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All Journal Media Ekonomi dan Manajemen Managament Insight: Jurnal Ilmiah Manajemen Journal of Consumer Science DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi Jurnal Ilmiah Manajemen Kesatuan The Manager Reveiew Student Journal of Business and Management (SJBM)
Effed Darta
Universitas Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Kualitas Pelayanan Pada Pelayanan Terpadu Satu Pintu (Ptsp) Pengadilan Negeri Bengkulu Endri Novian; Effed Darta Hadi; Yessy Elita
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33185

Abstract

The aim of the research is to find out what the quality of the Bengkulu District Court's one-stop integrated service is and what criteria need to be improved based on priorities. The research approach is qualitative using a questionnaire distributed to selected samples. The method for analyzing the results of distributing questionnaires uses the calculation stages of Service Quality (Servqual), Importance Performance Analysis (IPA), and Potential Gain Customer Value (PGCV). The results of the research show that the perception of service users' expectations of the PTSP of the Bengkulu District Court is in the "Very High" category, namely with a value range of 4.39 - 4.75, while the perception of performance regarding the quality of PTSP services is PTSP. Bengkulu District Court's PTSP service as a whole received a response of "Very Satisfied" with a score range of 4.36 - 4.81. Based on the service quality gap analysis (Gap Analysis), it was found that 37.5% or 12 indicators were in a negative gap, where the physical evidence variable, reliability and guarantee variables each had 3 indicators, the responsiveness variable had 2 indicators and the empathy variable had 1 indicator. Based on the results of the IPA analysis, 7 indicators were found in Quadrant A, 14 indicators in Quadrant B, while in Quadrant C 5 indicators were found, and in Quadrant D 6 indicators were found.
Analisis Pengaruh Service Quality, Perceived Value Dan Institution Image Terhadap kepuasan Mahasiswa Universitas Bengkulu Kurniawan Saputra; Effed Darta Hadi; Sularsih Anggarawati
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33192

Abstract

This research was conducted to obtain an overview of service quality at Bengkulu University by linking it to various aspects as implications of the implementation of quality services. The aim of this research is to analyze the influence of service quality, perceived value, and institutional image on student satisfaction at Bengkulu University. The population of this research is Bengkulu University students from various faculties who have studied for at least 2 semesters (third semester and above). The sampling method that collects data is purposive. The sample size was 268 respondents. The research results found that: 1) Service quality has a positive and significant influence on student satisfaction at Bengkulu University. This means that the better the quality of educational services, the better the satisfaction of Bengkulu University students. 2). Perceived value has a positive influence on student satisfaction at Bengkulu University. This means that if the perceived value increases, student satisfaction will increase. 3). The image of the institution has a positive effect on student satisfaction at Bengkulu University. This means that improving the image of the institution will have an impact on increasing student satisfaction at Bengkulu University. 4). Service quality, perceived value, and institutional image have a positive influence on Bengkulu University student satisfaction.
Pengaruh Kualitas Pelayanan (Offline) Dan Kualitas Digitalisasi Layanan (Online) Terhadap Kepuasan Peserta Pada Pt Taspen (Persero) Asep Slamet Riyadi; Effed Darta Hadi; Muhammad Rusdi
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33193

Abstract

The purpose of this study is to determine the effect of service quality (offline) on customer satisfaction, also to determine the effect of quality of service digitization (online) on customer satisfaction. The type of research used in this research is quantitative research. The data collection tool used a questionnaire distributed to 196 respondents studied, namely, member of PT Taspen (Persero) Palembang and Bengkulu Branch. The questionnaire was distributed online via google form. The validity test used in this study is convergent validity and discriminant validity with PLS 3.2.9 software. The reliability test uses the Cronbach's Alpha dan Composite Reliability with PLS 3.2.9 software. The analysis method used is inner model tested with path coefficients and R-Square analysis, also outer model tested with t tested. The results of this study indicate that (1) service quality has a significant and positive effect on customer satisfaction for member of PT Taspen (Persero). This means that the better quality of service that more satisfaction of participants who use the direct services provided by employees of PT Taspen (Persero). (2) the quality of service digitization has and positive effect on customer satisfaction for participants of PT Taspen (Persero) but not significant. This means that the better the quality of service digitization, the higher level of customer satisfaction of participants who use digital services of PT Taspen (Persero) but the impact is not significant.
Analisis Faktor-Faktor Yang Mempengaruhi Terhadap Keputusan Penggunaan Shopee Paylatter Di Provinsi Bengkulu Hennie Vianora; Effed Darta Hadi; Muhammad Rusdi
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33194

