Articles
<![CDATA[Artificial Intelligence and Sustainable Innovation: A Theoretical Review ]]>
<![CDATA[Artha, Bhenu]]>;
<![CDATA[Sari, Utami Tunjung]]>;
<![CDATA[Bahri, Bahri]]>;
<![CDATA[Hadi, Antonius Satria]]>;
<![CDATA[Sari, Niken Permata]]>;
<![CDATA[Asri, Cahya Purnama]]>;
<![CDATA[Satriadhi, Bintoro]]>
<![CDATA[ Journal of Sustainable Innovation Engineering Vol. 1 No. 2 (2025): July ]]>
Publisher : <![CDATA[Institute Of Advanced Knowledge and Science ]]>
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DOI: 10.69693/sustainable.v1i2.12
<![CDATA[Artificial intelligence (AI) has become universal across various sectors, permeating every aspect of our lives regardless of age or profession. In this era of AI, it's necessary to prioritize sustainable development and innovation in its application, while AI enables rapid completion of tasks alike human efficiency, it also raises concerns about increasing unemployment rates. A theoretical literature review is conducted in order to achieve the research's goals and objectives, and a conceptual framework for future study is offered. Authors conclude that artificial intelligence affects green product, artificial intelligence affects green energy, and artificial intelligence affects green farming.]]>
<![CDATA[Mendorong Ekowisata Bahari Berkelanjutan: Peran E-Wom, Sikap, dan Model Utaut dalam Mendukung Ekonomi Biru di Indonesia ]]>
<![CDATA[Hadi, Antonius Satria]]>;
<![CDATA[Sari, Utami Tunjung]]>;
<![CDATA[Matipa, Tirsa Trisandi]]>;
<![CDATA[Sari, Niken Permata]]>
<![CDATA[ Syntax Literate Jurnal Ilmiah Indonesia ]]>
Publisher : <![CDATA[Syntax Corporation ]]>
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DOI: 10.36418/syntax-literate.v10i10.61758
<![CDATA[Indonesia sebagai negara kepulauan terbesar menghadapi tantangan dalam mengoptimalkan potensi ekowisata bahari untuk mendukung ekonomi biru yang berkelanjutan. Rendahnya partisipasi masyarakat dalam praktik ekowisata bahari menjadi hambatan utama pencapaian target konservasi dan kesejahteraan ekonomi pesisir. Penelitian ini bertujuan untuk menginvestigasi pengaruh harapan kinerja, harapan usaha, pengaruh sosial, kondisi fasilitas, dan sikap lingkungan terhadap perilaku ekowisata bahari melalui mediasi e-WOM intention dengan menggunakan pendekatan model UTAUT yang terintegrasi. Metode: Penelitian kuantitatif dengan desain cross-sectional ini menggunakan purposive sampling terhadap 248 wisatawan yang pernah berkunjung ke destinasi ekowisata bahari. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan bantuan SmartPLS 4Penelitian ini menganalisis faktor-faktor yang memengaruhi perilaku ekowisata bahari di Indonesia dengan mengintegrasikan model UTAUT dan peran mediasi e-WOM (electronic word-of-mouth). Temuan menunjukkan bahwa harapan kinerja, harapan usaha, pengaruh sosial, dan sikap lingkungan secara signifikan memengaruhi niat e-WOM, yang pada akhirnya berdampak positif pada perilaku ekowisata bahari (p<0.05). Kondisi fasilitas tidak signifikan memediasi hubungan ini (p=0.202), menunjukkan bahwa faktor internal memiliki pengaruh lebih kuat dibandingkan ketersediaan fasilitas. Penelitian ini memberikan kontribusi teoritis terhadap pengembangan model UTAUT dalam konteks pariwisata berkelanjutan dan menyediakan framework praktis bagi stakeholder untuk merancang strategi komunikasi digital yang mendorong partisipasi ekowisata bahari berkelanjutan.]]>
<![CDATA[KONTRIBUSI HIMABIWA DALAM PENGABDIAN KEPADA MASYARAKAT MELALUI BAKTI SOSIAL DI KALURAHAN BANYURADEN ]]>
<![CDATA[Hadi, Antonius Satria]]>;
<![CDATA[Sari, Utami Tunjung]]>;
<![CDATA[Artha, Bhenu]]>;
<![CDATA[Bahri, Bahri]]>;
<![CDATA[Sari, Niken Permata]]>;
<![CDATA[Asri, Cahya Purnama]]>;
<![CDATA[Ardi, Ardi]]>
<![CDATA[ ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): Oktober 2025 ]]>
Publisher : <![CDATA[Universitas Sanata Dharma ]]>
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DOI: 10.24071/aa.v8i2.12021
<![CDATA[Community service activities play a crucial role in fostering social awareness and student engagement in improving community welfare. This community service activity promoted the contribution of students in enhancing community welfare through a food-sharing social service program conducted by HIMABIWA. The program aims to provide food assistance to underprivileged communities while fostering a spirit of empathy and social responsibility among students. This paper analyzed the program's impact through direct observation and quick interviews with beneficiaries. The findings indicate that this initiative not only provides immediate food relief but also strengthens social bonds between students and the community. Furthermore, the program enhances students' understanding of real-world social issues and encourages active participation in humanitarian efforts. This study highlights the significance of student involvement in social programs as a means of holistic education, bridging academic knowledge with practical social contributions. The results suggest that structured and sustainable social initiatives can serve as an effective model for student-community engagement and social solidarity. ]]>
