Garuda - Garba Rujukan Digital

Trust: Apakah penting untuk meningkatkan continuance intention pada aplikasi ride hailing? Prameswari Dinda; Kurniawati Kurniawati; Yolanda Masnita
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i3.4959

The ride-hailing industry is seen as a rapidly growing industry. The variety of ride hailing application brands in Indonesia proves the increasing business competition of the online transportation industry. Faced with these conditions, the ride hailing industry needs to provide services with different values than its competitors. This study was conducted to examine the role of value given by ride hailing applications to Satisfaction so as to achieve continuance intention by involving trust as mediation. The population in this study is all ride hailing application users in Indonesia. The sample in this study used 230 respondents who met the criteria of the researcher. Sampling in this study used a non-probability sampling method with purposive sampling techniques. The data analysis method used in this study was SEM with AMOS software. The results showed that hedonic value, price value, social value can positively affect satisfaction and continuance intention. The results of the study explain that trust can partially mediate the effect of satisfaction on continuance intention. Keywords: trust, satisfaction, continuance intention, perceived value, ride hailing application

Customer Engagement: Is It Important to Housing Purchase Intention? Desna Ronaldy Yoga Perwira; Yolanda Masnita; Kurniawati Kurniawati; Jati Kasuma Ali
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4178

Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their intention to purchase a house, the aim of this study is to determine whether social media activities as marketing tools influence the intent of people in house purchasing, especially when comes to customer engagement. The results of this study are expected to give marketing managers of real estate companies different ideas about how to run each of the official social media platforms to get people to buy the houses. The data collection process involved the participation of 284 individuals who completed online questionnaires. The collected data was subsequently analyzed using statistical software packages such as SPSS and AMOS to derive meaningful findings. This study found that SMMA activities positively influence brand trust, as well as Brand Trust and Purchase Intention, but the primary focus of this research is to investigate the impact of these variables on house purchase intention, with a particular emphasis on the role of customer engagement.

Teknologi Smart Supply Chain (SSC) Pada Kinerja Hijau Yang Dimediasi Oleh Green Operations, Green Relationship Dan Customer Green Information Sharing Ismail Ismail; Kurniawati Kurniawati; Yolanda Masnita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7081

This study aims to determine the roleresearchers want to know how the influence of Smart Supply chain (SSC) Technologies on Green Performance Mediated by Green Operations, green relationships and customer green information sharing, research using a questionnaire method of 222 respondents who work in manufacturing companies that implement Smart Supply chain (SSC) Technologies,The results of the study found that implementationSmart Supply chain (SSC) Technologies is able to improve the performance of Green Performance, Green Operations, green relationships and customer green information sharing. Green performance is also influenced by green relationships and customer green information sharing, while green operations cannot affect green performance. directly, it was found that green relationships and customer green information sharing were able to mediate the effect of Smart Supply chain (SSC) Technologies on green performance while green operations had not been able to mediate the relationship between Smart Supply chain (SSC) Technologies and green performance, this study found the importance of implementing Smart Supply chain (SSC) Technologies in the digital industry and distribution channels are not only physical supply chains but digital supply chains through the variable customer green information sharing used in this study

Antecedents of Viewers Engagement Martua Parningotan Sihaloho; Kurniawati Kurniawati
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.285

The purpose of this study is to analyze the antecedents of viewers engagement from social media influencers specifically in relation to YouTube channels, which include feelings of escape, self-improvement, fun, glamourous, connectivity from the audience as well as Overall Perceived image of the influencer. The sample design used in this research is non-probability sampling with purposive sampling technique. The processed data came from 280 respondents and then the data was analyzed using the Structural Equation Modeling (SEM) method. The results of this study indicate that there is a positive influence of escape on fun, there is a positive influence of self improvement on fun, glamorous and connectivity, there is also a positive influence of fun, glamorous and connectivity on overall perceived image and there is a positive influence of overall perceived image on viewers engagement. Likewise, this study found that there is no positive effect of escape on glamorous and connectivity. In general, the results of this study show that fun, glamorous and connectivity, and overall perceived image are important factors that influence viewers engagement. Content that has a positive, authentic and informative overall image tends to attract more attention and is easily understood by viewers. Suggestions for future research, researchers can conduct research on Indonesian youtuber objects that are not included in this study and overseas youtuber objects. and can also conduct research on the impact of escape and self improvement on viewers engagement by adding job occupation variables as moderators.

