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All Journal DERIVATIF FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Manajemen DIVERSIFIKASI Jurnal Mahasiswa Ilmu Komputer Kalianda Halok Gagas Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Selamet Fuadi
Universitas Muhammadiyah Metro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PELAYANAN TERHADAP KEPUASAN MAHASISWA DENGAN SOP (STANDAR OPERASIONAL PROSEDUR) SEBAGAI VARIABEL MODERASI PADA STAFF BAU UNIVERSITAS MUHAMMADIYAH METRO Fuadi, Selamet; Yateno, Yateno; Pertiwi, Tya
Derivatif : Jurnal Manajemen Vol 19, No 1 (2025): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v19i1.2543

Abstract

Kepuasan Mahasiswa adalah suatu perasaan senang, lega dan puas dari mahasiswa terhadap perguruan tinggi selama ia melaksanakan studi. Kepuasan mahasiswa juga sangat mempengaruhi penilaian mahasiswa terhadap Universitas. Tercapainya tujuan suatu perusahaan atau perguruan tinggi tidak hanya dengan teknologi tetapi sumber daya manusianya. Untuk mencapai suatu kepuasan mahasiswa, perguruan tinggi berperan penting memberikan pelayanan yang baik terhadap mahasiswa.  Baik itu layanan akademik, administrasi, perpustakaan maupun layanan yang lain. Dalam penelitian ini, masih ada beberapa kendala terkait pelayanan yang diberikan kepada mahasiswa oleh pihak perguruan tinggi. Oleh sebab itu, penelitian ini mempunyai tujuan untuk mengetahui apakah pelayanan berpengaruh terhadap kepuasan mahasiswa dan untuk mengetahui apakah peran Standar Operasional Prosedur (SOP) terhadap pelayanan dengan kepuasan mahasiswa. Sampel yang digunakan pada penelitian ini adalah mahasiswa UKM di Universitas Muhammadiyah Metro yang berjumlah 81 mahasiswa. Pengumpulan data menggunakan kuesioner dan wawancara. Analisis data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linieritas dan uji MRA dengan menggunakan program SPSS 26. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara pelayanan terhadap kepuasan mahasiswa dan SOP (Standar Operasional Prosedur) dapat memoderasi atau memperkuat pelayanan terhadap kepuasan mahasiswa.Kata Kunci: Pelayanan, Kepuasan Mahasiswa, SOP (Standar Operasional Prosedur)
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Pelanggan (Studi Kasus Pada Konsumen The Don’s House Di Kota Metro) Wati, Nia Rosita; Ratmono, R; Fuadi, Selamet
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 1 No. 2 (2023): Edisi Bulan Desember 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v1i2.868

Abstract

Penelitian ini menggunakan penelitian kuantitatif, digunakan untuk meneliti pada populasi atau sampel tertentu, teknik pengambilan sampel umumnya dilakukan secara random, pengumpulan data menggunakan instrumen penelitian, analisis data bersifat kuantitatif dengan tujuan untuk menguji hipotesis. Penelitian ini bertujuan untukmenganalisa pengaruh kualitas produk dan brand image terhadap loyalitas pelanggan pada konsumen The Don’s House di Kota Metro. Pengumpulan data menggunakan instrumen berupa wawancara, kuesioner, dan riset kepustakaan. Hasil dari penelitian juga menunjukkan bahwa kualitas produk memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Dapat disimpulkan bahwa loyalitas pelanggan merasa tertarik terhadap kualitas produk The Don’s House. hasil pengujian hipotesis mengenai hubungan brand image dengan loyalitas pelanggan dengan hasil bawa brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Hasil pengujian hipotesis secara simultan mengenai hubungan kualitas produk dan brand image dengan loyalitaspelanggan dengan hasil bawa kualitas produk dan brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Motor Matic Yamaha Fazzio Pada Dealer Yamaha Lautan Teduh Metro Selamet Fuadi; Yateno; Willi Arda Bastiyan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4373

