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Pengaruh Marketing Mix Terhadap Volume Pembelian Produk Singkong Keju di UMKM Argotelo Kota Salatiga Prasetyo, Annisa Shifa; Mariyono, Joko; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17804

Abstract

Micro, Small and Medium Enterprises (UMKM) in the field of agricultural product processing such as cassava have great potential to be developed through product innovation, effective marketing and good management. This study aims to analyze the effect of the marketing mix (4P) namely product, price, place and promotion on the purchase volume of cassava cheese in Argotelo Salatiga. The location of the study was at UMKM Argotelo in Argomulyo District, Salatiga City. The study used a case study with a sample determination method using Accidental Sampling of 100 respondents. The data collection was carried out by interviewing using a questionnaire. Data collection techniques used descriptive analysis and multiple regression analysis. The results of this study indicate that the 4P marketing mix (product, price, place and promotion) simultaneously has a significant effect on purchase volume. The price variable partially has a significant effect on the purchase volume of cassava cheese. While the product, place and promotion variables partially do not affect the purchase volume of cassava cheese in Argotelo Salatiga.
Analisis Kepuasan Petani Terhadap Pupuk Bersubsidi pada Transaksi Menggunakan Kartu Tani di Kecamatan Gemuh, Kabupaten Kendal Herinatasya, Angela Anindyta; Mariyono, Joko; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18355

Abstract

Subsidized fertilizer is one of the government policies aimed at increasing agricultural productivity. The farmer cards are used to support the implementation of fertilizer subsidies to ensure accurate targeting. Gemuh District recorded the highest number of fertilizer purchase transactions in Central Java Province from January 1 to April 30, 2022. This study aims to assess the effectiveness of subsidized fertilizer use, measure farmers' satisfaction with subsidized fertilizer. The research was conducted in Gemuh District, Kendal Regency from September to November 2024 with a total of 100 farmer respondents The research method employed a case study approach with a quantitative methodology. Data analysis was carried out using descriptive analysis, Importance-Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The CSI analysis results indicate that the farmers' satisfaction level is 81.01%, which falls into the very satisfied category. Attributes in Quadrant I of the IPA analysis include quality, consistency between allocated and received fertilizer, and ease of access to information on subsidized fertilizer availability. Quadrant II includes price, ease of obtaining subsidized fertilizer, and the availability of subsidized fertilizer stock. Quadrant III consists of the consistency of allocation with balanced fertilization recommendations and farmers’ requests. Quadrant IV includes the ease of transactions using the Farmer Cards.
Pengaruh Brand Image, Life Style dan Trend Terhadap Minat Beli Kopi Kekinian (Studi Kasus di Golden Brown Café, Kecamatan Banyumanik, Kota Semarang) Sari, Surtika Cahaya; Mariyono, Joko; Prayoga, Kadhung
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14311

Abstract

Coffee is an agricultural commodity in the plantation sector that has superior potential in improving the economy in Indonesia. The development of the times makes coffee consumer preferences increasing. And causes business people to be able to adapt to the times in order to be able to maintain their business for consumer interest. This study aims to analyze the influence of “brand image”, “life style” and “trend” on the consumers’ interest to buy contemporary coffee at Golden Brown Café. The study was conducted in February-March 2024 on Golden Brown Café consumers. The research method used in the study is quantitative descriptive, with a total sample of 110 respondents. The data collection method used in this study is by survey method in the form of questionnaires along with using Likert scale in categorizing questions and documentation. Data analysis uses descriptive and multiple linear regression statistics. The result of the descriptive analysis of this study is that “brand image” is dominated by very good responses, “life style” is loaded by good responses, while “trends” responses are not very good. The results of multiple linear regression analysis showed that “brand image”, “life style”, and “trend” partially have a significant and positive effect on buying intent. Simultaneously, “brand image”, “life style” and “trend” have a significant effect on buying intent by yielding determination value of 60.2%.
ANALYSIS ROLE OF BANGKIT MERBABU FARMING GROUP TOWARDS ORGANIC VEGETABLE AGRICULTURAL SOP APPLICATION IN DESA BATUR GETASAN DISTRICT Tarihoran, Ria Kristin Gustina Br; Gayatri, Siwi; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13895

