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All Journal JURNAL SISTEM INFORMASI BISNIS JURNAL ILMIAH MANAJEMEN & BISNIS EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Cita Ekonomika: Jurnal Ilmu Ekonomi Jurnal Ekonomi Journal of Social Research Media Riset Akuntansi Auditing & Informasi Jurnal Manajemen dan Pemasaran Jasa Asian Journal of Social and Humanities Jurnal Cendekia Ilmiah Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Kurniawati .
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Dimensi Experience Economy terhadap Augmented Reality Advertising Satisfaction dan Dimensi Behavioral Intention Marilyn Tonapa; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15423

Abstract

The purpose of this study was to analyze the effect of the Experience Economy dimension on Augmented Reality Advertising Satisfaction and Behavioral Intention Dimensions in online stores. This study uses primary data, the respondents in this study are people who have shopped online and have used the Augmented Reality feature. For the sample in this study using non-probability sampling technique with purposive sampling technique so that the sample used is as many as 230 respondents. Furthermore, the analytical tool used in this study is structural equation modeling (SEM) using the AMOS program. The empirical test results show that the Escapism dimension has the largest correlation value in influencing Augmented Reality Ad Satisfaction while Augmented Reality Ad Satisfaction has the largest correlation to Shopping Enjoyment and Shared Social Experience. Augmented Reality so that it can affect consumers' shopping enjoyment in online stores and can create an interesting atmosphere so that consumers want to share their shopping experience with their social community, this can affect purchase intention in online stores.
KONSEKUENSI CUSTOMER ENGAGEMENT, BRAND ADVOCACY SMARTPHONE FLAGSHIP Ainul Yaqin; Kurniawati Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.13666

Abstract

Penelitian ini bertujuan untuk menyelidiki efek relatif antara Customer Engagement dan Brand Advocacy, dan selanjutnya untuk menguji efek Brand Beputation yang memediasi dari Emotional Attachment. Studi ini juga menguji hubungan. Penelitian ini menggunakan desain penelitian kuantitatif. Data dikumpulkan melalui survei yang diberikan kepada responden yang merupakan pengguna smartphone flagship. Instrument pengumpulan data yang digunakan adalah survei berbasis kuesioner. Survei tersebut terdiri dari skala pengukuran yaitu skala Likert yang telah diuji validitas dan reliabilitasnya. Data yang diperoleh diolah menggunakan perangkat lunak statistik berupa SPSS. Pada penelitian ini jumlah sampel yang digunakan sebanyak 200 responden Profil responden disajikan dengan klasifiasi pengguna smartphone flagship, jenis kelamin, pekerjaan, pendapatan atau uang saku. Pengguna smarphone flagship didominasi oleh pengguna Iphone (Apple) sebanyak 99 orang atau sekitar 49,5%. Adapun hasil kuesioner pada jenis kelamin didominasi oleh Perempuan sebanyak 106 orang atau sekitar 53%. Sedangkan untuk pekerjaan responden didominasi sebagai Pegawai Swasta atau Profesional sebanyak 127 orang atau sekitar 63,5% dan untuk pendapatan atau uang saku perbulan didominasi senilai Rp 5.000.000 – Rp. 10.000.000 sebanyak 89% atau 44,5%. Hasil yang didapatkan pada ini menunjukkan hasil bahwa Brand Reputation berpengaruh positif terhadap Emotional Brand Attachment, Emotional Brand Attachment berpengaruh positif terhadap Brand Advocacy dan Customer Engagement berpengaruh positif terhadap Brand Advocacy
ANTESEDEN BRAND AWARENESS, BRAND CONCIOUSNESS, DAN BRAND NATIONALITY PADA E-MARKETPLACE DARI INDONESIA Putri Istiadah Oktafia Sa’roni; Kurniawati Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13900

