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Citra Rizkiana
Fakultas Ekonomi, Universitas Semarang, Semarang, Indonesia.
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS WEDANG REMPAH MBAH KUNG) Ferdian Juliandi; Asih Niati; Citra Rizkiana
Solusi Vol. 19 No. 3 (2021): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i3.3967

Abstract

Kajian ini dilaksanakan pada usaha Wedang Rempah MBAH KUNG Pedurungan, Semarang. Kajian tersebut bertujuan dalam rangka mengetahui strategi pemasaran yang digunakan oleh Wedang Rempah MBAH KUNG dalam meningkatkan volume penjualan serta tatacara untuk   berhadapan didalam kompetisi bisnis yang setipe. Strategi yang digunakan oleh Wedang Rempah MBAH KUNGialah penggunaan campuran pemasaran 4p berupa product, price, promotion, place.Kajian tersebut memakai metode penelitian kualitatif serta desain penelitiannya yang digunakan adalah studi kasus. Didalam penentapan responden, penelitinya memakai metode purposive sampling dengan pertimbangan tertentu. Informan yang dipilih ialah pemilik, 2 karyawan, serta 2 konsumen di Wedang Rempah MBAH KUNG. Metode pengumpulan datanya digunakan lewat wawancara, observasi serta dokumentasi. Teknis analisis datanya dilakukan lewat tehnik triangulasi.Berdasarkan pada hasil kajian tersebut bisa dideteksi dimana strategi pemasarannya memakai   4p ialah product, price, promotion, place, strategi yang dipakai dari pengusahanya telah dijalankan dengan baik. Dimana keempat variabelnya tersebut saling mendukung serta melengkapi, agar bisa melakukan peningkatan terhadap volume penjualannya dari Wedang Rempah MBAH KUNG.
STRATEGI BERSAING DALAM MELEWATI PADEMI COVID-19 (STUDI KASUS UMKM JAJANAN ENDOLITA KABUPATEN DEMAK) Sulistyorini Sulistyorini; Citra Rizkiana; Citra Andriani Kusumawati
Solusi Vol. 20 No. 1 (2022): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i1.4488

Abstract

                                                                                    AbstractThe purpose of this study was to determine the strategies used by UMKM endolita snacks, what competitive strategy is used during the pandemic so that it can compete until now. The research was conducted on UMKM endolita snacks in Demak. Methods of data collection is done by observation and interviews. The results showed that the competitive strategy carried out by endolita snack UMKM was a competitive strategy through SWOT analysis, strategy with a price (low cost), perform product differentiation by providing various kinds of snacks which are self produced and taken from distributors as well as products for sale. The conclusion of this study is that endolita snacks SMEs apply low-cost competitive and development of mission, objectives, strategies and policies so that they can be achievedthrough a SWOT analysis  strategies and differentiation in increasing their competitiveness,to find strategic fit between external opportunities and internal strengths,in addition to paying attention to external threats and internal weaknesses.Keywords: covid-19, competitive strategy, SWOT, low cost, product differentiation.
PENGARUH MODAL PSIKOLOGIS, PO-FIT DAN EMPLOYEE ENGAGEMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA AKPOL SEMARANG Johanis Souisa; Citra Rizkiana; Tri Endang Yani
Solusi Vol. 19 No. 4 (2021): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i4.4519

Abstract

The purpose of this study was to examine and describe the effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB) in the MANAGE section of the Semarang Police Academy Police. Samples were taken as many as 100 employees, while the sampling technique used was the Saturated Sample method. The data analysis technique was carried out using Multiple Linear Regression. With descriptive analysis method, the data analysis technique in this study used the SPSS 21.00 program. Hypothesis testing shows that there is a significant effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB).  Keywords: Psychological Capital, Person Organizational Fit (PO-Fit), Employee Engagement, Organizational Citizenship Behavior (OCB),
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE CONSUMER REVIEW (OCR) TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE Indah Sari; tri rinawati; citra rizkiana
Solusi Vol. 20 No. 2 (2022): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i2.5147

