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Journal : International Journal of Community Service Implementation

Digital-Based Consumer Loyalty Development in realizing an Independent Economy at PSAA PU3 Ceger Richy Wijaya; RR Dyah Astarini; A Aji Kusuma Wijaya
International Journal of Community Service Implementation Vol. 2 No. 1 (2024): IJCSI JUNE 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v2i1.215

Abstract

Social institutions play a vital role in supporting underprivileged children and teenagers by offering guidance and essential services. Recognizing that the youth represent the future of our nation and are integral to its progress, it's imperative to empower these institutions. The orphanage, traditionally seen as a financial burden, now faces the imperative of achieving socio-economic independence. In response to this challenge, the Kedaireka grant recipient team has initiated the Green-Techno Sociopreneur Livestock Magot project to bolster the economic autonomy of social institutions. As of October 20, 2022, maggot cultivation has commenced in three social institutions in DKI Jakarta. However, during the assessment phase, it was noted that the residents and administrators of one of the participating institutions, PSAA 3 Ceger, lacked the capability to conduct effective marketing activities. To address this issue, the Community Service team from the Faculty of Economics and Business at Trisakti University intends to organize outreach programs aimed at enhancing the marketing skills of the residents and administrators of PSAA 3 Ceger. The objective of this Community Service project is to impart knowledge and understanding of building consumer loyalty through digital technologies. Participants will receive guidance in content creation, setting up e-commerce platforms, crafting captions, and implementing other digital marketing strategies. A crucial aspect of this initiative is ongoing sustainability monitoring, which will be undertaken by the student team and further developed in a dedicated program.
Capacity Building in Risk Prevention and Mitigation for Micro and Small Enterprises: Evidence from a Community Engagement Program Richy Wijaya; Abubakar Arief; Rayi Retno Dwi Asih; Rizky Ramzi Rahmawan; Dendy Mohammad Prabowo
International Journal of Community Service Implementation Vol. 3 No. 4 (2026): IJCSI MARCH 2026 (In Progres)
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v3i4.590

Abstract

Micro and small enterprises (MSEs play a critical role in Indonesia’s economic resilience, yet they remain highly vulnerable to operational, financial, and market uncertainties due to limited risk management capabilities. This study reports the results of a community service–based training program conducted at the Cordova Entrepreneurship School, Tangerang, which aimed to strengthen participants’ capacity to identify, analyze, and mitigate business risks through preventive strategies and the Bow Tie risk management method. The program involved ten student participants (five male and five female) and employed a pretest–posttest design using structured questionnaires administered via Google Forms. The training materials covered fundamental concepts of uncertainty, types of business risks, the risk management process, preventive measures, and practical application of the Bow Tie method. Quantitative analysis of pre-test and post-test scores indicates a consistent improvement in participants’ understanding of risk management concepts, reflecting the effectiveness of experiential and structured risk-based learning. The findings align with prior studies emphasize the positive relationship between enterprise risk management practices and microbusiness performance, adaptability, and sustainability. Beyond individual learning outcomes, the program contributed to institutional objectives by integrating community engagement with teaching and student development under the Merdeka Belajar Kampus Merdeka (MBKM) framework. Overall, this study demonstrates that targeted, context-sensitive risk management training can significantly enhance risk awareness and managerial readiness among aspiring micro-entrepreneurs, thereby supporting long-term business resilience and community empowerment