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All Journal JAM : Jurnal Aplikasi Manajemen DERIVATIF AdBispreneur Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURISMA: Jurnal Riset Bisnis & Manajemen Indonesian Journal Of Business And Economics Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) JAS (Jurnal Agri Sains) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IJECman (International Journal of Ecma Science) International Journal of Management, Economic, Business and Accounting SOCIRCLE : Journal Of Social Community Services DIGIBE: Digital Business and Entrepreneurship Journal Khazanah Sosial Khazanah Multidisiplin
Vigory Gloriman Manalu
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Online Purchase Intention of E-Commerce Consumers West Java: Application of the Extended Technology Acceptance Model Akbar, Ilham; Manalu, Vigory Gloriman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1783

Abstract

The aimed of this research is to determine the effect Perceived usefulness dan perceived ease of use on online buying interest in the West Java region. This study uses a quantitative exploration strategy through the use of surveys. The population of this research is internet users who come from West Java, Indonesia. The sampling technique used in this study namely purposive sampling. Overall, there were 190 questionnaires distributed, and 178 (93.7%) questionnaires that could be used for statistical testing. The statistical analysis technique used in this study is the regression test using STATA. This research found perceived usefulness and perceived ease of use can affect online purchase intention. The contribution that can be made from this research is that perceived usefulness has the biggest impact on online purchase intention
Green Purchase Intention of Generation Z in Indonesia: An Extended Model Theory of Planned Behaviour Vigory Gloriman Manalu
International Journal of Management, Economic, Business and Accounting Vol. 5 No. 1 (2026): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v5i1.208

Abstract

Purpose of the study — This research aims to determine the interest in purchasing green products in Indonesia, especially among the younger generation. Research method— This research will use a quantitative approach. Primary data collection will use surveys via online and offline questionnaires. The research model will be tested on Generation Z. From the questionnaires distributed, 374 eligible questionnaires were collected for processing, with details of 130 questionnaires in offline form and 244 questionnaires in online form. To test the model and hypothesis, Structural Equation Modeling (SEM) will be used by presenting confirmatory factor analysis (CFA) to measure loading factor, average variance extracted (AVE), and composite reliability (CR) to meet predetermined Goodness of Fit (GoF) standards. Result— Social media information was found to positively and significantly affect green purchase intention. Social media information has a positive influence on subjective norms in Gen Z. Subjective norms positively influence the intention to purchase green products. This research finds subjective norms positively influence moral norms in Generation Z. Moral norms positively influence Generation Z's green purchasing interest Conclusion— These findings show that purchasing green products will be considered a personal contribution to something better. First, this research only focuses on Generation Z in the West Java region, which can be developed in other areas. Second, the number of respondents who filled out the questionnaire was limited. It is hoped that future research can develop this research model using theories related to environmental issues. Social media will play an important role in green products sold to Generation Z because they actively use social media to search for information. Maximizing social media use will indirectly increase subjective and moral norms, ultimately improving the intention to purchase green products in Indonesia. The novelty offered by this research is analyzing the relationship between social media variables and moral norms as antecedents of subjective norms and green purchasing intentions.
Empowering Tourism Village Managers through Digital Promotion Training: Evidence from Cibodas Village Vigory Gloriman Manalu; Sutarman; Astri Anggelia
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 3 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i3.44

