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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat MODUS-Jurnal Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Bisnis Darmajaya Procuratio : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Rekayasa Industri (JRI) Jurnal Fokus Manajemen Bisnis Management and Sustainable Development Journal Asian Management and Business Review Empowerment : Jurnal Pengabdian Pada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat ALLURE JOURNAL Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Kreatif Cemerlang Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Miftah EDUJ : English Education Journal Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Multidisciplinary Indonesian Center Journal Indonesia Economic Journal PHINISI Journal of Economic and Business Journal of Sustainable Innovation Engineering Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Rashid Journal of Public Administration and Local Governance Jurnal Riset Bisnis dan Ekonomi Digital
Antonius Satria Hadi
Universitas Widya Mataram
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Penyuluhan Digital Marketing di Yayasan Pondok Pesantren Modern Yatim dan Dhuafa Madania Yogyakarta Khairi, Ardhi; Sari, Niken Permata; Sari, Utami Tunjung; Bahri, Bahri; Artha, Bhenu; Asri, Cahya Purnama; Hadi, Antonius Satria
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 3 (2023): August 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i3.115

Abstract

This community service activity provides counseling to students and administrators of YPPMD Madania which aims to provide additional understanding and knowledge about digital marketing, so that later the students and administrators of YPPMD Madania can use digital marketing in their business. This community service activity was carried out using lecture and question and answer methods. The benefits that can be obtained by participants from this community service activity include increased knowledge, understanding, and experience of YPPMD Madania students and administrators about digital marketing.
The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone Hadi, Antonius Satria
Asian Management and Business Review Volume 1 Issue 2, 2021
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.735 KB) | DOI: 10.20885/AMBR.vol1.iss2.art2

Abstract

The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on repurchase intention, both partially and simultaneously. Respondents in this study were 99 students from several universities in Yogyakarta. The analytical technique used in this research is multiple linear regression analysis, F test and t test. All tests using IBM SPSS software version 23. The results of this study prove that product attribute has a positive effect on repurchase intention, price has a positive effect on repurchase intention, and promotion mix has a positive effect on repurchase intention. Each of hypotheses discussed in detail into this article.
The relationship between consumer buying behavior, social aspects, and technostress on smartphone Hadi, Antonius Satria
Asian Management and Business Review Volume 2 Issue 1, 2022
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol2.iss1.art1

Abstract

The objectives of this study is to investigate the influence of social aspects including social need and social influence toward dependency, the influence of dependency toward repeat purchase intention and technostress. Respondents in this research were 200 undergraduate students from universities in Yogyakarta, Indonesia. This research has four hypotheses. The analytical technique used in this research were Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) using LISREL 10 software. The results of this research empirically proves that social aspects including social need and social influence has significant and positive effect toward dependency, and dependency has significant and positive effect toward repeat purchase intention and technostress. Each of hypotheses were accepted and elaborated more detail in discussion section.
The role of integrated marketing communication, ecological knowledge and co-creation of value toward visitor satisfaction in the hotel industry Hadi, Antonius Satria
Asian Management and Business Review Volume 3 Issue 1, 2023
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol3.iss1.art5

Abstract

This research aims to examine the effect of integrated marketing communication on visitor satisfaction mediated by ecological knowledge and co-creation of value. Respondents in this study were 150 tourists who have stayed at hotels in Yogyakarta. This research has five hypotheses. The analytical technique used in this research were confirmatory factor analysis (CFA) and structural equation model (SEM) using SmartPLS 3 software. The results of this research empirically prove that integrated marketing communication positively affects visitor satisfaction mediated by ecological knowledge and co-creation of value. Each of the hypotheses was accepted and discussed in detail in this article.
The influence of marketing mix on repurchase intention for eco-friendly products among university students in Indonesia Hadi, Antonius Satria
PHINISI Vol.2, No.2 (2025): May 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i2.85

Abstract

This study examines the impact of marketing mix dimensions on repurchase intention for eco-friendly products among university students in Yogyakarta, Indonesia. Using a quantitative approach, data were collected from respondents through structured questionnaires and analyzed via multiple linear regression. The results indicate that product quality, competitive pricing, and promotional efforts significantly influence repurchase intention. However, distribution channels did not have a significant effect, suggesting that accessibility alone does not drive repeat purchases intention. These findings highlight the importance of product innovation, price optimization, and strategic promotions in encouraging sustainable consumption. This study contributes to green marketing by providing empirical insights into consumer behavior. Future research should explore additional factors such as environmental awareness and brand loyalty to further understand repurchase intentions for eco-friendly products.
PENGARUH PAPARAN, AFINITAS, DAN KETERGANTUNGAN TERHADAP PERILAKU PEMBELIAN ULANG KONSUMEN Hadi, Antonius Satria
Modus Vol. 32 No. 1 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i1.3209

