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All Journal Sosiohumaniora JEJAK AGRIEKONOMIKA Journal of Economics, Business, & Accountancy Ventura Jurnal Pekommas PRESTASI Jurnal Sain Peternakan Indonesia Journal of Indonesian Economy and Business Jurnal Ekonomi & Studi Pembangunan AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Matematika Sains dan Teknologi Jurnal Organisasi Dan Manajemen Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi JESS (Journal of Education on Social Science) Jurnal Litbang Provinsi Jawa Tengah Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
JOKO MARIYONO
Department of Economics, Universitas Pancasakti, Tegal, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Konsumen Pembelian Tanaman Hias Philodendron di PT. Berkah Melano Indonesia Permata Dewi, Raddin Syabania; Mariyono, Joko; Santoso, Siswanto Imam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18111

Abstract

PT. Berkah Melano Indonesia operates in the buying and selling of ornamental plants, particularly philodendron plants, which are frequently repurchased. This study aims to analyze consumer loyalty levels and the impact of the 7P marketing mix on consumer loyalty in purchasing philodendron ornamental plants at PT. Berkah Melano Indonesia. The research was conducted at PT. Berkah Melano Indonesia, located in Cigugur Girang, Bandung. The study employed a case study method, with a sample of 100 respondents selected using quota sampling. The data analysis method used the consumer loyalty pyramid, which consists of switcher buyers, habitual buyers, satisfied buyers, liking the brand, and committed buyers, along with multiple linear regression analysis. The results indicate a high level of consumer loyalty, with 83.5% committed buyers, 83% liking the brand, 94% satisfied buyers, 76% habitual buyers, and 46% switcher buyers. The variables of product, price, place, people, and income partially influence consumer loyalty in purchasing philodendron ornamental plants at PT. Berkah Melano Indonesia. However, process and physical evidence do not have a partial impact on consumer loyalty in purchasing philodendron ornamental plants at the company. A recommendation for future research is to further examine the influence of process and physical evidence to determine whether these two variables consistently do not affect consumer loyalty. Additionally, the company should continue to maintain product quality, affordable pricing, easy platform access, enhanced promotions, and employee responsiveness in assisting consumers.
Pengaruh Pendampingan Lembaga Swadaya Masyarakat Obor Tani Terhadap Kompetensi Petani Durian di Desa Lerep Kabupaten Semarang Rastradinar, Karin Mega; Gayatri, Siwi; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19462

Abstract

Durian is one of the main commodities produced in Lerep Village, Semarang Regency. Farmers' competence influences their level of awareness and understanding in cultivating durian plants. This competence is closely related to the role of non-governmental organizations (NGOs), which act as motivators, dynamizers, and facilitators. This study aims to analyze the influence of assistance provided by the NGO Obor Tani as a motivator, dynamizer, and facilitator on the competence of durian farmers in Lerep Village, Semarang Regency. The research was conducted from October to December 2024 in Lerep Village, Semarang Regency. The location was selected purposively based on the consideration that durian farmers in Lerep Village have received assistance from the NGO Obor Tani. The research method used is a survey, selected due to its suitability in collecting information from a relatively small number of individuals who are representative of the population in this case, durian farmers in Lerep Village. The sampling method applied is probability sampling, specifically simple random sampling. The sample size was determined using the Slovin formula, resulting in a total of 72 respondents. Data collection was carried out through interviews using questionnaires and field observations. The data were analyzed using multiple linear regression analysis. Based on the results of the regression analysis, the roles of Obor Tani as a motivator, dynamizer, and facilitator simultaneously have a significant effect on the competence of durian farmers in Lerep Village. Furthermore, partially, each role of Obor Tani both as a motivator, dynamizer, and facilitator also has a significant effect on the competence of durian farmers in Lerep Village.
Tingkat Pemanfaatan Smartphone sebagai Media Informasi Pertanian oleh Petani Padi Desa Margomulyo Kecamatan Tayu Kabupaten Pati Silva, Mariska Adinia; Gayatri, Siwi; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18623