Abstract

Penelitian ini mengungkapkan adanya pengaruh positif yang signifikan antara kesadaran merek (brand awareness), kesadaran akan pentingnya merek (brand consciousness), dan persepsi terhadap asal merek (brand nationality) terhadap citra merek (brand image), yang selanjutnya memengaruhi niat pembelian online (online purchase intention) dan perilaku pembelian (purchase behavior). Hasil analisis menunjukkan bahwa semakin tinggi tingkat kesadaran dan persepsi positif terhadap merek, semakin baik citra merek yang terbentuk di benak konsumen. Citra merek yang positif ini mampu meningkatkan niat konsumen untuk melakukan pembelian secara online. Namun, temuan penelitian ini juga mengindikasikan bahwa niat pembelian online yang tinggi tidak selalu berujung pada perilaku pembelian yang nyata. Oleh karena itu, perusahaan perlu terus membangun dan mempertahankan citra merek yang baik untuk mendorong perilaku pembelian konsumen di platform e-marketplace.
DIGITAL MARKETING TO DRIVE ADOPTION OF DIGITAL PAYMENTS IN THE MODERN ERA Elona Sitohang; Yolanda Masnita; Kurniawati Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14205

Abstract

The development of information and communication technology has driven the adoption of digital payments around the world. Similarly, Payment methods have evolved considerably, shifting from conventional cash transactions to modern digital payment systems. This not only simplifies the transaction process but also increases security and efficiency in transactions. In the context of digital payment adoption, digital marketing that increases awareness can influence positive attitudes towards using digital payments, as well as provide relevant information to reduce concerns and increase trust. This research seeks to explore the impact of user-friendliness, usefulness with digital marketing mediation, social influence, and credibility affects digital payment adoption. The results of data analysis testing conducted using SEM (Structural Equation Model), namely AMOS with 230 respondents, show that the four hypotheses proposed are supported. These results can contribute to industries that implement digital payments such as banks and e-commerce to encourage the adoption of digital technology.
Pengaruh Kelelahan Penggunaan Sosial Media Terhadap Penurunan Keterlibatan Interaksi Di Indonesia (How Social Media Fatigue Drives Interaction Engagement Decrement (IED) In Indonesia.) Janette Anastacia M. W.; Yolanda Masnita; Kurniawati Kurniawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9533

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi Social Media Fatigue (SMF) pengguna akibat paparan konten bermerek di media sosial. Berdasarkan hasil analisis, ditemukan bahwa konten bermerek yang berlebihan, ketidakrelevanan konten bermerek, serta intrusi iklan merek memiliki pengaruh positif terhadap tingkat SMF pengguna. Temuan ini menunjukkan bahwa semakin banyak dan tidak relevannya konten promosi yang diterima pengguna, semakin tinggi pula tingkat kejenuhan mereka dalam menggunakan media sosial. Selain itu, hasil penelitian juga mengungkap bahwa pengguna dengan tingkat kelelahan media sosial yang tinggi justru menunjukkan peningkatan dalam keterlibatan interaksi mereka di platform media sosial. Hal ini mengindikasikan adanya paradoks perilaku digital, di mana meskipun merasa jenuh, pengguna tetap aktif berinteraksi di media sosial. Penelitian ini memberikan kontribusi teoretis dalam memahami dinamika kelelahan media sosial akibat konten bermerek, serta memberikan implikasi praktis bagi pemasar digital agar lebih selektif dan relevan dalam menayangkan konten iklan kepada audiens.
Dampak Live Streaming E-Commerce Terhadap Niat Beli Konsumen di Indonesia Taffania Diva Qurana; Kurniawati Kurniawati; Febri Ardani; Adelard Davista
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9888

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Konsensi Harga (Price Concessions), Ferekuensi Interaksi (Frequency of Interaction), Atribut Anchor (Anchor Attributes), dan Kepercayaan Konsumen (Consumer Trust) terhadap Niat Beli (Purchase Intention) di platform e-commerce livestreaming. Penelitian ini dilatarbelakangi oleh tren belanja online secara langsung yang semakin berkembang, di mana interaksi langsung antara penjual dan pembeli menciptakan lingkungan pemasaran yang unik. Namun, tingkat kepercayaan konsumen terhadap penjual dan platform. Pendekatan kuantitatif digunakan melalui survei yang melibatkan 200 responden berusia 17–35 tahun, yang merupakan pengguna aktif platform e-commerce livestreaming di Indonesia. Data dikumpulkan melalui kuesioner online (Google Form) menggunakan skala Likert lima poin dan dianalisis dengan Structural Equation Modeling (SEM) menggunakan IBM AMOS. Hasil penelitian menunjukkan bahwa Konsesi Harga (B= 0.750; p = 0.000), Frekuensi Interaksi (B= 0.500; p = 0.000), Atribut Anchor (B= 0.390), dan Kepercayaan Konsumen semuanya memiliki pengaruh yang positif dan signifikan terhadap Niat Beli. Secara kritis, pengaruh positif dari Atribut Anchor bertentangan dengan hipotesis awal yang memprediksi dampak negatif. Meskipun indikator rata-rata frekuensi interaksi tergolong rendah (2.36–2.47), kontribusi positifnya menunjukkan perlunya peningkatan. Penelitian menyimpulkan bahwa kepercayaan konsumen adalah faktor dominan dalam mendorong niat beli, diikuti oleh konsesi harga.
The Effect Of Social Media Marketing Activity And Brand Awareness On Purchase Intension With Brand Trust As A Mediating Variable On The Twitter Social Media Platform Andy Agung Agnanto; Kurniawati Kurniawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6644

