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All Journal MediaTor: Jurnal Komunikasi Transformasi: Jurnal Pengabdian Masyarakat Jurnal ASPIKOM Jurnal Riset Public Relations Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Public Relations MIMBAR : Jurnal Sosial dan Pembangunan
Maya Amalia Oesman Palapah
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Marketing Digital Merek Skincare Npure di Instagram Fatiha Aizza Adzra; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.13054

Abstract

Abstract. Skincare NPure has many fans in Indonesia. One way for NPure to market its products is through the digital platform Instagram. NPure uses the reels service to sell its products. One of their Instagram upload is titled "Grebek Skincare" which describes the benefits of each NPure product. Unfortunately, this content was not very successful due to public lack of trust in NPure products. The purpose of this research is to find out how NPure did digital marketing, to find out the impact of digital marketing, and to find out how to increase NPure's digital marketing. This research is a qualitative research using case study method. The subject of this study is the members of the NPure community called Pure Mates who hold a position in the form of a content creator or KOL (Leader of Opinion). Based on the results of the digital marketing analysis of the Npure skincare brand, it is found that Npure uses and maximizes Instagram features to promote and educate consumers, includes consumers with activities organized by Npure and collaborates with communities that have the same mission as Npure. Npure also posts its content to TikTok to expand its reach and optimize the use of social media. Npure also conducts research before creating content according to audience preferences and tailors followers' interests in order to create interesting and relevant content. This has proven to be effective in increasing public trust in Npure's products. Abstrak. Skincare NPure memiliki banyak peminat di Indonesia. Salah satu cara NPure untuk memasarkan produknya adalah menggunakan platform digital Instagram. NPure menggunakan fitur reels untuk memasarkan produknya. Salah satu unggahan instagramnya yang berjudul “Grebek Skincare” yang menjelaskan manfaat dari tiap produk NPure. Sayangnya konten tersebut kurang berhasil karena kurangnya kepercayaan masyarakat terhadap produk NPure. Tujuan penelitian ini ialah untuk mengetahui cara yang sudah dilakukan NPure dalam marketing digital, mengetahui dampak digital marketing dan mengetahui cara memaksimalkan digital marketing NPure. Desain penelitian ini adalah penelitian kualitatif menggunakan pendekatan studi kasus. Subjek pada penelitian ini yaitu anggota komunitas NPure yang bernama Pure Mates yang memiliki jabatan berupa content creator atau KOL (Key Opinion Leader). Berdasarkan dari hasil penelitian analisis marketing digital merek skincare Npure ditemukan bahwa, Npure memakai dan memaksimalkan fitur-fitur Instagram untuk mempromosikan dan mengedukasi konsumen, menyertakan konsumen dengan kegiatan yang diselenggarakan oleh Npure serta bekerjasama dengan komunitas yang memiliki misi yang sama dengan Npure. Npure pun memposting kontennya ke TikTok untuk memperluas jangkauan dan mengoptimalkan penggunaan media sosial. Npure juga melakukan riset sebelum membuat konten sesuai dengan preferensi audiens dan menyesuaikan minat followers agar dapat menciptakan konten yang menarik dan relevan. Hal ini terbukti efektif untuk meningkatkan kepercayaan masyarakat terhadap produk Npure.
Kolaborasi Kampanye Rangkoel Care Indonesia dengan Blishful Lipcare tentang Kesehatan Mental Daffa Aprillian; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.14168

