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All Journal Jurnal Penyuluhan Journal of Animation & Games Studies JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Narada : Jurnal Desain dan Seni Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan Journal of Ekonomics, Finance, and Management Studies
Mochamad Yudha Febrianta
Universitas Telkom
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Journal : Jurnal Penyuluhan

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Online Marketing Education and Application Development for MSMEs in Buah Batu District Bandung Astri Wulandari; Bethani Suryawardani; Dandy Marcelino; Gandeva Bayu Satrya; Fat’hah Noor Prawita; Mochamad Yudha Febrianta
Jurnal Penyuluhan Vol. 18 No. 02 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202238834

Abstract

In today's fast-paced world of information and technology, it's impossible to do anything without a connection to the internet. Due to the rising level of competition in the market, small and medium-sized businesses (SMEs) that are owned and operated by business people need to make use of digital media to raise their brands' visibility and hence their competitiveness. In order to help MSME actors in Buah Batu District continue to grow and develop, the mentorship program for selected partners aims to assist them in developing innovative goods. The MSME actors in Buah Batu District are likely to benefit from assistance related to the district's online web platform, which has been established. It has been determined that in order to help MSME actors (including those designing product labels and packaging) learn about online marketing, the team will offer online marketing education workshops. They will also develop a better product website, integrate the site with helpful applications, and create an updated database system that can be relied upon.
Digital Tools for Co-working Space Batununggal Using Digital-Ads, AR-Based Socmed Content, and Enterprise Resource Planning Bethani Suryawardani; Astri Wulandari; Gandeva Bayu Satrya; Dandy Marcelino; Fat’hah Noor Prawita; Mochamad Yudha Febrianta; Tarandhika Tantra
Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/19202341777

Abstract

The rise of information and technology requires all businesses and nonprofits to digitize. The co-working facility in Bandung's Batununggal District does the same. Batununggal co-working facility intends to promote locals' creativity and host start-up actors. This community service targets MSME actors and inhabitants in Bandung's Batununggal subdistrict, those who have established a business and those who will establish a business. Workshops on digital technologies, digital ads, and AR-based social media content offer business actors insight and competence. Participants also received training on enterprise resource planning to help manage and integrate corporate operations in Batununggal, Bandung. This series of community service activities increased participants' insight into digital-based promotional strategies and the use of digital tools and digital ads for their products; increased participants' insight and competence in managing and integrating business using the ERP system; trained participants to use AR technology on social media, especially Instagram, to promote their products.
Co-Authors Akhmadi Akhmadi Alfrida Wira Kusuma Astuti Andrea, Nadira Ochell Andreas Rio Adriyanto Astri Wulandari Astuti, Alfrida Wira Kusuma Athifa Sri Ismiranti Bethani Suryawardani Dandy Marcelino Dandy Marcelino Fat’hah Noor Prawita Fat’hah Noor Prawita Fetty Poerwita Sary Fujiyanti, Indri Gandeva Bayu Satrya Husneni Mukhtar Istiqomah Marcelino, Dandy Milleniartha Moslem Muhammad Hablul Barri Muhammad Indra Muharman Lubis Prawita, Fat’hah Noor Puspawati, Ni Nengah Nitha Rafian Ramadhani Ramadhan, Anka Jelang Rhamdani, Shofia Putri Setiawan, Laudza Tsabitul Azmi Shidqi, Farhan Sri Widianesty Sri Widiyanesti Sukandar, Galang Pramudika Syahrul Robbiansyah Ramadhan Tarandhika Tantra Tegar Faiqul Hamman Basuki Tiara Oktapiani