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How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags Selvia Rachmawati; Rita Ambarwati; Herlinda Maya Kumala Sari
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 3: July - September 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i3.20868

Abstract

The current researcher discusses that the influence of e-service quality, customer ratings, and customer engagement in purchasing decisions affects the local retail production of Flickabags. And the researcher's question is whether e-service quality, customer ratings, and engagement influence e-commerce purchasing decisions. This researcher aims to identify marketing strategies to help deal with similar product competition from this local retail business, which focuses on service quality and information spread through its e-service quality as well as feedback from seller and buyer relationships. This research method uses a quantitative research model. The population obtained in this study is retail business e-commerce customers in the Sidoarjo district. The sampling technique in this study used a random sampling technique. The data collection technique in this study was a Google form questionnaire to the community in the Sidoarjo Regency area. The number of samples is determined based on calculations using the Cochran formula. Based on the output of SPSS, it is known that the significance value is 0.000 0.05, which simultaneously affects Y. And the F value calculated using table F is 130.108 F table 2.70 so that the results obtained are accepted, which means that each variable simultaneously affects Y. It is known that the R Square value is 0.799, so it can be concluded that the influence of each variable on the purchase decision is 79.9%. E-service quality, customer rating, and engagement impact in decision-making is 79.9%. This study shows a relationship between each variable and the purchasing decisions made by customers.
The Risk Assessment and Human Risk Control in Indonesian Power Plant Jihan Nada Farera; Rita Ambarwati; Sumartik Sumartik; Dedy Dedy
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.9803

Abstract

Efforts to enhance labor productivity are intrinsically linked to the improvement of Occupational Health and Safety (OHS) standards. The research focused on the optimization of OHS by conducting a COVID-19 risk assessment, with the goal of identifying and implementing Human Resource (HR) risk control measures to augment employee performance. In employing a qualitative methodology, the data were amassed through a combination of interviews, observations, and document analysis involving a diverse group of 23 respondents from various departments. The risk assessment process was meticulously structured into four phases: identification of causes, implementation of preventive measures, development of recovery strategies, and evaluation of consequences. The researchers organized the data into primary and secondary categories for analysis and utilized the Bow Tie method to elucidate the findings. The analysis reveals that the human factor, specifically employees’ non-compliance with safety protocols, poses the greatest risk for virus transmission. The result identifies the warehouse, workshop, administration building, and Coal Handling Control Building (CHCB) as the most critical areas requiring stringent risk controls. The results also provide an overview in preparing the basis for Corrective Action and Preventive Action (CAPA). It provides benefits for implementing OHS in power plant companies through recommendations such as evaluation, preventive action, and risk control through COVID-19 risk assessment. Finally, the research delineates strategies for managing risks through preventive measures and recovery processes to mitigate the impacts and consequences associated with these hazards.
Enhancing Purchase Intentions in Online Shopping: A Case Study on Live Streaming, Credibility Of Celebrity Endorsement, and Perceived Benefits Isnaini Dwi Aprilia; Rita Ambarwati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5309

Abstract

Shopping face-to-face or live streaming has become a form of onlineshop that entrepreneurs use to demonstrate the usefulness of the products being sold, showcase products from various angles and perspectives, respond directly to consumers and carry out activities that can attract consumer buying intentions to make purchases while watching live streaming. The purpose of this study is to determine the impact between live streaming variables (X1), Credibility Of Celebrity Endorsement (X2), Perceived Benefits (X3) on Purchase Intention (Y). This research was conducted on the marketplace application. This study uses a survey method where primary data is obtained from questionnaire data. The sample was those who had shopped on live streaming which was taken randomly (random sampling) as many as 127 respondents. The data analysis method uses SEMPLS 3.0. The results prove that live streaming has a positive and significant impact on purchase intentions. Credibility of Celebrity Endorsement has a positive and significant influence on purchase intentions. Perceived Benefit has a positive and significant influence on purchase intentions.
User Decision Factors in Financial Apps: Application Features, Utility, and Risk Analysis Indriani Candra Kartika; Rita Ambarwati
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3988

