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All Journal DERIVATIF FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Manajemen DIVERSIFIKASI Jurnal Mahasiswa Ilmu Komputer Kalianda Halok Gagas Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Selamet Fuadi
Universitas Muhammadiyah Metro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Penggunaan Media Sosial Terhadap Pengembangan Usaha Mikro Kecil Dan Menengah (UMKM) Di Era Pandemi Covid-19 Pada Kelurahan Purwoasri Kecamatan Metro Utara Kota Metro Saputra, Rizky Pratama; Fuadi, Selamet
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 3 (2022): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i3.1052

Abstract

Rizky Pratama Saputra Npm. 17610083. 2021. “Pengaruh Penggunaan Media Sosial Terhadap Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Era Pandemi Covid-19 pada Kelurahan Purwoasri Kecamatan Metro Utara Kota Metro”. Skripsi, Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Pembimbing: (1) Dr. Bambang Suhada,S.E.,M.Si. (2) Fitriani,S.E.,M.M. Tujuan dari penelitian ini adalah untuk meneliti dan menganalisis pengaruh penggunaan media sosial terhadap pengembangan usaha mikro kecil dan menengah (UMKM). Penelitian ini dilakukan di Kelurahan Purwoasri Kecamatan Metro Utara Kota Metro, dengan responden berjumlah 45 UMKM. Jenis penelitian ini adalah kuantitatif dan kualitatif (mix method) dengan metode sampel sensus. Teknik pengumpulan data dalam penelitian ini pengumpulan data menggunakan angket kuesioner, sedangkan teknik analisis dalam penelitian ini menggunakan regresi linier berganda melalui uji parsial t dan uji simultan f serta koefisien determinan (R2). Hasil penelitian ini menunjukan bahwa (1) sarana komunikasi terhadap pengembangan UMKM di Kelurahan Purwoasri memiliki pengaruh yang positif dan signifikan, dari hasil uji t mendapatkan nilai sebesar thitung 3,197 > ttabel 2,019. (2) sarana promosi terhadap pengembangan UMKM di Kelurahan Purwoasri memiliki pengaruh yang positif dan signifikan, dari hasil uji t mendapatkan nilai sebesar thitung 3,197 > ttabel 2,019. (3) sarana riset terhadap pengembangan UMKM di Kelurahan Purwoasri memiliki pengaruh yang positif dan signifikan, dari hasil uji t mendapatkan nilai sebesar thitung 3,868 > ttabel 2,019.
Pengaruh Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Motor Matic Honda Beat (Studi Kasus Pada Dealer Istana Motor Honda Di Bandar Jaya) Fuadi, Selamet; Sanjaya, Dani Rio
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.1127

Abstract

INFLUENCE OF PRODUCT QUALITY, AND PRICE ON MATIC MOTORCYCLE PURCHASE DECISION HONDA BEAT (Case Study at the Honda Motor Palace Dealer in Bandar Jaya) ABSTRACT The development of the automotive industry in Indonesia is very fast and tends to increase every year, in line with the needs and demands of the community for adequate transportation facilities. It is proven by the increasingly crowded city streets and the increasingly congested traffic by motorized vehicles. And followed by the birth and growth of new companies that always try their best to gain and maintain the existing market share. This study aims to determine 1) To find out whether product quality has an effect on purchasing decisions. 2) To find out whether there is an effect on price on purchasing decisions. 3) To find out whether product quality and price affect purchasing decisions. This study uses a quantitative approach. The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population was consumers at the Honda Motor Palace dealer. The sampling technique used was accidental sampling with a total sample of 93 people. Data collection techniques using a questionnaire with a Likert scale. The results showed that: 1) there was a positive effect of product quality on purchasing decisions. 2) there is a positive effect of price on purchasing decisions. 3) there is a positive influence of product quality and price together on purchasing decisions. Keywords: Product Quality, Price And Purchasing Decisions
Pengaruh Harga, Distribusi Dan Promosi Terhadap Volume Penjualan Motor Honda Beat (Studi Kasus Pada PT. Tunas Dwipa Matra Tulang Bawang Barat) Wulandari, Nur; Fuadi, Selamet
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 4 (2022): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i4.1333

