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All Journal JAM : Jurnal Aplikasi Manajemen DERIVATIF AdBispreneur Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURISMA: Jurnal Riset Bisnis & Manajemen Indonesian Journal Of Business And Economics Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Khazanah Sosial JAS (Jurnal Agri Sains) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Khazanah Multidisiplin IJECman (International Journal of Ecma Science) SOCIRCLE : Journal Of Social Community Services DIGIBE: Digital Business and Entrepreneurship Journal
Vigory Gloriman Manalu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INFLUENCE OF GREEN BRAND POSITIONING AND ATTITUDE ON GREEN PURCHASE INTENTION: GREEN BRAND KNOWLEDGE AS MODERATION Manalu, Vigory Gloriman
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17027

Abstract

This research aims to test the green purchasing intentions of consumers from West Java using variables such as green brand positioning and attitude towards green brands as an antecedent and green brand knowledge as a moderating variable. The exploration carried out in this research used the development theory of planned behavior (TPB). Green brand knowledge is included as a moderating variable to determine how much knowledge consumers have can increase their interest in green products. The population in this research came from the West Java region with special criteria who knew environmentally friendly products. Based on testing the direct relationship and moderating effect of the variables green brand positioning, attitude towards green brands, green brand knowledge and green purchase intention, it was found that the four proposed hypotheses were supported. This research provides an idea of the intention to purchase green products in West Java, where consumers are aware of protecting the environment. Awareness of protecting the environment gives consumers good knowledge of green brands, which can increase green purchasing intentions.
Online Purchase Intention of E-Commerce Consumers West Java: Application of the Extended Technology Acceptance Model Akbar, Ilham; Manalu, Vigory Gloriman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1754

Abstract

The aimed of this research is to determine the effect Perceived usefulness dan perceived ease of use on online buying interest in the West Java region. This study uses a quantitative exploration strategy through the use of surveys. The population of this research is internet users who come from West Java, Indonesia. The sampling technique used in this study namely purposive sampling. Overall, there were 190 questionnaires distributed, and 178 (93.7%) questionnaires that could be used for statistical testing. The statistical analysis technique used in this study is the regression test using STATA. This research found perceived usefulness and perceived ease of use can affect online purchase intention. The contribution that can be made from this research is that perceived usefulness has the biggest impact on online purchase intention.
Online Purchase Intention of E-Commerce Consumers West Java: Application of the Extended Technology Acceptance Model Akbar, Ilham; Manalu, Vigory Gloriman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1783

Abstract

The aimed of this research is to determine the effect Perceived usefulness dan perceived ease of use on online buying interest in the West Java region. This study uses a quantitative exploration strategy through the use of surveys. The population of this research is internet users who come from West Java, Indonesia. The sampling technique used in this study namely purposive sampling. Overall, there were 190 questionnaires distributed, and 178 (93.7%) questionnaires that could be used for statistical testing. The statistical analysis technique used in this study is the regression test using STATA. This research found perceived usefulness and perceived ease of use can affect online purchase intention. The contribution that can be made from this research is that perceived usefulness has the biggest impact on online purchase intention
Co-Authors . Wachjuni Adzimatinur, Fauziyah Amalia Cantika Arief Nurhandika Arief Nurhandika Dadang Suhendar Dwi Novita, Alviana Eka Pariyanti Eman Sulaiman Faishal Rahimi Faishal Rahimi Faishal Rahimi Fauziyah Adzimatinur Gilang Kripsiyadi Praramdana Harjadi, Dikdik Ilham Akbar Ilham Akbar Munir Nur Komarudin Nurhandika, Arief Rachmaniar Myrianda Dwiputri Ratih Hurriyati Sri Rahayu Wachjuni Yunior, Ray