Abstract

Twitter is one example of a social media marketing strategy that companies may use to promote their brand online. From a variety of angles, earlier studies examined how various social media platforms influenced consumers' spending habits. With brand trust serving as a moderating variable, this research aims to examine the impact of social media marketing activity, brand awareness, and Twitter on purchase intention. It is crucial to use social media marketing to increase confidence in the company, which in turn increases the likelihood that consumers will make a purchase. Respondents in this study were users of the Twitter social media platform selected using non-probability sampling method. Using a Likert scale questionnaire instrument, this study employs a quantitative technique approach. Online, using Google Form, the survey was disseminated. The data analysis technique was carried out with the SPSS program by testing the validity, reliability and hypothesis on the questionnaire results obtained.
The Effects of Overall Service Quality, Customer Value, Customer Trust, and Customer Satisfaction on Customer Loyalty in the Hotel Industry Joshua Joviando; Kurniawati Kurniawati
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 2 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3vh9f948

Abstract

This study examines the relationship between hotel customer loyalty and service quality, customer value, customer trust, and customer satisfaction. It aims to validate a previously unidentified theoretical model in the Indonesian hospitality industry. This study employs a quantitative approach. First, a survey was distributed to 181 guests of four-star hotels in Jakarta. Information regarding service quality, customer value, customer trust, and customer satisfaction was gathered through surveys. Then, PLS-SEM was utilized to analyze the collected data and establish the proposed Structural Equation Model (SEM). The findings indicate that service quality positively influences customer value, trust, and satisfaction. This study found no correlation between customer trust and customer loyalty. However, there is a positive correlation between customer satisfaction and customer loyalty, as demonstrated by the test. Additionally, customer value was found to influence customer loyalty positively. As a result, the suggested model helps hotel owners create a program to improve their customer service in order to increase customer trust, satisfaction, value, and loyalty and so raise the profitability of the sector. By validating the suggested structural model and offering insight into consumer perceptions, this research benefits the hotel services industry. Hotel operators will be better able to incorporate service quality to increase customer trust, satisfaction, value, and loyalty.
The Role of Business Strategy in the Implementation of Corporate Social Responsibility in the Energy Sector Dini Primasari Priadi; Kurniawati Kurniawati
Journal of Social Research Vol. 4 No. 12 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i11.2869

Abstract

The energy sector requires strong integration between business strategy and Corporate Social Responsibility (CSR), especially to maintain competitiveness in the shift toward clean and sustainable energy. This study aims to analyze how business strategy influences CSR implementation in Indonesia’s energy industry, focusing on the role of business development, corporate actions, and leadership support across subsectors such as oil and gas, minerals and coal, electricity, geothermal, renewable energy, bioenergy, and energy conservation. Using a qualitative approach with in-depth interviews, data were collected from respondents involved in strategic planning and CSR in energy companies. The findings show that business strategy has a significant positive influence on CSR practices; however, strategic integration remains weak due to limited managerial awareness of CSR’s potential to create competitiveness, strengthen reputation, and build stakeholder trust. Companies still prioritize operational and financial performance over sustainability initiatives. Practically, the study highlights the need to align CSR with national priorities and global sustainability trends, supporting market positioning and long-term value creation. Strengthening sustainability-oriented innovation, clean energy development, and community-based CSR programs can enhance competitive advantage. Leadership support is crucial in embedding CSR into business strategy and organizational culture, enabling differentiation and success in Indonesia’s evolving energy market.
PERAN MEDIASI TRUST DALAM PENGARUH SOCIAL PRESENCE DAN INTERACTIVITY TERHADAP PURCHASE INTENTION PADA LIVE STREAMING COMMERCE Muhammad Ilham Supriyanto; Kurniawati Kurniawati; Renny Risqiyani
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 12, No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v12i1.2832

