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All Journal JURNAL SISTEM INFORMASI BISNIS Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Performance MABIS: Manajemen dan Bisnis Jurnal Manajerial Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Journal of Social Research Media Riset Akuntansi Auditing & Informasi Jurnal Manajemen dan Pemasaran Jasa Asian Journal of Social and Humanities Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) J-CEKI
Kurniawati .
Universitas Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Challenges and Strategies of Cooperatives in Implementing ISO 26000 for Sustainable Economic Development Muhammad Rusli; Kurniawati Kurniawati; Maria Ariesta Utha
Jurnal Manajerial Vol 10 No 01 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i01.4868

Abstract

Background – Family is a key factor in creating quality resources to support successful development (Cabrera-Suarez, 2001). One of the family's responsibilities in improving the economy is to form a business group to generate additional income for the family (Morck, R & Young. B, 2003). The problem that is often faced by family businesses and small businesses is the lack of sources of capital and knowledge to run their businesses so that they can develop and expand their marketing. Luo, X., & Shen, J. (2009) stated that there is a need for a forum to improve the quality of human resources in small businesses. One of the most effective and efficient forums is the formation of cooperatives. Objective – To analyze and evaluate the challenges and strategies of savings and loan cooperatives in implementing ISO 26000 for sustainable economic development, so as to improve the economy of the surrounding community or certain areas. Design / methodology / approach – This study uses an approach to analyze the role of Savings and Loans Financial Institutions in good governance in terms of the implementation of ISO 26000 and the issues and strategies applied. The subject of this research is the Savings and Loans Financial Institution. The survey respondents interviewed the directors of financial institutions and operational managers and financial managers as well as stakeholders in savings and loan financial institutions. This study was analyzed using content analysis. Findings – With these challenges and strategies, it is hoped that Savings and Loans Financial Institutions can carry out sustainable economic development (SDGs) as in point 1 and point 8 and point 9 and point 17, namely: a) SDGs No. 1 concerning Poverty Alleviation: Encouraging economic activity in rural areas and regions to reduce poverty, b) SDGs No. 8 on Decent Work and Economic Growth: Encouraging participation among low-income families for decent work and growing the economy, c) SDGs No. 9 on Reducing Inequalities: Strengthening the social capital of the rural population to reduce inequality in the community, d) SDGs No 17 concerning Partnerships to Achieve Goals: Strengthen the social capital of rural residents for partnerships that can grow family businesses so that the goals of economic growth are achieved. Research implication – It is expected to be able to maintain several core courses that have been implemented properly, although not yet optimal, they should still be implemented in accordance with the vision and mission, culture and values of core competencies, SOP, Jobdisc, KPI and standardization in all parts of the HR line. Finance, marketing, operations and others pay attention to good governance to achieve good performance. Savings and loan institutions are expected to be able to create a good management system so that they can influence the results of savings and loan institutions to achieve goals and achieve goals. The existence of a savings and loan institution is expected to become a social (community) business that can provide social value to the community and overcome social problems, turning them into solutions through business. Limitations Of Research – This study only covers all the ISO 2600 standard topics related to organizational governance, human rights, labor practices, environment, fair practices, consumer issues and community participation and development in savings and loan institutions. And the extent to which the management of the Savings and Loans Institution for Sustainable Economic Growth (SDG) has implemented aspects of the ISO 26000 standard.
Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior Azura Rizkiatami; Yolanda Masnita; Kurniawati Kurniawati
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.002

Abstract

Objectives: The purpose of this paper is to examine factors influencing consumer green purchase behavior towards international and local sustainable and slow-fashion brands in Indonesia. The fashion industry contributes 10% of total carbon emissions globally. Indonesia itself is a country ranked second in contributing water pollutant damage caused by textile production. The growth of fast fashion trends threatens the environment and the planet. But, public awareness of sustainable and slow fashion is beginning to rise. This study aims to further analyze factors influencing green purchase behavior. The theory of planned behavior was developed to examine consumer sustainable consumption behavioral intention. Methodology: Online questionnaires were distributed to people who had already purchased one of the sustainable brands in Indonesia at least once in their life. 283 data were collected but only 240 of which were able to fulfill the criteria of the study. Data analysis used Smart PLS 3.2.8.Finding: Environmental knowledge, eco-label, environmental advertisement, and green trust positively influence green purchase behavior. Environmental advertisement positively influences environmental knowledge, and environmental knowledge and advertisement positively influence eco-label. Green trust is not a mediating influence between environmental knowledge and green purchase behavior.Conclusion: This study's finding is that consumer awareness and recognition of sustainable fashion adoption is rising. People are starting to worry about textile production and consumption that harm the environment.
Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects Alviana Aslama Anantia; Yolanda Masnita; Kurniawati Kurniawati
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.624