Abstract

This study aims to determine the role of application features, utilitarian benefits, and the level of risk in influencing usage decisions in users of the funds application. This study uses a causal quantitative approach with the population being users of the funds application. This research was conducted using probability sampling method with simple random sampling technique. The data consists of primary data with 138 respondents. Data collection techniques by distributing questionnaires and answers will be measured on a Likert scale. The data analysis technique uses the PLS-SEM method with the help of SmartPLS software version 3.0. The results of this study indicate that application features, utilitarian benefits, and risk levels have a positive and significant effect on the decision to use the fund application. The implication of this research is to increase company awareness in optimising the existing infrastructure in the funds application, so as to increase the convenience of users of the funds application.
The Influence of Marketing Communication, Service Quality, Price and Product Quality on Repeat Purchases Anggy Wahyu Priandini; Rita Ambarwati; Herlinda Maya Kumala Sari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of marketing communications, service quality, price and product quality on repeat purchases of Mie Gacoan products in Sidoarjo This research uses quantitative research with hypothesis testing The sample used in this research was 96 respondents The analysis tool used in this research, namely the path analysis technique, was carried out using SmartPLS (Partial Least Square) software version 3.0 for Windows Primary data in this research was obtained from a questionnaire whose measurement used a Likert scale which was tested for validity and reliability The results of this research prove that marketing communication influences repeat purchases; service quality influences repeat purchases,; price influences repeat purchases,, product quality influences repeat purchases.
Pengaruh Store Atmosphere, Kualitas Pelayanan, Harga Dan Location Attractiveness terhadap Keputusan Pembelian di Historica Coffee and Kitchen Surabaya Muhammad Alvin Syihabuddin; Rita Ambarwati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7937

Abstract

This research aims to analyze the influence of Store Atmosphere, Service Quality, Price and Location Attractiveness on Purchase Rate at Historica Coffee and Kitchen Surabaya. This research uses the Quantitative method. The type of data research used is primary data obtained based on distribution to 100 respondents. Sampling used using non-probability with purposive sampling technique with the criteria of consumers who have made purchases at Historica Coffee and Kitchen Surabaya. The data analysis method is carried out using multiple linear regression analysis. The test results show that the variables of Store Atmosphere, Service Quality, Price and Location Attractiveness have a positive effect on the Purchase Decision at Historica Coffee and Kitchen Surabaya.
Enhancing Sustainable Safety Performance in the Construction Industry: A Total Safety Management Approach Rita Ambarwati; Handaru A. Putra; Dedy Dedy; Wiwik Sulistiyowati; Boy Isma Putra
Binus Business Review Vol. 16 No. 2 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i2.9672

Abstract

Indonesia’s construction industry is known for high accident rates, underscoring the urgency and practical impact of the research. The research explored the causal relationship between Total Safety Management (TSM), safety culture, safety behavior, and safety performance within Indonesia’s construction sector, aiming to reduce high workplace accident rates. The research uniquely integrated these variables into a unified model tailored specifically to the Indonesian construction context, clearly distinguishing itself from previous research by addressing existing gaps in the literature. Data were collected from 173 staff and managers at contractor companies involved in various construction projects, each respondent having at least one year of relevant industry experience. A structured questionnaire assessed the implementation of safety programs and practices in respondents’ workplaces over a three-month period (March to May 2023). Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed for rigorous data analysis. Findings indicate that TSM significantly influences both safety culture and safety behavior, with each positively impacting overall safety performance. Specifically, a robust safety culture fosters proactive safety behaviors among workers, significantly reducing accidents and enhancing safety outcomes. Implementing TSM as a continuous improvement approach effectively creates an environment emphasizing worker safety, well-being, and operational effectiveness. The research empirically validates a comprehensive and integrated safety management model using SEM-PLS, providing practical recommendations specifically designed to enhance construction safety performance in developing countries. These insights assist industry practitioners in achieving sustainable safety management, reducing workplace incidents, and striving toward zero fatalities.
Exploring Impulsive Buying Tendency in Preloved Goods with Mindful Consumption and Platform Trust Anita Dwi Fitriani; Rita Ambarwati
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review (in press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.14285

Abstract

The research examined the influence of mindful consumption, ego involvement, platform trust, and product involvement on buying intentions toward preloved goods, with impulsive buying tendency as a mediating variable. The novelty of the research lay in extending the Theory of Planned Behavior (TPB) by integrating impulsive buying tendency to explain consumer behavior in the Indonesian preloved market, which remained underexplored. A quantitative approach was employed by distributing questionnaires to 322 respondents who had purchased preloved items. Samples were selected using a simple random sampling technique, ensuring that every consumer in the population had an equal chance of being included. Then, data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among variables. The results show that ego involvement and platform trust significantly and positively influence buying intentions, while mindful consumption and product involvement do not have a direct effect. However, both variables indirectly influence buying intentions through impulsive buying tendency, which serves as a significant mediator. These findings indicate that consumer decisions in the preloved market are shaped not only by rational considerations but also by emotional impulses and trust in sales platforms. Theoretically, the research enriches TPB by highlighting the impulsive buying tendency as a mediating construct in sustainable consumption. Practically, the results suggest that platform managers should strengthen consumer trust through transparency and secure transactions, while marketers can combine sustainability messages with emotional strategies to enhance buying intentions.