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All Journal Jurnal Ikatan Alumni Fisika Universitas Negeri Medan Telaah QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Teknologi Indonesia Jurnal Ilmu Agama dan Pendidikan Agama Buddha (JIAPAB) Journal of Technomaterial Physics Dynamic Management Journal Community Services and Social Work Bulletin Jurnal Comparative : Ekonomi Dan Bisnis Eduvest - Journal of Universal Studies IIJSE
Muljadi Muljadi
Pusat Penelitian Fisika - LIPI,
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The Influence of Prices, Advertising, and Product Assessment on Purchase Decisions at Shoppe by State High School Students in Cibodas District, Tangerang City Febri, Ronal; Yulizar, Ismayudin; Muljadi, Muljadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4743

Abstract

The findings of research conducted using Smart PLS version 4.0 show that, with a path coefficient value of 0.000 for each, product and advertising ratings have a big impact on high school students' decisions to buy on Shopee. Price, however, also has an impact on the decision about what to buy (with a path coefficient value of 0.165), but is not statistically significant. Overall, advertising, product ratings, and price together explained approximately 95.6% of the variation in students' purchasing decisions. These findings provide an important picture of the factors that influence purchasing decisions on Shopee for high school students in Cibodas District, Tangerang City.
The Influence of Social Media and Prices on Used Car Consumer Purchasing Decisions (Case Study at Ghiffari Motor Tangerang Showroom) Ghiffari, Robby Yunsih Achmad; Yulizar, Ismayudin; Muljadi, Muljadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4757

Abstract

This research aims to find out how price and social media influence consumers' decisions to buy used cars at the Ghiffari Motor Tangerang showroom. Social media promotion is now an important component of marketing strategies in the digital era. Price is still a consideration in determining which car to buy. This research aims to provide a significant perspective for automotive industry players so that they can improve their marketing tactics. In this research, a quantitative description method was used. The population studied consisted of thirty people randomly selected from September to November 2023 at the Ghiffari Motor used car showroom in Tangerang. A Likert scale was used in the online survey used to collect data for this investigation. SmartPLS is the analysis tool used. According to this research, price has an influence but is not statistically significant on the decision to purchase a used car with P (value) 0.178 > 0.050, however, social media has a fairly large influence with P (value) 0.002 < 0.050. With a proportion of 64.5%, price and social media have quite a large influence on purchasing decisions, while the remaining 35.5% is influenced by other factors not covered in this research.
Co-Authors Ahyar, M Khairul Al-Fitrie, Ahmad Lazuardi Ar, Khorida Arjuna Ritawanti, Arjuna Devianti, Reinna Devy Permatasari, Devy Dinda Pratama, Afifah Puspita Djauhari, Nenen Rusnaeni Eko Arief Setiadi, Eko Arief Eko Arif, Eko Erfin Yundra Febrianto Febri, Ronal Ghiffari, Robby Yunsih Achmad Gofur, Huliman Abdul Hadiwijaya , Dudung Ikhsannudin, Ikhsannudin Intan Nuraini Jayanti, Prita Steady Kemas Ahmad Zaini Thosin Kustiyani, Rahmi Liastuti, Erlina Marlina Marlina Marzuki , Ismail Mendrofa, Mareanus Miftahul Janah, Miftahul Nasruddin M.Noer, Nasruddin Nenen Rusnaeni Nizami, Rachma Nurhaeni, Siti Nurhidayah, Arvin Septian Perdinan Sinuhaji Prijo Sardjono Priyo Sardjono sembiring, Kista Suprapedi Suprapedi Sutrisno, Sutrisno Suwandi, Eko Syamsudin Syamsudin Thama, Tuti Adhi Toto Sudiro Tri Hutami, Wulan Wijani, Wijani Yulizar, Ismayudin Yusni Arni