Abstract

The COVID-19 pandemic-related economic crisis made many firms to switch their advertising strategy to digital media, with social media being one of the most popular choices due to its lower cost. As a business with rapid growth and being the most popular form of entertainment among internet users, digital music platforms is no exception. Regarding the current phenomenon, it is unknown at this time whether social media marketing is one of the numerous crucial variables causing this service's expansion. Therefore, this research seek to reveal the impact of social media interaction towards advertising trust of digital music platform through knowledge and affection as the cognitive aspects used. This research conducted on a quantitative method with data collection using questionnaires (Google Form), collected from 190 respondents in Jabodetabek whose having subscriptions for at least on one of digital music platform available in Indonesia. The data is analyzed using Partial Least Squares (PLS). The result shows that social media interaction has a significant impact towards advertising trust, both directly and indirectly through knowledge and affection. Among variables tested, the perception of affection is the lowest. It is desired that digital music platform services companies will look into this matter more.
THE EFFECT OF ONLINE MARKETING (WEB BASED & ONLINE ADS) ON BRAND EQUITY NATIONAL SWITCHING COMPANIES THROUGH MGC (MARKETER GENERATED CONTENT) Muhamad Fachreza; Yolanda Masnita; Kurniawati Kurniawati
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online marketing is a way for a marketer to give related information about products/services provided by each company. In reality, this method is expected to be used as a connector for companies to create competitiveness for adding value into products/services. This study aims to see how Online Marketing can affect the Equity brand of a service product which is influenced by the type of media used, the content of the content, the type of content and also the combination of the type of media and the content of the content. In this study, the data taken will be processed using the SEM model. The results of the SEM analysis show that the type of media and content can affect the brand equity of online marketing and also the type of content. However, there are types of content that indirectly do not have a positive effect on brand equity from online marketing.
Food Waste Management Challenges and Strategies in The Hotel Industry in Jakarta Andra Aditya; Kurniawati Kurniawati
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1295

Abstract

This study aims to analyze the management of food waste in the hotel sector with a focus on reducing the amount of food waste produced. The research method used is a qualitative method with the Miles and Huberman Model approach. Primary data was obtained through in-depth interviews with 22 respondents from FnB hospitality practitioners, experts, customers, and Foodbank institutions, using a purposive sampling technique. The results show that food processing in the hotel sector is carried out efficiently, but there are differences in the number of food waste per customer. Challenges in Food Waste Management (FWM) include unpredictable sales fluctuations, lack of customer awareness, and food wastage. Effective strategies to reduce food waste involve inventory management, employee training, customer education, and collaboration with Foodbank institutions. FWM has significant economic, social, and environmental impacts. FWM has direct links to the three Sustainable Development Goals (SDG 2, SDG 12, and SDG 13) on eradicating hunger, responsible consumption and production, and climate action. Managerial implications for hotels based on these conclusions include implementing an effective monitoring and reporting system related to FWM, collaboration with Food Rescue agencies, and encouraging customer participation through education and incentives. To reduce food waste and support sustainable development goals.
Attracting Consumer Food: The Effect of Perceived Crowdedness Amru Bangkit Adhitama; Kurniawati Kurniawati; Yolanda Masnita
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1374