Abstract

This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee.  
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN STUDY PADA FOTOCOPY LANCAR BARU SEMARANG Aditya Setyawan; Citra Rizkiana; adhi Widyakto
Solusi Vol. 20 No. 3 (2022): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i3.5466

Abstract

This study aims to examine the Analysis of the Effect of Price Perception, Service Quality and Product Quality on Customer Satisfaction (study on a new copy of the new Semarang). The population of this research is the consumers of the Semarang New Current Photocopy. The sample used in this study were 96 respondents. In this research, purposive sampling, which is a sampling technique that provides the opportunity to become a member of the sample with certain criteria. Then the method of data collection through questionnaires and data analysis using SPSS 21 which includes validity, reliability, classical assumption test, multiple regression analysis, hypothesis testing using t test and R2 test. The results of this study indicate that all independent variables, namely price perception (X1), service quality (X2), and product quality (X3) have a positive and significant effect on customer satisfaction (Y) partially or simultaneously (together). . Based on the coefficient of determination of 0.798, which means that 79.8 percent of the customer satisfaction variable can be explained by the price perception variable, service quality and product quality while the remaining 20.2 percent is explained by other variables outside of this study.
Belajar Trading Saham Online Dengan Aplikasi Virtual Trading IDX Untuk Meningkatkan Minat Investasi Saham Pada Milenial Citra Rizkiana; Asah Wiari Sidiq; Mieftakhul Fuadi
TEMATIK Vol. 2 No. 1 (2022): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v2i1.4603

Abstract

Pengabdian kepada masyarakat kali ini bertujuan untuk meningkatkan literasi dan inklusiusia produktif terutama usia milenial pada pasar modal terutama saham. Pasar modal Indonesiamasih banyak tergantung kepada investor asing. Hal ini terlihat ketika investor asing mengurangisejumlah besar investasi pada pasar modal maka gejolak penurunannya akan sangat terasa.Haltersebut salah satunya dikarenakan tingkat keterlibatan penduduk usia produktif di Indonesiaterhadap investasi di pasar modal masih sangat rendah dibanding negara maju lainnya.AngkaRasio Indonesia masih dibawah 5 % dibanding dengan negara Asia lainnya yang sudah diatas 5 %bahkan negara maju seperti Amerika rasio keterlibatan hingga diatas 50 %. Kondisi di atas memperlihatkan bahwa masih terbuka ruang cukup lebar untuk meningkatkanrasio keterlibatan usia produktif di pasar modal salah satunya kelompok usia milenial. Bermitradengan klub kemanusiaan milenial Rotaract,metode literasi dan inklusi pasar modal kali inidilakukan dengan cara yang lebih mudah dipahami dan menyenangkan dengan tehnik simulasimenggunakan aplikasi Virtual Trading IDX. Penggunaan aplikasi virtual trading IDX terbukti dapat meningkatkan pemahaman lebihcepat. Mitra dapat menggunakan user id nya masing masing saat melakukan simulasi jual belisaham. Pelatihan juga mengundang pemateri dari sekuritas dan juga dari IDX sehingga pelatihanberjalan interaktif. Peningkatan pemahaman tentang pasar modal meningkat dari hanya 10 persenmenjadi 80 persen. Mitra juga secara aktif meminta informasi lebih lanjut dengan pihak sekuritastentang pembukaan rekening pasar modal.Peningkatan literasi mitra dalam pasar modal inidiharapkan akan turut meningkatkan inklusi pasar modal terutama investasi saham.  
Co-Authors Adhi Widyakto Aditya Setyawan Asah Wiari Sidiq Asih Niati Edy Suryawardana Evan Marcellino Gendra Febrita Valenia Putri Ferdian Juliandi Indah Sari IRMA SATYA INDRIYANTI Johanis Souisa Kamalina Din Jannah Kusdiartini, Veronica Kusumawati, Citra Andriani Maria Augustine Graciafernandy Mieftahul Fuadi Mieftakhul Fuadi Purwati Sinta Mayasari Bekti Sugeng Riyanto Sulistyorini Sulistyorini Teguh Ariefiantoro Tety Susilowati Tri Endang Yani Tri Rinawati