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yeni absah
universitas sumatera utara
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Journal : Journal of International Conference Proceedings

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Determinants Affecting Consumer Purchase Decisions in The New Normal Era Beby Karina Fawzeea Sembiring; Endang Sulistya Rini; Yeni Absah
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1362

Abstract

The purpose of this study is to determine the effect of product quality on purchasing decisions in the new normal era, to determine the effect of price on purchasing decisions in the new normal era, to determine the effect of promotion on purchasing decisions in the new normal era, to determine the effect of product quality price and promotion on purchasing decisions in the new normal era. The population in this study were Shopee users in the city of Medan. The data analysis tools used are descriptive statistics and SPSS statistics. The results showed that product quality price and promotion partially had a positive and significant effect on purchasing decisions. Simultaneously it is also known that product quality, price and promotion simultaneously have a positive and significant effect on purchasing decisions.
Co-Authors Alfifto Audri Tarigan Azmin Said Telaumbanua Beby Karina Beby Karina Fawzeea Sembiring Christine Caroline Pangaribuan dewi murniaty Endang Sulistya Rini Farid Aulia Farid Aulia Fitri Dwiana Isfenti Sadalia Jihan Sabila Karina, Beby Muhammad Ras Muis Nismah Panjaitan paham ginting Pesta Damayanti Sitinjak Prihatin Lumbanraja Putri Latifah Anum R. Hamdani Harahap R. Hamdani Harahap R. Meutia Fransiska Robert Sanjaya Sembiring Sirojuzilam Hasyim Toman Sony Tambunan Wibowo, Rulianda P.