Abstract

This study delves into the interplay between Perceived Crowding (Crowd) and its impact as a mediator on Purchase Intention, Customer Satisfaction (SAT), and Word of Mouth (WoM). Specifically, it examines the role of crowd perception as a deciding factor for selecting a restaurant, thereby influencing overall consumer satisfaction. The research comprises a sample of 100 respondents, spanning multiple generations. The data analysis technique employed is Structural Equation Modeling (SEM). The findings of this study underscore the significant mediating role played by Perceived Crowding (Crowd) on the relationship between Purchase Intention and both Customer Satisfaction (SAT) and Word of Mouth (WoM). This insight suggests that the presence of crowds acts as a crucial factor in shaping customers' purchase decisions, overall satisfaction, and likelihood to engage in positive word-of-mouth referrals. Interestingly, the research highlights the distinct behavior of the millennial generation and Generation Z. These younger demographics exhibit a penchant for aligning with current trends. Even when faced with long queues at a food establishment, they display a willingness to wait, suggesting a correlation between crowd perception, purchase intent, and consumer behavior in these generational groups. This study underscores the importance of understanding the dynamics of Perceived Crowding and its role in influencing consumer behavior, particularly among the younger generations. It sheds light on the complex interrelationships between Purchase Intention, Customer Satisfaction, and Word of Mouth, offering valuable insights for businesses in the food industry seeking to optimize customer experiences and harness the power of positive word-of-mouth promotion.
Caroll Pyramid Implementation of Environmental Responsibility Programs of PT Pertamina EP Subang Field, Tambun Field, and Jatibarang Field in Organic Agriculture Karijanto Prijo Rahardjo; Kurniawati Kurniawati
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1396

Abstract

The era of using synthetic chemical fertilizers in agriculture is slowly being abandoned and is now entering the era of organic fertilizers. Against this background, this study aims to: (1) Analyze the implementation of environmental social responsibility programs at PT. Pertamina EP Subang Field, Jatibarang Field, Tambun Field (2) Analyzing the process of implementing environmental social responsibility at PT. Pertamina EP Subang Field, Jatibarang Field, Tambun Field (3) Analyze the implications of behavior related to the implementation of environmental social responsibility at PT. Pertamina EP Subang Field, Jatibarang Field, and Tambun Field in terms of sustainable development responsibilities and social empowerment. This research method uses qualitative methods. The data analysis technique uses the four strategic principles of Carroll's pyramid. The results of the research show that PT Pertamina EP Subang Field, Jatibarang Field, and Tambun Field have and are implementing the four strategic principles of the Carroll pyramid in principle, including economic, legal, ethical, and philanthropic principles. Meanwhile, the managerial implication of this research is the management of PT. Pertamina EP Subang Field, Jatibarang Field, and Tambun Field must continue their responsibilities in these four dimensions. Companies must also continue to provide concrete support for the development of new, renewable energy and energy conservation (EBTKE) through the establishment of Subholding Power & NRE. Companies must continue to strive to change HR behavior, internally and externally, so that social and environmental responsibilities can be carried out together.
Implementation of the Partnership Model of the Upstream Oil and Gas Industry Using CSR and Stakeholder Theory (Partnership Practices in Governance in Pertamina EP Zone 7) Andhar Lutfi; Kurniawati Kurniawati
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1397

Abstract

So far the partners involved in CSR at Pertamina tend to be limited, and the relationship between partners and companies and between partners is also less than optimal. Starting from these problems, this study aims to: (i) evaluate partnership practices at Pertamina EP Zone 7, whether they follow the CSR partnership pattern or a partnership pattern based on stakeholder theory; (ii) analyze the extent to which there is equality in partnership practices between stakeholders in Pertamina EP Zone 7; and (iii) analyze how the strategy for expanding the scope of stakeholders in the partnership pattern is by stakeholder theory in Pertamina EP Zone 7. The research approach is qualitative. The research location is Pertamina EP Zone 7. The primary data collection technique is through in-depth interviews, while the secondary data collection technique is through library research. The data analysis technique uses stakeholder theory. The results of the study show that Pertamina EP Zone 7 follows the partnership pattern more than the CSR partnership pattern. There are differences in the intensity of cooperation in the partnership pattern, so Pertamina EP Zone 7 treats the ten partners unequally. Pertamina EP Zone 7 can expand the scope of stakeholders in a partnership pattern that is by stakeholder theory by using the dimensions of the business perspective, the dimensions of the scope of responsibility, and the dimensions of the direction of responsibility.
Penambahan Variabel Tingkat Kecerdasan dari Chatbot untuk Mempengaruhi Kepercayaan Pengguna dalam Aplikasi Telekonsultasi Kesehatan Hapizin Yonani Panjaitan; Yolanda Masnita; Kurniawati Kurniawati
Jurnal Sistem Informasi Bisnis Vol 13, No 1 (2023): Volume 13 Nomor 1 Tahun 2023
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21456/vol13iss1pp78-87