Abstract

Fulfilling the need for agricultural information was the main focus of information and communication technology applications in agriculture. Smartphones were not only used to find agricultural information but also served as an extension media. This study aimed to identify the level of smartphone utilization as a media of agricultural information by rice farmers in Margomulyo Village and to formulate strategies for extension methods and media based on their perceptions. The research was conducted from January to February 2025 in Margomulyo Village using a survey method. Sampling was done purposively with 73 respondents for objective 1, including 8 farmer group leaders and 1 extension worker as key informants for objective 2. Data were collected through interviews, observation, and documentation. The analytical methods used were descriptive analysis and swot analysis. The results showed that smartphone utilization as a media of agricultural information was high, based on perceived usefulness (technological effectiveness, technological advantages, and the relevance of technology to achieve goals) and perceived ease of use (ease of learning, ease of use, and infrastructure availability). The extension methods and media for Margomulyo Village rice farmers were in quadrant I, suggesting an aggressive (S-O) strategy. S-O strategies that could be used included strengthening digital extension based on farmer groups, optimizing smartphones as extension media and information access, collaborating with extension workers and online farmer communities, and integrating technology in face-to-face extension.
Pengaruh Marketing Mix 7P Terhadap Kepuasan Konsumen Buah Lokal (Studi Kasus di Istana Buah Sultan Agung Semarang) Tarigan, Junius Imanuel; Mariyono, Joko; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18252

Abstract

ABSTRACTThis research aimed to determine the influence of product, price, place, promotion, people, process, and physical evidence on local fruit consumer satisfaction at Istana Buah Sultan Agung. The method used in this research was quantitative with case studies. The choice of research location was carried out purposively with the consideration that Istana Buah Sultan Agung was one of the largest fruit shops in the city of Semarang. The data source in this research was primary data originating from the sample, namely visitors to the Istana Buah. Data collection was carried out using interview techniques by distributing questionnaires to 160 respondents. The data analysis used in this research was multiple linear regression analysis. The results of this research showed that the variables 1) product had no significant effect on consumer satisfaction, 2) price had no significant effect on consumer satisfaction, 3) place had a significant effect on consumer satisfaction, 4) promotion had no significant effect on consumer satisfaction, 5) people had a significant effect on consumer satisfaction, 6) process had no significant effect on consumer satisfaction, 7) physical evidence had no significant effect on consumer satisfaction, 8) place and people variables partially influenced customer satisfaction at Istana Buah Sultan Agung, Semarang City.
Pengaruh Viral Marketing dan Brand Ambassador Boyband SEVENTEEN Terhadap Minat Beli Susu UHT Indomilk di Kota Jakarta Pusat. Salsabilla, Nurahma Amelia; Mariyono, Joko; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18021

Abstract

This study aims to analyze the influence of viral marketing, the use of boyband SEVENTEEN as a brand ambassador, and consumer characteristics such as age, gender, and education level on the purchase intention of Indomilk UHT milk products in Central Jakarta. The research was conducted online from November to December 2024, with respondents residing in Central Jakarta through social media platforms. The research method employed is a survey method. The sampling technique used is purposive sampling with a sample size of 100 respondents based on specific criteria. The data analysis method used is descriptive quantitative analysis with multiple linear regression analysis. The results indicate that the respondent characteristics are predominantly from the age group of 17-24 years, female consumers, and those with a high school education. The findings show that the main variables (Viral Marketing and Brand Ambassador) and control variables (Age, Gender, and Education Level) have both simultaneous and partial effects on the purchase intention of Indomilk UHT milk in Central Jakarta
Pengaruh Modal Sosial Terhadap Kemandirian Anggota Kelompok Tani Padi “Tani Makmur II” Desa Kecapi Kecamatan Tahunan Kabupaten Jepara Nurhaliza, Nadella; Gayatri, Siwi; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18647

Abstract

This study aimed to analyze the effect of social capital on the independence of farmer group members and to describe the characteristics of the social capital of group members. The study was conducted in Kecapi Village, Tahunan District, Jepara Regency in February 2025. The location of the study was determined purposively with 48 respondents. The data used in this study were primary data and secondary data. Data were analyzed using multiple linear regression analysis. The results of the study showed that the network was categorized as high with a percentage of 72.91%, trust was categorized as high at 81.25%, and norms were categorized as high at 85.42%. The independence in the farmer group was categorized as high with a percentage of 89.58%. Based on the multiple linear regression analysis, it was shown that social capital including networks, trust, and norms influenced the independence of members of the Padi Tani Makmur II Farmer Group by 58.5%, while the remaining 41.5% was influenced by other variables not included in this study. The variables that partially influenced the independence of farmer group members were variable X1 (Network) and X3 (Norms), while variable X2 (Trust) did not partially influence the independence of members. Based on the results of the study, efforts were needed to increase cooperation with external parties or stakeholders to enhance independence.
Faktor-faktor yang Memengaruhi Penjualan dan Peramalan Volume Penjualan Pupuk Urea pada PT XYZ Syaefuddin, Lutfiah; Setiyawan, Hery; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18677