Abstract

Abstrak Sebagai upaya peningkatan volume penjualan beberapa upaya yang diterapakan oleh perusahaan diantaranya yaitu menentukan tingkat harga yang rasional, menyediakan jalur distribusi yang baik dan melakukan promosi untuk meningkatkan minat beli konsumen. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh harga, distribusi dan promosi terhadap volume penjualan motor Honda Beat pada PT. Tunas Dwipa Matra Tulang Bawang Barat.Metode yang digunakan dalam penelitian ini adalah metode explanatory survey. Jenis penelitian adalah penelitian kuantitatif dengan objek penelitian adalah harga, distribusi, promosi dan volume penjualan. Populasi dan sampel dalam penelitian ini adalah laporan mengenai harga produk, biaya promosi dan biaya distribusi di PT. Tunas DwipaMatra Kabupaten Tulang Bawang Barat tahun 2019-2020. Pengumpulan data teknik dokumentasi. Alat analisis yang digunakan adalah menggunakan analisa kualitas data dan analisis regresi linier berganda.Hasil penelitian menunjukkan secara partial distribusi dan promosi berpengaruh positif dan signifikan terhadap volume penjualan, sedangkan harga tidak berpengaruh terhadap volume penjualan. Secara simultan harga, distribusi dan promosi secara simultan mempunyai pengaruh yang positif dan signifikan terhadap volume penjualan. Berdasarkan angka coefisiensi dan nilai thitung dapat diketahui bahwa faktor yang paling berpengaruh terhadap volume penjualan adalah faktor distribusi
Pengaruh Harga, Lokasi, Promosi, Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada Alfamart 12B Trimurjo Kabupaten Lampung Tengah Fuadi, Selamet; Dipa, Nely Trisna; Shar, Aan
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1881

Abstract

This study aims to analyze the effect of price, location, promotion, and service quality on consumer buying interest at Alfamart 12b Trimurjo, Central Lampung Regency. This type of research is a quantitative research with a population of 100 consumers. Only 100 samples used were in accordance with the predetermined criteria. The data used is secondary data distribution of questionnaires in the form of a list of questions with several alternative answers for respondents. The statistical test used to test the hypothesis was multiple linear regression analysis and was tested using the statistical packages for the social science (SPSS) version 25 program. Based on the results of statistical tests indicate that price has a positive influence on consumer buying interest, location has a positive influence on consumer buying interest, promotions have a positive influence on consumer buying interest, service quality has a positive influence on consumer buying interest.
Pengaruh Promosi, Harga Dan Kepercayaan Terhadap Kepuasan Konsumen Pada Toko Isna Collection Di Raman Utara Yateno, Yateno; Fuadi, Selamet; Wardani, Yunita Setiyo
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2404

Abstract

Consumer satisfaction is an effort to maintain customers. For this reason, entrepreneurs mustfurther improve the performance and quality of their products so that consumers feel satisfiedand become customers for a long time. The formulation of the problem in this study is "Doespromotion, price and trust have a joint effect on consumer satisfaction". From theseproblems, the purpose of this study is to determine and analyze the effect of promotion, priceand trust together on consumer satisfaction. This research method is quantitative. Thetechnique used in collecting research data uses library research techniques, field research,documentation, interviews and questionnaires. Then in data analysis using quantitativemethods, the data is collected and then analyzed. analysis using multiple linear regressionanalysis and processed using SPSS. Based on the SPSS data analysis, it can be concluded thatpromotion, price and trust have a positive and significant effect on consumer satisfaction atthe Isna Collection Store in North Raman.
Pengaruh Faktor Budaya, Faktor Sosial Dan Faktor Pribadi Terhadap Keputusan Pembelian Jasa Pada PT. Telkom Kota Metro Fuadi, Selamet; Kusmawati, Nanda; Novrianda, Herry
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2523

Abstract

In line with the rapid economic growth of Indonesia, the demand for telecommunicationsservices is also increasing, so that PT Telkom Indonesia must be able to serve the needs ofthe community by increasing the number of connection units and the quality oftelecommunication facilities. This improvement effort has been carried out by implementingPT Telkom's policies, namely, the best service, the best image and the best results. All aredirected to customer satisfaction of PT Telkom service users. This study aims to determine 1)To determine whether cultural factors influence purchasing decisions. 2) To find out whetherthere is an influence of social factors on purchasing decisions. 3) To find out whether there isan influence of personal factors on purchasing decisions. 4) To find out whether there is aninfluence of cultural factors, cultural factors, personal factors, social factors together onpurchasing decisions. The survey method was chosen as the primary data source. The surveymethod focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaireor questionnaire instrument. Based on the estimated time and limitations, the population inthis study were all wifi users from Telkom Indonesia on metrp. then the population is takenbased on the largest number of buyers in a year in 2020, which is as many as 133 buyers. Theresults show that 1) there is a positive and significant influence between cultural factors onpurchasing decisions 2) there is a positive and significant influence between social factors onpurchasing decisions. 3) there is a positive and significant influence between personal factorson purchasing decisions 4) there is a positive and significant influence between personalfactors on purchasing decisions. positive and significant influence between cultural factors,personal factors, social factors on purchasing decisions.
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Perceived Value Terhadap Loyalitas Pelanggan Di Toko R-Style Kota Metro Arkham, Amirul Alfi; Fuadi, Selamet
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.2527