Abstract

The use of Artificial Intelligence (AI) technology is often encountered in everyday life, especially in the world of business marketing, namely chatbots which are part of the implementation of Natural Language Processing (NLP). However, in its application, it is still felt that it cannot meet the needs of consumers for the specific questions they often ask, especially for those who use health teleconsultation services. In this study, the intelligence variable is added as an additional variable to answer the level of user trust in the chatbot. The data used in this study are quantitative with the target respondents being users of health teleconsultation services with a minimum user experience of 1 year. A total of 178 respondents met the criteria from a total of 238 respondents. In this research, three variables are developed. For each dependent variable, empathy, friendliness, and intelligence are factors moderated by task complexity and chatbot disclosure to determine the results of the independent variable, which is trust towards the chatbot. Based on the results of the outer model and inner model analysis using SmartPLS, it can be concluded that the addition of intelligence variables has a positive effect on user trust in chatbots. In addition, the level of chatbot complexity is also able to mediate the relationship between intelligence and user trust in chatbots. However, chatbot disclosure has a negative effect as mediating the relationship between intelligence and user trust in chatbots. In the application of using chatbots, the level of intelligence may have an effect on user trust, but natural human attitudes such as friendliness from chatbots do not affect user trust.
The Influence of Environmental Quality in Classrooms on Internal Response and Academic Performance in Conventional and Energy-Efficient Buildings Ananda Karuna Jaya; Ramadhani Fithratullah; Kurniawati Kurniawati; Maria Ariesta Utha
Journal of Social Research Vol. 2 No. 11 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i11.1516

Abstract

Humans spend a lot of time indoors, and this cannot be separated from teaching and learning activities. Teaching and learning activities must be conditioned so that the best academic performance can be achieved through adequate aspects of indoor environmental quality. The purpose of this study is to analyze the relationship between Indoor Environmental Quality (IEQ) on internal responses and academic performance in classrooms in two different building types. Where one building is a conventional building and the other building is a building that applies the concept of energy saving. A qualitative method was used in this research by conducting interviews with a purposive sampling technique then the results of the interviews were analyzed using a thematic analysis approach. The results of this study reveal that perceived comfort conditions are stated to positively affect the physiological, cognitive, and emotional status as well as the academic performance of students and lecturers, and high-efficiency buildings are more satisfying than conventional buildings.
Co-Authors Adventua Sihaloho Ainul Yaqin Akhmad Miftakhudin Alviana Aslama Anantia Amru Bangkit Adhitama Ananda Karuna Jaya Andhar Lutfi Andra Aditya Antania Shinta Yuwono Azura Rizkiatami Benedictus Hutomo Darmawan Cindy Farahita Danthy Margareth Dede Ernawati Desna Ronaldy Yoga Perwira Dhia Ratuzzahrah Duwi Mulyati Elona Sitohang Endang Kurnia Fraya Anastasia Gesta Lionanda Ginta Ginting Giwa Giwangkara Grade Banirohim Hapizin Yonani Panjaitan Ismail Ismail Jati Kasuma Ali Joshua Joviando Karijanto Prijo Rahardjo Livia Tamarasari Suhendra Maria Ariesta Utha Maria Ariestha Utha Marilyn Tonapa Martua Parningotan Sihaloho Muhamad Fachreza Muhammad Rusli Nunuk Andriastuti Nurlaila Hidayaty Nurul Yakin Olivia Windy Prameswari Dinda Putri Istiadah Oktafia Sa’roni Ramadhani Fithratullah Ruth Noviyanti S.A Marivan HR Sarah Gabriella Veronica Pebriana Simarmata Whinarko . Yoga Budhi Santosa Yolanda Masnita Siagian