<![CDATA[PENYULUHAN KEWIRAUSAHAAN: MEMBANGUN MOTIVASI DAN KEMAMPUAN BERWIRAUSAHA BAGI ANGGOTA MAPAWIMA ]]>
<![CDATA[Artha, Bhenu]]>;
<![CDATA[Hadi, Antonius Satria]]>;
<![CDATA[Bahri, Bahri]]>;
<![CDATA[Sari, Niken Permata]]>;
<![CDATA[Asri, Cahya Purnama]]>
<![CDATA[ Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 2 (2024): Vol. 1 No. 2 Edisi April 2024 ]]>
Publisher : <![CDATA[PT. Jurnal Center Indonesia Publisher ]]>
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DOI: 10.62567/micjo.v1i2.55
<![CDATA[Para anggota Mapawima tidak memiliki pemahaman yang jelas tentang memulai bisnis sendiri. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberi anggota Mapawima pemahaman tentang kewirausahaan, UMKM, permodalan, dan pemasaran. Selain memberikan contoh tentang kewirausahaan, jenis usaha, dan individu wirausahawan, kegiatan ini menggunakan metode penyuluhan untuk meningkatkan pemahaman dan kesadaran para peserta. Materi pelatihan diberikan dalam satu hari kerja. 21 anggota Mapawima mengikuti mereka dalam pengabdian mereka kepada masyarakat. Diharapkan setiap orang yang mengambil bagian dalam kegiatan pengabdian masyarakat memiliki pemahaman tentang kewirausahaan sebagai pengetahuan yang akan mereka gunakan untuk memulai bisnis mereka sendiri di kemudian hari. Kata kunci: kewirausahaan, motivasi, penyuluhan]]>
<![CDATA[Penyuluhan Digital Marketing di Yayasan Pondok Pesantren Modern Yatim dan Dhuafa Madania Yogyakarta ]]>
<![CDATA[Khairi, Ardhi]]>;
<![CDATA[Sari, Niken Permata]]>;
<![CDATA[Sari, Utami Tunjung]]>;
<![CDATA[Bahri, Bahri]]>;
<![CDATA[Artha, Bhenu]]>;
<![CDATA[Asri, Cahya Purnama]]>;
<![CDATA[Hadi, Antonius Satria]]>
<![CDATA[ Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[Yayasan Pondok Pesantren Sunan Bonang Tuban ]]>
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DOI: 10.61231/jp2m.v1i3.115
<![CDATA[This community service activity provides counseling to students and administrators of YPPMD Madania which aims to provide additional understanding and knowledge about digital marketing, so that later the students and administrators of YPPMD Madania can use digital marketing in their business. This community service activity was carried out using lecture and question and answer methods. The benefits that can be obtained by participants from this community service activity include increased knowledge, understanding, and experience of YPPMD Madania students and administrators about digital marketing.]]>
<![CDATA[The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone ]]>
<![CDATA[Hadi, Antonius Satria]]>
<![CDATA[ Asian Management and Business Review Volume 1 Issue 2, 2021 ]]>
Publisher : <![CDATA[Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia ]]>
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DOI: 10.20885/AMBR.vol1.iss2.art2
<![CDATA[The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on repurchase intention, both partially and simultaneously. Respondents in this study were 99 students from several universities in Yogyakarta. The analytical technique used in this research is multiple linear regression analysis, F test and t test. All tests using IBM SPSS software version 23. The results of this study prove that product attribute has a positive effect on repurchase intention, price has a positive effect on repurchase intention, and promotion mix has a positive effect on repurchase intention. Each of hypotheses discussed in detail into this article.]]>
<![CDATA[The relationship between consumer buying behavior, social aspects, and technostress on smartphone ]]>
<![CDATA[Hadi, Antonius Satria]]>
<![CDATA[ Asian Management and Business Review Volume 2 Issue 1, 2022 ]]>
Publisher : <![CDATA[Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia ]]>
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DOI: 10.20885/AMBR.vol2.iss1.art1
<![CDATA[The objectives of this study is to investigate the influence of social aspects including social need and social influence toward dependency, the influence of dependency toward repeat purchase intention and technostress. Respondents in this research were 200 undergraduate students from universities in Yogyakarta, Indonesia. This research has four hypotheses. The analytical technique used in this research were Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) using LISREL 10 software. The results of this research empirically proves that social aspects including social need and social influence has significant and positive effect toward dependency, and dependency has significant and positive effect toward repeat purchase intention and technostress. Each of hypotheses were accepted and elaborated more detail in discussion section.]]>
<![CDATA[The role of integrated marketing communication, ecological knowledge and co-creation of value toward visitor satisfaction in the hotel industry ]]>