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The role of farmer groups as a learning class, a cooperation vehicle, and a production unit in the implementation of organic vegetable farming is important to produce quality and safe-to-consume products. This research aims to describe the role of the Bangkit Merbabu Farmer Group, describe the implementation of organic farming SOP by the Bangkit Merbabu Farmer Group, and analyze the influence of farmer group roles on the implementation of organic vegetable farming SOPs. The study was conducted from November 6 to December 28, 2023. The research location was the Bangkit Merbabu Farmer Group located in Kaliduren Hamlet, Batur Village, Getasan Sub-district, Semarang Regency, Central Java. The research method used was a census method with saturated sampling involving all 53 members of the Bangkit Merbabu Farmer Group. The analysis methods used were quantitative descriptive and multiple linear regression analysis. The research shows that the Bangkit Merbabu Farmer Group has characteristics such as: the average age of members is 19-59 years old, the majority have only completed elementary education, and farming is their primary occupation. The results of this research indicate that the role of farmer groups as a learning class, a cooperation vehicle, and a production unit falls into the good category with percentages of 58%, 53%, and 60% for the production unit falling into the rare category. The implementation of organic vegetable farming SOPs has a percentage of 49% and falls into the rare category. Based on the SPSS output results in multiple linear regression analysis, the learning class, cooperation vehicle, and production unit have simultaneous effects on the implementation of organic vegetable farming SOP. The factors from the independent variables contribute 39.6%, while the rest is influenced by other factors. Based on the t-test, there is a significant influence for the role of the learning class and cooperation vehicle, while there is no influence for the production unit.
Farmers interest in the use of agricultural machinery services at UPJA Ngupoyo Boga, Mulur Village, Bendosari District, Sukoharjo Regency Prayoga, Kadhung; Rovita Sum, Ellyana; Mariyono, Joko
AGROMIX Vol 16 No 2 (2025)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v16i2.6101

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Introduction: The Agricultural Machinery Service Business (UPJA) Ngupoyo Boga was the only UPJA in Bendosari District; however, it became inactive between 2020 and 2024 due to incompetent management. This study aimed to identify the factors that shaped farmers' interest and analyze their influence on the use of agricultural machinery services at UPJA Ngupoyo Boga. Methods: The research was conducted from December 2024 to January 2025 in Mulur Village. The method used was a survey with disproportionate stratified random sampling, involving 185 rice farmers. Primary data was obtained through interviews using open and closed questionnaires, while secondary data was taken from previous studies, including books, journals, and official data from relevant institutions. Data analysis was performed descriptively and using multiple linear regression analysis with SPSS 26. Results: The results showed that the factors influencing farmers' interest in Mulur Village regarding the use of agricultural machinery services included gender, age, education level, years of farming, and the size of land owned. The interest variable scored in the moderate category (77.60%), enjoyment in the high category (80.50%), and willingness in the high category (84.07%). The interest, enjoyment, and willingness variables had a significant effect on the use of agricultural machinery services, both simultaneously and partially. Conclusion: Recommendations for UPJA management included developing a routine maintenance schedule, encouraging cooperation among farmers, and suggesting that the government conduct surveys to understand farmers' agricultural machinery needs.
FACTORS INFLUENCING FARMERS' PERCEPTIONS OF AGRICULTURAL EXTENSION PERFORMANCE IN TAMAN DISTRICT PEMALANG DISTRICT 'Adlih, Ba'itsuddin; Prayoga, Kadhung; Mariyono, Joko
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): March 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.17962

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A small number of agricultural extension workers and the budget for extension activities could affect farmers' perceptions of the performance of agricultural extension workers in Taman District, Pemalang Regency. The research was conducted to analyze farmers' perceptions of the performance of agricultural extension workers in Taman District, Pemalang Regency, and analyze the influencing factors. This research was conducted in January – February 2023 in Taman District, Pemalang Regency. The research method used was a survey with a proportionate stratified random sampling of 108 farmers. Data collection techniques in this study were observation, interviews, and documentation. The type of data was primary data including data on farmers' perceptions of the performance of agricultural extension agents and their factors, the identity of farmers and the identity of extension agents, regarding extension activities carried out, as well as their functions and duties and secondary data includes regional conditions and statistics and farmer documents. The analytical method used was descriptive analysis and multiple linear regression analysis. The results showed that farmers' perceptions of the performance of agricultural extension workers in Taman District, Pemalang Regency, obtained an average score of 1919 with an index score of 76.00% which means it was categorized excellent. The variables of farmer activity, farmer age, farmer education level, length of farming, and land area simultaneously influenced farmers' perceptions of the performance of agricultural extension agents in Taman District, Pemalang Regency.While only partially farmer activeness variable that influenced farmers' perceptions of the performance of agricultural extension workers in Taman District, Pemalang Regency. Suggestions that can be conveyed were that the government needs to increase the number of agricultural extension workers and provide a budget to improve their performance so that farmers can increase their prosperity. 
Peran Lingkungan Kerja dan Motivasi Kerja Dalam Memediasi Pengaruh Budaya Kerja Kementerian Agama Terhadap Kinerja Sudarwati, Evin; Jalil, Mahben; Mariyono, Joko
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 1 No. 2 (2021): Article Research Volume 1 Nomor 2, Juli 2021
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v1i2.2642

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Kinerja adalah hasil kerja atau perbandingan hasil kerja, di mana kualitas, kuantitas, dan waktu yang telah ditentukan dapat dicapai. Penelitian ini dilakukan untuk melihat pengaruh dari integritas, profesionalitas, inovasi, integritas, lingkungan kerja, kinerja. Sampel yang diguanakn yaitu pegawai kementerian agama kabupaten brebes. Analisis data yang digu­na­kan yaitu SEM. Hasil yang diperoleh yaitu Integritas berpengaruh positif terhadap kinerja pada pegawai kantor Kementerian Agama Kabu­pa­ten Brebes, profesionalitas berpengaruh positif terhadap kinerja Kemen­te­ri­an Agama Kabupaten Brebes, Inovasi berpengaruh negatif terhadap kinerja Kementerian Agama Kabupaten Brebes, Integritas berpengaruh positif terhadap Lingkungan Kerja Kementerian Agama Kabupaten Brebes, Pro­fe­sio­nalitas tidak berpengaruh positif terhadap Lingkungan Kerja Kemen­te­ri­an Agama Kabupaten Brebes, Inovasi tidak berpengaruh negatif terhadap Lingkungan Kerja Kementerian Agama Kabupaten Brebes, Integritas ber­pe­ngaruh positif terhadap Motivasi Kerja Kementerian Agama Kabupaten Brebes, Profesionalitas berpengaruh positif terhadap Motivasi Kerja Kementerian Agama Kabupaten Brebes, Inovasi berpengaruh negatif ter­ha­dap Motivasi Kerja Kementerian Agama Kabupaten Brebes, Ling­ku­ng­an kerja berpengaruh positif terhadap Kinerja Karyawan Kementerian Agama Kabupaten Brebes, Motivasi kerja positif berpengaruh terhadap Kinerja Karyawan Kementerian Agama Kabupaten Brebes.
Pengaruh Penerapan Sistem Presensi Elektronik, Budaya Organisasi dan Kompetensi guru Terhadap Kinerja Rosyidi, Himawan; Suwandi; Mariyono, Joko
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 1 No. 2 (2021): Article Research Volume 1 Nomor 2, Juli 2021
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v1i2.2643

