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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Journal of Social Research Media Riset Akuntansi Auditing & Informasi Jurnal Manajemen dan Pemasaran Jasa Asian Journal of Social and Humanities Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) J-CEKI
Kurniawati .
Universitas Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Kosmetik Berwarna dengan Kecerdasan Buatan (AI) terhadap Intensi E-WOM di Kalangan Influencer Media Sosial Jakarta Fraya Anastasia; Veronica Pebriana Simarmata; Kurniawati Kurniawati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6284

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi penggunaan AI color cosmetics dan dampaknya terhadap perilaku konsumen. Hasil penelitian menunjukkan bahwa body esteem tidak memiliki pengaruh negatif terhadap penggunaan AI color cosmetics, sedangkan price sensitivity memiliki pengaruh positif. Social media addiction tidak memengaruhi penggunaan AI color cosmetics secara positif. Selain itu, penggunaan AI color cosmetics berpengaruh positif terhadap actual purchase namun tidak berpengaruh positif terhadap niat e-WOM (electronic word-of-mouth). Sebaliknya, actual purchase memiliki pengaruh positif terhadap niat e-WOM. Temuan ini memberikan wawasan baru tentang faktor-faktor yang memengaruhi keputusan konsumen dalam menggunakan teknologi AI color cosmetics dan implikasinya terhadap perilaku pembelian dan komunikasi digital.
Anteseden Halal Purchase Behavior Sarah Gabriella; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15492

Abstract

There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.
Pengaruh Dimensi Experience Economy terhadap Augmented Reality Advertising Satisfaction dan Dimensi Behavioral Intention Marilyn Tonapa; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15423

Abstract

The purpose of this study was to analyze the effect of the Experience Economy dimension on Augmented Reality Advertising Satisfaction and Behavioral Intention Dimensions in online stores. This study uses primary data, the respondents in this study are people who have shopped online and have used the Augmented Reality feature. For the sample in this study using non-probability sampling technique with purposive sampling technique so that the sample used is as many as 230 respondents. Furthermore, the analytical tool used in this study is structural equation modeling (SEM) using the AMOS program. The empirical test results show that the Escapism dimension has the largest correlation value in influencing Augmented Reality Ad Satisfaction while Augmented Reality Ad Satisfaction has the largest correlation to Shopping Enjoyment and Shared Social Experience. Augmented Reality so that it can affect consumers' shopping enjoyment in online stores and can create an interesting atmosphere so that consumers want to share their shopping experience with their social community, this can affect purchase intention in online stores.
KONSEKUENSI CUSTOMER ENGAGEMENT, BRAND ADVOCACY SMARTPHONE FLAGSHIP Ainul Yaqin; Kurniawati Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.13666

Abstract

Penelitian ini bertujuan untuk menyelidiki efek relatif antara Customer Engagement dan Brand Advocacy, dan selanjutnya untuk menguji efek Brand Beputation yang memediasi dari Emotional Attachment. Studi ini juga menguji hubungan. Penelitian ini menggunakan desain penelitian kuantitatif. Data dikumpulkan melalui survei yang diberikan kepada responden yang merupakan pengguna smartphone flagship. Instrument pengumpulan data yang digunakan adalah survei berbasis kuesioner. Survei tersebut terdiri dari skala pengukuran yaitu skala Likert yang telah diuji validitas dan reliabilitasnya. Data yang diperoleh diolah menggunakan perangkat lunak statistik berupa SPSS. Pada penelitian ini jumlah sampel yang digunakan sebanyak 200 responden Profil responden disajikan dengan klasifiasi pengguna smartphone flagship, jenis kelamin, pekerjaan, pendapatan atau uang saku. Pengguna smarphone flagship didominasi oleh pengguna Iphone (Apple) sebanyak 99 orang atau sekitar 49,5%. Adapun hasil kuesioner pada jenis kelamin didominasi oleh Perempuan sebanyak 106 orang atau sekitar 53%. Sedangkan untuk pekerjaan responden didominasi sebagai Pegawai Swasta atau Profesional sebanyak 127 orang atau sekitar 63,5% dan untuk pendapatan atau uang saku perbulan didominasi senilai Rp 5.000.000 – Rp. 10.000.000 sebanyak 89% atau 44,5%. Hasil yang didapatkan pada ini menunjukkan hasil bahwa Brand Reputation berpengaruh positif terhadap Emotional Brand Attachment, Emotional Brand Attachment berpengaruh positif terhadap Brand Advocacy dan Customer Engagement berpengaruh positif terhadap Brand Advocacy
ANTESEDEN BRAND AWARENESS, BRAND CONCIOUSNESS, DAN BRAND NATIONALITY PADA E-MARKETPLACE DARI INDONESIA Putri Istiadah Oktafia Sa’roni; Kurniawati Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13900