Abstract

This research aims to determine whether there is an influence of Paylater payments on the desire to use Shopee Paylatter in Bengkulu province. This research uses five variables, namely one dependent variable (Y) and four independent variables (X). variable Y is intention to use, variable X1 is convenience, variable X2 is benefit, variable X3 is risk and variable X4 is trust. Data collection was carried out using a questionnaire to 169 respondents. To see the influence of the independent variable on the dependent variable, the analysis was carried out using multiple linear regression analysis. The results of the research state that variable X1 (comfort) has a coefficient of 0.374, variable X2 (comfort) has a coefficient of 0.628 and variable ) has a coefficient of -0.493. The three variables that give positive values indicate that the comfort, benefit and trust variables have a positive influence on the desire to use the Shopee Paylatter application. On the other hand, variable X3 (risk) can have a negative influence on consumers' desire to use the Shopee Paylatter application. The independent variables, namely variables X1 (comfort), X2 (benefits), and X4 (trust) in this study show a significant influence on variable Y (intention to use). With a value for each variable of 0.000 (> alpha 0.05), and variable X4 (trust) which has an insignificant effect is 0.455
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Konsumen Di- Youtube untuk Produk Kosmetik Wardah Dan Maybelline Di Kota Bengkulu Daniel Edy Susanto; Kamaludin; Effed Darta Hadi; Rina Suthia Hayu; Berto Usman
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33454

Abstract

Saat ini gaya hidup masyarakat khususnya generasi X mengalami perubahan seiring dengan pesatnya perkembangan teknologi di era digital. Hal ini terlihat pada sistem pembayaran dari era tradisional hingga era digital. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor penentu utama adopsi mobile banking generasi X di Indonesia dengan teori Technology Acceptance Model 2 (TAM 2), yang diperluas dengan menambahkan konstruk norma subjektif dan kepercayaan. Penelitian ini mengadaptasi pendekatan kuantitatif dengan menggunakan metode survei untuk proses pengumpulan datanya. Sampel penelitiannya adalah generasi X di Indonesia yang menggunakan mobile banking. Lembar kuesioner yang digunakan berupa link dan barcode disebar secara acak melalui media sosial. Sampel penelitian yang dikumpulkan sebanyak 224 responden. Metode analisis data menggunakan PLS-SEM untuk mengetahui hipotesis penelitian. Hasil penelitian adalah persepsi kemudahan penggunaan dan kepercayaan berpengaruh positif signifikan terhadap niat berperilaku. Sedangkan persepsi manfaat dan norma subjektif tidak berpengaruh positif signifikan terhadap niat berperilaku. Di sisi lain, persepsi kemudahan penggunaan juga berpengaruh positif signifikan terhadap persepsi kegunaan. Penelitian ini juga menunjukkan bahwa niat berperilaku memiliki dampak positif yang signifikan terhadap penggunaan aktual. Temuan penelitian ini memiliki implikasi penting dalam pengembangan aplikasi mobile banking untuk generasi X di Indonesia.
Why Do K-Pop Fans Buy Impulsively? A Study on Perceived Scarcity, FOMO, and Self-Control Sharon Rivani Martiza; Effed Darta Hadi
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.299-316