Abstract

Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh penerapan presensi elektronik, budaya organisasi dan kompetensi guru terhadap motivasi kerja, mengetahui pengaruh penerapan presensi elektronik, budaya organisasi, dan kompetensi guru terhadap kinerja, mengetahui pengaruh penerapan presensi elektronik, budaya organisasi dan kompetensi guru terhadap kinerja melalui motivasi kerja. Responden dalam penelitian ini sebanyak 90 orangterdiri dari guru ASN dan Guru Honorer yang bertugas di Sekolah Dasar pada Gugus SD Kihajar Dewantara Keca­matan Slawi. Data yang diperlukan dikumpulkan dengan angket dan doku­mentasi. Analisis data yang digunakan dalam penelitian ini adalah analisis indeks, analisis structural modeling berbasis variance-PLS. Hasil dari pene­litian ini adalah penerapan presensi elektronik tidak berpengaruh terhadap motivasi kerja guru, budaya organisasi berpengaruh terhadap motivasi kerja, kompetensi Guru berpengaruh terhadap motivasi kerja, penerapan presensi elektronik tidak berpengaruh terhadap kinerja, budaya organisasi berpengaruh terhadap kinerja, kompetensi Guru berpengaruh terhadap kinerja, motivasi belum mampu memediasi pengaruh penerapan presensi, budaya organisasi dan kompetensi guru terhadap kinerja
Pengaruh Quality of Work Life dan Komitmen Organisasi Terhadap Kinerja Pegawai Melalui Kepuasan Kerja dan Organizational Citizenship Behavior Maesaroh, Siti; Rahmatika, Dien Noviany; Mariyono, Joko
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 1 No. 2 (2021): Article Research Volume 1 Nomor 2, Juli 2021
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v1i2.2644

Abstract

Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh quality of work life, komitmen organisasi, kinerja pegawai, kepuasan kerja, organizational citizenship behavior. Responden dalam penelitian ini adalah seluruh Aparatur Sipil Negara (ASN) di Sekretariat Daerah Kota Tegal. Data yang diperlukan dikumpulkan dengan angket dan doku­mentasi. Analisis data yang digunakan dalam penelitian ini adalah analisis indeks, analisis structural modeling berbasis variance-PLS. Hasil dari pene­litian ini adalah quality of work life berpengaruh terhadap kinerja pegawai, komitmen organisasi berpengaruh terhadap kinerja pegawai, quality of work life berpengaruh terhadap kepuasan kerja, quality of work life berpengaruh terhadap organizational citizenship behavior, komitmen organisasi berpengaruh terhadap kepuasan kerja, komitmen organisasi berpengaruh terhadap organizational citizenship behavior, kepuasan kerja berpengaruh terhadap kinerja pegawai, organizational citizenship behavior berpengaruh terhadap kinerja pegawi. Kepuasan kerja mampu memediasi pengaruh quality of worrk life dan komitmen organisasi terhadap kinerja pegawai. Orgaanizational citizenship behavior mampu memediasi pengaruh qualty of work life dan komitmen berorganisasi terhadap kinerja pegawai
Pengaruh Peran Kelompok Tani Terhadap Produktivitas Usahatani Padi di Desa Karanganom, Kecamatan Weleri, Kabupaten Kendal Permatasari, Yesa; Mariyono, Joko; Dalmiyatun, Tutik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21534

Abstract

Farmer groups that actively role as vehicles for learning, vehicles for cooperation, and production units play a significant role in enhancing agricultural output through efficient management practices and the adoption of innovations. An increase in production serves as a key indicator for improving the productivity of farming enterprises. This research aims to analyze the influence of farmer group roles comprising vehicles for learning, vehicles for cooperation, and production units along with farmer characteristics including age, education, farming experience, and land tenure status, on the productivity of rice farming. The research was conducted from February to April 2025 in Karanganom Village, Weleri Subdistrict, Kendal Regency, employing a survey method. Sampling was carried out using a purposive sampling technique. Data were analyzed using quantitative descriptive statistics and multiple linear regression analysis with SPSS Statistics 27. The results of the research indicate that all variables collectively have a significant effect on rice farm productivity, suggesting that simultaneous changes in these variables can either enhance or reduce productivity. Partially, the variables of vehicles for learning, production unit, age, education, farming experience, and land status were found to significantly influence productivity, whereas the vehicles for cooperation variable did not exhibit a significant partial effect. Among these, the production unit variable demonstrated the most dominant partial influence, highlighting the critical role of improving and expanding production units in positively driving rice farm productivity.