Abstract

The development of the automotive industry in Indonesia is very fast and tends to increase every year, in line with the needs and demands of the public for adequate means of transportation. Evidenced by the increasingly crowded city streets and increasingly congested traffic by motorized vehicles. And followed by the birth and growth of new companies that always make every effort to gain and maintain existing market share. This study aims to find out 1) To find out whether there is an influence of product quality on consumer satisfaction? 2) to find out whether there is service quality on consumer satisfaction? 3) To find out whether there is an influence of product quality and service quality on consumer satisfaction? This study uses a quantitative approach. The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire instrument or questionnaire. In this study, the population was consumers at the Honda Motor Palace dealership. The sampling technique used was accidental sampling with a total sample of 89 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that: 1) there is a positive influence on product quality on consumer satisfaction. 2) there is a positive influence of service quality on consumer satisfaction. 3) there is a positive influence on product quality and service quality on consumer satisfaction.
Pengaruh Layanan Dan Informasi Online Terhadap Keputusan Penggunaan Jasa Aplikasi Grab Dengan Word Of Mouth Sebagai Variabel Intervening (Studi Kasus Mahasiswa Manajemen Universitas Muhammadiyah Metro) Desy Fitria Ramadhani; Ratmono; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4450

Abstract

This research used descriptive quantitative approach which the aims to determine thesignificance of online services and information on the decision to use Grab applicationservices with Word Of Mouth as the intervening variable with a case study ofMuhammadiyah Metro University management students batch 19. The sample in thisresearch used 103 management students. The results of the analysis show that service qualityhas a significant effect on the decision to use grab application services with, onlineinformation has a significant effect on the decision to use grab application services and theword of mouth variable is an intervening variable that has a significant effect andstrengthens the relationship between online services and information and the decision to useservices
Pengaruh Citra Merek Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada PT. Smartfren Telecom Tbk. Cabang Kota Metro Dina Wulan Aprianti; Selamet Fuadi; Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4699

Abstract

Based on the data, increasing customers within the company is not only related to the problem of scheduling work and skills in completing marketing, but also regarding how the atmosphere or how to promote products and pay attention to prices and relationships with customers at PT. Smartfren Telecom Tbk. Metro City Branch certainly needs a good promotion and strategy to attract customers so they can compete with other providers. The number of product sales depends on how the company promotes and develops the product brand itself. This study has a goal, namely to whether there is a direct effect on brand image and price on customer loyalty and customer satisfaction. The sample of this research is the customers of PT.Smartfren Telecom Tbk. Metro City branch as many as 36 people. Data collection used a questionnaire, and data analysis used a Validity Test, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Regression Significance and Path 2 Substructural Analysis with the program (SPSS 20). The results showed that there was a direct effect of Brand Image and Work Environment on Customer Loyalty, there was a direct effect of Brand Image and Work Environment on Customer Satisfaction, and there was a direct effect of Customer Satisfaction on Customer Loyalty.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian (Studi Pada Batik Silabi Kota Metro) Nur Aulia Rahmahdani; Selamet Fuadi; Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4945

Abstract

This study aimed at knowing whether product quality was a purchasing decision on batik Silabi Metro city. To find out whether the price of the purchase decision on batik Silabi Metro city. To find out whether promotion on purchasing decisions at Silabi batik Metro city. To find out whether product quality, price and promotion have a significant effect on purchasing decisions at Silabi batik Metro city. The sample in this study amounted to 96 consumers at batik Silabi metro city. Data collection using a questionnaire and data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Multicollinearity Test, Multiple Linear Analysis Test, t test, f test, determination r test and Statistical Hypothesis Test. Using the SPSS data processing program. The results showed that 1. product quality had a positive and significant effect on purchasing decisions. 2. Price had a negative and insignificant effect on Purchasing Decisions. 3. Promotion had a positive and significant effect on Purchasing Decisions. 4. Product Quality, Price, and Promotion had a positive and significant effect on Purchasing Decisions.
Pengaruh Keamanan Transaksi, Kemudahan Transaksi Dan Kualitas Informasi Produk Terhadap Keputusan Pembelian Secara Online Pada Konveksi I_Luup Production Home Kota Metro Mega Selviana; Nani Septiana; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5518

Abstract

One effective strategy for starting a local business is to use content that encourages users to visit a product's website or store, usually through online advertising on the website's media platform that promotes the product. With a significant increase in internet usage, it can have a positive impact on purchasing decisions. Purchasing decisions themselves are part of consumer behavior, where respondents have a tendency to act before finally making a purchase decision. Ease of online transactions as a simple ordering process, diverse and easy payment methods, a purchase process that provides benefits and convenience, and fast and accurate delivery of goods. The existence of this ease of transaction can provide a sense of security to consumers and potentially increase the number of customers. To find out whether Transaction Security directly affects purchasing decisions at Metro City Convection I_Luup Production Home. To find out whether the Ease of Transaction directly affects the purchase decision at the Metro City I_Luup Production Home Convection. To find out whether the quality of product information directly affects purchasing decisions at Metro City I_Luup Production Home Convection. To find out whether transaction security, ease of transaction and quality of product information together directly affect purchasing decisions at Metro City I_Luup Production Home Convection. The sample of this study was all 60 consumers of Convection I_Luup Production Home Metro City. Data collection using interviews, questionnaires and data analysis using Validity Test, Reliability Test, Normality Test, Regression Linearity and Meaningfulness Test, Homogeneity Test and Path Analysis using SPSS program. The results show that there is a positive and significant influence of Transaction Security on the Quality of Product Information. There is a positive and significant influence of ease of transaction on the quality of product information. There is a positive and significant influence of Transaction Security on Purchasing Decisions. There is a positive and significant influence of ease of transaction on purchasing decisions. There is a positive and significant influence of product information quality on purchasing decisions.
Pengaruh Celebrity Endorsment (Bintang Iklan), Electronic Word Of Mouth (E-Wom) Dan Brand Image (Citra Merek) Terhadap Purchase Decision (Keputusan Pembelian) Produk After Beaute Pada PT Mega Irianto Indonesia Di Bandar Lampung Deni Alvianingsih; Yateno; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5521

Abstract

To determine whether celebrity endorsement affects the purchase decision. To determine whether electronic word of mouth (e-wom) affects the purchase decision. To determine whether the brand image affects the purchase decision. To find out whether celebrity endorsement, electronic word of mouth (e-wom), and brand image influence the purchase decision. The sample of this study is consumers After Beaute amounting to 100 respondents. Data collection using questionnaires and literature studies. Data analysis using prerequisite testing instruments, namely validity test and reliability test. Prerequisite test analysis using normality test and linearity test. Hypothesis test using multiple linear regression analysis, Partial Test (t Test), Test together (F test) and test coefficient of determination (R2) using the program (SPSS). The research results show that 1). Celebrity endorsement has not effect on purchase decisions. 2). Electronic word of mouth (e-wom) has not effect on purchase decisions. 3). Brand image has a significant influence on purchase decisions.
Analisis Strategi Pengembangan Usaha Ayam Potong Dengan Pendekatan SWOT (Studi Kasus Pada UD. 28 Broiler Di Kota Metro) Selamet Fuadi; Suwarto; Mida Widya Ningrum
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5571

Abstract

In an effort to develop a business, there are a number of tasks and steps that must be taken toachieve optimal business opportunities and maintain competitiveness in the market. Thebroiler business is one example of a promising business that has good potential in thebusiness world, this can be seen from the continuous increase in demand. The purpose of thisstudy was to determine the development strategy of broiler business by identifying relatedmatters in internal factors including strengths and weaknesses, as well as external factorsincluding opportunities and threats. This research uses qualitative methods, with datacollection techniques carried out by interviewing business owners and observation. The dataobtained was analyzed using SWOT which includes IFAS, EFAS, IE matrix and SWOT matrixmethods. The results of this study indicate that UD. 28 Broiler is in quadrant 2, where in thisquadrant it is required to carry out a diversification strategy that requires the Company tomake changes by changing or expanding the product range, in order to close weaknesses andtake advantage of existing opportunities.
Pengaruh Orientasi Kewirausahaan Dan Strategi Bisnis Terhadap Kinerja Usaha (Studi Kasus Pada Usaha Pembenihan Ikan Nila Di Desa Bumi Harjo Batanghari Lampung Timur) Damia Latifa; Febriyanto; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5591

Abstract

This research is motivated by the problem of the high level of competitiveness of tilapia hatchery businesses that sell similar seeds, the lack of business capital to develop businesses such as adding ponds and reaching customers outside the city, the lack of optimal managerial ability in managing the business, the low level of skill of tilapia hatchery business actors in utilizing technology and workforce capabilities that are not yet professional because they have not gone through clear selection only emphasize brotherhood. This research aims to find out whether entrepreneurial orientation and business strategy individually and together have an effect on business performance. The sample for this research was tilapia hatchery business actors in Bumi Harjo Village, Batanghari, East Lampung, totaling 50 respondents. The research method uses a quantitative type of research. Data collection used questionnaires, and data analysis used validity tests, reliability tests, normality tests, linearity tests, homogeneity tests, multiple linear regression analysis, t tests, f tests, coefficient of determination r2 tests and statistical hypotheses using SPSS version 25 program tools. The results of this research show that (1) entrepreneurial orientation has a positive and significant effect on business performance with a tcount of 25.944 > ttable 2.011 and sig 0.000 > 0.05. (2) business strategy has a positive and significant effect on business performance with a tcount of 32.717 > ttable 2.011 and sig 0.000 > 0.05. (3) entrepreneurial orientation has a positive and significant effect on business performance with a value of fcount > ftable 3.20 and sig 0.000 > 0.05.
Co-Authors Aan shar Al Amin, Muhammad Ridho Andika Prabowo Anggylia Eka Saputri Ardiansyah Japlani, Ardiansyah Arkham, Amirul Alfi Aulia, Alvit Rotul Auliya, Revina Bergita Novilan Damia Latifa Dani Anggoro Deni Alvianingsih Desy Fitria Ramadhani Dina Wulan Aprianti Dipa, Nely Trisna Durotun Nasikah Dwi yuliani Elly Wijayanti Esza Reymitha Faisal Muttaqin Febriyanto Febriyanto Fitri, Marsellina Fitriani Fitriani Fitriani, Eka Lusi Hernanda, Reza Herry Novrianda Indra Kurniawan Kurniawan, Rizcky Juli Kurniawati, Erna Kusmawati, Nanda Marsellina Fitri Mayanti, Rina Eka Media, Leony Asansa Mega Selviana Mida Widya Ningrum Muhammad Anif Afandi Nani Septiana Nasikah, Durotun Nina Lelawati Nur Aulia Rahmahdani Nur Wulandari Nurul Aeni Pertiwi, Tya Ramadani, Nafa Wulan Ramalia, Desi Ratmono Ratmono Ratmono, R Regita Haryanti Riana Prameswari Safitri, Mutia Sanjaya, Dani Rio Saputra, Rizky Pratama Shar, Aan Sugeng Surya Aji Dewanda Suryadi Suwarto Suwarto Suwarto Suwarto suyadi Tyas Giri Anjani Umam, Fauzul Wardani, Yunita Setiyo Wati, Nia Rosita Widyani, Eka Willi Arda Bastiyan Yateno Yateno Yateno Yateno Yunita, Rintis Nona