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All Journal Dimensi Interior Jurnal Siasat Bisnis Jurnal Ruas (Review of Urbanism and Architectural Studies) EMARA : Indonesian Journal of Architecture Nature: National Academic Journal of Architecture MUDRA Jurnal Seni Budaya Journal of Islamic Architecture International Research Journal of Business Studies (E-Journal) Share : Journal of Service Learning Humaniora Idealog: Ide dan Dialog Desain Indonesia Interiority JOURNAL EDUCATIONAL OF NURSING(JEN) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Aksen : Journal of Design and Creative Industry Tekstur (Jurnal Arsitektur) Makara Human Behavior Studies in Asia Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Journal Community Service Consortium KREASI EMARA : Indonesian Journal of Architecture Serat Rupa: Journal of Design
Astrid Kusumowidagdo
Universitas Ciputra
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Journal : Jurnal Siasat Bisnis

 1 
PENGARUH ATMOSFER PUSAT BELANJA PADA SHOPPING VALUE Astrid Kusumowidagdo; Agus Sachari; Pribadi Widodo
Jurnal Siasat Bisnis Vol. 17 No. 1 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol17.iss1.art3

Abstract

AbstractAt the moment, the creation of shopping environment design that provides certain sensation and experience become strategy of the shopping center. This research aims to find out about the influence of shopping center’s atmosphere towards shopping value. The formative factors of shopping centre’s atmosphere are architectural features, interior features and support facilities. The research begins with a focus group to adjust the indicators of the previous research to the present research’s object. The next stage of research is done with a multiple regression analysis. The research object is the atmosphere condition of Senayan City shopping center in Jakarta and the subjects are samples totaling to sixty people. The samples are visitors from the middle-class segment between the age of 18-35.The research finds that architectural features, interior features and support facilities collectively bring an influence towards shopping value in Senayan City Pusat belanja, wether partially, only interior features show the significant influence towards shopping value.Keywords: design, atmosphere, shopping centre, shopping value.AbstrakSaat ini penciptaan lingkungan belanja dengan yang memberikan sensasi dan pengalaman telah menjadi bagian dari strategi bisnis pusat belanja. Penelitian ini bertujuan untuk menelusuri pengaruh atmosfer pusat belanja terhadap shopping value. Atmosfer pusat belanja dibentuk oleh faktor-faktor yaitu fitur arsitektur, fitur interior dan fasilitas penunjang. Penelitian ini diawali dengan focus group untuk penentuan indikator yang tepat dan dilanjutkan dengan survey pada 60 orang dengan usia 18-35 tahun yang bersegmen menengah. Obyek penelitian adalahatmosfer dari pusat belanja Senayan City. Hasil penelitian menunjukkan terdapat hubungan dari faktor-faktor atmosfer pusat belanja secara serempak pada shopping value, sedangkan secara parsial hanya fitur interior yang memberikan pengaruh signifikan pada shopping value.Kata Kunci: desain, atmosfer, pusat belanja, shopping value.
Co-Authors Acep Iwan Saidi Agus Sachari Agus Sachari Alvina Leonardo Amanda Christabel Andarina, Deansha Ghaisani Andi, Pricilia Yunita Ariani Wijaya Aubrey Michelle Caroline, Senny Celine Anastasia Christian Werner Mailoa Cicilia Larasati Rembulan Cindy Oktavia Cynthia Valencia Dela Alinda Dewi Lanny Manua Dewi Puspitasari Djajadi, Nadine Dyah Kusuma Wardhani Dyah Kusuma Wardhani Dyah Kusumawardhani, Dyah El Dora Widjaja Ervina Hodinata Fayola, Karen Febriani, Ayu Valentina Felicia Yuanita Santoso Gabriella Yoan Sucipto Harsono, Yovita Aryani Hendryan Saputro Sie Indrawan, Stephanus Evert Irwanto, Billy Jovian Janet Rine Teowarang Jennifer Natalie Jessica Lorenzo Sebastian Jessica Yuwana Jessica, Bella Eunike Jesslyn Jane Junaidi Wirawan Lauren, Stefani Laurensia Kartika Liem, Claudia Melani Limantara, Alfin Wibowo Lusi Zafriana Mahendra, Rico Maya Sylvia Rajasa Melania Rahadiyanti Memed Sena Setiawan Michelle, Aubrey Minerva, Isaura Mohammad Ivansyah Ismail Kelvin Dumais Morina Morina Ni Putu Aryani Nindita, Moktikanana Widya Pauline Agatha Jessica Tirtowahjono Pribadi Widodo Putri Refinda Yuan Ochtisha Rachel Vania Hadi Rahaju Saraswati Rani Prihatmanti Salim, Victor Christian Sanjaya, Sharen Santoso, Julisiana Sebastian, Immanuel Septian Wijaya Soeharso, Denny Soewitno, Vanessa Eileen Stevanus Christian Anggrianto Susan Sutikno, Keisha Amabel Saputra Swari, Ida Ayu Indira Tan Aprillia Susanti Thomas Stefanus Kaihatu Tri Noviyanto Puji Utomo Trianggoro Wiradinata Valentina, Ivana Veronica Nathania Suseno Wahyuadi, Hendra Widodo, Stephanie Kaori Yauwerissa, Elizabeth Christy