Abstract

ABSTRACTThis research aims to investigate the effect of exposure and affinity on dependency and the effect of dependency on repurchase intention in smartphone context. Exposure and affinity are considered important factors that trigger dependency. Exposure is a state of condition when making contact (exposed) with something. While affinity is a condition of users who want to be always close to something. This research has three hypotheses. Data were collected from 200 respondents using purposive sampling technique. Research data collection using a questionnaire that has been distributed to undergraduate students at Universitas Gadjah Mada, Yogyakarta, then processed and analyzed using structural equation modeling techniques with LISREL software. The result of this research shows that exposure and affinity have positive and significant effect to dependency, meanwhile dependence has positive and significant effect on repurchase intention. All hypotheses in this study were accepted and will be discussed in detail in this research article. Keywords: exposure; affinity; dependency; repurchase intention; smartphone ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh paparan dan afinitas terhadap ketergantungan dan pengaruh ketergantungan pada niat untuk membeli kembali / minat beli ulang dalam konteks ponsel cerdas (smartphone). Paparan dan afinitas dianggap sebagai faktor penting yang memicu ketergantungan. Paparan adalah kondisi saat melakukan kontak (terekspos) dengan sesuatu. Sedangkan afinitas adalah kondisi pengguna yang ingin selalu dekat dengan sesuatu. Penelitian ini memiliki tiga hipotesis. Data dikumpulkan dari 200 responden menggunakan teknik purposive sampling. Pengumpulan data penelitian menggunakan kuisioner yang telah dibagikan kepada mahasiswa sarjana Universitas Gadjah Mada, Yogyakarta, kemudian diolah dan dianalisis menggunakan teknik pemodelan persamaan struktural dengan perangkat lunak LISREL. Hasil penelitian ini menunjukkan bahwa paparan dan afinitas berpengaruh positif dan signifikan terhadap ketergantungan, sedangkan ketergantungan sendiri berpengaruh positif dan signifikan terhadap minat beli ulang. Semua hipotesis pada penelitian ini diterima dan akan dibahas secara detail dalam artikel penelitian ini.Kata kunci: paparan; afinitas; ketergantungan; minat beli ulang; smartphone
ANALISIS PUSTAKA TENTANG KEBIJAKAN DIVIDEN Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25798

Abstract

Faktor-faktor penentu kebijakan dividen telah diteliti selama beberapa dekade, namun belum ada konsensus mengenai faktor-faktor mana yang memengaruhi kecenderungan membayar dividen dan pembayaran dividen. Artikel ini merupakan tinjauan literatur tentang dividen. Tujuan penelitian ini adalah untuk memberikan tinjauan literatur yang mendalam tentang dividen di perusahaan. Penelitian ini menggunakan 58 artikel sebagai bahan kajian. Hasil penelitian menunjukkan variabel-variabel yang mempengaruhi maupun dipengaruhi dividen. Penelitian ini tidak menemukan dividen sebagai variabel moderasi maupun mediasi. Variabel yang diidentifikasi dalam penelitian ini merupakan variabel internal dan eksternal perusahaan.
FROM SATISFACTION TO LOYALTY: MODELING THE IMPACT OF TRAVEL AND DESTINATION EXPERIENCES ON REVISIT INTENTIONS Bhenu Artha; Ascasaputra Aditya; Antonius Satria Hadi; Bahri Bahri; Utami Tunjung Sari5; Niken Permata Sari6; Cahya Purnama Asri
Journal of Development Economics and Digitalization, Tourism Economics Vol. 2 No. 4 (2025): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v2i4.3195

Abstract

Tourism has become an important industry over the last few decades, and its economic impact, including direct, indirect, and induced effects, has been enormous. The purpose of this study is to determine the relationship between travel satisfaction, destination satisfaction, and revisit intention. To accomplish the aims and objectives of the research, a theoretical literature assessment is carried out, and a conceptual framework for further investigation is provided. We present that Destination Satisfaction significantly and positively influences revisit intention, travel satisfaction significantly and positively influences revisit intention, travel satisfaction significantly and positively influences destination satisfaction, and destination satisfaction significantly mediates the positive relationship between travel satisfaction and revisit intention.
Mediating Function of Sustainable Agriculture in The Impact of FinTech on AI-Based Green Marketing Aditya, Ascasaputra; Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3384