Abstract

The purpose of this study was to determine the mediating role of customer satisfaction in mediating perceived value on customer loyalty. While the research design uses quantitative mediation methods from path analysis, the respondents used from the calculation sample are 84 respondents during the 7-day study. The sampling technique used purposive sampling and data collection using a questionnaire questionnaire given to consumers who frequently made purchase transactions during the 7 days of the study. The analytical tools used are simple regression analysis and multiple multiple regression with the path analysis coefficient decision and partial t and the coefficient of determination. The results of the research prove that the perceived value of customer satisfaction which is a series of values ​​felt by customers from a model or product which is then used as an evaluation material so that customers have a certain commitment in their buying behavior, then the emotional response in the form of feelings of pleasure and relief because it has been fulfilled or fulfilled. desire after making a purchase of a product/service. Keywords: customer satisfaction, perceived value, customer loyalty.
Pengaruh Persepsi Harga Dan Kemasan Terhadap Keputusan Pembelian Di Toko Alfazza Pasar Cendrawasih Kota Metro Febriyanto, Febriyanto; Fuadi, Selamet; Hernanda, Reza
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2531

Abstract

The purpose of this research is partially and simultaneously to determine the effect of price andpackaging perceptions on purchasing decisions. The research method uses quantitative. Whilethe sample used is 40 customer respondents who often make purchase transactions. Thesampling technique used purposive sampling. The analysis tool uses multiple multiple regressionwith partial t test decisions, simultaneous f and the coefficient of determination. The results ofthe study prove that purchasing decisions are an approach and problem solving in humanactivities to buy goods and services in fulfilling their wants and needs, including: 1) Attention, 2)Interest, 3) Desire, 4) buying action (action), 5) The stages of this that can lead to priceperceptions and good forms of measurement, so that they can provide purchasing decisions.
Pengaruh Kualitas Pelayanan, Citra Perusahaan, Fasilitas Dan Lokasi Terhadap Kepuasan Konsumen (Studi Kasus Hotel Berkah Kembar Di Lampung Timur) Suwarto, Suwarto; Fuadi, Selamet; Fitriani, Eka Lusi
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2571

Abstract

The research method used is qualitative and quantitative research. In this study, theanalytical tool used is multiple linear regression analysis to determine the dependent andindependent variables with computer program tools, namely SPSS 17 For Windows.Theresearch results are 1) Service quality variables have a positive effect on consumersatisfaction, 2) corporate image variables simultaneously affect consumer satisfaction, 3)facility variables simultaneously affect consumer satisfaction, 4) location variablessimultaneously affect customer satisfaction, 5) simultaneously variable brand image, trustand price affect consumer satisfaction at Berkah Kembar hotel.
Pengaruh Digital Marketing, Kualitas Produk, Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Scommer.Co Di Kota Metro Japlani, Ardiansyah; Fuadi, Selamet; Yuliani, Dwi
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2593

Abstract

This study aims to determine :1). The influence of digital marketing on purchasing decisions. 2). The effect of product quality on purchasing decisions. 3) the influence of brand image on purchasing decisions, and 4) the simultaneous influence of digital marketing, product quality, and brand image on purchasing decisions.The population of this research is all consumers who have used Scommer.co products. The number of samples in this study were 97 respondents. The sampling technique used is accidental sampling. Data were collected by questionnaire. The test instruments used are validity and reliability tests. The analysis technique used is multiple linear regression. The results showed that: 1). Digital marketing has an effect on purchasing decisions. 2) product quality has an effect on purchasing decisions. 3) brand image has an effect on purchasing decisions. 4) digital marketing, product quality, and brand image have a simultaneous effect on purchasing decisions.
Co-Authors Aan shar Ardiansyah Japlani, Ardiansyah Arkham, Amirul Alfi Auliya, Revina Bergita Novilan Dani Anggoro Dipa, Nely Trisna Durotun Nasikah Dwi yuliani Elly Wijayanti Esza Reymitha Faisal Muttaqin Febriyanto Febriyanto Fitri, Marsellina Fitriani Fitriani Fitriani, Eka Lusi Hernanda, Reza Herry Novrianda Kurniawan, Rizcky Juli Kurniawati, Erna Kusmawati, Nanda Marsellina Fitri Mayanti, Rina Eka Media, Leony Asansa Nasikah, Durotun Nur Wulandari Pertiwi, Tya Ramadhani, Desy Fitria Ramalia, Desi Ratmono Ratmono, R Riana Prameswari Safitri, Mutia Sanjaya, Dani Rio Saputra, Rizky Pratama Saputri, Anggylia Eka Shar, Aan Surya Aji Dewanda Suryadi Suwarto Suwarto suyadi Tyas Giri Anjani Umam, Fauzul Wardani, Yunita Setiyo Wati, Nia Rosita Widyani, Eka Yateno Yateno Yateno Yunita, Rintis Nona