<![CDATA[Hadi, Antonius Satria]]>
<![CDATA[ Asian Management and Business Review Volume 3 Issue 1, 2023 ]]>
Publisher : <![CDATA[Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia ]]>
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DOI: 10.20885/AMBR.vol3.iss1.art5
<![CDATA[This research aims to examine the effect of integrated marketing communication on visitor satisfaction mediated by ecological knowledge and co-creation of value. Respondents in this study were 150 tourists who have stayed at hotels in Yogyakarta. This research has five hypotheses. The analytical technique used in this research were confirmatory factor analysis (CFA) and structural equation model (SEM) using SmartPLS 3 software. The results of this research empirically prove that integrated marketing communication positively affects visitor satisfaction mediated by ecological knowledge and co-creation of value. Each of the hypotheses was accepted and discussed in detail in this article.]]>
<![CDATA[The influence of marketing mix on repurchase intention for eco-friendly products among university students in Indonesia ]]>
<![CDATA[Hadi, Antonius Satria]]>
<![CDATA[ PHINISI Vol.2, No.2 (2025): May 2025 ]]>
Publisher : <![CDATA[Indonesia Research and Study Center ]]>
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DOI: 10.64282/phi.v2i2.85
<![CDATA[This study examines the impact of marketing mix dimensions on repurchase intention for eco-friendly products among university students in Yogyakarta, Indonesia. Using a quantitative approach, data were collected from respondents through structured questionnaires and analyzed via multiple linear regression. The results indicate that product quality, competitive pricing, and promotional efforts significantly influence repurchase intention. However, distribution channels did not have a significant effect, suggesting that accessibility alone does not drive repeat purchases intention. These findings highlight the importance of product innovation, price optimization, and strategic promotions in encouraging sustainable consumption. This study contributes to green marketing by providing empirical insights into consumer behavior. Future research should explore additional factors such as environmental awareness and brand loyalty to further understand repurchase intentions for eco-friendly products.]]>
<![CDATA[PENGARUH PAPARAN, AFINITAS, DAN KETERGANTUNGAN TERHADAP PERILAKU PEMBELIAN ULANG KONSUMEN ]]>
<![CDATA[Hadi, Antonius Satria]]>
<![CDATA[ Modus Vol. 32 No. 1 (2020): MODUS ]]>
Publisher : <![CDATA[Faculty of Business and Economics Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/modus.v32i1.3209
<![CDATA[ABSTRACTThis research aims to investigate the effect of exposure and affinity on dependency and the effect of dependency on repurchase intention in smartphone context. Exposure and affinity are considered important factors that trigger dependency. Exposure is a state of condition when making contact (exposed) with something. While affinity is a condition of users who want to be always close to something. This research has three hypotheses. Data were collected from 200 respondents using purposive sampling technique. Research data collection using a questionnaire that has been distributed to undergraduate students at Universitas Gadjah Mada, Yogyakarta, then processed and analyzed using structural equation modeling techniques with LISREL software. The result of this research shows that exposure and affinity have positive and significant effect to dependency, meanwhile dependence has positive and significant effect on repurchase intention. All hypotheses in this study were accepted and will be discussed in detail in this research article. Keywords: exposure; affinity; dependency; repurchase intention; smartphone ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh paparan dan afinitas terhadap ketergantungan dan pengaruh ketergantungan pada niat untuk membeli kembali / minat beli ulang dalam konteks ponsel cerdas (smartphone). Paparan dan afinitas dianggap sebagai faktor penting yang memicu ketergantungan. Paparan adalah kondisi saat melakukan kontak (terekspos) dengan sesuatu. Sedangkan afinitas adalah kondisi pengguna yang ingin selalu dekat dengan sesuatu. Penelitian ini memiliki tiga hipotesis. Data dikumpulkan dari 200 responden menggunakan teknik purposive sampling. Pengumpulan data penelitian menggunakan kuisioner yang telah dibagikan kepada mahasiswa sarjana Universitas Gadjah Mada, Yogyakarta, kemudian diolah dan dianalisis menggunakan teknik pemodelan persamaan struktural dengan perangkat lunak LISREL. Hasil penelitian ini menunjukkan bahwa paparan dan afinitas berpengaruh positif dan signifikan terhadap ketergantungan, sedangkan ketergantungan sendiri berpengaruh positif dan signifikan terhadap minat beli ulang. Semua hipotesis pada penelitian ini diterima dan akan dibahas secara detail dalam artikel penelitian ini.Kata kunci: paparan; afinitas; ketergantungan; minat beli ulang; smartphone]]>