Abstract

ABSTRAKLive streaming commerce telah mengubah cara berbelanja online dengan memungkinkan interaksi secara real-time antara penjual dan konsumen. Namun, meskipun tingkat keterlibatan selama sesi live streaming tinggi, konversi dari penonton menjadi pembeli masih relatif rendah. Penelitian ini mengkaji bagaimana social presence dan interactivity mempengaruhi purchase intention konsumen dalam live streaming shopping, dengan trust sebagai variabel mediasi. Penelitian ini menggunakan kerangka Stimulus–Organism–Response (S–O–R). Penelitian ini menggunakan desain kausal kuantitatif dengan data survei dari 234 responden yang pernah menonton live streaming shopping dalam tiga bulan terakhir. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan AMOS. Hasil penelitian menunjukkan social presence dan interactivity berpengaruh positif terhadap trust dan purchase intention. interactivity memiliki pengaruh paling kuat terhadap trust, yang menekankan pentingnya komunikasi yang responsif serta keterlibatan secara real-time. trust juga secara signifikan memediasi hubungan antara social presence, interactivity, dan purchase intention. Temuan ini menunjukkan bahwa platform live streaming dan para streamer perlu memprioritaskan strategi komunikasi yang interaktif, transparan, dan mampu membangun keterlibatan sosial untuk memperkuat kepercayaan konsumen serta meningkatkan konversi pembelian dalam lingkungan perdagangan digital secara lebih efektif dan berkelanjutan.ABSTRACTLive streaming commerce has transformed online shopping by enabling real-time interactions between sellers and consumers. However, despite high engagement levels during live streaming sessions, the conversion of viewers into buyers remains relatively low. This study examines how social presence and interactivity influence consumers' purchase intentions in live streaming shopping, with trust serving as a mediating variable. The study adopts the Stimulus–Organism–Response (S–O–R) framework and employs a quantitative causal research design, based on survey data from 234 respondents who had watched live streaming shopping within the past three months. The data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that social presence and interactivity positively affect trust and purchase intention. Interactivity has the strongest influence on trust, highlighting the importance of responsive communication and real-time engagement. Trust also significantly mediates the relationship between social presence, interactivity, and purchase intention. These findings suggest that live streaming platforms and streamers should prioritize interactive, transparent communication strategies that foster social engagement to strengthen consumer trust and enhance purchase conversion in digital commerce more effectively and sustainably
Co-Authors Adelard Davista Adnanto Mujiibu Arif Hakeem Adventua Sihaloho Ainul Yaqin Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ananda Karuna Jaya Andhar Lutfi Andra Aditya Andy Agung Agnanto Antania Shinta Yuwono Azura Rizkiatami Benedictus Hutomo Darmawan Cindy Farahita Danthy Margareth Dede Ernawati Dhia Ratuzzahrah Dini Primasari Priadi Duwi Mulyati Elona Sitohang Endang Kurnia Febri Ardani Fraya Anastasia Gesta Lionanda Ginta Ginting Giwa Giwangkara Grade Banirohim Hapizin Yonani Panjaitan Ismail Ismail Janette Anastacia M. W. Joshua Joviando Karijanto Prijo Rahardjo Livia Tamarasari Suhendra Maria Ariesta Utha Maria Ariestha Utha Marilyn Tonapa Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Ilham Supriyanto Muhammad Rusli Nunuk Andriastuti Nurlaila Hidayaty Nurul Yakin Olivia Windy Prameswari Dinda Putri Istiadah Oktafia Sa’roni Ramadhani Fithratullah Renny Risqiyani Ruth Noviyanti S.A Marivan HR Sarah Gabriella Taffania Diva Qurana Veronica Pebriana Simarmata Whinarko . Yoga Budhi Santosa Yolanda Masnita Siagian