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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Monex: Journal of Accounting Research Jurnal Kewarganegaraan Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia SAKOLA: Journal of Sains Cooperative Learning and Law JIMEK Optimal: Jurnal Ekonomi dan Manajemen
Indah Dewi Mulyani
Universitas Muhadi Setiabudi
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kompetensi Individu, Sikap Kerja dan Komunikasi Internal terhadap Kinerja Karyawan (Studi Kasus di PT Kido Mulia Indonesia) Wihartiani Wihartiani; Slamet Bambang Riono; Indah Dewi Mulyani; Dumadi Dumadi; Akbar NP Darma Wahana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6556

Abstract

This study aims to analyze the influence of individual competence, work attitude, and internal communication on employee performance at PT Kido Mulia Indonesia. The background of this research is based on the importance of competent human resources, a positive work attitude, and effective internal communication in improving employee productivity. The research method used is quantitative with an associative approach. The sample consisted of 99 respondents who are employees of PT KMI, selected through purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS. The results show that, partially, the variable of individual competence has a positive and significant effect on employee performance, with a t-value greater than the t-table value and a significance level below 0.05. Similarly, work attitude and internal communication variables also have a positive and significant influence on employee performance. Simultaneously, the three independent variables significantly influence employee performance. The Adjusted R Square value of 0.736 indicates that 73.6% of the variation in employee performance can be explained by the three independent variables, while the remaining 26.4% is explained by other variables outside the model. The managerial implication of this research emphasizes the importance for company management to enhance employee competence through training programs, foster a positive work culture, and strengthen effective internal communication systems. These actions are expected to support the sustainable improvement of employee performance.
Pengaruh Produktivitas, Digital Marketing, dan Biaya Operasional Terhadap Keunggulan Bersaing Usaha di Brebes: Studi Kasus pada Usaha Lilin Thrifting Store Aulia Indias Putri Tuharea; Indah Dewi Mulyani; Ari Kristiana; Slamet Bambang Riono; Hendri Sucipto
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7884

Abstract

This study aims to comprehensively analyze the influence of productivity, digital marketing, and operational costs on competitive advantage at Lilin Thrifting Store, a micro, small, and medium enterprise (MSME) located in Brebes Regency, Indonesia. In the current business environment characterized by intense competition and rapid technological development, MSMEs must adopt strategies that not only increase efficiency but also strengthen their competitive positioning. A quantitative research method was applied, employing a survey approach to obtain primary data from both customers and business managers. A total of 100 respondents participated in this study, selected through purposive sampling to ensure relevance to the research objectives. Data were collected via structured questionnaires and analyzed using multiple linear regression to determine the magnitude and direction of the relationships among the variables.The results reveal that productivity exerts a positive and significant effect on competitive advantage, indicating that improvements in work efficiency, service quality, and resource utilization directly enhance the store’s ability to compete in the market. Similarly, digital marketing demonstrates a positive and significant effect, highlighting the role of social media engagement, online advertising, and e-commerce platforms in expanding market reach and increasing brand visibility. Conversely, operational costs show a negative and significant effect on competitive advantage, suggesting that excessive or poorly managed expenditures can undermine profitability and weaken market standing. These findings underscore the importance for MSME actors, particularly in the retail and secondhand clothing sectors, to prioritize strategies that enhance productivity and maximize the potential of digital marketing while maintaining strict control over operational expenses. The practical implication is that sustainable competitive advantage can be achieved through a balanced approach that integrates internal efficiency, technological adaptation, and cost-effectiveness.
Pengaruh Financial Technology dan Sikap Keuangan terhadap Perilaku Menabung dengan Literasi Keuangan sebagai Variabel Intervening pada Karyawan Generasi Z Putri Meilinawati; Dwi Harini; Syariefful Ikhwan; Indah Dewi Mulyani; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7891

