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All Journal Journal of Business Strategy and Execution Journal The Winners Binus Business Review SEEIJ (Social Economics and Ecology International Journal)
Retno Dewanti
Universitas Bina Nusantara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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THE ROLE OF TRUST AND AFFECTIVE IDENTIFICATION AS A MEDIATOR BETWEEN PERCEIVED CSR AND INTENTION Dewanti, Retno; Pamela, Erina; Mohammad Shah, Khairul Anuar bin
SEEIJ (Social Economics and Ecology International Journal) Vol. 1 No. 1 (2017): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v1i1.5484

Abstract

This research about CSR was conducted at educational institutions, where the purpose of this study was to evaluate CSR activities. It is known that CSR activities are an obligation from the government to companies. This study examined CSR being perceived by the participants, where the perception influences trust and affective identification that will ultimately have an impact on intention. Intention means a reaction to attend the training which one matching with what the participants need. CSR activities do not only aim to fulfil the responsibility, but the company sincerely provides training to improve the quality of community life. The rresearch uses smartPLS 3.0. and a total of 100 respondents. The results of this study showed a significant relationship between perceived CSR to the trust as well as affective identification. Trust and affective identification showed a successful mediator between perceived CSR and intention.
Co-Authors Andreas Chang Andreas Chang, Andreas Andrie Hidayat Andrie Hidayat, Andrie Bogonikolos, Nikos Cynthia Leona Cynthia Leona, Cynthia Diana Simanjuntak Doni B. Doni B., Doni Henderi Budi Utomo Henderi Budi Utomo, Henderi Budi Hilman Tjandra Hilman Tjandra, Hilman Ina Melati Ina Melati Ina Melati, Ina Jasinda, Jasinda Jefry Leonard Khairil Anwar Leonard, Jefry Masruroh MASRUROH Masruroh Masruroh Meriana Meriana Meriana Meriana Mohammad Shah, Khairul Anuar bin Mohammad Shah, Khairul Anuar bin Nicky Agathon Sebastian Pamela, Erina Pamela, Erina Rahayu Rahayu Rahayu Rahayu Rita Rita Rita Rita, Rita Sebastian, Nicky Agathon Simbolon, Freddy Pandapotan Siti Nabila Siti Rohaida Mohamed Zainal Steven Wibisono Steven Wibisono, Steven Sylvie Sylvie Sylvie Sylvie, Sylvie Tjia Fie Chu Tjia Fie Chu Tjia Fie Chu, Tjia Fie Tjia Fie Tjoe Tjia Fiechu Tjia Fiechu, Tjia Wendy Teoh Wendy Teoh, Wendy Yulia Wati Yulia Wati