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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Binus Business Review ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajerial International Journal of Economics Development Research (IJEDR) Indonesian Journal of Cultural and Community Development Telaah Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Academia Open
Rita Ambarwati
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Enhancing Purchase Intentions in Online Shopping: A Case Study on Live Streaming, Credibility Of Celebrity Endorsement, and Perceived Benefits Isnaini Dwi Aprilia; Rita Ambarwati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5309

Abstract

Shopping face-to-face or live streaming has become a form of onlineshop that entrepreneurs use to demonstrate the usefulness of the products being sold, showcase products from various angles and perspectives, respond directly to consumers and carry out activities that can attract consumer buying intentions to make purchases while watching live streaming. The purpose of this study is to determine the impact between live streaming variables (X1), Credibility Of Celebrity Endorsement (X2), Perceived Benefits (X3) on Purchase Intention (Y). This research was conducted on the marketplace application. This study uses a survey method where primary data is obtained from questionnaire data. The sample was those who had shopped on live streaming which was taken randomly (random sampling) as many as 127 respondents. The data analysis method uses SEMPLS 3.0. The results prove that live streaming has a positive and significant impact on purchase intentions. Credibility of Celebrity Endorsement has a positive and significant influence on purchase intentions. Perceived Benefit has a positive and significant influence on purchase intentions.
User Decision Factors in Financial Apps: Application Features, Utility, and Risk Analysis Indriani Candra Kartika; Rita Ambarwati
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3988

Abstract

This study aims to determine the role of application features, utilitarian benefits, and the level of risk in influencing usage decisions in users of the funds application. This study uses a causal quantitative approach with the population being users of the funds application. This research was conducted using probability sampling method with simple random sampling technique. The data consists of primary data with 138 respondents. Data collection techniques by distributing questionnaires and answers will be measured on a Likert scale. The data analysis technique uses the PLS-SEM method with the help of SmartPLS software version 3.0. The results of this study indicate that application features, utilitarian benefits, and risk levels have a positive and significant effect on the decision to use the fund application. The implication of this research is to increase company awareness in optimising the existing infrastructure in the funds application, so as to increase the convenience of users of the funds application.
The Influence of Marketing Communication, Service Quality, Price and Product Quality on Repeat Purchases Anggy Wahyu Priandini; Rita Ambarwati; Herlinda Maya Kumala Sari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of marketing communications, service quality, price and product quality on repeat purchases of Mie Gacoan products in Sidoarjo This research uses quantitative research with hypothesis testing The sample used in this research was 96 respondents The analysis tool used in this research, namely the path analysis technique, was carried out using SmartPLS (Partial Least Square) software version 3.0 for Windows Primary data in this research was obtained from a questionnaire whose measurement used a Likert scale which was tested for validity and reliability The results of this research prove that marketing communication influences repeat purchases; service quality influences repeat purchases,; price influences repeat purchases,, product quality influences repeat purchases.
Enhancing Sustainable Safety Performance in the Construction Industry: A Total Safety Management Approach Rita Ambarwati; Handaru A. Putra; Dedy Dedy; Wiwik Sulistiyowati; Boy Isma Putra
Binus Business Review Vol. 16 No. 2 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i2.9672

Abstract

Indonesia’s construction industry is known for high accident rates, underscoring the urgency and practical impact of the research. The research explored the causal relationship between Total Safety Management (TSM), safety culture, safety behavior, and safety performance within Indonesia’s construction sector, aiming to reduce high workplace accident rates. The research uniquely integrated these variables into a unified model tailored specifically to the Indonesian construction context, clearly distinguishing itself from previous research by addressing existing gaps in the literature. Data were collected from 173 staff and managers at contractor companies involved in various construction projects, each respondent having at least one year of relevant industry experience. A structured questionnaire assessed the implementation of safety programs and practices in respondents’ workplaces over a three-month period (March to May 2023). Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed for rigorous data analysis. Findings indicate that TSM significantly influences both safety culture and safety behavior, with each positively impacting overall safety performance. Specifically, a robust safety culture fosters proactive safety behaviors among workers, significantly reducing accidents and enhancing safety outcomes. Implementing TSM as a continuous improvement approach effectively creates an environment emphasizing worker safety, well-being, and operational effectiveness. The research empirically validates a comprehensive and integrated safety management model using SEM-PLS, providing practical recommendations specifically designed to enhance construction safety performance in developing countries. These insights assist industry practitioners in achieving sustainable safety management, reducing workplace incidents, and striving toward zero fatalities.
Exploring Impulsive Buying Tendency in Preloved Goods with Mindful Consumption and Platform Trust Anita Dwi Fitriani; Rita Ambarwati
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.14285

