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All Journal Jurnal Penyuluhan Journal of Animation & Games Studies JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Narada : Jurnal Desain dan Seni Jurnal Ekonomi Action Research Literate (ARL) Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan Journal of Ekonomics, Finance, and Management Studies
Mochamad Yudha Febrianta
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : eProceedings of Management

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Analyzing Dating Application Adoption Towards Behavioral Intention Using A Utaut2 (Case Study: Premium Bumble User In Indonesia) Laudza Tsabitul Azmi Setiawan; Mochamad Yudha Febrianta
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

The Covid-19 pandemic has changed the current style of socializing, and dating applications have become an interesting topic of conversation in Indonesia. Rakuten Insight states that interactions on dating apps increased by 32% during Covid-19, and dating app usage increased by 19% over one year. Bumble is one of the biggest dating apps in the world. The purpose of this study was to investigate the factors associated with technology acceptance and use of the Bumble application. The research framework used in this study is UTAUT2. Data collection was processed using a questionnaire technique which was distributed to all Bumble users who are domiciled in Indonesia. Data analysis will use SmartPLS 3.2.9 which produces outer model testing and inner model testing. Descriptive analysis in this study is needed to understand more deeply about the characteristics of the respondents and their assessment of Bumble. The results show that there are five significant factors that influence Use Behavior and Behavioral Intention of Bumble users in Indonesia, namely Performance Expectancy, Social Influence, Facilitating Conditions, Price Value, and Habit and have a significant positive effect on Behavioral Intention. Meanwhile, Behavioral Intention and Habit have a significant positive influence on Use Behavior.Keywords-Bumble, UTAUT2, use behavior, behavior intention, Indonesia
Pengaruh Customer Review Dan Influencer Endorsement Terhadap Purchase Intention Dengan Trust Sebagai Variabel Moderasi Pada Produk Ms Glow Shofia Putri Rhamdani; Mochamad Yudha Febrianta
eProceedings of Management Vol 10, No 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Perkembangan teknologi internet di Indonesia memudahkan masyarakat Indonesia salah satunya berbelanja kebutuhansehari-hari. Salah satu kebutuhan masyarakat Indonesia terutama dikalangan wanita saat ini yaitu rangkaian perawatanwajah atau skincare. Perawatan wajah kini menjadi produk yang paling laris di e-commerce salah satunya adalahbrand skincare MS Glow. MS Glow dinobatkan menjadi skincare paling laris di e-commerce pada tahun 2021. Makadari itu penelitian ini bertujuan untuk menganalisis pengaruh dari customer review, influencer endorsement dan trustterhadap purchase intention terhadap produk MS Glow di Indonesia. Metode penelitian yang digunakan dalampenelitian ini dengan menggunakan metode kuantitatif, penyebaran kuesioner kepada 385 responden di Indonesiayang mengetahui produk MS Glow, berminat terhadap produk MS Glow dan pernah membaca review dari customermaupun influencer. Teknik analisis data pada penelitian ini menggunakan Structural Equation Model (SEM) softwareSmartPLS. Hasil pada penelitian ini menunjukan bahwa customer review dan influencer endorsement berpengaruhsecara positif, akan tetapi dalam penelitian ini trust dapat memoderasi customer review terhadap purchase intentionnamun tidak memoderasi influencer endorsement terhadap purchase intention. Hasil penelitian ini dapat digunakanoleh pembaca sebagai sumber informasi tambahan dan kepada pihak perusahaan MS Glow untuk mengevaluasistrategi pemasarannya, meningkatkan formulasi dan kualitas produk sehingga tetap menjaga ulasan dari konsumen.Kata Kunci-Customer Review, eWOM, Influencer Review, Trust dan Purchase Intention.
Co-Authors Akhmadi Akhmadi Alfrida Wira Kusuma Astuti Andreas Rio Adriyanto Astri Wulandari Athifa Sri Ismiranti Bethani Suryawardani Dandy Marcelino Dandy Marcelino Farrel Adhirajasa Fat’hah Noor Prawita Fat’hah Noor Prawita Fetty Poerwita Sary Galuh Sudarawerti Gandeva Bayu Satrya Husneni Mukhtar Istiqomah Laudza Tsabitul Azmi Setiawan Marcelino, Dandy Milleniartha Moslem Muhammad Hablul Barri Muhammad Indra Muharman Lubis Nadira Ochell Andrea Prawita, Fat’hah Noor Puspawati, Ni Nengah Nitha Rafian Ramadhani Ramadhan, Anka Jelang Shidqi, Farhan Shofia Putri Rhamdani Sri Widianesty Sri Widiyanesti Sukandar, Galang Pramudika Syahrul Robbiansyah Ramadhan Tarandhika Tantra Tegar Faiqul Hamman Basuki Tiara Oktapiani