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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Indonesian Journal of Business Analytics (IJBA) Proceedings of The International Conference on Business and Economics Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Journal of Business Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics and Management Sciences Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Beby Karina Fawzeea Sembiring
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence of Work Attitude and Work Environment on the Performance of Educational Staff Through Job Satisfaction At Catholic University of Saint Thomas North Sumatera Theresa Sisilia Situmorang; Prihatin Lumbanraja; Beby Karina Fawzeea Sembiring
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14246

Abstract

This research aims to determine and analyze the influence of work attitude and work environment on performance through job satisfaction. This research is associative and the type of data used is quantitative data. The population in this study consists of permanent educational staff at Universitas Katolik Santo Thomas. The number of samples in this study is 91 educational staff. The sampling technique used is saturated sampling. The data analysis used is Structural Equation Modeling. The results of this study indicate that work attitude and work environment have a direct, positive, and significant impact on job satisfaction and performance of the educational staff at Universitas Katolik Santo Thomas.
Analysis of User Experience and Perceived Value on Repurchase Intention With E- Satisfiction as an Intervening Variable in the Traveloka Application : Users of the Traveloka Application in Medan City Suci Veny Beauty; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.675

Abstract

The development of the digital-based travel industry is growing rapidly in Indonesia, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large user base, there are still complaints about the user experience of the traveloka application which will have an impact on user satisfaction. This study aims to analyze user experience and perceived value on repurchase intention through e-satisfaction for application users in Medan city. The type of research conducted is associative research. The population for this study consists of residents of Medan city who use the Traveloka application, with a sample size of 125 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The data analysis technique employed in this study is structural equation modeling (SEM) using the Smart PLS version 4.0 analysis tool. Research results User experience has a positive but insignificant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on e-satisfaction. Perceived value has a positive and significant effect on e-satisfaction on the Medan city traveloka application. E- satisfaction has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on repurchase intention through e-satisfaction. Perceived value has a positive and significant effect on repurchase intention through e-satisfaction.
ANALYSIS OF THE INFLUENCE OF ORGANIZATIONAL JUSTICE, TRANSFORMATIONAL LEADERSHIP, AND AKHLAK CORE VALUES ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE AT PT JASA RAHARJA (BRANCH OF NORTH SUMATRA) Rival Irwanson Damanik; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.322

Abstract

This research aimed to determine the influence of organizational justice, transformational leadership, and AKHLAK core values ​​on employee performance with motivation as an intervening variable at PT Jasa Raharja (Branch of North Sumatra). This type of research is descriptive research. The population in this study were all employees of PT Jasa Raharja (Branch of North Sumatra), totaling 104 people. The sampling technique in this research was the Probability Sampling technique. The sampling calculation used the Slovin formula, so the sample consisted of 82 respondents. The data collection techniques were observation, interviews, questionnaires, and documentation studies (library). The data analysis method uses path analysis and hypotheses. The research results show that Transformational Leadership and Moral Core Values ​​influence employee performance at PT Jasa Raharja (Branch of North Sumatra). Meanwhile, Organizational Justice does not affect Employee Performance at PT Jasa Raharja (Branch of North Sumatra). The results of testing organizational justice and moral core values ​​do not significantly affect employee performance, with motivation as an intervening variable. At the same time, transformational leadership is increased because it significantly affects performance with an explanation as an intervening variable at PT Jasa Raharja (Branch of North Sumatra).
THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY BSI GRIYA ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION OF BANK SYARIAH INDONESIA CAPEM ISKANDAR MUDA IN MEDAN CITY Nikmir Rohmiati; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.382

Abstract

This research aims to determine and analyze the influence of service quality on customer satisfaction, the influence of BSI Griya product quality on customer satisfaction, the influence of service quality on customer loyalty, the influence of BSI Griya product quality on customer loyalty, the influence of customer satisfaction on customer loyalty, and the influence of service quality on customer loyalty through customer satisfaction, the influence of BSI Griya product quality on customer loyalty through customer satisfaction of BSI Capem Iskandar Muda in Medan City. This type of research is associative research with a quantitative analysis approach. The population and sample in the study amounted to 121 customers, using saturated sampling techniques. The data collection methods used are questionnaires, interviews and documentation studies, while the types and sources of data use primary data and secondary data. The data analysis method uses descriptive statistical analysis and Structural Equation Modeling Partial Least Squares (SEM-PLS). The results of this research show that service quality has a positive and significant effect on customer satisfaction, BSI Griya product quality has a positive and significant effect on customer satisfaction, service quality has a positive and insignificant effect on customer loyalty, BSI Griya product quality has a positive and insignificant effect on customer loyalty , customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to significantly mediate the effect of service quality on customer loyalty, and customer satisfaction is able to significantly mediate the effect of BSI Griya product quality on customer loyalty.
ANALYSIS OF FARMERS' VALUE CHAIN IN IMPROVING THE QUALITY OF COFFEE EXPORT PRODUCTS Fadli Hazmi; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.401

