Articles
<![CDATA[Peran Iklan dan Kelompok Referensi terhadap Minat Pembelian Ulang Obat Herbal ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Sylvie Sylvie]]>
<![CDATA[ Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v1i1.1074
<![CDATA[In 2010 sales forcast proposed the Herbal product on the world has been target US 80 Billion. The Herbal product was accepted on range in the developed countries and the Forward Countries. Suggest of World Health Organization is until 65% people on the forward countries and 80% people the developed Countries used Herbal Product. The prospect of herbal product is relating with Customer interest towards Herbal product, caused that want to know the essential of determinant variable on the customer interest to repeat buying the Herbal product. The aim research was measure the direct and indirect influences of the advertising role and the group of reference towards the customer interest to repeat buying the herbal product.The methodology used Causal analysis with path analysis. The research respondent is Buyer Herbal Product Ling Shen yao in Jakarta which amount sample is 100 person.The result of research explain the theories although referring Causility among variables which is Advertising of Magazine, the group of reference, Quality perception and customer interest to repeat buying, but the fact of research justified is causality advertising have indirect influence toward customer interest to repeat buying through Quality perception and the other hand the group of reference have direct and indirect influence towards customer interest to repeat buying the herbal product. ]]>
<![CDATA[Peran Orientasi Pasar, Program Promosi dan Inovasi dalam Menentukan Kinerja Pemasaran Jasa ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Henderi Budi Utomo]]>;
<![CDATA[Andrie Hidayat]]>
<![CDATA[ Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v1i2.1083
<![CDATA[Experience, hard work, and support from the management team and skilled staff have made WOM Finance to be one of the best consumer’s financing companies in Indonesia. Therefore, it is important to do an evaluation on the performance of marketing. The method of analysis with the help of statistical regression correlation showed that market orientation significantly has partial influence on improving credit services marketing performance. Promotion program is also has significant partial effect on marketing performance, as well as economic innovation that has successfully influenced marketing performance. However, when market orientation is conducted jointly with the program of economic promotion and innovation it did not bring a positive impact so that in the present moment the emphasis needs to be evaluated on choice of orientation activities. ]]>
<![CDATA[Dampak Kompetensi Guru dan Peran Motivasi dalam Menentukan Kinerja Guru di Yayasan Pendidikan GMI Imanuel ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Tjia Fiechu]]>;
<![CDATA[Meriana Meriana]]>
<![CDATA[ Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v2i1.1140
<![CDATA[Educational success is largely determined by the performance of teachers in education. This study aims to examine the contribution of teacher competencies and motivation role in determining the teacher performance. The population in this study were teachers GMI Emmanuel Education Foundation by 74 people. Instruments used in this study was a questionnaire enclosed, was tested with test validity and reliability. The method analysis used discriminant analysis, cluster analysis, Regression, and Path Analysis. The results of cluster analysis showed most teachers who have a positive attitude toward the teacher performance variables. The results of path analysis showed that the research hypothesis accepted in the sense that there are significantly contribution among exogen variables and endogen variable. ]]>
<![CDATA[Peran Mediator Kepuasan Pelanggan dalam Menciptakan Sikap dan Perilaku Loyal ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Hilman Tjandra]]>
<![CDATA[ Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v5i1.1190
<![CDATA[Condition of customers who are increasingly critical in terms of quality forces company to be able to maintain and improve the quality of its products in order to avoid claim or dissatisfaction from customers to the company to remain competitive with other similar companies. Handling customer complaints keeps customer to no change product. Satisfied customers are likely to behave and act loyal to the company. This study used questionnaire distributed to the customers of cooking oil product displaying the hotline service on the packaging. Respondents of the research were 100 persons. Research used path analysis to analyze data. Results shows that the quality of the product and handling customer complaint significantly affect customer satisfaction so as to create loyal attitude and behavior.]]>
<![CDATA[The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Tjia Fie Chu]]>;
<![CDATA[Steven Wibisono]]>
<![CDATA[ Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v2i2.1253
<![CDATA[The restaurant business in jakarta showed rapidly increased. Marketing today as the compete of brand strategy and experiental marketing on the competitive situation. The Jun Jan Kitchen is a new restaurant specialized on Chinnese Food, urgent to know the brand loyalty. The Aim research is to measured the influence of Experiental marketing, emotional branding and brand trust towards brand loyalty. Research method used descriptif, data collecting technique with questioner and observation. Statistic tools using path analysis to looking for contribution level on each variabel towards other. Population this research is customer Jun Jan Kitchen. Sampling technique using accidental sampling. Amount of sample is 100 customers. Result of this research is experiental marketing giving the significant influence towards brand trust whereas Emotional branding giving the significant influence towards brand loyalty. ]]>