The Impact of Implementing a Coal Mining Company's CSR Program on The Achievement of Sustainable Livelihood Nurul Yakin; Gesta Lionanda; Maria Ariesta Utha; Kurniawati Kurniawati
Journal of Social Research Vol. 2 No. 11 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i11.1491

This research aims to determine the implementation of the CSR program at coal mining companies at PT X and PT Y and its impact on sustainable livelihoods. This research uses qualitative methods to produce data and information that is reliable and valid. Data collection techniques use observation and discussion. Primary data sources are informants from the company, government, and community as well as secondary data in the form of social mapping results and sustainability reports from PT X and PT Y. The results of this research show that the implementation of CSR programs carried out by PT SustainableLifee for communities living around operational areas includes the dimensions of social capital, human capital, natural capital, physical capital, and financial capital so that communities not only have power but also have independence from all aspects of life.

Measuring the Maturity Level of Community Development and Empowerment Programs (PPM) in Coal Mining Companies Giwa Giwangkara; Nunuk Andriastuti; Maria Ariestha Utha; Kurniawati Kurniawati
Journal of Social Research Vol. 2 No. 11 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i11.1499

The coal industry is a relatively capital-intensive industry and has a relatively high level of social risk. In addition, the coal industry also has limited time because it depends on the amount of coal reserves. One of the social risk mitigations coal companies carry is conducting community development and empowerment programs (PPM). In measuring the level of maturity or independence of PPM programs, an approach is used by measuring scores from six dimensions, namely change, inclusive, organized, cooperation, influential, and sustainability. In this study, companies A and B differ in the maturity level of their flagship programs. The integrated farming program in Cattle Breeding A has the smallest level of maturity score of 5.76. While in Cattle Breeding B, the cattle breeding program has the smallest level of maturity value of 8.46.

Dengan Adanya Digital Pengadaan dan Inovasi Rantai Pasok dalam suatu organisasi, Apakah dapat meningkatkan kinerja bisnis yang berkelanjutan ? Ruth Noviyanti; Kurniawati Kurniawati; Yolanda Masnita
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12364

Procurement has experienced changes functionally and role, which previously as a transactional and administrative, currently to experience development in a strategic within the organization by the use of technology. Not all organizations can maximize the use of digitalization due to factor of the cost and human resource factor. The unpreparedness of these factors can affect the results obtained in the performance of the supply chain and organizational performance. This research is based on the theory of resource Based View (RBV),to produce sustainable organization and competitive advantage within the organization, can be achieved by having an internal strategy within the organization, one of the which is the use of technology and digitization in the area of digital procurement and supply chain innovation.The research in based on survey with the distribution of questionnaire with of 25 questions that show the impact on digital procurement, supply chain innovation, supply chain performance and organization performance. From the result of this study can be conclude that digital procurement capabilities do not have a positive impact on supply chain performance, while supply chain innovation has a positive effect on supply chain performance. And supply chain performance has a positive effect on organizational performance.

