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All Journal JAM : Jurnal Aplikasi Manajemen DERIVATIF AdBispreneur Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURISMA: Jurnal Riset Bisnis & Manajemen Indonesian Journal Of Business And Economics Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Khazanah Sosial JAS (Jurnal Agri Sains) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Khazanah Multidisiplin IJECman (International Journal of Ecma Science) SOCIRCLE : Journal Of Social Community Services DIGIBE: Digital Business and Entrepreneurship Journal
Vigory Gloriman Manalu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : DERIVATIF

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ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP MINAT PEMBELIAN DAN KAITANYA DENGAN INISIASI ONE VILLAGE ONE PRODUCT DI KABUPATEN KUNINGAN Vigory Gloriman Manalu; Ilham Akbar
Derivatif : Jurnal Manajemen Vol 14, No 2 (2020): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v14i2.507

Abstract

OVOP (one village one product) started in Oita Prefecture in southwest of Japan in the late 1970s and aimed to revitalize the prefecture's rural economy. In Indonesia, the OVOP policy is also stated in the Presidential Instruction of the Republic of Indonesia number 6 year 2007, which is to encourage the development of promotion institutions and the creation of MSME products through the OVOP approach. So far, there has been no research that examines the effect of brand image and brand awareness of local products on the interest in purchasing local products with OVOP as antecedent. This method is part of the Non-Probability Sampling method in which the sample is drawn based on the criteria determined by the researcher, that is, anyone who happens to meet the researcher and meets the criteria can be used as a sample. Furthermore, Brand Image and Brand Awareness have positive and significant effect on Purchase Intention for typical products of Kuningan Regency.Keywords: Brand Image, Brand Awareness, Purchase Intention, OVOP
Co-Authors . Wachjuni Adzimatinur, Fauziyah Amalia Cantika Arief Nurhandika Arief Nurhandika Dadang Suhendar Dwi Novita, Alviana Eka Pariyanti Eman Sulaiman Faishal Rahimi Faishal Rahimi Faishal Rahimi Fauziyah Adzimatinur Gilang Kripsiyadi Praramdana Harjadi, Dikdik Ilham Akbar Ilham Akbar Munir Nur Komarudin Nurhandika, Arief Rachmaniar Myrianda Dwiputri Ratih Hurriyati Sri Rahayu Wachjuni Yunior, Ray