Abstract

Control of coffee plantations in Indonesia is dominated by small farmers who have not yet implemented the value chain. This research aims to analyze coffee farmers in implementing the value chain at each stage of cultivation and post-harvest processing activities and find out how the value chain is implemented to improve product quality. This type of research is qualitative research with a grounded theory approach. The informants in this research were five informants from several villages in Mandailing Natal Regency, North Sumatra. Data collection uses participatory observation, in-depth interviews, and documentation. The research results show that the majority of coffee farmers in Mandailing Natal Regency do not carry out cultivation and post-harvest processing to increase production and quality, so they do not get added value to the product because farmers do not receive assistance in carrying out these activities. Farmers need assistance in implementing the value chain, namely assistance with cultivation activities by carrying out conceptual planting, using superior seeds, routine fertilization, routine pruning, and harvesting red fruit and assistance with post-harvest processing by carrying out fruit sorting, standard grinding, clean washing, and standard drying. Assistance provided to farmers can be provided through exporters, farmer groups and related institutions who continuously increase the added value of coffee products.
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT) Akhmad Syarif Sinaga; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.599

Abstract

The rapid development of digital technology has given the impact on the increase in demands for various kinds of communication devices which causes the high competition in attracting market segments in communication. Many smartphone businesses compete tightly in the national and international markets, offering various products with unique features to help consumers in their activities. Decision to buy is when buyers have decided to determine their choices and bought certain products. The objective of the research was to find out ad analyze the influence of brand image, product quality, and price on decision to buy Samsung smartphones. The research subjects were 544 employees of PT Angkasa Pura Aviasi of Kualanamu International Airport who had bought and used Samsung smartphones, and 108 of them were used as the samples. The data were gathered by distributing questionnaires and analyzed using multiple linear regression analysis. The result of the research showed that, simultaneously, brand image, product quality, and price had a significant influence on decision to buy Samsung smartphones made by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport. Partially, brand image, product quality, and price respectively had positive and significant influence on decision to buy Samsung smartphones made by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport. It was found that brand image had the most dominant influence on the decision to buy Samsung smartphones by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport
THE INFLUENCE OF CONTENT MARKETING STRATEGIES AND SERVICE QUALITY ON WORD OF MOUTH THROUGH STUDENT SATISFACTION AT STIM SUKMA MEDAN Syahrida Khairani; Paham Ginting; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.933

Abstract

This study aims to determine and analyze the effect of Content Marketing strategies and service quality on word of mouth through student satisfaction at STIM Sukma Medan. This research is quantitative research. The population in this study were students who enrolled in the 2024/2025 academic year at STIM Sukma Medan. The number of samples in this study were 71 students. The sampling technique used probability sampling, the type of sample design that will be used in this study is random sampling technique. The data analysis technique used is quantitative data analysis. The results showed that the Content Marketing strategy had no significant effect on student satisfaction, but had a positive and significant effect on word of mouth. Student satisfaction and service quality are proven to have a positive and significant effect on word of mouth, and service quality also has a significant effect on student satisfaction. Although service quality does not directly affect word of mouth, through student satisfaction, the effect is significant. In contrast, Content Marketing does not have a significant effect on word of mouth through student satisfaction.
The Influence of Patient Experience and Patient Engagement on Patient Loyalty Through Inpatient Satisfaction as an Intervening Variable at RSUD Latersia Binjai Selly Gabel Aprilliani Depari; Beby Karina Fawzeea Sembiring; Evawany Yunita Aritonang
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.14916

Abstract

Competition in the healthcare industry is increasing, requiring hospitals to provide better services to retain patients. Patient loyalty is a crucial factor in a hospital's sustainability and is influenced by various aspects, including patient experience and patient engagement. This study aims to analyze the influence of patient experience and patient engagement on patient loyalty, with inpatient satisfaction as an intervening variable at Latersia Hospital Binjai. A quantitative method with the Partial Least Square – Structural Equation Modeling (PLS-SEM) approach was used. The results indicate that patient experience and patient engagement have a positive and significant effect on patient satisfaction, which subsequently influences patient loyalty. The better the patient’s experience and engagement in their care, the higher their satisfaction, leading to increased loyalty to the hospital. Additionally, patient satisfaction serves as a mediating variable, strengthening the relationship between patient experience, patient engagement, and patient loyalty. This study contributes to the development of strategies for improving hospital services, focusing on enhancing patient experience and engagement to increase satisfaction and loyalty. Understanding the factors that influence patient loyalty enables hospitals to enhance their competitiveness and deliver higher-quality healthcare services to the community.
The Influence of the “Dine Out Deals” Discount Promotion and Visual Communication Design on Consumer Purchase Decisions in GrabFood Services at Sun Plaza Mall Medan with Purchase Intention as a Mediating Variable Natari, Dian; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 3 No. 2 (2025): December (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.167

