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All Journal AGRIEKONOMIKA The Indonesian Accounting Review Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Eco-Entrepreneur JUSPI (Jurnal Sejarah Peradaban Islam) Literacy : International Scientific Journals of Social, Education, Humanities Priviet Social Sciences Journal Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis E-Jurnal Manajemen
Muhammad Alkirom Wildan
Universitas Trunojoyo Madura
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Social Media on Customer Buying Behavior Sulfa Sulfia; Refina Dyah Pramesti Utomo Putri; Mutiara Cantika Kamila Putri; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2294

Abstract

This study aims to analyze the influence of social media on consumer purchasing behavior using a qualitative approach. Social media has become a primary medium in digital marketing, enabling direct interaction between brands and consumers. This study used an online questionnaire distributed to 50 respondents aged 18–24 years, as well as semi-structured interviews with five informants who had experience shopping through social media. The results showed that attractive visual content, influencer support, and Electronic Word of Mouth (E-WOM) play a significant role in shaping purchasing decisions. This study contributes to the understanding of contemporary marketing practices and offers effective strategies in optimizing social media. Visual content increases product appeal, influencers build consumer trust, and E-WOM serves as a source of information and social validation. These findings provide theoretical contributions to the study of digital consumer behavior and offer practical implications for business actors in designing more effective and relevant social media marketing strategies in the digital era. This study not only enriches the theoretical understanding of consumer behavior in the digital context but also offers practical implications for business actors and marketers. Marketing strategies that emphasize authentic visual elements, collaboration with relevant influencers, and encouraging consumer engagement through online reviews and testimonials have proven effective in influencing purchase intentions. Thus, this study provides an important contribution in the development of social media-based marketing strategies that are more adaptive and responsive to current consumer trends.
Effectiveness of recommendation algorithms on impulsive buying in e-commerce platforms: A systematic literature review Nuriya Fadilah; Itaul Masarroh; Muhammad Alkirom Wildan
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.485

Abstract

This study analyzes the effectiveness of recommendation algorithms in influencing impulsive buying behavior on e-commerce platforms. Through a comprehensive review of the existing research literature, it was revealed that personalization strategies such as collaborative filtering, content-based filtering, and artificial intelligence (AI) boost impulsive buying tendencies by alleviating cognitive burdens and enhancing elements such as limited-time offers, social proof, and emotional connection. Factors such as flow experience, positive feelings, and moderating elements such as age, social media influence, and economic circumstances also play a crucial role in determining the effectiveness of these algorithms. This study provides beneficial knowledge for algorithm developers and digital marketers to refine personalization efforts and to consider psychological and contextual influences when crafting more impactful marketing strategies.
Reng Lake’ Noro’ Reng Bini’ Culture in the Perspective of Islamic Epistemology and Local Wisdom Prasetyo Nugroho; Akh Lutfi; Moh Farid; Fahmi Ashar; Sutikno Sutikno; Muhammad Alkirom Wildan
JUSPI (Jurnal Sejarah Peradaban Islam) Vol 10, No 1 (2026)
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/juspi.v10i1.28444

Abstract

This study examines the cultural practice of Reng Lake' Noro' Reng Bini' in Madurese society from the perspectives of Islamic epistemology and local wisdom, particularly in relation to male migration and women's post-marital security. The research employs a qualitative descriptive-analytical method using anthropological, phenomenological, and normative-theological approaches. Data were collected through in-depth interviews with religious leaders, village elders, and families practicing the tradition, supported by document analysis of classical fiqh texts, Qur'anic exegesis, and reputable journal articles. Data analysis involved data reduction, thematic coding, hermeneutic interpretation, and source triangulation. The findings indicate that Reng Lake' Noro' Reng Bini' functions as a cultural-religious strategy to protect women, adapt to male migration, and locally reinterpret the concept of qiwāmah. This study concludes that Madurese local wisdom operates as a practical form of Islamic epistemology, offering theoretical contributions to Islamic family studies and practical implications for culturally responsive Islamic discourse and family policy.
Employee’s productivity at the operation of indonesian railway Muhammad Alkirom Wildan
The Indonesian Accounting Review Vol. 10 No. 1 (2020): January - June 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/tiar.v10i1.1838

