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All Journal Sosiohumaniora JEJAK AGRIEKONOMIKA Jurnal Pekommas PRESTASI Jurnal Sain Peternakan Indonesia Journal of Indonesian Economy and Business Jurnal Ekonomi & Studi Pembangunan AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Matematika Sains dan Teknologi Jurnal Organisasi Dan Manajemen Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi JESS (Journal of Education on Social Science) Jurnal Litbang Provinsi Jawa Tengah Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
JOKO MARIYONO
Department of Economics, Universitas Pancasakti, Tegal, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Merek Bimoli di Pasar Swalayan Kota Semarang Purnamasidhi, Naura Adristy; Mariyono, Joko; Prasetyo, Edy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22172

Abstract

This study aims to describe the characteristics of consumers of Bimoli brand cooking oil in supermarkets in Semarang City and analyze the factors that influence their purchasing decisions. The research was conducted from June to August 2025 in five supermarkets representing Semarang City, namely ADA Swalayan Setiabudi, ADA Swalayan Majapahit, Super Indo Imam Bonjol, Super Indo Siliwangi, and Super Indo Sukarno Hatta. The research method used a survey with a quota sampling technique (non-probability sampling) to collect data from 150 Bimoli consumers, with samples taken using a purposive sampling technique. The independent variables included product price (X1), product quality (X2), brand image (X3), packaging (X4), fanaticism (X5), and number of family members (X6), while the dependent variable was purchase decision (Y). Primary and secondary data were analyzed using descriptive analysis and logistic regression with the help of SPSS, including validity and reliability tests, as well as model testing using the Omnibus Test, Likelihood test, Overall Model Fit test, Hosmer and Lemeshow test, coefficient of determination test, and Wald test. The results of the study show that the majority of respondents are women (76%), aged 26-30 years (62%), with a bachelor's degree, working as employees, with a middle income (42%), and purchasing 2 L refills. The results of the logistic analysis reveal that product quality, brand image, packaging, and fanaticism has a significant positive effect on purchasing decisions, while product price and number of family members have no significant effect.
Analisis Faktor-faktor yang Memengaruhi Pembelian Beras SPHP Bulog di Rumah Pangan Kita Kota Semarang Dwipuspa, An Nitta; Setiyawan, Hery; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21860

Abstract

Rice is the main staple food for Indonesians; therefore, its availability and affordability are crucial to maintaining food security. The government, through Perum BULOG, implements the Food Supply and Price Stabilization (SPHP) program distributed via the Rumah Pangan Kita (RPK) network. This study aims to analyze the factors influencing the purchase of BULOG’s SPHP rice at Rumah Pangan Kita in Semarang City and to describe consumer characteristics. The research was conducted at three RPK outlets, RPK Life by Grace, RPK Rizky Fajar, and RPK Kawakibi using a quantitative method with a descriptive approach. A total of 120 respondents were selected using a purposive sampling technique. Data were collected through questionnaires, interviews, and literature studies, and analyzed using multiple linear regression, validity, reliability, and normality tests, as well as F and t tests. The results showed that most respondents were female, of productive age, had a senior high school education level, worked as housewives and laborers, had 3–4 dependents, and belonged to the middle-income group. The majority purchased SPHP rice 1–3 times per month. Psychological, personal, cultural, and social factors significantly influence the purchase of BULOG’s SPHP rice. Psychological factors relate to motivation and perception, personal factors include occupation and lifestyle, cultural factors involve values and consumption habits, while social factors are influenced by family and the surrounding environment.
Transformasi Sistem Pengolahan Pertanian dan Pola Kerja pada Petani Tembakau Tradisional Ke Modern di Desa Morobongo, Kecamatan Jumo, Kabupaten Temanggung Wu, Aaron; Mariyono, Joko; Dalmiyatun, Tutik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22023

Abstract

Changes in agricultural processing systems and the work patterns of tobacco farmers in Morobongo Village reflect the dynamics of adaptation to agricultural modernization. This transformation is driven by technological advancements as well as economic, social, and ecological factors that push farmers toward greater efficiency and productivity. This study aims to analyze the shift from traditional to modern agricultural systems and identify the factors influencing this change. The research, conducted from December 2024 to January 2025, used a case study involving five farmer groups across four hamlets, with data collected through purposive sampling, in-depth interviews, observations, and documentation. Qualitative analysis was carried out through data reduction, thematic categorization, and interpretation. The results show that modernization offers substantial benefits, including reduced labor needs, faster planting processes, and increased yields. However, several challenges remain, such as limited capital, inadequate training, restricted access to machinery, and shortages of skilled human resources. Environmental issues, particularly declining soil fertility due to chemical inputs, also persist. Overall, the success of agricultural transformation requires not only technological availability but also sustained government support through training, subsidies, infrastructure development, and stronger farmer institutions. This study provides useful input for policymakers and offers empirical insight into farmers’ adaptive strategies amid ongoing agricultural change.
Co-Authors 'Adlih, Ba'itsuddin administrator, administrator Afari-sefa, Victor Afari-sefa, Victor Agus Setiadi Aji, Bangkit Permata APRI KUNTARININGSIH Christine, Hosianna Dahliani, Putri Millenia Dalmiyatun, Tutik Daroini, Putu B. Daroini, Putu B. Dewi, Hanik A. Dewi, Hanik A. Dian Wahyu Harjanti Dien Noviany Rahmatika Djoko Sudantoko Dunya, Phiera Aura Kartika Dwilatifa, Aini Zahra Dwipuspa, An Nitta Edy Prasetyo Enny S. Pawukir, Enny S. Evy Latifah Fitrisyah, Anisa Azzahra Fransisca, Ferra H. Djoko Sudantoko, H. Djoko Hakim, Arief L. Hakim, Arief L. Handayani, Ikhda Fitri Herinatasya, Angela Anindyta Hery Setiyawan Indrarosa, Dwita Irham, Irham Izzy, Muhammad Kadhung Prayoga, Kadhung Kurniawati, Hesti Kustopo Budiraharjo Mahben Jalil Migie Handayani Muhammad Atiq Zambani, Muhammad Atiq Mukson Mukson NUR K. AGUSTIN Nurhaliza, Nadella Permata Dewi, Raddin Syabania Permatasari, Erdyanti Permatasari, Yesa Prasetyo, Agus Subhan Prasetyo, Annisa Shifa Purnamasidhi, Naura Adristy Puspitasari, Bella Rahmawati, Mainurlisma Rastradinar, Karin Mega Rika Harini Rina Safitri Rosyidi, Himawan Rovita Sum, Ellyana Salsabilla, Nurahma Amelia Sari, Surtika Cahaya Silva, Mariska Adinia Siswanto Imam Santoso Siti Maesaroh Siwi Gayatri Sudarwati, Evin Sutaryo Sutaryo Suwandi Syaefuddin, Lutfiah Tarigan, Junius Imanuel Tarihoran, Ria Kristin Gustina Br Wati, Anista Widya Putri, Alberte Nissa Widyastuti, Khoiriyatun Wijayanti, Nur Rini Wu, Aaron Zakariya, Abu Z. Zakariya, Abu Z.