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Persepsi konsumen dan faktor-faktor yang mempengaruhi keputusan pembelian beras premium Mahendra, Mas'ud; Mamilianti, Wenny
Journal of Agricultural Socio-Economics (JASE) Vol. 1 No. 1 (2020): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v1i1.7150

Abstract

Increasing rice consumption in Indonesia provides a great opportunity in the rice business. Rice's business development is marked by the emergence of rice producers with various brands and qualities. Improving the standard of living of the Indonesian people also affects consumer behavior in choosing rice to be consumed. This change in consumer behavior is responded by rice producers by producing super quality rice or often called premium rice. The rise of premium rice sales now needs a study of consumer behavior towards premium rice purchasing decisions. This study aims to analyze consumers' perceptions of premium rice and analyze the factors that influence consumer behavior in purchasing premium rice. The study's location was determined intentionally in the city of Pasuruan, and respondents were 100 rice consumers through convenience sampling. The method of data analysis uses tabulation description analysis and regression Logit models. The results showed consumers' perceptions of premium rice by 47% the price of premium rice is higher, 53% the color is perfect, 56% expressed better dexterity, 51% better aroma, 47% endurance as well as other rice, 78% uniformity of grain better, and 49% stated that cleanliness was the same as other rice. Consumer perception of the belief in premium rice that 47% of consumers stated that premium rice is better than medium rice. The factors that significantly influence the purchase of premium rice are education, income, and the number of household members.
PENGEMBANGAN AGROFORESTRY MELALUI PELATIHAN PEMBUATAN MIKROORGANISME LOKAL DAN ECO ENZYM MENDUKUNG PERTANIAN BERKELANJUTAN KEPADA PETANI HUTAN DESA TAMBAKSARI PURWODADI PASURUAN Mamilianti, Wenny; Habibi, Muhammad Afryzal; Munawaroh, Azkiyatul; Hamdani, Mohammad; Qoyum, Nyla; Ningsih, Nofita; Hadi, Muhammad Sofiyan; Mufsida, Siska Amelia Tafsilatul; Habibi, Muhahhad Afryzal; Rizqi, Muhammad Faris; Wibisono, Agung; Ubaidillah, Akhmad Roychan
Jurnal Abdi Insani Vol 12 No 9 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i9.2865

Abstract

Tambaksari village's natural resources, such as coffee plants, other forest plants, bananas, and spices, provide benefits for agricultural sustainability and forest preservation. The existing livestock potential also benefits plant growth. However, farmers' knowledge and skills in making and utilizing these resources are still lacking, as evidenced by the underutilization of livestock manure and the resulting pollution. The purpose of this community service is to improve the knowledge and skills of forest farmers in making biocomposers from local resources. The methods used are training, demonstration/practice, mentoring, and activity evaluation. The results of the activity show an increase in participants' knowledge and skills in making biocomposers. The increase in knowledge and skills was 77% for MOL production and 87% for eco-enzyme production. During the mentoring stage, participants responded that 100% of participants responded that they were willing to apply the technology provided in the training. The training on making MOL and eco-enzyme for Tambaksari village forest farmers increased their knowledge and skills in making MOL and Eco-enzyme.
Efisiensi teknis usahatani kentang pada luas lahan yang berbeda di kabupaten Pasuruan: Technical efficiency of potatous farming on different land area in Pasuruan regency Utami, Desy Cahyaning; Mamilianti, Wenny
AGROMIX Vol 12 No 2 (2021)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v12i2.2577

Abstract

Potatoes are upland vegetable crops, which is the superior plant of Tosari District, Pasuruan Regency. Tosari potatoes are the largest contributor to production in East Java. The farmer profession is the main profession in this area, inherited from the family. The land area owned is inherited from the family. The agricultural land area varies, but still found farmers with a land area of more than one hectare. In this study, respondents were divided into two groups, namely farmers with a land area of ≥ 1 hectare called cluster I and respondent farmers with a land area of ≤ 0.5 hectares called cluster II. The purpose of this study was to analyze the effect of production inputs on potato production, to analyze the level of technical efficiency of potato farmers with different land areas, to analyze the factors affecting the level of technical efficiency. The study was conducted by interviewing 49 respondent farmers in Cluster I and 70 respondent farmers in Cluster II. This study uses the Cobb Douglas production function, the analytical methods used are the Stochastic Analysis Frontier (SFA) and the Tobit regression analysis. The results showed that the production inputs that had a significant effect on production in cluster I were seeds, fertilizers, and manure, while in cluster II were fertilizers and pesticides. The level of technical efficiency of farmers who have a land area of ≥ 1 hectare is greater than farmers with a land area of ≤0.5 hectares. The land area has a significant effect on the level of technical efficiency.