Abstract

Generation Z as a young workforce has unique characteristics in financial management, which is often influenced by the development of digital technology, especially financial technology (fintech). At PT Big, this phenomenon is seen in the increasing use of fintech, low consistency in saving, and minimal understanding of financial literacy among Generation Z employees. This study aims to analyze the influence of financial technology and financial attitudes on saving behavior, with financial literacy as an intervening variable. The study used a quantitative approach with a survey method, which was conducted at Building B of PT Big in February–June 2025. The study population consisted of 1,798 Generation Z employees, with a sample of 100 respondents selected purposively. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method through SmartPLS software. The results showed that financial technology had a negative and significant influence on saving behavior (T Statistic = 2.517; p-value = 0.012), which indicates that the use of fintech has the potential to encourage consumptive behavior and thus reduce saving habits. In contrast, financial attitudes have a positive and significant effect on saving behavior (T Statistic = 8.516; p-value = 0.000), confirming that individuals with good financial attitudes tend to be more consistent in setting aside funds for savings. Financial literacy is also proven to have a positive and significant effect on saving behavior (T Statistic = 2.662; p-value = 0.008), while also significantly mediating the effect of financial technology on saving behavior (T Statistic = 2.503; p-value = 0.013). However, the direct relationship between financial technology and financial literacy (T Statistic = 1.149; p-value = 0.251) and the indirect effect of financial attitudes on saving behavior through financial literacy (T Statistic = 1.242; p-value = 0.242) are not significant. These findings imply that improving financial literacy and developing prudent financial attitudes are crucial to offset the negative impact of fintech use on savings behavior among Generation Z employees.
Pengaruh Penggunaan Sistem Pembayaran Digital, Penetapan Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan: Studi Kasus VOC Kafe Ciblon Brebes Yumna Nada Salsabila; Indah Dewi Mulyani; Nur Aisyah; Nur Khojin; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7896

Abstract

This study aims to analyze the influence of the use of digital payment systems, pricing, and service quality on customer satisfaction at VOC Kafe Ciblon Brebes. The background of this study is the increasing trend of using technology in payment transactions, as well as the increasingly tight business competition in the culinary sector which requires management to optimize pricing and service strategies. The research method used is quantitative with a causal approach. The population in this study were all customers of VOC Kafe Ciblon Brebes, with a total of 100 respondents selected using a saturated sampling technique. Data collection techniques include observation, interviews, documentation, and distribution of structured questionnaires. Data analysis was carried out using multiple linear regression to determine the magnitude of the influence of each independent variable on customer satisfaction. The results showed that the use of digital payment systems, pricing, and service quality simultaneously had a positive and significant effect on customer satisfaction. Partially, the pricing variable had the most dominant influence, followed by service quality, and finally the use of digital payment systems. The coefficient of determination (R Square) of 0.606 indicates that these three variables explain 60.6% of the variation in customer satisfaction, while the remaining 39.4% is influenced by factors outside the research model, such as promotion, location, or cafe atmosphere. These findings provide practical implications for the management of VOC Kafe Ciblon Brebes to increase customer satisfaction by implementing a competitive pricing strategy, maintaining and improving service quality, and optimizing the ease and security of the digital payment system. This research also contributes to the academic literature on factors influencing customer satisfaction in the culinary sector, particularly in cafes that integrate modern payment technology.
Co-Authors Akbar NP Darma Wahana Amelia Sholeha Andi Yulianto Anisa Sains Kharisma Aulia Indias Putri Tuharea Ayusa Nitasari Azizah Dewi Ningsih Dhina Nur Farida Dimas Shobikhatunnisa Dumadi, Dumadi Dwi Harini Evatul Djannah Firdausa Nuzula Gian Fitralisma Hendri Sucipto Hilda Kumala wulandari Ikhwan, Syariefful Indriyani, Azizah Ismi Nur Kholifah Khalid Iskandar Kristiana, Ari Laela Maftukah Lia Sulistiyani M. Ulinnuha Maftukhin Maftukhin Moh Farkhan Muzaki MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Nasiruddin, Nasiruddin Nur Afridah NUR AISYAH Nur Khoeriyah Nur Khojin Putri Meilinawati Riono, Slamet Bambang Roni Roni Sasti Wulandari Susi Sunanti Tahta Alfina Tri Herawati Widiya Nurul Azmia Wihartiani Wihartiani Yenny Ernitawati Yumna Nada Salsabila