Abstract

Background: The development of Korean pop culture (K-pop) has become a global phenomenon that permeates various aspects of life, including Indonesia. Its success extends beyond the entertainment sector, significantly influencing the lifestyle and consumption behaviour of its enthusiasts. Many fans are not only passionate about their idols' music and performances but also tend to purchase merchandise impulsively. Purpose: This study aims to examine the impact of perceived scarcity on impulsive buying behaviours for K-Pop merchandise, by exploring the mediating role of FOMO and the moderating effect of self-control. Method: Using a quantitative approach, data were collected through an online survey of 358 K-pop fans in Indonesia, selected via purposive sampling, and analysed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Findings: The findings indicate that perceived scarcity has a positive and significant influence on FOMO, which in turn enhances impulsive buying behaviour. However, perceived scarcity does not directly affect impulsive buying without the mediating role of FOMO. Moreover, self-control significantly moderates the relationship between FOMO and impulsive buying by weakening the effect, indicating that individuals with greater self-control are less likely to engage in impulsive purchases despite experiencing FOMO. Conclusions: This research highlights the significant influence of FOMO on impulsive buying behaviour among K-Pop fans, particularly in the context of scarcity-based marketing. In contrast, self-control functions as a mitigating factor. Research implication: The findings provide valuable insights for marketers to implement ethical scarcity-based strategies while encouraging responsible consumer behaviour among K-Pop fans.
The Influence of Existential Authenticity and Experience Quality on Visitor Loyalty with Trust Moderation in Indonesian Music Festivals Ayuba Danelyza Mardhatillah; Effed Darta Hadi; Lizar Alfansi; Chairil Afandy
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5397

Abstract

Music festivals have become increasingly important in experience-based tourism activities. This study examines the influence of existential authenticity and experience quality on visitor loyalty in Indonesian music festivals, with experience quality serving as a mediating variable and trust acting as a moderating variable. Data from 282 respondents who have attended Indonesian music festivals were analyzed quantitatively using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that both experience quality and loyalty are positively and significantly impacted by existential authenticity. Furthermore, the association between existential authenticity and loyalty is partially mediated by experience quality, which also has a major impact on loyalty. The findings also show that the relationship between experience quality and loyalty is considerably strengthened by trust. These findings indicate that emotionally authentic experiences, immersive festival environments, and trustworthy event management play important roles in encouraging revisit intention and positive word-of-mouth behavior among festival visitors. This study extends the application of the Stimulus–Organism–Response (S-O-R) framework within the context of music festivals and provides practical implications for festival organizers in developing emotionally engaging and sustainable festival experiences that strengthen long-term visitor loyalty.
Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs Akram Harmoni Wiardi; Effed Darta Hadi; Herry Novrianda
Media Ekonomi dan Manajemen Vol 35, No 1 (2020): Competitive Challenges Facing Indonesia in the Global Economy
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.347 KB) | DOI: 10.24856/mem.v35i1.1175

Abstract

The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loyalty. We operate survey method to gather primary data. The focus of the research is to examine the effect of perceived value, store image, and customer satisfaction on store loyalty. The results indicate that customer who perceive low perception of procedural switching costs and high perception of procedural switching costs experienced different perception in their perceived value on customer satisfaction, perceived value on loyalty, and store image on customer satisfaction. The results shows that the perceived value, store image, and customer satisfaction has a positive and significant relationship of store loyalty in the different perception of procedural switching costs. Furthermore, procedural switching costs play a significant role in moderating the relationship between customer satisfaction and store loyalty. There was an indirect effect in the relationship between perceived value and store loyalty, which was mediated by customer satisfaction. The indirect effect of the relationship between store image and store loyalty was also proven to be mediated by the customer satisfaction.
Co-Authors Akram Harmoni Wiardi Asep Slamet Riyadi Ayuba Danelyza Mardhatillah Bernadine Lorena Yanwar Berto Usman Chairil Afandy Daniel Edy Susanto Denyfita - Mochtar Endri Novian Fachrudin JS Pareke Febzi Fiona Fitri Yanti Hennie Vianora Herry Novrianda Kamaludin Kurniawan Saputra Lizar Alfansi M. Zulkarnain Yuliarso Muhamad Abduh Muhammad Rusdi Muhammad Yasser Iqbal Daulay Mustika Hidayat Nasution Nasution Praningrum Praningrum Rina Suthia Hayu Rina Suthia Hayu Rudy Muslimin Sharon Rivani Martiza Slamet Widodo Sularsih Anggarawati Sularsih Anggarawati Syaiful Anwar Syaiful Anwar AB Wahyu Handono Weni Heriati Willy Abdillah Yessy Elita