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All Journal AGRIEKONOMIKA The Indonesian Accounting Review Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Eco-Entrepreneur Literacy : International Scientific Journals of Social, Education, Humanities Priviet Social Sciences Journal Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis E-Jurnal Manajemen
Muhammad Alkirom Wildan
Universitas Trunojoyo Madura
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Social Media on Customer Buying Behavior Sulfa Sulfia; Refina Dyah Pramesti Utomo Putri; Mutiara Cantika Kamila Putri; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2294

Abstract

This study aims to analyze the influence of social media on consumer purchasing behavior using a qualitative approach. Social media has become a primary medium in digital marketing, enabling direct interaction between brands and consumers. This study used an online questionnaire distributed to 50 respondents aged 18–24 years, as well as semi-structured interviews with five informants who had experience shopping through social media. The results showed that attractive visual content, influencer support, and Electronic Word of Mouth (E-WOM) play a significant role in shaping purchasing decisions. This study contributes to the understanding of contemporary marketing practices and offers effective strategies in optimizing social media. Visual content increases product appeal, influencers build consumer trust, and E-WOM serves as a source of information and social validation. These findings provide theoretical contributions to the study of digital consumer behavior and offer practical implications for business actors in designing more effective and relevant social media marketing strategies in the digital era. This study not only enriches the theoretical understanding of consumer behavior in the digital context but also offers practical implications for business actors and marketers. Marketing strategies that emphasize authentic visual elements, collaboration with relevant influencers, and encouraging consumer engagement through online reviews and testimonials have proven effective in influencing purchase intentions. Thus, this study provides an important contribution in the development of social media-based marketing strategies that are more adaptive and responsive to current consumer trends.
Effectiveness of recommendation algorithms on impulsive buying in e-commerce platforms: A systematic literature review Nuriya Fadilah; Itaul Masarroh; Muhammad Alkirom Wildan
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.485

Abstract

This study analyzes the effectiveness of recommendation algorithms in influencing impulsive buying behavior on e-commerce platforms. Through a comprehensive review of the existing research literature, it was revealed that personalization strategies such as collaborative filtering, content-based filtering, and artificial intelligence (AI) boost impulsive buying tendencies by alleviating cognitive burdens and enhancing elements such as limited-time offers, social proof, and emotional connection. Factors such as flow experience, positive feelings, and moderating elements such as age, social media influence, and economic circumstances also play a crucial role in determining the effectiveness of these algorithms. This study provides beneficial knowledge for algorithm developers and digital marketers to refine personalization efforts and to consider psychological and contextual influences when crafting more impactful marketing strategies.
Co-Authors - Mufarrohah - Muzakki Abidin, Zainal Adelia Putri Arisita Ahmad Hasinul Adabi Alfi Manzilatur Rohmah Erza Nasywa Salsabila Farid Al Farizi Farrah Noor Aminah Ilfah Fatimah Fibriyanti Anjali Firman Agung Pradana Indra Lukmanul Khakim Irna Sulistiarini Irsyadul Ibad Itaul Masarroh Jessica Fernanda Audrelya Leny Marita M. Abbas Sastrodiputro M. Firdaus Tsani Malika Risqi Moh Hafis Xafier Mohammad Arief Mohammad Isnain Firmanzah Mutiara Cantika Kamila Putri Nanda Ochtafia Nur Aisyah Nur Fadilah Nur Fitri Risnaidi Putri Nurita Andriani Nuriya Fadilah Nurul Maisyaroh Ratih Putri Puspitasari Refina Dyah Pramesti Utomo Putri Resa Ummami Riska Nur Fauziyah Safrizal, Helmi Buyung Aulia Salsabilah Al Fitri Sanida Nisa Farasi Sefi Rahmawati Sulfa Sulfia Syifa Fauziya Thijanul Aroby Umroatus Soleha Vicky Febriansyah Vina Rohmatul Ummah Vischa Putri Pratama Afianti