Abstract

Penelitian ini mengungkapkan adanya pengaruh positif yang signifikan antara kesadaran merek (brand awareness), kesadaran akan pentingnya merek (brand consciousness), dan persepsi terhadap asal merek (brand nationality) terhadap citra merek (brand image), yang selanjutnya memengaruhi niat pembelian online (online purchase intention) dan perilaku pembelian (purchase behavior). Hasil analisis menunjukkan bahwa semakin tinggi tingkat kesadaran dan persepsi positif terhadap merek, semakin baik citra merek yang terbentuk di benak konsumen. Citra merek yang positif ini mampu meningkatkan niat konsumen untuk melakukan pembelian secara online. Namun, temuan penelitian ini juga mengindikasikan bahwa niat pembelian online yang tinggi tidak selalu berujung pada perilaku pembelian yang nyata. Oleh karena itu, perusahaan perlu terus membangun dan mempertahankan citra merek yang baik untuk mendorong perilaku pembelian konsumen di platform e-marketplace.
DIGITAL MARKETING TO DRIVE ADOPTION OF DIGITAL PAYMENTS IN THE MODERN ERA Elona Sitohang; Yolanda Masnita; Kurniawati Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14205

Abstract

The development of information and communication technology has driven the adoption of digital payments around the world. Similarly, Payment methods have evolved considerably, shifting from conventional cash transactions to modern digital payment systems. This not only simplifies the transaction process but also increases security and efficiency in transactions. In the context of digital payment adoption, digital marketing that increases awareness can influence positive attitudes towards using digital payments, as well as provide relevant information to reduce concerns and increase trust. This research seeks to explore the impact of user-friendliness, usefulness with digital marketing mediation, social influence, and credibility affects digital payment adoption. The results of data analysis testing conducted using SEM (Structural Equation Model), namely AMOS with 230 respondents, show that the four hypotheses proposed are supported. These results can contribute to industries that implement digital payments such as banks and e-commerce to encourage the adoption of digital technology.
Co-Authors Adventua Sihaloho Ainul Yaqin Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ananda Karuna Jaya Andhar Lutfi Andra Aditya Antania Shinta Yuwono Azura Rizkiatami Benedictus Hutomo Darmawan Cindy Farahita Danthy Margareth Dede Ernawati Desna Ronaldy Yoga Perwira Dhia Ratuzzahrah Duwi Mulyati Elona Sitohang Endang Kurnia Fraya Anastasia Gesta Lionanda Ginta Ginting Giwa Giwangkara Grade Banirohim Hapizin Yonani Panjaitan Ismail Ismail Jati Kasuma Ali Joshua Joviando Karijanto Prijo Rahardjo Livia Tamarasari Suhendra Maria Ariesta Utha Maria Ariestha Utha Marilyn Tonapa Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Rusli Nunuk Andriastuti Nurlaila Hidayaty Nurul Yakin Olivia Windy Prameswari Dinda Putri Istiadah Oktafia Sa’roni Ramadhani Fithratullah Ruth Noviyanti S.A Marivan HR Sarah Gabriella Veronica Pebriana Simarmata Whinarko . Yoga Budhi Santosa Yolanda Masnita Siagian