<![CDATA[Peran Keterlibatan Konsumen dalam Pembelian Aksesori Fotografi ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Nicky Agathon Sebastian]]>;
<![CDATA[Rita Rita]]>
<![CDATA[ Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v3i1.1315
<![CDATA[Nowadays Consumer Involvement, in the midst of business competition, becomes an interesting topic to discuss. The level of consumer involvement can be based on the value and the needs felt by the consumers themselves. The purpose of this research is to analyze the influence of Promotional Mix and Situational Context toward the consumer involvement and its impact on the purchase decision on photography accessories. The data was gathered from a photography fan community. The method used on this research is Path Analysis in order for us to know about the purchase decision making based on two variables, they are, the indirect impact of promotional mix towards the purchase decision and the indirect impact of situational context towards the purchase decision. The analyzed data shows that, together, promotional mix and situational context are affecting the photography consumers’ involvement and they create an impact on photography accessories purchase decision.]]>
<![CDATA[Peran Pembelian Spontan dalam Menentukan Citra Merek Café ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Jefry Leonard]]>;
<![CDATA[Tjia Fie Tjoe]]>
<![CDATA[ Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v3i2.1364
<![CDATA[Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of path analysis show that impulse buying was important in moderating visual merchandising and customer experience to determine the brand image. Impulse buying plays a positive and significant role on the formation of brand image.]]>
<![CDATA[Accompaniment the Successful Strategies Based on Research of Customer Loyalty ]]>
<![CDATA[Khairil Anwar]]>;
<![CDATA[Retno Dewanti]]>;
<![CDATA[Tjia Fie Chu]]>
<![CDATA[ Social Economics and Ecology International Journal (SEEIJ) Vol. 3 No. 2 (2019): October ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/seeij.v3i2.6962
<![CDATA[This study aims to find out the effect of brand awareness and customer satisfaction on corporate image and its impact on customer loyalty in laurier products of PT Kao Indonesia. Customer Loyalty is one of the core goals pursued in modern marketing. By loyalty, it is expected that corporates will get long-term profitability. This study uses quantitative approach and involves 52 respondents in kelurahan Cikoko as the samples collected using probability sampling and simple random sampling techniques. Data processing employs SPSS 24 and the results of the study show that brand awareness, customer satisfaction and corporate image has significant influence on customer loyalty; therefore, the proposed program assistance is necessary to be the strategy in determining the success of customer loyalty of Laurier product.]]>
<![CDATA[The Role of Personality as A Trigger For the Satisfaction of Valuable Bag ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Siti Nabila]]>;
<![CDATA[Diana Simanjuntak]]>;
<![CDATA[Siti Rohaida Mohamed Zainal]]>
<![CDATA[ Social Economics and Ecology International Journal (SEEIJ) Vol. 4 No. 2 (2020): October ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/seeij.v4i2.7359
<![CDATA[Community empowerment activities through research results. This article is to investigated the influence of Hedonic Value and Utilitarian Value against Customer Satisfaction with moderating Personality has impacted to Behavioral Intentions on valuable bag. This research using Structural Equation Modeling (SEM) with Smart PLS 3.0 software. Data collected directly from respondents who meet the specified characteristics of population by distributing questionnaires. This study uses a sample of respondents who ever buy or use specific brand of bag. The samples used in this study were 100 respondents. The research findings indicate that hedonic and utilitarian values had a direct effect on customer satisfaction and have direct effect on behavioural intentions. In addition, customer satisfaction directly influenced behavioural intentions. The role of personality as the moderate variable in this study were able to amplify between customer satisfaction and perceived value.]]>
<![CDATA[Integrated Marketing Communication Evaluation Based on CIPP Model of Webinars At PT. XYZ ]]>
<![CDATA[Jasinda, Jasinda]]>;
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Bogonikolos, Nikos]]>
<![CDATA[ SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 1 (2023): March ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/seeij.v7i1.10422
<![CDATA[This research is based on the application of an integrated marketing communication through one of the alternative media as a form of marketing, namely webinars. In this pandemic era, where it is required to maintain a distance, and at the same time the marketing process must continue, the use of technology must be maximized. The purpose of this research is to help PT. XYZ in solving problems at hand and assisting in the application of marketing communications through alternative media, namely webinars through analysis of the CIPP model and applying a priority scale in a webinar. The evaluation method used in this final project is conjoint analysis. From the results obtained, it was found that the most important factors in holding a webinar were social factors and emotional satisfaction in the evaluation of the ongoing process. From the results of the analysis obtained, further evaluation is carried out based on company data. After that, a performance improvement design is carried out which is stated in a performance indicator to improve other factors. So that these indicators can be used to increase brand awareness and lead generation for company.]]>