Abstract

The research examined the influence of mindful consumption, ego involvement, platform trust, and product involvement on buying intentions toward preloved goods, with impulsive buying tendency as a mediating variable. The novelty of the research lay in extending the Theory of Planned Behavior (TPB) by integrating impulsive buying tendency to explain consumer behavior in the Indonesian preloved market, which remained underexplored. A quantitative approach was employed by distributing questionnaires to 322 respondents who had purchased preloved items. Samples were selected using a simple random sampling technique, ensuring that every consumer in the population had an equal chance of being included. Then, data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among variables. The results show that ego involvement and platform trust significantly and positively influence buying intentions, while mindful consumption and product involvement do not have a direct effect. However, both variables indirectly influence buying intentions through impulsive buying tendency, which serves as a significant mediator. These findings indicate that consumer decisions in the preloved market are shaped not only by rational considerations but also by emotional impulses and trust in sales platforms. Theoretically, the research enriches TPB by highlighting the impulsive buying tendency as a mediating construct in sustainable consumption. Practically, the results suggest that platform managers should strengthen consumer trust through transparency and secure transactions, while marketers can combine sustainability messages with emotional strategies to enhance buying intentions.  
Workload, Fatigue, Family Conflict: Impact on Outpatient Medical Workers in Sidoarjo: Beban Kerja, Kelelahan, dan Konflik Keluarga: Dampak pada Tenaga Medis Rawat Jalan di Sidoarjo selama Pandemi Covid-19 Aulya Oktaviona; Rita Ambarwati
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3125

Abstract

This research study aimed to analyze and explain the condition of outpatient medical personnel during the COVID-19 pandemic at a Type D Hospital in Sidoarjo. The study focused on the increasing number of COVID-19 cases among patients and the occurrence of infections among non-medical employees. A quantitative approach was employed, utilizing an interval-level data collection method through observation, questionnaire distribution, and a saturated sample technique involving outpatient medical personnel. The study findings revealed that workload and work fatigue had a positive and significant impact on the performance of medical personnel. Additionally, the level of family conflict was found to have a positive effect on their performance. These results highlight the crucial factors influencing the performance of outpatient medical personnel during the pandemic, emphasizing the need for support and interventions to optimize their well-being and effectiveness in managing the ongoing crisis. Highlights: Workload and work fatigue significantly impact the performance of medical personnel during the Covid-19 pandemic. The level of family conflict influences the performance of outpatient medical workers. Understanding the effects of workload, work fatigue, and family conflict is crucial for supporting and optimizing the well-being of medical personnel during the pandemic. Keywords: Workload, Work Fatigue, Family Conflict, Outpatient Medical Workers, Covid-19.
Trust and Digital Marketing: Impact on Online Fashion Purchasing Decisions: Kepercayaan dan Pemasaran Digital: Dampak pada Keputusan Pembelian Fashion Online Elis Okta; Rita Ambarwati
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3291