Abstract

This research was done to study the effect of the physical work environment and nonphysical workplace environment on employee’s productivity. It was conducted at the Indonesian Railway Corp. operation district 8. The population consists of 250 employees and the sample was determined using Slovin’s equation with the size 71 employees. The data was taken using a questionnaire and analyzed using linear regression to analyze the partial and simultaneous effect of the physical work envi-ronment and nonphysical workplace environment towards employee’s productivity. Based on the statistical analysis conducted using SPSS 18, the p-Value of the physical workplace environment and nonphysical workplace environment are 0.013 and 0.036 respectively, both are less than 0.05. Thus, it indicates that the physical workplace environment and nonphysical workplace environment significantly and partially affect employee’s productivity, while the F-count is 14.831 and its p-Value is 0.000 (<0.05) indicating that physical workplace environment and non-physical workplace environment simultaneously affected employee’s productivity. The regression coefficient (R2) was 0.504 or 50.4 %. Therefore, it also shows that the physical workplace environment and non-physical workplace environment simultaneously affected employee’s productivity about 50.4%, and about 49.6% might be affected by other variables.
Strategi Pengelolaan Sumber Daya Manusia dalam Meningkatkan Kinerja Karyawan Irsyadul Ibad; M. Abbas Sastrodiputro; Muhammad Alkirom Wildan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6085

Abstract

Salah satu aset terpenting yang dimiliki oleh suatu perusahaan adalah sumber daya manusia yang menjadi isu utama dalam kesuksesan tercapainya tujuan suatu perusahaan sebagai kinerja karyawan yang diukur dari strategi pengelolaan sumber daya manusia (SDM). Tujuan dari penelitian ini adalah untuk mengetahui pentingnya strategi pengelolaan sumber daya manusia yang terpat sehingga berdampak pada kinerja karyawan yang meningkat. Dalam penelitian ini, kami mengamati penerapan pengelolaan sumber daya manusia pada UD.Jaya Makmur berdasarkan kinerja karyawannya dengan melakukan wawancara kepada karyawan dan pemimpin. Penelitian ini menggunakan metode kualitatif dimana sumber penelitiannya berada pada Buku, Artikel, Jurnal serta wawancara sehingga diperoleh hasil penelitian yang menyatakan bahwa pengelolaan sumber daya manusia (SDM) pada UD.Jaya Makmur itu berpengaruh positif terhadap kinerja karyawan.
Pengaruh Stres Kerja Terhadap Kinerja Karyawan Pada Unit SSDM Di PT KAI DAOP 8 Surabaya Adelia Putri Arisita; M. Firdaus Tsani; Muhammad Alkirom Wildan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6111

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja terhadap kinerja karyawan di unit SDM PT KAI DAOP 8 Surabaya. Dalam lingkungan kerja yang dinamis, stres kerja menjadi tantangan utama yang dapat mempengaruhi produktivitas karyawan. Beban kerja yang tinggi, tekanan tenggat waktu, serta kurangnya dukungan manajemen diidentifikasi sebagai faktor utama penyebab stres. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linear untuk mengukur pengaruh stres terhadap kinerja. Hasil menunjukkan bahwa stres kerja memiliki dampak negatif yang signifikan terhadap kinerja karyawan. Semakin tinggi tingkat stres yang dialami, semakin rendah kualitas, kuantitas, dan efisiensi kerja karyawan. Berdasarkan temuan ini, direkomendasikan agar perusahaan mengelola stres kerja melalui pengaturan beban kerja, peningkatan dukungan manajemen, dan program manajemen stres.
Strategi Peningkatan Kualitas Sumber Daya Manusia untuk Daya Saing Perusahaan : Studi Kasus PT Matahari Department Store Cabang Bangkalan Firman Agung Pradana; Vicky Febriansyah; Muhammad Alkirom Wildan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6198