Antecedents of Viewers Engagement Martua Parningotan Sihaloho; Kurniawati Kurniawati
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.285

The purpose of this study is to analyze the antecedents of viewers engagement from social media influencers specifically in relation to YouTube channels, which include feelings of escape, self-improvement, fun, glamourous, connectivity from the audience as well as Overall Perceived image of the influencer. The sample design used in this research is non-probability sampling with purposive sampling technique. The processed data came from 280 respondents and then the data was analyzed using the Structural Equation Modeling (SEM) method. The results of this study indicate that there is a positive influence of escape on fun, there is a positive influence of self improvement on fun, glamorous and connectivity, there is also a positive influence of fun, glamorous and connectivity on overall perceived image and there is a positive influence of overall perceived image on viewers engagement. Likewise, this study found that there is no positive effect of escape on glamorous and connectivity. In general, the results of this study show that fun, glamorous and connectivity, and overall perceived image are important factors that influence viewers engagement. Content that has a positive, authentic and informative overall image tends to attract more attention and is easily understood by viewers. Suggestions for future research, researchers can conduct research on Indonesian youtuber objects that are not included in this study and overseas youtuber objects. and can also conduct research on the impact of escape and self improvement on viewers engagement by adding job occupation variables as moderators.

KONSEKUENSI FACILITY SERVICE QUALITY DAN INTERACTIVE SERVICE PADA PENGUNJUNG COFFEE SHOP Benedictus Hutomo Darmawan; Kurniawati Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11223

Tingginya tingkat konsumsi kopi di Indonesia diikuti juga oleh coffee shop yang mulai menjamur atau bermunculan. Karena persaingan yang ketat dalam industri coffee shop, manajer perlu untuk menjaga loyalitas dari konsumen sehingga konsumen tidak beralih ke merek coffee shop lainnya. Oleh karena itu, penelitian ini bertujuan untuk menganalisis peran facility service quality, interactive service quality, satisfaction, dan attitude dalam menciptakan loyalty dari pengunjung coffee shop di Indonesia. Metode penelitian yang digunakan adalah hypotesis testing dengan menggunakan alat analisis SEM. Jumlah sampel yang digunakan sebanyak 219 responden yang dalam 3 bulan terakhir minimal pernah 3 kali mengunjungi coffee shop tertentu. Hasil penelitian ini menunjukkan jika terdapat pengaruh positif interactive service quality terhadap satisfaction. Namun, tidak terdapat pengaruh facility service quality terhadap satisfaction. Dalam mencapai loyalty dari pengunjung, satisfaction tidak dapat dimediasi oleh attitude melainkan harus di pengaruhi secara langsung oleh satisfaction. Sehingga, Penelitian ini memiliki keterbatasan yaitu hanya terdiri dari 5 variabel, yaitu facility service quality, interactive service quality, satisfaction dan attitude yang mempengaruhi loyalty. Sehingga, Peneliti berikutnya sebaiknya menambahkan variabel lain yang dapat mempengaruhi loyalty, seperti variabel delight.

The Effects of Overall Service Quality, Customer Value, Customer Trust, and Customer Satisfaction on Customer Loyalty in the Hotel Industry Joshua Joviando; Kurniawati Kurniawati
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 2 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3vh9f948

This study examines the relationship between hotel customer loyalty and service quality, customer value, customer trust, and customer satisfaction. It aims to validate a previously unidentified theoretical model in the Indonesian hospitality industry. This study employs a quantitative approach. First, a survey was distributed to 181 guests of four-star hotels in Jakarta. Information regarding service quality, customer value, customer trust, and customer satisfaction was gathered through surveys. Then, PLS-SEM was utilized to analyze the collected data and establish the proposed Structural Equation Model (SEM). The findings indicate that service quality positively influences customer value, trust, and satisfaction. This study found no correlation between customer trust and customer loyalty. However, there is a positive correlation between customer satisfaction and customer loyalty, as demonstrated by the test. Additionally, customer value was found to influence customer loyalty positively. As a result, the suggested model helps hotel owners create a program to improve their customer service in order to increase customer trust, satisfaction, value, and loyalty and so raise the profitability of the sector. By validating the suggested structural model and offering insight into consumer perceptions, this research benefits the hotel services industry. Hotel operators will be better able to incorporate service quality to increase customer trust, satisfaction, value, and loyalty.

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