Abstract

Global sustainability agendas, especially in the agricultural sector, are being advanced by the convergence of green marketing, sustainable agriculture, and technological innovation. Green marketing orientation gauges an organization's commitment to putting strategic, tactical, and internal procedures and activities into place with the goal of developing, communicating, and delivering goods and/or services with the least amount of environmental impact. FinTech is the use of cutting-edge digital technologies, like blockchain, digital credit, mobile banking, and alternative data analytics, to provide financial services, particularly in areas where traditional systems are still insufficiently advanced or exclusive. By improving efficiency, increasing access, lowering transaction costs, and promoting financial inclusion, all of which are essential components of sustainable development, FinTech has quickly upended traditional financial infrastructures. The purpose of this study is to determine the influence of fintech on sustainable agriculture and ultimately affect artificial intelligence (AI)-based green marketing. This research uses theoretical literature review as a research method. Authors found that fintech affects sustainable agriculture, and AI-based green marketing affected by sustainable agriculture. Digital finance has emerged as a transformative force in the agricultural sector, reshaping how farmers, agribusinesses, and intermediaries access and manage financial services. The agricultural value chain, which encompasses production, processing, distribution, and retail, has historically faced challenges related to inefficiency, lack of transparency, and limited access to credit. By integrating digital technologies such as mobile banking, blockchain, and digital payment systems, financial transactions within agriculture are becoming more transparent, accessible, and efficient.
Digitalisasi Pemasaran UMKM Solusi Inovatif untuk Menembus Pasar yang Lebih Luas Bhenu Artha; Antonius Satria Hadi; Bahri Bahri; Cahya Purnama Asri; Utami Tunjung Sari; Niken Permata Sari; Ascasaputra Aditya
Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2025)
Publisher : PT. Edutech Inovatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64109/hmjpvw04

Abstract

UMKM mendukung usaha besar dan berperan penting dalam penciptaan lapangan kerja, pengentasan kemiskinan, pertumbuhan, dan inklusi sosial dalam ekonomi global modern. Pemahaman teknologi digital, terutama yang berkaitan dengan pemasaran sangat diperlukan bagi para pelaku UMKM. Kegiatan pengabdian masyarakat ini memberikan penyuluhan kepada para pelaku UMKM di Dusun Kepitu, Trimulyo, Sleman yang bertujuan untuk memberikan tambahan pemahaman dan pengetahuan tentang pemasaran digital, agar nantinya para pelaku UMKM dapat menjalankan usaha dengan lebih baik. Tujuan penyampaiakan ini yaitu memahami konsep dasar digital marketing dan kanal utamanya, mampu menyiapkan akun bisnis sederhana di media sosial dan marketplace, mampu membuat konten yang menarik dan dasar pemasangan iklan berbayar, dan menyusun rencana pemasaran digital sederhana untuk 3 bulan ke depan. Kegiatan pengabdian masyarakat ini dilaksanakan dengan metode ceramah, demonstrasi, dan tanya jawab. Manfaat yang dapat diperoleh peserta dari kegiatan pengabdian masyarakat ini antara lain peningkatan pengetahuan, pemahaman, dan pengalaman para pelaku UMKM Kepitu, Trimulyo, Sleman tentang pemasaran digital. Evaluasi kegiatan menunjukkan bahwa sebagian besar audiens menilai kualitas materi dan relevansi kegiatan dengan sangat baik. Hal ini menunjukkan bahwa kegiatan penyuluhan berjalan efektif dan mampu menjawab kebutuhan audiens. Diperlukan tindak lanjut berupa  pendampingan teknis agar pemanfaatan pemasaran digital dapat diimplementasikan secara optimal dan memberikan hasil semaksimal mungkin bagi para pelaku UMKM
Co-Authors Aditya, Ascasaputra Ardhi Khairi Ardhi Khairi, Ardhi Ardi Ardi Artha, Bhenu Ascasaputra Aditya Ascasaputra Aditya Asri, Cahya Purnama Bahri Bahri Bahri Bahri Bahri bahri Bahri Bahri Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Cahya Purnama Asri Cahya Purnama Asri Elang Perwira Manggala Seta Fajar Santoso Jumadi Jumadi Kasma Manggala Matipa, Tirsa Trisandi Niken Permata Sari Niken Permata Sari Niken Permata Sari, Niken Permata Niken Permata Sari6 Osman, Muhamad Zulkiflee Prastyanto, Anjas Nugroho Sari, Utami Tunjung Satriadhi, Bintoro Stefanus Rumangkit Tirsa Trisandi Matipa Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari5