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All Journal DERIVATIF FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Manajemen DIVERSIFIKASI Jurnal Mahasiswa Ilmu Komputer Kalianda Halok Gagas Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Selamet Fuadi
Universitas Muhammadiyah Metro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Endorsement Non-Selebrity Dalam Membangun Citra Merek Produk Usaha Mikro Kecil Menengah (UMKM) Dengan Eptic Model Sebagai Variabel Moderasi Di Kota Metro Saputri, Anggylia Eka; Selamet Fuadi; Ratmono
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4231

Abstract

This research used descriptive quantitative approach which the aims to determine there is aninfluence of non-celebrity endorsements in building brand image on UMKM products inMetro city. The samples in this research used 466 UMKM actors in food products. Theresults of the analysis show that non-celebrity endorsements have a significant effect onUMKM business products in the Metro city with a significance value of 0.040 which means<0.05, brand image has a significant effect on UMKM business products in the Metro citywith a significant value of 0.040 which means <0.05, eptic variable the model as amoderating variable that has a significant effect and strengthens the non-celebrityendorsement relationship on UMKM in the Metro city with t count 2.382 > than t table of(1.98397) and the eptic model variable as a moderating variable that has a significant effectand strengthens the brand image relationship on UMKM in the Metro city with t count 2.214> than t table of (1.98397).
Pengaruh Layanan Dan Informasi Online Terhadap Keputusan Penggunaan Jasa Aplikasi Grab Dengan Word Of Mouth Sebagai Variabel Intervening (Studi Kasus Mahasiswa Manajemen Universitas Muhammadiyah Metro) Ramadhani, Desy Fitria; Ratmono; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4450

Abstract

This research used descriptive quantitative approach which the aims to determine thesignificance of online services and information on the decision to use Grab applicationservices with Word Of Mouth as the intervening variable with a case study ofMuhammadiyah Metro University management students batch 19. The sample in thisresearch used 103 management students. The results of the analysis show that service qualityhas a significant effect on the decision to use grab application services with, onlineinformation has a significant effect on the decision to use grab application services and theword of mouth variable is an intervening variable that has a significant effect andstrengthens the relationship between online services and information and the decision to useservices
PENGARUH PELAYANAN TERHADAP KEPUASAN MAHASISWA DENGAN SOP (STANDAR OPERASIONAL PROSEDUR) SEBAGAI VARIABEL MODERASI PADA STAFF BAU UNIVERSITAS MUHAMMADIYAH METRO Fuadi, Selamet; Yateno, Yateno; Pertiwi, Tya
Derivatif : Jurnal Manajemen Vol 19, No 1 (2025): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v19i1.2543

Abstract

Kepuasan Mahasiswa adalah suatu perasaan senang, lega dan puas dari mahasiswa terhadap perguruan tinggi selama ia melaksanakan studi. Kepuasan mahasiswa juga sangat mempengaruhi penilaian mahasiswa terhadap Universitas. Tercapainya tujuan suatu perusahaan atau perguruan tinggi tidak hanya dengan teknologi tetapi sumber daya manusianya. Untuk mencapai suatu kepuasan mahasiswa, perguruan tinggi berperan penting memberikan pelayanan yang baik terhadap mahasiswa.  Baik itu layanan akademik, administrasi, perpustakaan maupun layanan yang lain. Dalam penelitian ini, masih ada beberapa kendala terkait pelayanan yang diberikan kepada mahasiswa oleh pihak perguruan tinggi. Oleh sebab itu, penelitian ini mempunyai tujuan untuk mengetahui apakah pelayanan berpengaruh terhadap kepuasan mahasiswa dan untuk mengetahui apakah peran Standar Operasional Prosedur (SOP) terhadap pelayanan dengan kepuasan mahasiswa. Sampel yang digunakan pada penelitian ini adalah mahasiswa UKM di Universitas Muhammadiyah Metro yang berjumlah 81 mahasiswa. Pengumpulan data menggunakan kuesioner dan wawancara. Analisis data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linieritas dan uji MRA dengan menggunakan program SPSS 26. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara pelayanan terhadap kepuasan mahasiswa dan SOP (Standar Operasional Prosedur) dapat memoderasi atau memperkuat pelayanan terhadap kepuasan mahasiswa.Kata Kunci: Pelayanan, Kepuasan Mahasiswa, SOP (Standar Operasional Prosedur)
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Pelanggan (Studi Kasus Pada Konsumen The Don’s House Di Kota Metro) Wati, Nia Rosita; Ratmono, R; Fuadi, Selamet
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 1 No. 2 (2023): Edisi Bulan Desember 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v1i2.868

