayangnya pemasaran yang dilakukan masih kurang optimal. Hasil dari survey awal adalah kurangnya pengetahuan dan keterampilan tentang Whatsapp dan Instagram untuk media pemasaran. Tim Pengabdian Masyarakat S1 Manajemen FEB Universitas Airlangga telah menyusun program pelatihan dan pendampingan bagi UMKM Rumah Mandiri untuk dapat bertransformasi dalam pemasaran digital. Pelatihan dan pendampingan dilakukan sejak bulan Oktober hingga Desember 2024. Hasil yang didapatkan peserta mulai dapat menunjukkan perubahan dalam penyusunan postingan, kualitas gambar, pembuatan caption pada akun media sosial mereka. Diharapkan setelah program pengabdian masyarakat ini, para UMKM dapat lebih mandiri dan rutin dalam memanfaatkan media sosial yang dimiliki untuk mencapai target pemasaran yang lebih luas.
Co-Authors Bambang Setiyo Pambudi Dian Ekowati Hera Rachmahani Khaira, Nurul Nazar Karami Nuri Herachwati Rachmahani, Hera Rosa Rilantiana Setiawan Mandala Putra Shaury, Sofyan Solly Aryza Sri Gunawan Sri Hartini Sulistyawati, Chorry Syahrial Ashari Syahrial Ashari, Syahrial Tri Siwi Agustina