Abstract

Penelitian ini bertujuan untuk menganalisis strategi peningkatan kualitas sumber daya manusia (SDM) dalam rangka meningkatkan daya saing perusahaan, dengan studi kasus pada PT Matahari Department Store Cabang Bangkalan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode wawancara dan observasi langsung. Hasil penelitian menunjukkan bahwa strategi peningkatan kualitas SDM yang diterapkan oleh PT Matahari, seperti pelatihan dan pengembangan karir, telah memberikan dampak positif terhadap produktivitas dan kepuasan pelanggan. Selain itu, analisis SWOT yang dilakukan mengungkapkan bahwa perusahaan memiliki kekuatan signifikan seperti reputasi merek dan lokasi strategis, namun juga menghadapi tantangan seperti persaingan dengan toko online dan tingkat turnover karyawan yang tinggi.
Pengaruh Stres Kerja Dalam Kepuasan Kinerja Karyawan Terhadap Keinginan Berhenti Bekerja Nur Fadilah; Vischa Putri Pratama Afianti; Muhammad Alkirom Wildan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6314

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh stres kerja terhadap kepuasan kinerja karyawan dan keinginan berhenti bekerja. Metode yang digunakan adalah tinjauan literatur sistematik yang menganalisis hasil penelitian sebelumnya terkait stres kerja, kepuasan kerja, dan turnover intention. Hasil penelitian menunjukkan bahwa stres kerja yang tinggi berdampak negatif terhadap kinerja karyawan, yang pada akhirnya meningkatkan keinginan untuk meninggalkan pekerjaan. Sebaliknya, kepuasan kerja yang tinggi dapat mengurangi keinginan berhenti bekerja dan meningkatkan produktivitas serta komitmen karyawan. Faktor-faktor seperti beban kerja, tekanan waktu, dan supervisi yang buruk menjadi penyebab utama stres kerja. Di sisi lain, elemen seperti gaji yang layak, promosi yang adil, dan lingkungan kerja yang mendukung berperan penting dalam meningkatkan kepuasan kerja. Upaya untuk mengurangi turnover intention melibatkan pemberian kompensasi yang layak, pengembangan karier, serta perbaikan dalam proses pengelolaan kinerja dan komunikasi. Penelitian ini menyimpulkan bahwa pengelolaan stres kerja dan peningkatan kepuasan kerja adalah strategi penting untuk mempertahankan karyawan dan mengurangi tingkat turnover yang tinggi.
Co-Authors - Mufarrohah - Muzakki Abidin, Zainal Adelia Putri Arisita Ahmad Hasinul Adabi Akh Lutfi Alfi Manzilatur Rohmah Erza Nasywa Salsabila Fahmi Ashar Farid Al Farizi Farrah Noor Aminah Ilfah Fatimah Fibriyanti Anjali Firman Agung Pradana Indra Lukmanul Khakim Irna Sulistiarini Irsyadul Ibad Itaul Masarroh Jessica Fernanda Audrelya Leny Marita M. Abbas Sastrodiputro M. Firdaus Tsani Malika Risqi Moh Farid Moh Hafis Xafier Mohammad Arief Mohammad Isnain Firmanzah Mutiara Cantika Kamila Putri Nanda Ochtafia Nur Aisyah Nur Fadilah Nur Fitri Risnaidi Putri Nurita Andriani Nuriya Fadilah Nurul Maisyaroh Prasetyo Nugroho Ratih Putri Puspitasari Refina Dyah Pramesti Utomo Putri Resa Ummami Riska Nur Fauziyah Safrizal, Helmi Buyung Aulia Salsabilah Al Fitri Sanida Nisa Farasi Sefi Rahmawati Sulfa Sulfia Sutikno, Sutikno Syifa Fauziya Thijanul Aroby Umroatus Soleha Vicky Febriansyah Vina Rohmatul Ummah Vischa Putri Pratama Afianti