Abstract

Penelitian ini menggunakan penelitian kuantitatif, digunakan untuk meneliti pada populasi atau sampel tertentu, teknik pengambilan sampel umumnya dilakukan secara random, pengumpulan data menggunakan instrumen penelitian, analisis data bersifat kuantitatif dengan tujuan untuk menguji hipotesis. Penelitian ini bertujuan untukmenganalisa pengaruh kualitas produk dan brand image terhadap loyalitas pelanggan pada konsumen The Don’s House di Kota Metro. Pengumpulan data menggunakan instrumen berupa wawancara, kuesioner, dan riset kepustakaan. Hasil dari penelitian juga menunjukkan bahwa kualitas produk memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Dapat disimpulkan bahwa loyalitas pelanggan merasa tertarik terhadap kualitas produk The Don’s House. hasil pengujian hipotesis mengenai hubungan brand image dengan loyalitas pelanggan dengan hasil bawa brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Hasil pengujian hipotesis secara simultan mengenai hubungan kualitas produk dan brand image dengan loyalitaspelanggan dengan hasil bawa kualitas produk dan brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Dengan Labelisasi Halal Sebagai Variabel Intervening (Studi Pada Konsumen Home Industri Bakso Kembar Kota Metro) Selamet Fuadi; Sugeng; Nurul Aeni
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5622

Abstract

Purchasing decisions from consumers regarding the products they produce is something thatis of concern to every business person in formulating a strong marketing strategy in order tomaximize profits, create consumer satisfaction and be able to compete with businesses. Thereis a problem at the location of the object of my research, namely the decline in decisions.purchases caused by promotions and selling prices compared to competitors resulted in adecrease in consumers and made consumers consider purchasing decisions at the BaksoKembar Home Industry in Metro City. This research aims to find out whether promotionsinfluence halal labeling, to find out whether price influences halal labeling, to find outwhether promotions influence purchasing decisions, to find out whether price influencespurchasing decisions, to find out whether halal labeling influences purchasing decisions.This research uses quantitative research, taking a sample of 57 Bakso Kembar Metro Cityconsumers. Data collection uses the questionnaire method and data analysis uses ValidityTest, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable Regression Analysis using the program (SPSS 22). The results of the research show that thereis a direct influence between Promotion on Halal Labeling, There is a direct influencebetween Price on Halal Labeling, There is a direct influence between Promotion onPurchasing Decisions, There is a direct influence between Price on Purchasing Decisions,There is a direct influence between Labeling Halal on Purchasing Decisions
Pengaruh Product, Price, Place, dan Promotion Terhadap Keputusan Pembelian Prabowo, Andika; Suwarto; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6125

Abstract

Based on field findings, it was found that the number of purchases at Warung Abnormal Metro City fluctuated every month. This purchasing decision is influenced by various factors that influence it. So the aim of this research is to determine the influence of product, price, place, promotion on purchasing decisions at Warung Abnormal Metro City. This research is quantitative research. With this type of explanatory survey research, the sampling technique was accidental sampling, as many as 70 visitors were met during the research. As a measuring tool, a 100-item questionnaire was used with Likert scale measurements and analyzed using multiple regression analysis. The research results show that the product has a positive and significant influence on purchasing decisions at Warung Abnormal, Metro City. Price has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Place has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Promotion has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. product, price, place, promotion together have a positive and significant influence on purchasing decisions at Warung Abnormal Metro City.
Analisis Pengaruh Kualitas Pelayanan, Persepsi Kemudahan dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pada Jasa Brilink Raisa di Kecamatan Rumbia Kurniawan, Indra; Selamet Fuadi; Herry Novrianda
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6180

Abstract

The purpose of this study is to find out whether the quality of service affects the decision to buy back. To find out if the perception of convenience affects the repurchase decision. and to find out if customer satisfaction affects the purchase decision. The sample of this study is BRIlink Raisa customers totaling 65 respondents. Data collection uses questionnaires and literature studies. Data analysis uses instrument prerequisite testing , namely validity test and reliability test . The analysis test uses the normality test and the linearity test . The hypothesis test uses multiple linear regression analysis , partial test (Test T), Joint Test (Test F) and Coefficient of Determination (R2) using a program (SPSS). The results of the study show that 1).Service quality has an influence and significance on purchasing decisions 2).The perception of convenience has no effect and is not significant to the purchase decision. 3).Customer satisfaction has an effect and is significant on purchasing decisions
Co-Authors Aan shar Andika Prabowo Ardiansyah Japlani, Ardiansyah Arkham, Amirul Alfi Auliya, Revina Bergita Novilan Dani Anggoro Dipa, Nely Trisna Durotun Nasikah Dwi yuliani Elly Wijayanti Esza Reymitha Faisal Muttaqin Febriyanto Febriyanto Fitri, Marsellina Fitriani Fitriani Fitriani, Eka Lusi Hernanda, Reza Herry Novrianda Indra Kurniawan Kurniawan, Rizcky Juli Kurniawati, Erna Kusmawati, Nanda Marsellina Fitri Mayanti, Rina Eka Media, Leony Asansa Nasikah, Durotun Nur Wulandari Nurul Aeni Pertiwi, Tya Ramadhani, Desy Fitria Ramalia, Desi Ratmono Ratmono, R Riana Prameswari Safitri, Mutia Sanjaya, Dani Rio Saputra, Rizky Pratama Saputri, Anggylia Eka Shar, Aan Sugeng Surya Aji Dewanda Suryadi Suwarto Suwarto suyadi Tyas Giri Anjani Umam, Fauzul Wardani, Yunita Setiyo Wati, Nia Rosita Widyani, Eka Yateno Yateno Yateno Yunita, Rintis Nona