Abstract

The agroindustry was an important sector in a country's economic development, serving as a key driver in the agricultural and industrial value chain. PT XYZ played a strategic role in the agroindustry sector, particularly in the production and distribution of Urea fertilizer. Based on internal data from PT XYZ, the company experienced fluctuations in Urea fertilizer sales volume over the past few years. This study aimed to analyze the influence of production volume, promotional costs, and distribution costs on the sales volume of Urea fertilizer, as well as to forecast Urea fertilizer sales at PT XYZ in 2025. The research was conducted from January 13 to February 18, 2025, using a case study method. The data sources used in the study were both primary and secondary data. The sample was determined using a non-probability sampling technique with a purposive sampling method. Data analysis was carried out using quantitative methods, including multiple linear regression analysis and trend analysis. The regression results showed that production volume and promotional costs had a significant effect on sales, while distribution costs did not have a significant effect. The sales volume forecast using the quadratic trend method indicated a positive trend, with estimated sales reaching 4,555,253 tons in 2025.
Faktor-faktor yang Memengaruhi Partisipasi Anggota Pada Kelompok Tani Tampirejo Makmur di Kelurahan Rowosari Tembalang Semarang Handayani, Ikhda Fitri; Mariyono, Joko; Gayatri, Siwi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19678

Abstract

The success of farmer groups in achieving their goals and the welfare of their members depends on member participation. Member participation is related to the cohesiveness of the farmer group, where higher participation leads to greater cohesiveness. This study aims to: 1) Describe the participation of farmers in the Tampirejo Makmur farmer group in Rowosari, Tembalang, Semarang. 2) Describe the cohesiveness of the Tampirejo Makmur farmer group in Rowosari, Tembalang, Semarang. 3) Analyze the relationship between farmer participation and the cohesiveness of the Tampirejo Makmur farmer group in Rowosari, Tembalang, Semarang. The research was conducted from November to December 2023 in the Tampirejo Makmur farmer group. The research location was purposefully selected, considering that the Tampirejo Makmur group is a mid-level farmer group with the largest membership of 92 individuals. The research method employed was observational. The respondents were all members of the Tampirejo Makmur farmer group. The data analysis method used was quantitative descriptive analysis, scoring the responses from the research instruments, which were then statistically analyzed to determine the levels of cohesiveness and participation, as well as the relationship between the two variables. The analysis results indicated that the level of participation among members of the Tampirejo Makmur farmer group was low. Age, education level, leadership capability, socialization intensity, and external stimuli from the government or other parties influenced participation. Age and education level had no partial effect, while leadership capability, socialization intensity, and external stimuli had a partial effect on member participation. The study suggests that farmer groups should enhance collaboration with agricultural institutions to improve participation by providing relevant agricultural information.
Faktor-faktor yang Memengaruhi Minat Petani Terhadap Pemasaran Digital Bunga Krisan di Kecamatan Bandungan, Kabupaten Semarang Fransisca, Ferra; Setiadi, Agus; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19031

Abstract

The dependence of chrysanthemum farmers on conventional marketing is one of the causes of fluctuations in chrysanthemums sales. Chrysanthemum farmers in Bandungan Sub-District are generally uninterested in digital marketing. According to the Unified Theory of Acceptance and Use of Technology (UTAUT) model, factors influencing farmer’s intention and behavior toward technology include performance expectancy, effort expectancy, social influence, and facilitating conditions. This study aims to analyze factors influencing farmer’s interest in digital marketing of chrysanthemum in Bandungan Sub-District, Semarang Regency. The study was conducted from March to April 2025 in Candi and Kenteng Villages, Bandungan Sub-District, Semarang Regency. The research method used a survey method. The sampling method used purposive sampling method with 100 respondents. The data used was primary and secondary data. Data collection was done by interviews, observation, and documentation. The data was analyzed using descriptive analysis and multiple linear regression analysis. The results showed that the coefficient of determination (R²) was 0.729, which means that the variables used in this study were able to explain 72.9% of farmer’s interest in digital marketing, while the other 27.1% were explained by variables that were not included in this study. The F-test showed that the variables had a significant simultaneous effect on farmer’s interest. The t-test showed that performance expectancy, effort expectancy, and facilitating conditions have a significant effect on farmer’s interest, while social influence has no significant effect. Therefore, awareness of benefits of digital marketing and increasing the role of influential people is needed to increase farmer’s interest.
Level of Knowledge, Attitudes, and Skills of Farmers towards SIPINDO Application in Subur Makmur Farmers Group Baran Village Dwilatifa, Aini Zahra; Mariyono, Joko; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19576