Abstract

Abstract. According to the Indonesian National Health Research (RISKESDAS, 2013), approximately 9 million people, out of a population of 250 million, are affected by depression. Additionally, about 14 million individuals aged 15 years and older experience temperament disorders such as depression and anxiety. Yayasan Rangkoel Care Indonesia aims to assist the younger generation in raising awareness about mental health by employing a strategy that involves transforming one's mental or emotional unrest into a work of art. In collaboration with Blishful Lipcare, Yayasan Rangkoel Care Indonesia engages in the distribution of artwork through the Self Love campaign. This campaign serves as an encouragement for individuals to prioritize self-love and mental health. The research adopts a constructivist paradigm, utilizing qualitative methods and a case study approach. Data collection techniques include in-depth interviews, observation, and documentation. Key informants include the chairman of Yayasan Rangkoel Care Indonesia and the Marketing Department of Yayasan Rangkoel Care Indonesia, while on the Blishful Lipcare side, the subject is Research and Development. Data analysis employs techniques of data reduction, presentation, and verification. Source triangulation is employed as a method to ensure data validity by comparing and re-examining information across different times and tools in qualitative methods. There are findings that. 1).The collaboration of Rangkoel Care Indonesia together with Blishful Lipcare occurs in the fusion of two vision and mission between institutions, namely profit and non-profit. 2).Yayasan Rangkoel Care Indonesia made a collaboration innovation in the form of a Self Love campaign to Blishful Lipcare legally sending Offering Partnership, until the execution of the Self Love campaign was carried out based on the tasks that had been shared between Yayasan Rangkoel Care Indonesia and Blishful Lipcare and closed by evaluating the campaign by both parties. 3) Vision & mission are in line with having attention to Indonesia's mental health, the popularity of Blishful Lipcare is felt to be able to provide high exposure to the Rangkoel Care Indonesia Foundation, and the beauty field is able to become a medium of art and lifting confidence so that it can lift each other's Brand Image. Abstrak. Prevalensi Masalah Kesehatan Mental Menurut Riset Kesehatan Nasional Indonesia (RISKESDAS,2013), sekitar 9 juta orang menderita depresi, dari populasi 250 juta orang. Sekitar 14 juta orang berusia 15 tahun ke atas menderita gangguan temperament seperti depresi dan kecemasan. Yayasan Rangkoel Care Indonesia hadir berupaya untuk membantu para generasi muda agar meningkatkan kesadaran akan kesehatan mental dengan strategi yang digunakan adalah berusaha mengkonversi keresahan mental atau emosi seseorang menjadi sebuah karya seni. Dalam hal ini, Yayasan Rangkoel Care Indonesia berkolaborasi dengan Blishful Lipcare sebagai distribusi karya seni dengan kampanye Self Love. Kampanye ini sebagai bentuk dorongan terhadap seseorang agar lebih mencitai dirinya sendiri dan lebih memperhatikan kesehatan mental. Paradigma yang diterapkan dalam penelitian ini merupakan paradigma konstruktivistik, dengan metode kualitatif dan pendekatan studi kasus. Wawancara mendalam, observasi dan dokumentasi dipilih sebagai teknik pengumpulan data. Wawancara mendalam dilakukan kepada informan seperti, ketua dari Yayasan Rangkoel Care Indonesia, Marketing Departement Yayasan Rangkoel Care Indonesia sedangkan di pihak Blishful Lipcare terdapat subjek yaitu Research and Development. Reduksi, penyajian dan verifikasi data dipilih sebagai teknik analisi data peneltian. Begitu pula dengan trigulasi sumber, dipilih sebagai cara uji keabsahan data melalui membandingkan dan memeriksa kembali keadaan informasi pada waktu dan alat yang berbeda dalam metode kualitatif. Tedapat temuan bahwa. 1).Kolaborasi Rangkoel Care Indonesia bersama dengan Blishful Lipcare terjadi pada peleburan dua visi misi antar Lembaga yaitu profit dan non profit. 2).Yayasan Rangkoel Care Indonesia membuat inovasi kerjasama berupa kampanye Self Love kepada Blishful Lipcare secara legal mengirim Offering Partnership, hingga eksekusi kampanye Self Love pun dilakukan berpatok kepada tugas yang sudah dibagikan antara Yayasan Rangkoel Care Indonesia bersama Blishful Lipcare dan ditutup oleh evaluasi kampanye oleh kedua belah pihak. 3) Visi & misi sejalan memiliki atensi terhadap kesehatan mental Indonesia, popularitas Blishful Lipcare dirasa mampu memberikan Exposure tinggi kepada Yayasan Rangkoel Care Indonesia, serta bidang kecantikan mampu menjadi medium seni dan pengangkatan kepercayaan diri sehingga mampu mengangkat Brand Image satu sama lain.
Interpersonal Dynamics in Legal Services: A Study of User Perceptions on Court Personnel Communication Skills Palapah, Maya Amalia Oesman; Hernawati, Riza; Suherman, Maman
Jurnal Riset Manajemen Komunikasi Volume 4, No. 2, Desember 2024, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v4i2.4601