Abstract

The lower transaction value of GrabFood compared to its competitors raises questions about market dominance and the sustainability of the platform's growth. Visual communication design should help convey information, but the effectiveness of the "Dine Out Deals" visual promotion strategy at GrabFood Sun Plaza Medan is questionable because many consumers are unaware of the promotion, even though they have seen the material. This study aims to analyze the direct and indirect effects of the "Dine Out Deals" discount promotion and visual communication design on purchasing decisions for GrabFood services at Sun Plaza, with purchase interest as a mediating variable. This is an associative study using primary and secondary data. The population consists of all GrabFood users at that location. The sampling technique used was nonprobability sampling with a purposive sampling approach. The data analysis method is SEM-PLS. The variables consist of two independent variables, one mediating variable, and one dependent variable. The instrument contains 21 statements. Hair's minimum sample size rule is 21x8=168, and this study involved 168 respondents. Data collection was conducted through questionnaires administered to GrabFood users at Sun Plaza Medan. The results show that: (1) the "Dine Out Deals" discount promotion and visual communication design have a significant direct effect on purchase interest; (2) the "Dine Out Deals" discount promotion has a significant indirect effect on purchase decisions; (3) visual communication design has a significant direct effect on purchase decisions; (4) purchase intention has a significant indirect effect on purchase decision; (5) the "Dine Out Deals" promotion has an indirect effect on purchase decision through purchase intention; (6) visual communication design has an indirect effect on purchase decision through purchase intention.
DAMPAK BRAND TRUST, SOCIAL MEDIA MARKETING, DAN INOVASI PRODUK TERHADAP MINAT MENGGUNAKAN JASA DIGITAL OUT OF HOME (DOOH) PADA PT ODY LESTARI ADVERTISING Endang Setiawati; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
ALWAQFU: Jurnal Hukum Ekonomi dan Wakaf Vol. 3 No. 3 (2025): Oktober Jurnal Hukum Ekonomi dan Wakaf
Publisher : P2WP MUI Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis dampak kepercayaan merek, pemasaran media sosial dan inovasi produk terhadap minat menggunkan jasa digital out of home (DOOH) pada PT Ody Lestari Advertising. Jenis penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif. Pupolasi dalam penelitian ini yaitu masyarakat umum yang merupakan followers akun Instagram PT Ody Lestari Advertising sebanyak 1881 followers Instagram, dengan pengambilan sampel menggunakan teknik solvin, sampel akhir yang digunakan dalam penelitian ini yaitu 95 responden. Teknik analisis data menggunakan analisis regresi berganda dengan bantuan aplikasi SPSS 30. Hasil penelitian menunjukkan bahwa kepercayaan merek berpengaruh positif dan signifikan terhadap minat, pemasaran media sosial berpengaruh positif dan signifikan terhadap minat, Inovasi Produk berpengaruh positif dan signifikan terhadap minat, dan kepercayaan merek, pemasaran media sosial dan inovasi produk berpengaruh secara simultan terhadap minat menggunkan jasa digital out of home (DOOH) PT Ody Lestari Advertising.
Co-Authors Akhmad Syarif Sinaga Arif Qaedi Hutagalung Arlina Nurbaity Lubis Christine Christine Clarisa Felicia Dhery Wiranata Surya Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Evawany Yunita Aritonang Fadli Hazmi Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Ismail Napitupulu Mamfalutin Marhayanie Marhayanie Mario Andreas Ginting Megaria Damanik Moudy Fitria Respati Muhammad Ismuroji Muhammad Teguh Syahvira Nasution Natari, Dian Nikmir Rohmiati paham ginting Parapat Gultom Prihatin Lumbanraja Rade Juliman Lumbantoruan Rico Syahputra Riki Thomas Tarigan Rival Irwanson Damanik Rizkya Paulita Nasution Rusdiono Rusdiono Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Theresa Sisilia Situmorang Tri Putri Br Purba Yeni Absah Youanita Tri Sevanya Damanik Zharifah Putri Masturah Hasibuan