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All Journal CERMIN PERMANA JDM (Jurnal Dinamika Manajemen) Sains: Jurnal Manajemen dan Bisnis DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Riset Bisnis dan Manajemen Tirtayasa Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Performance Dialektika: Jurnal Ekonomi dan Ilmu Sosial EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Environmental, Sustainability, and Social Science Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Inspirasi Binsis dan Manajemen KREATIF: Jurnal Pengabdian Masyarakat Nusantara International Journal of Entrepreneurship and Business Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Konsentrasi: Jurnal Manajemen dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Ahmad Hanfan, Ahmad
Universitas Pancasakti Tegal
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : JDM (Jurnal Dinamika Manajemen)

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Building Religious Product Advantage to Increase Marketing Performance of Micro, Small and Medium Halal Industry in Central Java - Indonesia Hanfan, Ahmad; Hapsari, Ira Maya; Setiawan, Ahmad Ikhwan; Nupus, Hayati
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.42272

Abstract

This research examined and explored the role of religious product advantage to improve marketing performance. Religious product advantage represented the company's advantage to placing products in the minds of consumers by using the uniqueness of syariah products, unique consequence products and irreplaceable experiential products. This advantage indicated that the products produced by the company were more distinctive and unique than competitors' products. This research is based on a survey of 155 halal industry MSMEs respondents in Brebes, Central Java. The proposed hypotheses were tested using Structural Equation Model using the AMOS program. The results found that religious product advantage could increase sales volume, number of buyers, growth in profits and sales. The halal industry MSMEs have the specifics and uniqueness of syariah products, they did not require product configuration capability that were always changing. Product configuration capability has no effect on religious product advantage. This research was expected to provided a contribution to both theoretical and practical knowledge of strategic management. Business players had focussed on developing company advantages to address the constantly changing business environment.
Co-Authors , Sumarno, , Agnes Dwita Susilawati Ahmad Ikhwan Setiawan, Ahmad Ikhwan Aziz, Reza Rizal Rizki Catur Raharjo Febrayanto D.S., Sitti Hartinah Elfi Yulyati Erwin Sunanto Faesol, Moh. Syukron Fetalia Haryanti Anugrah Gunistiyo Gunistiyo Gunistiyo, Gunistiyo Hudi, Fatkhurohman Alan Ira Amanda Hirbasari Ira Maya Hapsari Lusiana Indira Isni Lusiana Indira Isni Mahben Jalil Mahben Jalil Maulana, Akbar Mei Rani Amalia Mohamad Fihkri Azim Ishad Mohammad Agus Yulianto Muhammad Siddik Erdi Muhammad Siwi Nugraha Muhammad Viqih Niken Wahyu Cahyaningtyas Nupus, Hayati Nupus, Hayati Nupus, Hayati PRAMUSHINTA, Amelia Dwi Prihadi, Deddy Raubet, Debby Eviana Sari Wiyanti Setiawan, Ahmad Ikhwan Setyowati, Ratna Faridah Sunaryono Sunaryono Susilawati, Agnes Dwita Susiyanti, Fitri Suwandi Suwandi Suwandi Suwandi Tabrani, Tabrani Tabrani, Tabrani Wiyanti, Sari Yulianto, Mohammad Agus Yulyati, Elfi Yustia Hapsari