Abstract

Interpersonal communication plays a pivotal role in public services. Despite technology transforming the way we interact with customers and users, human relationships in public services remain crucial. Interpersonal communication also enables direct feedback, which is invaluable for enhancing service quality as it requires honesty and transparency. This study aims to assess the quality of interpersonal communication within public service delivery, particularly focusing on court services. The goal is to ensure that courts can consistently provide the best service to their users' needs. The descriptive method was employed, and data were collected through questionnaires distributed to lawyers as service users, providing valuable insights.. This research shows the excellent interpersonal communication skills exhibited by service personnel towards users, effectively serving the community. These findings are expected to serve as a guideline for other governmental agencies in executing inclusive and competitive public services.
Boycotting Israeli Products in the Digital Age: The Influence of Social Media on Consumer Attitudes Raditya Pratama Putra; Maya Amalia Oesman Palapah; Indri Rachmawati; Ratri Rizki Kusumalestari; Maman Chatamalah
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (June 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.4458

Abstract

Abstract. Amid escalating Israeli attacks on Palestine, widely regarded as war crimes due to the high number of civilian casualties, including children, several nations, including Indonesia, have responded by initiating boycotts of Israeli products. In solidarity with Palestine, the Indonesian Ulema Council (MUI) issued a fatwa urging the public to boycott Israeli products and those supporting them. This move has sparked significant public debate and discussion, particularly on social media platforms such as Facebook, Twitter, and Instagram, where robust interactions are shaping public opinion on the boycott. In this context, this study aims to explore the impact of social media campaigns on consumer attitudes toward Israeli products in the digital era. Employing a quantitative research approach, data were gathered through surveys conducted with 100 randomly selected students in Bandung. The findings reveal that social media dissemination significantly influences cognitive, affective, and conative changes in consumer behavior. This suggests that social media campaigns play a pivotal role in shaping consumer attitudes, reflecting the complex interplay of personal values, political stances, and economic considerations. Furthermore, the study highlights the powerful role of social media in amplifying political messages, mobilizing support for social causes, and shaping perceptions on a global scale. The insights gained from this research are crucial for stakeholders, policymakers, academics, and the general public, offering a deeper understanding of how digital campaigns can drive shifts in consumer behavior within a politically charged environment.
Peran Media Televisi dalam Edukasi Politik bagi Generasi Z 10080021019, Fatia Nabila Wida Wijaya; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 5 No. 2 (2025): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v5i2.18868

Abstract

Abstract. The phenomenon of low political participation among Generation Z has raised serious concerns as it has the potential to affect the quality of democracy in Indonesia. As digital natives with fast-paced, social media–driven information consumption patterns, Generation Z requires a political communication approach that is both relevant and interactive. In response to this challenge, tvOne, through its Kabar Pemilukada program, delivers political education tailored to the communication style of younger audiences by implementing a media-based Public Relations strategy. This study aims to analyze the role of television media in enhancing political literacy among Generation Z through PR strategies applied in the Kabar Pemilukada program. The research employs a qualitative method with a case study approach to explore tvOne’s PR strategy implementation in depth. Data were collected through content observation of Kabar Pemilukada, analysis of tvOne’s official social media platforms, and interviews with the tvOne Public Relations team as well as several Generation Z informants. The findings reveal that the Kabar Pemilukada program effectively raises political awareness among Generation Z through communication strategies that leverage television as owned media combined with digital platforms. This approach proves effective as it aligns political information delivery with Generation Z’s preferences by incorporating engaging visuals, simplified language, and interactive educational content. Keywords: Political Education, Generation Z, Public Relations Abstrak. Fenomena rendahnya partisipasi politik Generasi Z menjadi perhatian serius karena berpotensi memengaruhi kualitas demokrasi di Indonesia. Sebagai generasi digital native dengan karakteristik konsumsi informasi yang cepat dan berbasis media sosial, Generasi Z membutuhkan pendekatan komunikasi politik yang relevan dan interaktif. Untuk menjawab tantangan tersebut, tvOne melalui program Kabar Pemilukada menghadirkan edukasi politik yang dikemas sesuai dengan gaya komunikasi generasi muda dengan menerapkan strategi Public Relations berbasis media. Penelitian ini bertujuan untuk menganalisis peran media televisi dalam meningkatkan literasi politik Generasi Z melalui strategi PR yang diterapkan pada program Kabar Pemilukada. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus untuk menggali implementasi strategi PR tvOne secara mendalam. Pengumpulan data dilakukan melalui observasi konten Kabar Pemilukada, analisis media sosial resmi tvOne, serta wawancara dengan tim Public Relations tvOne dan beberapa informan Generasi Z. Hasil penelitian menunjukkan bahwa program Kabar Pemilukada mampu meningkatkan kesadaran politik Generasi Z melalui strategi komunikasi yang menekankan pemanfaatan media televisi sebagai owned media yang dipadukan dengan platform digital. Pendekatan ini dinilai efektif karena menyesuaikan penyajian informasi politik dengan preferensi Generasi Z melalui visual yang menarik, bahasa yang sederhana, dan konten edukatif yang interaktif. Kata Kunci: Edukasi Politik, Generasi Z, Public Relations
Hate Speech: Commentary Analysis on Celebrity Instagram Accounts Based on Prophetic Communication Maya Amalia Oesman Palapah; Ratri Rizki Kusumalestari; Riza Hernawati; Ferry Darmawan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 2 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i2.1419