Abstract

This community service program aimed to strengthen the digital marketing capabilities of tourism managers and local entrepreneurs in Cibodas Village, Bandung Regency, as part of efforts to promote rural tourism and support sustainable development. The initiative addressed the limited digital literacy among stakeholders, which has hindered effective utilization of social media and online platforms for destination promotion. Using a participatory approach, the program involved three stages: preparation, implementation, and evaluation. Training modules covered digital promotion strategies, creative content development, persuasive copywriting using the AIDA framework, and practical design skills through Canva, complemented by sessions on Google Trends and digital ethics. The workshop, held on 29 July 2025, resulted in improved understanding of branding principles and enhanced technical skills for producing visually consistent and persuasive promotional materials. Participants demonstrated increased confidence in managing social media channels and began establishing informal organizational roles for content planning and administration. Despite challenges such as limited internet connectivity and time constraints, adaptive strategies—such as content batching and shared repositories—were introduced. To ensure sustainability, the program recommends continuous mentoring, integration of performance indicators (e.g., engagement rate, reach, conversion), and advanced training on paid advertising and multi-platform optimization. These outcomes indicate that structured capacity-building initiatives can effectively bridge the digital gap in rural tourism, foster community empowerment, and contribute to local economic resilience. Abstrak Program pengabdian masyarakat ini bertujuan untuk memperkuat kemampuan pemasaran digital para pengelola pariwisata dan pengusaha lokal di Desa Cibodas, Kabupaten Bandung, sebagai bagian dari upaya mempromosikan pariwisata pedesaan dan mendukung pembangunan berkelanjutan. Inisiatif ini mengatasi keterbatasan literasi digital di kalangan pemangku kepentingan, yang telah menghambat pemanfaatan media sosial dan platform daring secara efektif untuk promosi destinasi. Dengan menggunakan pendekatan partisipatif, program ini melibatkan tiga tahap: persiapan, implementasi, dan evaluasi. Modul pelatihan mencakup strategi promosi digital, pengembangan konten kreatif, penulisan iklan persuasif menggunakan kerangka kerja AIDA, dan keterampilan desain praktis melalui Canva, dilengkapi dengan sesi tentang Google Trends dan etika digital. Lokakarya yang diadakan pada 29 Juli 2025 ini menghasilkan peningkatan pemahaman tentang prinsip-prinsip branding dan peningkatan keterampilan teknis untuk menghasilkan materi promosi yang konsisten secara visual dan persuasif. Para peserta menunjukkan peningkatan kepercayaan diri dalam mengelola saluran media sosial dan mulai membangun peran organisasi informal untuk perencanaan dan administrasi konten. Terlepas dari tantangan seperti konektivitas internet yang terbatas dan kendala waktu, strategi adaptif—seperti pengelompokan konten dan repositori bersama—diperkenalkan. Untuk memastikan keberlanjutan, program ini merekomendasikan pendampingan berkelanjutan, integrasi indikator kinerja (misalnya, tingkat keterlibatan, jangkauan, konversi), dan pelatihan lanjutan tentang periklanan berbayar dan optimasi multi-platform. Hasil ini menunjukkan bahwa inisiatif peningkatan kapasitas yang terstruktur dapat secara efektif menjembatani kesenjangan digital dalam pariwisata pedesaan, mendorong pemberdayaan masyarakat, dan berkontribusi pada ketahanan ekonomi lokal.
Entrepreneurial Orientation and Product Innovation Performance of MSMEs in West Java: Foresight Capabilities as a Mediating Variable Vigory Gloriman Manalu; Faishal Rahimi; Ilham Akbar
Khazanah Sosial Vol. 5 No. 3 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i3.29485

Abstract

MSMEs have become the foundation for growth in various countries, including Indonesia. Especially in West Java, MSMEs play an essential role in absorbing labour. However, MSMEs in West Java face an uncertain business environment and difficulties in creating products that suit market needs. This research will use the Resource Based View (RBV) and Dynamic Capability View (DCV) theories. This research examines the influence of entrepreneurial orientation on the innovation performance of MSMEs by using foresight capabilities as a mediating variable. 245 MSMEs were collected as respondents to fill out the survey questionnaire. The MSMEs used in this research are from West Java, with the main characteristics of operating for more than one year and developing new products for at least two years. Structural equation modeling (SEM) was used to test the research framework. It was found that entrepreneurial orientation can influence the innovation performance of MSMEs positively and significantly. The influence of foresight capabilities on MSME product innovation performance has a positive effect. The mediating effect of foresight capabilities on the relationship between entrepreneurial orientation and product innovation performance was partially mediated. MSMEs that behave more entrepreneurially benefit from being more proactive, innovative, and risk-taking in an uncertain market environment. Product innovation can be achieved through a good understanding of entrepreneurial orientation mediated by an understanding of Foresight to process information for future decisions. Finally, managerial and theoretical implications and future research are presented.
PENGARUH ORIENTASI KEWIRAUSAHAAN PADA KINERJA UMKM DI JAWA BARAT: LEARNING ORIENTATION SEBAGAI VARIABEL MEDIASI Faishal Rahimi; Vigory Gloriman Manalu
Khazanah Multidisiplin Vol. 4 No. 2 (2023): Khazanah Multidisiplin
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kl.v4i2.29941

Abstract

Penelitian ini bertujuan untuk menguji hubungan orientasi kewirausahaan pada kinerja UMKM di Jawa Barat dengan menggunakan variabel learning orientation sebagai mediasi. Pendekatan metode quantitative digunakan dengan teknik purposive sampling dan pengujian model hipotesis menggunakan structural equation modelling (SEM). Sampel yang digunakan total ada 188 responden. Ditemukan bahwa orientasi kewirausahaan secara langsung dapat memengaruhi kinerja UMKM di Jawa Barat. Selanjutnya, orientasi kewirausahaan dapat memengaruhi learning orientation UMKM dan learning orientation dapat memengaruhi kinerja UMKM yang ada di Jawa Barat. Learning orientation ditemukan dapat memediasi hubungan orientasi kewirausahaan pada kinerja UMKM. Terakhir, disajikan implikasi secara manejerial dan teoritikal berserta penelitian dimasa yang akan datang.
Co-Authors . Wachjuni Adzimatinur, Fauziyah Amalia Cantika Arief Nurhandika Arief Nurhandika Astri Anggelia Dadang Suhendar Dwi Novita, Alviana Eka Pariyanti Eman Sulaiman Faishal Rahimi Faishal Rahimi Faishal Rahimi Faishal Rahimi Fauziyah Adzimatinur Gilang Kripsiyadi Praramdana Harjadi, Dikdik Ilham Akbar Ilham Akbar Ilham Akbar Munir Nur Komarudin Nurhandika, Arief Rachmaniar Myrianda Dwiputri Ratih Hurriyati Sri Rahayu Sutarman Wachjuni Yunior, Ray