Abstract

This study investigates the impact of product quality, product price, trust, and digital marketing on online purchasing decisions for fashion products. Using a quantitative research design and SmartPLS software, data was collected from 100 respondents through questionnaires at Qiyara boutique in Sidoarjo. Findings reveal that while product quality and price have a positive relationship, they do not significantly influence online purchasing decisions. However, trust and digital marketing demonstrate significant positive associations with online purchasing decisions. These results highlight the importance of building trust and implementing effective digital marketing strategies to enhance online fashion purchasing decisions. The implications of this study contribute to the understanding of consumer behavior in the context of online fashion retailing, assisting practitioners in developing strategies that can increase customer engagement and satisfaction. Highlights: Trust and Digital Marketing: This study explores the influence of trust and digital marketing on online purchasing decisions for fashion products. Non-significant Impact of Product Quality and Price: Findings indicate that product quality and price have positive but non-significant relationships with online purchasing decisions for fashion products. Significance of Trust and Digital Marketing: The study reveals that trust and effective digital marketing strategies significantly impact online fashion purchasing decisions, emphasizing their importance in driving consumer behavior. Keywords: Trust, Digital Marketing, Online Fashion, Purchasing Decisions, Path Analysis
Pengaruh Store Atmosphere, Kualitas Pelayanan, Harga Dan Location Attractiveness terhadap Keputusan Pembelian di Historica Coffee and Kitchen Surabaya Muhammad Alvin Syihabuddin; Rita Ambarwati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7937

Abstract

This research aims to analyze the influence of Store Atmosphere, Service Quality, Price and Location Attractiveness on Purchase Rate at Historica Coffee and Kitchen Surabaya. This research uses the Quantitative method. The type of data research used is primary data obtained based on distribution to 100 respondents. Sampling used using non-probability with purposive sampling technique with the criteria of consumers who have made purchases at Historica Coffee and Kitchen Surabaya. The data analysis method is carried out using multiple linear regression analysis. The test results show that the variables of Store Atmosphere, Service Quality, Price and Location Attractiveness have a positive effect on the Purchase Decision at Historica Coffee and Kitchen Surabaya.
How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags Selvia Rachmawati; Rita Ambarwati; Herlinda Maya Kumala Sari
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 3: 2023
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i3.20868

Abstract

The current researcher discusses that the influence of e-service quality, customer ratings, and customer engagement in purchasing decisions affects the local retail production of Flickabags. And the researcher's question is whether e-service quality, customer ratings, and engagement influence e-commerce purchasing decisions. This researcher aims to identify marketing strategies to help deal with similar product competition from this local retail business, which focuses on service quality and information spread through its e-service quality as well as feedback from seller and buyer relationships. This research method uses a quantitative research model. The population obtained in this study is retail business e-commerce customers in the Sidoarjo district. The sampling technique in this study used a random sampling technique. The data collection technique in this study was a Google form questionnaire to the community in the Sidoarjo Regency area. The number of samples is determined based on calculations using the Cochran formula. Based on the output of SPSS, it is known that the significance value is 0.000 0.05, which simultaneously affects Y. And the F value calculated using table F is 130.108 F table 2.70 so that the results obtained are accepted, which means that each variable simultaneously affects Y. It is known that the R Square value is 0.799, so it can be concluded that the influence of each variable on the purchase decision is 79.9%. E-service quality, customer rating, and engagement impact in decision-making is 79.9%. This study shows a relationship between each variable and the purchasing decisions made by customers.
Co-Authors Aditya Galih Fathurochman Affandy Winarko Mudjib Andre Ridho Saputro Anggitha Listyo Utomo Anggy Wahyu Priandini Anita Dwi Fitriani Annisa Nur Navisha As'ad Rizal Aulya Oktaviona Ayuni Nur Chamila Bayu Wardhana Boy Isma Putra Dedy Dedy Dewi Komala Sari Elis Okta Fauline Arizka Putri Fita Fitria Lestariana Fitri Nur Latifah Handaru A. Putra Handiwibowo, Gogor Arif Herlinda Maya Kumala Sari, Herlinda Maya Kumala Indriani Candra Kartika Isnaini Dwi Aprilia Izza Anshori Jihan Nada Farera Kumara Adji Kusuma Masruchin Masruchin Masruchin Misti Hariasih Mudji Astuti Muhammad Alvin Syihabuddin Nur Aniqotus Zanubah Retna Fetty Idamayanti Rohman Dijaya Selvia Rachmawati Shinta Nuriyanti Sumartik Wahyu Eko Prasetyo Wiwik Sulistiyowati