Abstract

Social media has seamlessly integrated into the daily lives of countless individuals, captivating users who spend significant portions of their time scrolling through their feeds and interacting with their online connections. This digital era, however, has brought to light a darker side – the prevalence of hate speech and abusive behavior, notably among Indonesian netizens. This study seeks to identify and scrutinize official Instagram accounts of certain celebrities, focusing on the presence of hate speech. Employing a quantitative research method with content analysis, the research centers on comments made by fans. Data will be gathered, coded, and subjected to a reliability test for categorization. The findings underscore a disturbingly high incidence of hate speech on Instagram accounts, highlighting the need for intervention from multiple stakeholders, particularly within the realms of communication science and prophetic communication. This research offers invaluable insights into social media usage and paves the way for corrective measures, education, and evaluation, ultimately striving to foster a more positive and constructive social media environment for all users.
From Pulpit to Platform: Hate Speech Toward Celebrity Preachers in the Digital Public Sphere Palapah, Maya Amalia Oesman; Hernawati, Riza
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.7916

Abstract

The phenomenon of celebrity preachers reflects the transformation of religious figures in the digital era, where they function not only as spiritual teachers but also as public figures subject to moral scrutiny and controversy. This study aims to analyze the patterns and characteristics of hate speech directed toward celebrity preachers, particularly in the viral case involving one of the celebrity preacher. The research focuses on identifying themes, forms, and targets of hate speech, as well as the ethical implications of online communication in religious discourse.The study employs a mixed-method approach combining quantitative and qualitative content analysis. Data were collected from 9,689 public comments on Twitter and Instagram related to posts discussing the controversy related to one of the celebrity preacher. These comments were categorized into three analytical dimensions: thematic (religion, morality, tradition), form (direct insult, call for violence, negative stereotype), and target (personal or group). The findings reveal that approximately 22% of total comments contain hate speech, with morality emerging as the dominant theme (32.1%), followed by tradition and religion. The most common form of hate speech is direct insult (29–47%), mostly aimed at individuals rather than groups. Twitter exhibits a higher concentration of hate speech than Instagram, indicating that platform affordances influence communicative behavior. Overall, hate speech toward celebrity preachers reflects not only emotional reactions but also deeper social tensions grounded in moral judgment and cultural values, underscoring the urgent need for ethical literacy in digital religious communication.
Co-Authors 10080021019, Fatia Nabila Wida Wijaya Annisa Rachmani Tyaningsih Aulia Ramadhan Daffa Aprillian Deden Gunawan Fadillah, Freddy Juliyanto Fatiha Aizza Adzra Ferry Darmawan Indri Rachmawati Kusumalestari, Ratri Rizki Maman Chatamalah Maman Suherman Mochamad Raihan Rachmansyah Mochamad Raihan Rachmansyah Muhammad Nur Ilham Nadhia Syafiyyah Setiady Novia Mustika Raditya Pratama Putra Rafi Haikal Suhendar Suhendar Riza Hernawati Tri Nur Aini Noviar Tri Nur Aini Noviar