Abstract

The SIPINDO (Indonesian Agricultural Information System) application was a digital platform designed to assist farmers in obtaining agricultural information. This study aimed to describe farmers’ knowledge, attitudes, and skills toward the SIPINDO application and to analyze the impact of the SIPINDO application intervention within the Subur Makmur Farmer Group. The research method employed an experimental approach using a true-experimental design with a pre-test and post-test group design. The data analysis methods included descriptive analysis and the Paired Sample t-Test. The results of the study indicated that, after the intervention, farmers in the Subur Makmur Farmer Group demonstrated higher levels of knowledge, attitudes, and skills. The pre-test results for the knowledge variable showed that the majority of farmers were in the moderate category, totaling 30 individuals or 60%, while 12 individuals were in the low category and only 8 individuals were in the high category. The post-test results showed that the number in the low category decreased to 3 individuals, the moderate category decreased to 17 individuals, and the high category increased to 30 individuals or 60%. In terms of the attitude variable, the pre-test results showed that most farmers were in the moderate category, totaling 30 individuals or 60%, while 7 individuals were in the low category and 13 in the high category. After the intervention, the post-test results revealed an increase in the number of farmers in the high category to 22 individuals or 44%. For the skills variable, the pre-test indicated that the majority of farmers were in the low category, with 26 individuals or 52%. Following the intervention, the post-test results showed that the number of farmers in the low category decreased to 4 individuals, while those in the high category increased by 24 individuals. The increase in the high category across all three variables indicated that the intervention provided through the SIPINDO application was effective in improving farmers’ behavior and engagement with the application in the Subur Makmur Farmer Group, Baran Village.
Co-Authors 'Adlih, Ba'itsuddin administrator, administrator Afari-sefa, Victor Afari-sefa, Victor Agus Setiadi Aji, Bangkit Permata APRI KUNTARININGSIH Christine, Hosianna Dahliani, Putri Millenia Dalmiyatun, Tutik Daroini, Putu B. Daroini, Putu B. Dewi, Hanik A. Dewi, Hanik A. Dian Wahyu Harjanti Dien Noviany Rahmatika Djoko Sudantoko Dunya, Phiera Aura Kartika Dwilatifa, Aini Zahra Dwipuspa, An Nitta Edy Prasetyo Enny S. Pawukir, Enny S. Evy Latifah Fitrisyah, Anisa Azzahra Fransisca, Ferra H. Djoko Sudantoko, H. Djoko Hakim, Arief L. Hakim, Arief L. Handayani, Ikhda Fitri Herinatasya, Angela Anindyta Hery Setiyawan Indrarosa, Dwita Irham, Irham Izzy, Muhammad Kadhung Prayoga, Kadhung Kurniawati, Hesti Kustopo Budiraharjo Mahben Jalil Migie Handayani Muhammad Atiq Zambani, Muhammad Atiq Mukson Mukson NUR K. AGUSTIN Nurhaliza, Nadella Permata Dewi, Raddin Syabania Permatasari, Erdyanti Permatasari, Yesa Prasetyo, Agus Subhan Prasetyo, Annisa Shifa Purnamasidhi, Naura Adristy Puspitasari, Bella Rahmawati, Mainurlisma Rastradinar, Karin Mega Rika Harini Rina Safitri Rosyidi, Himawan Rovita Sum, Ellyana Salsabilla, Nurahma Amelia Sari, Surtika Cahaya Silva, Mariska Adinia Siswanto Imam Santoso Siti Maesaroh Siwi Gayatri Sudarwati, Evin Sutaryo Sutaryo Suwandi Syaefuddin, Lutfiah Tarigan, Junius Imanuel Tarihoran, Ria Kristin Gustina Br Wati, Anista Widya Putri, Alberte Nissa Widyastuti, Khoiriyatun Wijayanti, Nur Rini Wu, Aaron Zakariya, Abu Z. Zakariya, Abu Z.